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EmmaGoulding,Vatican City,Professional
Published Date:06-07-2017
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www.scout24.com Company Presentation 0/52/104 September 2015 153/173/194 255/117/0 Graphics source files saved at 255/172/102 \\Ibffp002vf\energised2014\Presentations\Gra 181/75/50 phics\PSD\05 Scout 24 cover landscape 254x190mm.psd 112/113/115 \\Ibffp002vf\energised2014\Presentations\Gra phics\JPG\05 Scout 24 cover landscape 99/129/162 254x190mm.jpg 179/82/0 Please update these links if updating or moving the files (right click and select edit hyperlink) 169/170/171 29 July 2014 219/142/124 136/56/38 226/227/227 Important Notice This presentation has been prepared by Scout24 AG (the "Company") solely for informational purposes. Certain information in this presentation is based on management estimates. Such estimates have been made in good faith and represent the current beliefs of the members of management. Those management members believe that such estimates are founded on reasonable grounds. However, by their nature, estimates may not be correct or complete. Accordingly, no representation or warranty (express or implied) is given that such estimates are correct or complete. Where this presentation quotes any information or statistics from any external source, it should not be interpreted that the Company has adopted or 0/52/104 Chart 1 endorsed such information or statistics as being accurate. This presentation may also contain forward-looking statements. These statements are based on management's current expectations or beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Although we believe that such forward-looking statements are reasonable, we cannot assure you that any 153/173/194 Chart 2 forward-looking statements will prove to be correct. Such forward-looking statements are subject to a number of known and unknown risks, uncertainties and assumptions, which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. We undertake no obligation to update or revise any forward-looking statements, 255/117/0 Chart 3 whether as a result of new information, future events or otherwise. In light of these risks and uncertainties, the forward-looking events and circumstances discussed in this presentation may not occur and actual results could differ materially from those anticipated or implied in the forward-looking statements. Accordingly, investors are cautioned not to place undue reliance on the forward-looking statements. 255/172/102 Chart 4 This presentation may contain references to certain non-GAAP financial measures, such as EBITDA, ordinary operating EBITDA, ordinary operating EBITDA margin, and capital expenditures, and operating measures, such as ARPU, UMV, core agents and core dealers. These supplemental financial and operating measures should not be viewed as alternatives to measures of Scout24’s financial condition, results of operations or cash flows as presented in accordance with 181/75/50 Chart 5 IFRS in its financial statements. The non-GAAP financial and operating measures used by Scout24 may differ from, and not be comparable to, similarly titled measures used by other companies. For further information please see in particular the financial statements. The presentation does not constitute or form part of, and should not be construed as, and offered to sell or issue, or the solicitation of an offer to purchase, 112/113/115 Chart 6 subscribe to or acquire, securities of the Company, or an inducement to enter into investment activity in the United States. No part of this presentation, nor the fact of its distribution, should form the basis of, or be relied on in connection with, any contract or commitment or investment decision whatsoever. None of the Company, the companies in the Company's group or any of their respective directors, offices, employees, agents