A Collection of Cartoons

A Collection of Cartoons 12
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Dr.PeterCena,Swaziland,Researcher
Published Date:02-07-2017
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LAT A Collection of Cartoons, 1984-1991 An expression of gratitude to the main contributors of this Lat collection coffee table book:- Syed Anuar Syed Ali George Wong Liz Tan Li Xin Madeline Stella Joseph Published by AmBank Group Group Corporate Communications Copyright © AmBank Group, 2012. First edition, June, 2012. All rights reserved No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or means, electronic, mechanical, photocopying or otherwise, without the prior written permission of the Publisher. Brief text quotations for review purposes are exempted. The Publisher disclaims all liability to any person arising from the printing, sale or use of the materials in this publication. Every effort has been made to ensure that information contained in this publication is correct at the time of printing. The Publisher is not responsible for any consequence in accuracy or omission. Text, creative & pre-press Digital Impressions Sdn Bhd Print production Superior Press Sdn BhdLAT A Collection of Cartoons, 1984-1991 A parade of AmBank Group’s products and services, branding, customer experiences, greeting cards and lifestyle, each bore a stamp of the tongue-in-cheek trademark that is Lat. This disposition perfectly meshes with AmBank Group’s cutting edge, yet fresh and down-to-earth personality. AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 1 1/22/13 7:18 PMFLEXILOAN Facility Advertisement featuring the attractive benefi ts of the FLEXILOAN. First appeared in The Star on 20 September, 1988, then subsequently in The Star, 22 February, 1990 and the issue of Berita AmBank Group in September, 1988. AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 2 1/22/13 7:18 PMContents 04 Preface by Tan Sri Azman Hashim 07 Foreword by Datuk Mohd Nor Khalid (LAT) 10 Prologue 11 Products & Services 29 Group Branding 41 Festive Greetings 57 Life at the Bank Season’s Greetings 1985 Festive caricature featuring Tan Sri Azman Hashim and members of the senior management in Berita AmBank Group in December, 1985. AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 3 1/22/13 7:18 PM 4 A Collection of Cartoons, 1984-1991 Preface I have pleasure in presenting AmBank Group’s (back then known as the Arab-Malaysian Banking Group) very own collection of LAT’s cartoons. LAT, whose real name is Datuk Mohd Nor Khalid, is Malaysia’s leading cartoonist. Through his humorous and yet sometimes critical observations of the typical Malaysian way of life, he has captured the hearts of not only Malaysians from all walks of life but also gained international recognition. In a somewhat unconventional move on our part as a banking and fi nancial group, LAT was commissioned to produce cartoons for our product advertisements. We have, through these cartoons, been able to show the various personalities of the Group and events occurring during the time when we were known as Arab-Malaysian in a light-hearted manner. With LAT’s subtle but effective means of getting a message across, not only have we been able to give a new meaning to local bank advertising but the cartoons have also brought a smile to everyone of us. ‘The Many Faces Of Azman Hashim’ At a celebration of Tan Sri’s wedding anniversary-cum- 50th birthday, a booklet entitled “The Many Faces of Azman Hashim” featuring Lat’s caricatures of Tan Sri Azman in various humorous guises: from a Japanese in traditional costume, being dressed in a ‘vesti’ (Indian national costume), a guitar-slinging cowboy on a camel, and even a satay-seller These images fi rst appeared in Berita AmBank Group in June, 1990. AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 4 1/22/13 7:18 PMA Collection of Cartoons, 1984-1991 5 Through his simple cartoon caricatures, Malaysian scenes have been portrayed in a lighter vein. I am pleased to note that LAT’s understanding and insight into human nature, as portrayed by his characters, caught the eye of many of our customers back then. I hope that the cartoons in this book will evoke many fond memories and many smiles from you Tan Sri Azman Hashim Chairman AmBank Group Kuala Lumpur June, 2012 AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 5 1/22/13 7:18 PM 6 A Collection of Cartoons, 1984-1991 AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 6 1/22/13 7:18 PMA Collection of Cartoons, 1984-1991 7 Foreword Looking at the collection of the cartoons again now, I am reminded of the many happy moments from 1984 to 1991 when I worked closely with Tan Sri Azman Hashim and the banking group to capture snapshots, if you will, of the Group in action, as well as the captain strongly steering the fi nancial powerhouse of AmBank Group as it steadily grew stronger and larger. At this juncture, I must congratulate Tan