Latest Trends in Product development process

current trends in product development, emerging trends in product development,new trends in rapid product development pdf free download
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Dr.FlynnHanks,United States,Teacher
Published Date:26-07-2017
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Tools & Trends in Tools & Trends in Product Development Product DevelopmentPercent of Current Sales Contributed Percent of Current Sales Contributed by New Products by New Products 70% High Tech All Firms Low Tech 60% 50% 40% 30% 20% 10% 0% Bottom Third Middle Third Top Third Most Successful Self Reported Standing in IndustryDecay Curve Decay Curve 100 90 80 70 60 1990 1995 50 40 30 20 10 0 Ideas Tested Launched SuccessDesign Processes Design ProcessesNPD Processes in Use in the US NPD Processes in Use in the US Other 3rd Gen. Stage Gate Facilitated Stage Gate STAGE GATE PROCESSES 56 % Stage Gate 1 Functional, sequential Informal None 0% 5% 10% 15% 20% 25% 30%ƒƒƒƒ ƒƒƒƒ Process Tasks … Process Tasks … ► Product Line Planning ► Product Line Planning Portfolio, Competition Portfolio, Competition ► Strategy Development ► Strategy Development Target Market, Needs, Attractiveness Target Market, Needs, Attractiveness ► Idea/Concept Generation ► Idea/Concept Generation Opportunities and Solutions Opportunities and Solutions ► Idea Screening ► Idea Screening Sort, Rank, Eliminate Sort, Rank, Eliminateƒƒƒƒƒƒƒƒƒƒ … Process Tasks … Process Tasks ► Business Analysis ► Business Analysis Business Case, Development Contract Business Case, Development Contract ► Development ► Development Convert Concept into Working Product Convert Concept into Working Product ►► Test & Validation Test & Validation Product Use, Market Product Use, Market ► Manufacturing Development ► Manufacturing Development Developing and Piloting Manufacturing Process Developing and Piloting Manufacturing Process ► Commercialization ► Commercialization Launch of Full-Scale Production and Sales Launch of Full-Scale Production and Sales Tasks Included in Processes Tasks Included in Processes Commercilization Manufacturing Development Test & Validation Development Business Analysis Screening Idea Generation Project Strategy Product Line Planning 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Projects Completing Tasks Projects Completing Tasks Commercialization Manufacturing Development Test & Validation Development Business Analysis Screening Idea Generation Project Strategy Product Line Planning 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Average Time Spent on Tasks Average Time Spent on Tasks Product Line Planning Project Strategy Idea Generation Screening Business Analysis Development Test & Validation Manufacturing Development Commercialization 0 5 10 15 20 25 30 35 weeksPercentage of Projects Using Percentage of Projects Using Multifunctional Teams Multifunctional Teams New-to-World New-to-Firm Major Revision Cost Reduction Repositioning Minor Improvement 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Tools ToolsPerceived Importance and Use of Perceived Importance and Use of Marketing Research Tools Marketing Research Tools Importance Degree of Use Voice of Customer 5 4 Pre-Test Markets Customer Site Visits 3 2 1 0 Test Markets Concept Tests Conjoint Analysis Focus Groups Beta TestingPerceived Importance and Use of Perceived Importance and Use of Engineering Tools Engineering Tools Importance Rapid Prototyping Degree of Use 5 4 Virtual Design Concurrent Engineering 3 2 1 Perfomance Simulation Design for Manufacturing 0 FM EA CA D Value Analysis CA EPerceived Importance and Use of Perceived Importance and Use of Organization Tools Organization Tools Im portance CPM PERT GANNT Degree of Use 5 Leaderless Teams Cham pions 4 3 2 Colocated Teams Process Owner 1 0 QF D Team Building Drill Matrix Organization Heavyweight Manager Self Directed TeamsPerceived Importance: Top 5 Perceived Importance: Top 5 ► Voice of the Customer (4.2) ► Voice of the Customer (4.2) ► Customer Site Visits (3.9) ► Customer Site Visits (3.9) ► Rapid Prototyping (3.9) ► Rapid Prototyping (3.9) ► Project Scheduling Tools (3.9) ► Project Scheduling Tools (3.9) ► Product Champions (3.9) ► Product Champions (3.9)Frequency of Use: Top 5 Frequency of Use: Top 5 ► Project Scheduling Tools (3.7) ► Project Scheduling Tools (3.7) ► Voice of Customer (3.6) ► Voice of Customer (3.6) ► Customer Site Visits (3.5) ► Customer Site Visits (3.5) ► Computer-Aided Design (3.4) ► Computer-Aided Design (3.4) ► Matrix Organizations (3.2) ► Matrix Organizations (3.2) Performance PerformancePast and Future Impact Past and Future Impact of New Products of New Products 45.0% 40.0% 35.0% Past 5 Years Next 5 Years 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% New Product Sales New Product Profits Percent of TotalProduct Success Product Success ►Successful Products (subjective) 55.9 % ►Successful Products (subjective) 55.9 % ► Profitable 51.7 % ► Profitable 51.7 % ► Still on market after 5 years 74.1 % ► Still on market after 5 years 74.1 %

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