or any other person shall have any liability whatsoever (in negligence or otherwise) for any loss howsoever arising from any use of the presentation or its contents or otherwise arising in Chart 7 99/129/162 connection with the presentation. We disclaim any obligation to publicly update or revise any forward-looking statements or other information contained in this presentation. It is pointed out that the existing presentation may be incomplete or condensed, and it may not contain all material information concerning Scout24 AG or the Scout24 Group. All figures in this presentation are calculated based on exact numbers and results are rounded to appropriate accuracy. 179/82/0 Chart 8 OC&C Strategy Consultants Limited (“OC&C”) has provided advice with respect to the Project “The German Real Estate and European Automotive Advertising Markets” to Scout24 AG. OC&C does not accept any liability or responsibility to any third party in connection with its advice and, in particular, does not accept 169/170/171 Chart 9 any liability or responsibility in connection with this report or its contents. Chart 10 219/142/124 Chart 11 136/56/38 226/227/227 Chart 12 Page 1 Strictly confidential Company Overview Graphics source files saved at \\Ibffp002vf\energised2014\Presentati ons\Graphics\PSD\ipad frame.psd \\Ibffp002vf\energised2014\Presentati ons\Graphics\Divider Pictures\ipad frame 2.jpg Please update these links if updating or moving the files (right click and select edit hyperlink) 29 July 2014 Leading Digital Classifieds Platforms Focused on Property and Automotive 0/52/104 Chart 1 1 1 153/173/194 Chart 2 Clear Leader in Germany A European Automotive Classifieds Leader 255/117/0 Chart 3 • Highly liquid marketplace with powerful network effects • Multi-country European platform 2 255/172/102 Chart 4 — 87% penetration of real estate professionals — Present in all major used car exporting countries 3 — 70% audience share — Able to cater pan-European 181/75/50 Chart 5 ad campaigns for OEMs 4 • Over 0.5m properties online 112/113/115 Chart 6 4 • Over 2.1m vehicles online 1 • 1 operator in Germany 1 • 1 positions in Italy and Benelux Chart 7 99/129/162 5 • A leading property portal in Austria 1 • 2 position in Germany 179/82/0 Chart 8 169/170/171 Chart 9 6 6 2014 revenue €107m +10% y-o-y 2014 revenue €231m +13% y-o-y Chart 10 219/142/124 6 6 €31m €129m 2014 EBITDA +117% y-o-y; 29% margin 2014 EBITDA +39% y-o-y; 56% margin Chart 11 136/56/38 226/227/227 Chart 12 1. In terms of listings; compared against local car/real estate classifieds competitors in the respective markets. Source for IS24: management estimates. Source for AS24: Autobiz (June 2015). 2. Based on management estimates as of April 2015, assuming total market potential equal to the customer base of IS24 and its key competitors, excluding potential customers with less than 5 listings. 3. Based on time spent. Source: comScore, June 2015 (desktop only and mobile). 4. Source: Management estimate. 5. ImmobilienScout24.at and Immobilien.net are on a combined basis the leading real estate classifieds marketplace in Austria (excluding general classifieds portals spanning across various categories) in terms of UMVs and time spent (source: comScore, June 2015, desktop only, excluding duplications), as well as in terms of customers and listings (source: management estimates, excluding duplications). 6. 