Sri Azman for having taken a bold step in branding the then Arab-Malaysian Banking Group using cartoon caricatures to communicate with their retail customers and corporate clients. This is indeed revolutionary and visionary on the part of Tan Sri. I am glad to have had a share of that piece of history of the group. The idea was to give peeks, with an added dash of humour, into the inner workings and daily life at the bank (including catching Tan Sri Azman Hashim as well as the senior management ‘in action’ ), its products and services, elements of branding as well as emphasis on giving equal recognition to all races and religions. To capture the latter, I made many sketches of staff and customers of all races as well as a series of cartoons serving as festive greetings for Chinese New Year, Hari Raya, Deepavali and Christmas. The Group’s mascot, the camel, features prominently in the cartoons and you will also fi nd glimpses of the various facets of Tan Sri Azman Hashim’s personality. Additionally, I was able to see at close quarters how the Group functioned as a refl ection of the man’s salient qualities – honesty, determination, resilience, compassion and above all, an insistence on being down-to-earth and approachable. I hope you will enjoy these delightful little gems which simultaneously remind us that the core characteristics which have endeared AmBank Group to us have not changed much over the years. Yours sincerely, Datuk Mohd Nor Khalid (LAT) AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 7 1/22/13 7:18 PM 8 A Collection of Cartoons, 1984-1991 AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 8 1/22/13 7:18 PMA Collection of Cartoons, 1984-1991 9 AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 9 1/22/13 7:18 PM 10 A Collection of Cartoons, 1984-1991 Prologue In December, 1984, Lat sketched his fi rst cartoon for Berita AmBank Group, the Group’s newsletter with characters Cik Yah, Ah Har and Letchmi in a piece featuring the savings account. The cartoon was published in the New Straits Times in 1985 and with that, the AmBank-Lat relationship was born. Throughout the next seven years, Malaysia’s most famous cartoonist went on to create a motley compilation of cartoons that served as a window into the world of AmBank Group. Malaysia was fi rst introduced to Lat’s affairs. His cartoon characters have memory for detail, Lat has been cartoons in 1968, when a publisher, always been portraying ordinary much sought after by embassy Sinaran Brothers of Penang paid people – a villager in his checkered offi cials who recognised his ability 13-year old Lat RM25 for his work, sarong, a money-changer in his to deliver fresh insights into their Tiga Sekawan, a story about three white dhoti, a Malay government own countries, ‘reporting’ his friends who banded together servant in his bush jacket and experiences to his readers via to catch robbers. Meanwhile his sometimes even Lat himself: that cartoon ‘travelogues’. caricatures and stories of Keluarga character with the fl at, round face; Si Mamat entertained readers of the nose slightly off centre; the After over forty years of evoking Berita Minggu every Sunday. untidy mop of dark, curly hair; and laughter, Lat is turning out even the constant toothy grin sharper, satirical and more focused Datuk Mohd Nor Khalid, better commentary. Age has not made him known as Lat, completed school in He has been gently subtle in serious or sophisticated. Beneath 1969 and the following year moved capturing the idiosyncracies of his quiet demeanour still lurks that to Kuala Lumpur, where he applied Malaysian life, as when depicting childlike and irrepressible sense of for a full-time job as an artist with a newsreader looking serious, with humour that has captured so many the New Straits Times but was shirt and tie reading the news; in hearts. On 20 March, 2010, Datuk instead was offered a position as a the next picture, he has fi nished Mohd Nor Khalid was awarded crime reporter, which he accepted. and is walking away from the desk, the NPC-Tan Sri SM Nasimuddin Four years later, impressed with his revealing his sarong. This is the SM Amin ‘1Malaysian of the Year work with Asia Magazine in Hong essence of Lat’s cartoons, reminding Award’ for his cartoons which have Kong (which published a collection many Malaysians of their roots given an in-depth meaning to the of his Bersunat cartoons), the New in kampungs and the chaotic word unity. Straits Times editor-in-chief was developing cities of the 60s and 70s shocked to learn the cartoonist was – a reminder of how far Malaysia A world citizen, cosmopolitan, already on the staff of the Times has come in such a short time. and most of all, a kampung boy Group – as a crime reporter That at heart, Lat is many persons in same year, Lat made his English- Or he can be poignantly sharp. one. Perhaps this explains his language debut with Scenes of When famine hit an African state unique ability