2014 financials include core external revenue and ordinary operating EBITDA for IS24 and AS24 only. 2014 financials represent the sum of financials from Q1 2014 audited S24 Holding financial statements and Q2-Q4 2014 audited Asa NewCo financial statements. IS24 revenue includes €56m of S24 Holding revenues and €176m of Asa NewCo revenues. IS24 O.O. EBITDA includes €30m of S24 Holding EBITDA and €99m of Asa NewCo EBITDA. AS24 revenue includes €25m of S24 Holding revenues and €82m of Asa NewCo revenues. AS24 O.O. EBITDA includes €5m of S24 Holding EBITDA and €26m of Asa NewCo EBITDA. Page 3 Strictly confidential OneScout24 Our Journey Has Only Just Begun 0/52/104 Chart 1 What drives us: Providing an essential service to consumers and 153/173/194 Chart 2 ultimately our customers 255/117/0 Chart 3 ● Finding a home and buying a car are two critical events in people’s 255/172/102 Chart 4 lives 181/75/50 Chart 5 ● We aspire to make these processes simple, efficient and stress-free 112/113/115 Chart 6 ● Scout24 combines two leading verticals under one roof Chart 7 99/129/162 179/82/0 Chart 8 OneScout24 delivers tangible synergies ● Scout24 can cross-leverage its combined user base at scale: 169/170/171 Chart 9 c.30% of AS24 users in Germany are interested at the same time in Chart 10 219/142/124 1 real estate and c.43% of IS24 users in Germany are interested in cars Chart 11 136/56/38 ● Operational synergies drive increasing efficiency: Consumer-centric 226/227/227 Chart 12 product development, innovation-driven IT, efficient brand marketing, best-in-class sales operations, unique data opportunities 1. Source: Management estimate. Page 4 Strictly confidential How to Capture the Market Opportunity Continue to Pursue Monetization Path Driven by Clear Hierarchy of Content Leadership and Audience Content 1 0/52/104 Chart 1 Leadership 153/173/194 Chart 2 Re-investment in Attract Large Product and Audience 255/117/0 Chart 3 Marketing 255/172/102 Chart 4 181/75/50 Chart 5 Large Amount of Quality Listings 112/113/115 Chart 6 Monetization of Best Consumer 2 3 Chart 7 Value Proposition Experience 99/129/162 179/82/0 Chart 8 169/170/171 Chart 9 Chart 10 219/142/124 More ARPU and More Traffic and Chart 11 Revenue 136/56/38 Audience 226/227/227 Chart 12 Generates More Leads Greater RoI to Customers Page 5 Strictly confidential Key Investment Highlights Graphics source files saved at \\Ibffp002vf\energised2014\Presentati ons\Graphics\PSD\ipad frame.psd \\Ibffp002vf\energised2014\Presentati ons\Graphics\Divider Pictures\ipad frame 4.jpg Please update these links if updating or moving the files (right click and select edit hyperlink) 29 July 2014 Key Investment Highlights 0/52/104 Chart 1 Strong Tailwinds in the German Digital Classifieds Market 1 153/173/194 Chart 2 255/117/0 Chart 3 255/172/102 Chart 4 Clear No. 1 Market Position in the Attractive German Property Vertical 2 181/75/50 Chart 5 112/113/115 Chart 6 Significant Monetization and ARPU Upside at IS24 3 Chart 7 99/129/162 179/82/0 Chart 8 A European Automotive Classifieds Leader, with Strong Momentum 4 169/170/171 Chart 9 Chart 10 219/142/124 Large Adjacencies that Expand our Addressable Market and Growth Opportunity 5 Chart 11 136/56/38 226/227/227 Chart 12 Strong Growth with Increasing Profitability and Cash Generation 6 Page 7 Strictly confidential 1 Strong Tailwinds in the German Digital Classifieds Market 0/52/104 Chart 1 153/173/194 Chart 2 Upside in Property Classifieds with Shift to Online Auto Classifieds Benefit from Similar Tailwinds Auto Online Classifieds Online Auto Classifieds Property Classifieds Spend Online Property Classifieds 255/117/0 Chart 3 Spend as % of Dealers’ Evolution in Germany Evolution in Germany as % of Agents’ Residential Gross Margin Transaction Revenue 255/172/102 Chart 4 Auto ad spend €2bn+ €908m (incl. OEM) 181/75/50 Chart 5 13% Other agent €677m marketing 1 5% 112/113/115 Chart 6 Other dealer marketing 10% 8% Chart 7 99/129/162 7% €426m 179/82/0 Chart 8 €275m €217m 169/170/171 Chart 9 €144m 1% Chart 10 219/142/124 Chart 11 136/56/38 2014 2018 2014 2018 D GB AU D-9 D GB 2009 226/227/227 Chart 12 Property Classifieds % Online 2014 2014 Auto Classifieds % Online 2014 2018 2014 2018 2 2 54% 70% 69% 84% 52% 70% 45% 63% Source: OC&C analysis, unless otherwise stated. 2018 classifieds forecasts based on OC&C average case. 1. Source: PwC, ‘‘Growing complexity driving change in the automotive market’’, December 2014. 2. Source: Enders Analysis, March 2015. Page 8 Strictly confidential 2 Clear No. 1 Market Position in the Attractive German Property Vertical 1 2 The German Market is Very Large… …Highly Resilient … …and Highly Decentralized Population 0/52/104 Chart 1 International Nominal Price Total Sales and Rental 53% living in top 8% 16% 46% Development Comparison Transactions (in m) home 4 3 cities ownership 153/173/194 Chart 2 vs. 65% in 69% 3 the UK 255/117/0 Chart 3 250% 242% 255/172/102 Chart 4 3.7 181/75/50 Chart 5 Results in highly 200% 2.7 fragmented agent base & 112/113/115 Chart 6 low probability of a few big 167% agents colluding (such as Agents’ Mutual in the UK) Chart 7 99/129/162 150% 21% 179/82/0 Chart 8 14% 0.9 169/170/171 Chart 9 112% Population Chart 10 living in top 219/142/124 4 10 cities 100% Chart 11 136/56/38 2000 2002 2004 2006 2008 2010 2012 2014 DE UK Austr DE UK Austr 226/227/227 Chart 12 1. Source: ONS (UK, 2014), GEWOS (Germany, 2013), ABS (Australia, 2013), English Housing Survey (UK, 2013-14), OC&C analysis. 2. Source: Statistisches Bundesamt, ONS, INSEE, OC&C analysis. 3. Source: EMF Hypostat (2014), OC&C analysis. 4. Source: ONS, ABS, Statistisches Bundesamt, various statistical offices for individual German states (“Statistisches Landesamt”), OC&C analysis. Page 9 Strictly confidential 2 Clear No. 1 Market Position in the Attractive German Property Vertical IS24 Outperforms German Vertical Competitors… 1 0/52/104 Chart 1 Visitor Breakdown Consumer/Traffic Metrics Customer/Content Metrics Duplicated Exclusive 153/173/194 Chart 2 1 Excl. Unique Visitors 2 5.8m Property Agents 28k Comp A + B 3.8x 25% 1.3x + (Desktop Only) 255/117/0 Chart 3 60% 16% 255/172/102 Chart 4 1 Unique Visitors 2 8.2m 511k Total Listings Comp A + B 2.1x 1.3x + 84% (Desktop Only) Comp total exclusive 181/75/50 Chart 5 1 366m Monthly Time Spent 3x 2 44k Comp A + B Private Listings mins 2.4x 4.2x + 112/113/115 Chart 6 (Mobile + Desktop) more app ratings than 3 peers combined Chart 7 99/129/162 …and Compares Favorably to International Market Leaders 179/82/0 Chart 8 1,4 1,4 4,5 4,6 Exclusive Unique Visitors Total Time Spent Total Listings Total Agents 169/170/171 Chart 9 Measured vs. Local Competitor in Respective Market Measured vs. Local Competitor in Respective Market Measured vs. Local Competitor in Respective Market Measured vs. Local Competitor in Respective Market Chart 10 219/142/124 3.8x 1.3x 1.3x 1.3x 1.3x 2.9x 1.2x 3.0x 1.0x Chart 11 136/56/38 2.4x 2.1x 1.2x 226/227/227 Chart 12 1.0x 1.0x Pre-OTM Pre-OTM For footnotes, please refer to the Appendix. Page 10 Strictly confidential 2 Clear No. 1 Market Position in the Attractive German Property Vertical Offering is Mobile-Optimized 65% of Traffic from Mobile and Growing Strongly 1 y-o-y growth 1 Visits per Month (in millions) Visits per Month (in millions) (vs. Jun-14) 90 0/52/104 Chart 1 75 25% Desktop Mobile 80 Mobile 61 70 41% Traffic 26 153/173/194 Chart 2 1 CAGR 60 18 Apps 50 26% 11 61% 255/117/0 Chart 3 SEO 40 9 7 4% 7 Paid 30 20 255/172/102 Chart 4 31 19% 26 Direct/eCRM/Social 10 0 181/75/50 Chart 5 Jun-14 Jun-15 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14 Jan-15 2 vs. 112/113/115 Chart 6 next Highest Share of Mobile Visits Among Peers iOS best 3 Chart 7 99/129/162 Share of mobile traffic (as reported) Ratings (Thousand) 20.6 2.8 1.2 7.4x Rating (Overall, 5 being 179/82/0 Chart 8 65% 4.0 2.5 3.0 1.3x 60% the best) 50% 169/170/171 Chart 9 vs. 45% 2 next best Chart 10 219/142/124 Ratings (Thousand) 28.5 5.0 3.7 5.7x Chart 11 136/56/38 Rating (Overall, 5 being 4.2 3.5 3.8 1.1x the best) 226/227/227 Chart 12 3x more app ratings than combined peers suggests mobile market share higher than desktop 1. Source: Company information. Mobile traffic CAGR shown is for period between June 2012 and June 2015. Mobile visits for IS24 are based on IS24 portal visits via mobile devices, mobile, and all IS24 apps. 2. Source: Apple AppStore and Google Play Store as of June 2015. 