to break through the Malaysian Life appearing thrice during the New Year festivities in communal barriers of the multiracial weekly in the New Straits Times. the 80s, Lat made his comment culture of Malaysia. Never before He soon gained a devoted following. with one picture and no words: was there a cartoonist who could as people feast and party in a large make Malaysians of all races laugh Lat’s cartoons – honest, earthy and room, no-one is watching the at themselves, and with each other. without malice – present true-to-life television news, which features a While characterising the unique pictures that capture the humour of starving mother and her child. qualities of different races of people, topical events, domestic incidents, With his astute powers of he has brought out the universality travels abroad or international observation and an incredible of man. AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 10 1/22/13 7:18 PMProducts & Services AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 11 1/22/13 7:18 PM 12 A Collection of Cartoons, 1984-1991 A. B. Savings Account A. Advertisement on savings account with characters Cik C. Yah and Ah Har. First appreared in the New Straits Times on 10 May, 1985. It was reprinted in the Business Times on 22 October, 1985, and 26 August, 1986; New Straits Times on 8 January, 26 August and 18 December, 1986; Utusan Malaysia on 14 March, 1986; Berita Harian on 12 May, 1986; The Star on 14 July, 1986; Berita AmBank Group in December, 1984. B. Advertisement on savings account with characters Ah Har and friend. First appreared in The Star, 23 May, 1985. Subsequently, it was reprinted in the New Straits Times on 22 October, 1985 and The Star, 4 April, 1986. C. Advertisement on savings account with characters Letchmi and friend. First appreared in Berita Harian on 31 May, 1985. It was reprinted in Utusan Malaysia on 23 October, 1985. AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 12 1/22/13 7:18 PMA Collection of Cartoons, 1984-1991 13 Home Improvement Loan Facility Advertisement featuring the Home Improvement Loan. First appeared in Utusan Malaysia and The Star on 27 May, 1985. Subsequently it was reprinted in The Star on 30 May, 1985 and Berita AmBank Group in September, 1985. Factoring Facility Advertisement promoting factoring. First appeared in the New Straits Times on 8 May, 1986. Subsequently it reappeared in The Star on 12 May, 2 June, 6 December, 1986 and 19 October, 1988; Business Times on 22 May, 1986, 6 September, 4 October and 1 November, 1988; New Straits Times on 16 November, 1987, 17 November and 15 December, 1988; China Press on 19 October, 1988; Berita Harian on 5 November, 1990 and Berita AmBank Group in March, 1985. AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 13 1/22/13 7:18 PM 14 A Collection of Cartoons, 1984-1991 Factoring Facility Advertisement on factoring. First appeared in the Business Times on 6 September, 1988 and 4 October, 1988. It was reprinted in The Star, 19 October, 1988; China Press on 19 October, 1988; Business Times, 1 November, 1988; the New Straits Times on 17 November, 1988, 17 and 15 December, 1988. Sunday Banking Advertisement featuring Sunday banking in Berita AmBank Group in March, 1985. AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 14 1/22/13 7:18 PMA Collection of Cartoons, 1984-1991 15 Fire Insurance Advertisement for Fire Insurance. First appeared in The Star on 21 May, 1985. Subsequently it appeared in Utusan Malaysia on 31 May, 1985 and Berita AmBank Group in June, 1985. AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 15 1/22/13 7:18 PM 16 A Collection of Cartoons, 1984-1991 Arab-Malaysian Investment Management (AMIM) Account Advertisement featuring the Arab-Malaysian Investment Management (AMIM) Account. First appeared in the Business Times on 19 July, 1988 followed by reprints on 20 October, 1988, 22 December, 1989, 8 March, 1991, 18 May, 1990, 26 July, 5 October and 13 December, 1991. Subsequently, it was reprinted in the New Straits Times on 28 December, 1989 and Berita AmBank Group in March, 1991. AmLatBook_72pg_Sec1_WithLATForeword_toConnie_220113.indd 16 1/22/13 7:18 PMA Collection of Cartoons, 1984-1991 17 Savings Account Advertisement for Savings Account with high interest rate returns calculated on a daily basis. First appreared in The Star on 4 April, 1986 and subsequently in Berita Harian on 12 May, 1986. ATM Services Advertisement introducing ATM services with the camel mascot. First appeared in Berita AmBank Group in September, 1987. AmLatBook_72pg_FA.indd 17 7/19/12 4:28 PM 18 A Collection of Cartoons, 1984-1991 The Arab-Malaysian Individuals’ Government Securities (AMIGOS) Programme Caricature on the AMIGOS Programme to enable retail investors to invest in Government securities. First appeared in Berita AmBank Group in September, 1987. AmLatBook_72pg_FA.indd 18 7/19/12 4:28 PM

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