3. Source: Company information (IS24), H1 FY 2015 results press release (Zoopla), AR 2014 (Rightmove) and H1 FY 2015 results presentation (REA Group). Mobile visits for IS24 are based on IS24 portal visits via mobile devices, mobile, and all IS24 apps. Page 11 Strictly confidential 3 Significant Monetization and ARPU Upside at IS24 Harvest Online Migration Price to Value Evidence from International Peers 3 Monthly ARPU (€) ROI Proxy Annual Agent Spend Payback Analysis 0/52/104 Chart 1 1 2 (Indexed to 100, 2014/2015) ( Sales Transactions, 2014) 153/173/194 Chart 2 y-o-y 9.9% 9.9% 12.4% 255/117/0 Chart 3 growth €569 €512 €466 0.5 €424 255/172/102 Chart 4 Online 100 181/75/50 Chart 5 FY12 FY13 FY14 H1 '15 112/113/115 Chart 6 3.2x y-o-y 14.7% 12.7% 10.3% better value 2.1 Chart 7 99/129/162 growth €918 €849 €753 €656 179/82/0 Chart 8 169/170/171 Chart 9 FY12 FY13 FY14 H1 '15 Print 323 Chart 10 219/142/124 2.2 Chart 11 y-o-y 22.3% 14.3% 136/56/38 29.4% growth €2,010 €1,693 €2,071 226/227/227 Chart 12 €1,308 Greater marketing efficiency drives IS24 offers a clear bargain by FY12 FY13 FY14 H1 '15 agents to spend more online international standards 1. Source: OC&C analysis. ROI proxy for online is cost per 1,000 ad views. ROI proxy for print is cost per 1,000 readers of classifieds in the newspaper. 2. Source: OC&C analysis. 3. Source: Public filings (Rightmove and REA Group), company information (IS24). Rightmove and REA Group ARPU converted at average FX rates for calendar 2014 (AUD/EUR 0.6798, GBP/EUR 1.2409). To align with December year end of IS24 and Rightmove, FY and H1 figures for REA Group are based on the LTM periods ending 31 December and 30 June, respectively, of the respective calendar year. REA Group ARPU refers to Australia only. Page 12 Strictly confidential 3 Significant Monetization and ARPU Upside at IS24 Membership Model Increases Price Differentiation and Focus on Upsell Until 2010 2011 2012 2013 2014 2015 0/52/104 Chart 1 Premium Products and Packages Membership Model Individualized Pricing 153/173/194 Chart 2 255/117/0 Chart 3 ● Membership: List-All, 255/172/102 Chart 4 Supporting Tools, Customised Individual Number of Top Placements Premium 181/75/50 Chart 5 Volume Region On-Top-Product ● Additional Visibility: Dedicated Products Bundles Focus on Premium, Showcase 112/113/115 Chart 6 and Ad Sales Chart 7 99/129/162 Annual Budget Increases Price Increases Every 2 Years 179/82/0 Chart 8 (Migration + Upsell) 169/170/171 Chart 9 €569 €506 €466 €424 Chart 10 219/142/124 €392 54% Chart 11 136/56/38 ARPU 226/227/227 Chart 12 Membership 1 0% Penetration 2011 2012 2013 H1 2014 H1 2015 Source: Company information. Note: ARPU definition: Revenues from core agents for the period divided by the average number of core agents at BoP and EoP and divided by the of months in the period. 1. Among the approximately 90% of core agents that are targeted for migration to the membership model. Page 13 Strictly confidential Level of Price Strategic Differentiation Initiatives 3 Significant Monetization and ARPU Upside at IS24 Membership Model Delivers Increased Exposure to Drive Value List Prices¹ Exposure² (for sale properties) 0/52/104 Chart 1 153/173/194 Chart 2 Showcase €999 7x 9x 255/117/0 Chart 3 Per listing/month Listing 255/172/102 Chart 4 181/75/50 Chart 5 VIA 112/113/115 Chart 6 Power Premium €149 Products 4x 4x Per listing/month Chart 7 99/129/162 Listing 179/82/0 Chart 8 169/170/171 Chart 9 Top €79 2x 2x Chart 10 Per listing/month 219/142/124 Listing³ Chart 11 136/56/38 226/227/227 Chart 12 Included in Standard membership 1x 1x Listing package 1. Indicative recommended retail prices for membership year 1 for non-members. 2. Source: Company information. Exposure = object clicked in result lists (excl. lists resorted by users and pre-fab house lists) containing all VIA power products and less than 1,500 listings, data as of 27.06-26.07.2015. 3. Customers received up to 50% of top listings based on their number of listings in the previous year. Page 14 Strictly confidential 4 A European Automotive Classifieds Leader, with Strong Momentum Ad Sales & Other Dealers +19% YoY Countries Listings +8% YoY 1 0/52/104 Chart 1 Evidence from International Peers 153/173/194 Chart 2 4 5 Monthly ARPU (€) Price (€) per Listing Well Systemic Launch in H2 2015 255/117/0 Chart 3 underway Realignment 2012-14 1.3% 7.3% CAGR 255/172/102 Chart 4 €1,756 €51.2 AS24 Dealer 21.7k 7.5k 4.4k 5.0k 181/75/50 Chart 5 Locations² 112/113/115 Chart 6 €159 €4.1 AS24 1,077k 388k 123k 234k 2 Listings Chart 7 99/129/162 AS24 179/82/0 Chart 8 Position 2 1 1 1 2 (Listings) 169/170/171 Chart 9 Unaided Sell 15 cars to Sell 2 cars to Chart 10 219/142/124 Brand 1 1 1 1 pay back annual pay back annual Awareness³ 6 6 Chart 11 classifieds spend 136/56/38 classifieds spend % of AS24 Revenue 33% 29% 37% 226/227/227 Chart 12 (2014) Note: Market positions refer to ranking among paid vertical automotive classifieds platforms only, excluding free and horizontal classifieds sites. 1. Combined data for Belgium and Luxembourg. 2. Source: Autobiz (June 2015). 3. Source: Vocatus (December 2014). 4. Source: Public filings (Auto Trader UK), company information (AS24). 2014 AS24 ARPU (core dealers in Germany) compared to Auto Trader UK reported ARPU for FY ending 31 March 2015. Auto Trader UK ARPU reported on the basis of retailers, excluding home traders. Currency conversion at 0.713 EUR/GBP. 5. Source: Auto Trader March 2015 IPO prospectus (for Auto Trader UK), company information (for AS24). 6. Source: OC&C analysis. Page 15 Strictly confidential 4 A European Automotive Classifieds Leader, with Strong Momentum Delivering on Our Strategy Recent Results (y-o-Y growth in H1 15) Key Initiatives 0/52/104 Chart 1 A 153/173/194 Chart 2 Upgrade sales team Content +8% 255/117/0 Chart 3 Data-driven and ROI-based sales approach 1 listings Leadership 255/172/102 Chart 4 Simplify private listings insertion 181/75/50 Chart 5 112/113/115 Chart 6 B Re-launch mobile website & apps Improve Chart 7 99/129/162 +18% State-of-the-art online marketing Consumer 179/82/0 Chart 8 2 traffic Experience Tools for consumers 169/170/171 Chart 9 Chart 10 219/142/124 C Chart 11 136/56/38 Follow mobile.de’s price increases Monetization +12% 226/227/227 Chart 12 Upgrade pricing model of Value revenue 3 growth Proposition Upgrade ad formats and targeting technology 1. Source: Autobiz (June 2015). Year-on-year growth in total listings (dealer and private) in Germany, June 2015 vs. June 2014. 2. Source: Company information. Year-on-year growth in monthly visits on both desktop and mobile platforms for AS24 Germany, June 2015 vs. June 2014. 3. Source: Company information. External revenue growth of AS24 segment in H1 2015 (Scout24 AG) vs. sum of prior year Q1 (S24 Holding) and Q2 (Asa NewCo). Page 16 Strictly confidential 4 A European Automotive Classifieds Leader, with Strong Momentum A Success in First Campaigns to Establish Content Parity to mobile.de Continuous Growth in Dealer Locations… …and Listings 1 2 0/52/104 Chart 1 Dealer Locations for AS24 Germany (in ‘000s) Total Listings (Dealer and Private) for AS24 Germany (in ‘000s) 153/173/194 Chart 2 255/117/0 Chart 3 1,077 21.7 255/172/102 Chart 4 +8% 181/75/50 Chart 5 996 +19% 112/113/115 Chart 6 Chart 7 99/129/162 18.2 179/82/0 Chart 8 from 0.6x to from 0.8x to 0.7x market 0.9x market 2 2 leader locations leader listings 169/170/171 Chart 9 Chart 10 219/142/124 Chart 11 136/56/38 Jun 14 Jun 15 Jun 14 Jun 15 226/227/227 Chart 12 Strong improvement driven by renewed sales function with focus on accountability and by enhanced user experience 1. Source: Company information. 2. Source: Autobiz (June 2015). Page 17 Strictly confidential 4 A European Automotive Classifieds Leader, with Strong Momentum B Improve Consumer Experience and Enhance Audience Reach Established Brand Leadership Strong Traffic Growth, Especially in Mobile 1 4 Unaided Brand Awareness Monthly Visits (in millions) 43 Aided brand 0/52/104 Chart 1 awareness: 95% 37 73% +18% 153/173/194 Chart 2 55% 255/117/0 Chart 3 Mobile web 4% 2% visits: 1% 255/172/102 Chart 4 +159% Apps visits: Jun 14 Jun 15 181/75/50 Chart 5 +40% 112/113/115 Chart 6 2 AS24’s Mobile Penetration vs. Peers Stronger Conversion into Leads 3 5 of App Ratings (in ‘000s) Y-o-Y Growth in Number of Leads vs. June 2014 Chart 7 99/129/162 Share of Android 42 95 17 Email leads: 32% 44% 24% Leads as of +28% 179/82/0 Chart 8 iOS 16 27 20 June 2015 229% See footnote 6 Mobile Visits as % of Total 169/170/171 Chart 9 65% 66% 48% 49% Chart 10 219/142/124 59% 34% 52% 4% Chart 11 136/56/38 Desktop Apps Mobile Web Total 226/227/227 Chart 12 1 year ago June 2015 1. Source: Vocatus study as of December 2014. Based on target group of people who plan a purchase and who have an affinity for the internet. 2. Source: Company information (for AS24 and IS24), IWV (for mobile.de), public filings (for Auto Trader UK). Mobile visits for AS24 are based on visits on AS24’s mobile platform. Mobile visits for IS24 are based on IS24 portal visits via mobile devices, mobile, and all IS24 apps. 3. Source: Google Play Store, Apple App Store. App ratings shown for all released app versions. 4. Source: Company information. Traffic on AS24 Germany dealer listings. Includes both desktop and mobile platforms. 5. Source: Company information. Traffic on AS24 Germany dealer and private listings. Includes email leads from all devices and telephone call leads from mobile devices. Excludes telephone call leads from non-mobile devices and direct walk-ins. 6. 52% year-on-year growth not representative of underlying growth in leads as it is affected by migration of traffic to mobile devices. A greater proportion of leads from mobile devices (vs. desktop devices) are captured in measurement systems. Year-on-year growth in email leads only (28%) presented as more representative of underlying leads growth, however may understate underlying leads growth as mobile users are more likely to place calls rather than contact dealers by email. Page 18 Strictly confidential 4 A European Automotive Classifieds Leader, with Strong Momentum C Accelerate Monetization via Marketing Power Click Map Exposure Key Features ● On very top of the list 1 Marketing Power: Tiered Offering Based on VDP 0/52/104 Chart 1 Prominence ● 30 XXL images » Launched in Germany mid-April 2015 ● Max agent branding features 153/173/194 Chart 2 ● Highlighted – Over 1,000 dealers by June 2015 255/117/0 Chart 3 8.2x – Increased revenues from on-top products by 2 89% €0.69 per 255/172/102 Chart 4 listing / day 181/75/50 Chart 5 Greater Greater Higher ● Below Premium listing visibility engagement conversion 112/113/115 Chart 6 ● 20 images ● Additional subtitle and dealer details 3 5.0x Chart 7 Higher Visibility Drives Faster Sale 99/129/162 €0.49 per 179/82/0 Chart 8 listing / day 12 169/170/171 Chart 9 10 ● Below Plus listing Chart 10 219/142/124 ● 15 images 8 Chart 11 136/56/38 1x Subscription 6 package 226/227/227 Chart 12 4 0 20 40 60 80 100 Days Before Cars Sold 1. Source: Company information. VDP = Vehicle Detailed Page Views. Analysis compares vehicles within the same price range, for the period 25.05.2015–21.06.2015. 2. Source: Company information. Monthly on-top-product revenue pre-launch of Marketing Power is based on Q4 2014 average monthly revenue. 3. Source: Company information. As of 01.06.2015 – 30.06.2015. Data set assumes that cars are sold when they are taken off AS24 website. Page 19 Strictly confidential Basic Plus Premium Avg. VDPs per Car per Day