Best swot analysis ppt

competitor swot analysis example and conducting a swot analysis
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Published Date:26-07-2017
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Opportunities Strengths Weaknesses Threats SWOT Analysis www.ThesisScientist.comObjective Explain What is SWOT Analysis Explain the Elements of SWOT Analysis List the Objectives of SWOT Describe Who needs SWOT Analysis Explain the Internal and External Factors Describe the SWOT Quadrants Explain What is TOWS Analysis Describe the Various Quadrant Combinations Explain the Steps of SWOT Analysis Explain the Role of Brainstorming in SWOT Analysis Explain SWOT-Driven Strategic Planning Describe the Considerations for Effective SWOT Analysis List the Benefits and Pitfalls of SWOT Analysis List the Common Mistakes in SWOT Analysis www.ThesisScientist.com List the Tips for Effective SWOT AnalysisIntroduction It has decided to venture into the market of cosmetics with the launch Globus Inc. of a new brand of is a leading cosmetics ‘Glaze’ in the manufacturer market. of baby products. However, before Globus can actually make the final decision of venturing into a new market, it needs to find out the things that are working in its favor and the aspects that can lead to the failure of its new venture. www.ThesisScientist.comIntroduction It has decided to venture into the market of cosmetics with the launch Globus Inc. of a new brand of is a leading cosmetics ‘Glaze’ in the manufacturer market. of baby products. However, before Globus can actually make the final decision of venturing into a new market, it needs to find out the things that are working in its favor and the aspects that can lead to the failure of its new venture. www.ThesisScientist.comIntroduction Carrying out a SWOT Analysis will help Globus understand the company’s Globus can do strengths, weaknesses, a SWOT opportunities and threats. Analysis of its position in the market. SWOT Analysis would help Globus understand its strengths that would be helpful in the new venture, its weaknesses that need to be overcome to be successful in launching the new products, the opportunities that it has at hand to succeed in the new venture and the threats that it perceives to the success in the new venture. www.ThesisScientist.comIntroduction Carrying out a SWOT Analysis will help Globus understand the company’s Globus can do strengths, weaknesses, a SWOT opportunities and threats. Analysis of its position in the market. SWOT Analysis would help Globus understand its strengths that would be helpful in the new venture, its weaknesses that need to be overcome to be successful in launching the new products, the opportunities that it has at hand to succeed in the new venture and the threats that it perceives to the success in the new venture. www.ThesisScientist.comHistory of SWOT Analysis • SWOT analysis technique was found by Albert Humphrey who led a research project at Stanford University in the 1960s and 1970s. • He used the data from Fortune 500 companies to identify why corporate planning failed. • His research identified a number of key areas that were critical to corporate planning and the tool used to explore each of the critical areas was called SOFT analysis. • Albert Humphrey and the original research team used the following categories: “What is good in the present is Satisfactory, good in the future is an Opportunity; bad in the present is a Fault and bad in the future is a Threat.” • In 1964, at a conference the F in ‘SOFT’ was changed to a W, and thus, the emergence of ‘SWOT’ Analysis as we know it today came into existence. www.ThesisScientist.comObjective Explain What is SWOT Analysis Explain the Elements of SWOT Analysis List the Objectives of SWOT Describe Who needs SWOT Analysis Explain the Internal and External Factors Describe the SWOT Quadrants Explain What is TOWS Analysis Describe the Various Quadrant Combinations Explain the Steps of SWOT Analysis Explain the Role of Brainstorming in SWOT Analysis Explain SWOT-Driven Strategic Planning Describe the Considerations for Effective SWOT Analysis List the Benefits and Pitfalls of SWOT Analysis List the Common Mistakes in SWOT Analysis www.ThesisScientist.com List the Tips for Effective SWOT AnalysisWhat is SWOT Analysis? SWOT Analysis is a technique founded by Albert Humphrey who led a research project at Stanford University in the 1960s and 1970s. The acronym ‘SWOT’ stands for: W S O T www.ThesisScientist.comWhat is SWOT Analysis? SWOT Analysis enables a group/individual to handle everyday problems and look at traditional strategies from a new It is used as perspective. framework for organizing and using SWOT data and information gained from SWOT Analysis is a situation planning tool used to analysis of understand Strengths, internal and Weaknesses, external Opportunities and environment. Threats involved in a www.ThesisScientist.com project/business.Objective Explain What is SWOT Analysis Explain the Elements of SWOT Analysis List the Objectives of SWOT Describe Who needs SWOT Analysis Explain the Internal and External Factors Describe the SWOT Quadrants Explain What is TOWS Analysis Describe the Various Quadrant Combinations Explain the Steps of SWOT Analysis Explain the Role of Brainstorming in SWOT Analysis Explain SWOT-Driven Strategic Planning Describe the Considerations for Effective SWOT Analysis List the Benefits and Pitfalls of SWOT Analysis List the Common Mistakes in SWOT Analysis www.ThesisScientist.com List the Tips for Effective SWOT AnalysisStrengths S W W Strengths are: • Characteristics of the business or team that give it an advantage over O O T T others in the industry. • Positive, tangible and intangible attributes, internal to an organization. • Beneficial aspects of the organization or the capabilities of an organization, which includes human competencies, process capabilities, financial resources, products and services, customer goodwill and brand loyalty. www.ThesisScientist.comStrengths S S Some of the examples of organizational strengths are as follows: • Abundant financial resources • Established brand name W W • Economies of scale • Lower production costs • Superior management • Excellent marketing skills O O • Good supply chain distribution • Great Employee commitment T T www.ThesisScientist.comWeaknesses S S W Weaknesses are: • Characteristics that place the organization at a disadvantage O O T T relative to others. • Detract the organization from its ability to attain the core goal and influence its growth. • Factors which do not meet the standards set in the organization. www.ThesisScientist.comWeaknesses S S Some of the examples of organizational weaknesses are as follows: • Limited financial resources • Low R & D Budget W W • Narrow product line • Weak supply chain distribution • Higher production costs • Obsolete or Out-of-date products/technology O O • Poor market image • Poor marketing skills • Weak management skills • Under-trained employees T T www.ThesisScientist.comOpportunities Opportunities are: S S W W • Chances to make greater profits in the environment. • External attractive factors that T O T represent the reason for an organization to exist and develop. • Condition of the environment that benefits the organization in planning and executing strategies that enable it to become more profitable. Organization should be careful and recognize the opportunities and grasp them whenever they arise. Opportunities may arise from market, competition, industry/government and technology. www.ThesisScientist.comOpportunities S S Some of the examples of opportunities for an organization are as follows: • Rapid market growth • Complacent rival firms W W • Changing customer needs/tastes • New uses discovered for existing product • Economic boom, • Government deregulation O O • Decline in demand for a substitute product T T www.ThesisScientist.comThreats Threats are: S S W W • External elements in the environment that could cause trouble for the business. O T• External factors, beyond an O organization’s control, which could place the organization’s mission or operation at risk. • Conditions in external environment that jeopardize the reliability and profitability of the organization’s business. Threats compound the vulnerability when they relate to the weaknesses. Threats are uncontrollable. When a threat comes, the stability and survival can be at stake. www.ThesisScientist.comThreats S S Some of the examples of threats for an organization are as follows: • Entry of foreign competitors • Introduction of new substitute products W W • Decline in product life cycle • Changing customer needs/tastes • New strategies adopted by rival firms • Increased government regulation O O • Economic slowdown T T www.ThesisScientist.comMCQ Q. Which of the following is NOT ‘strength’ of a business? Click on the radio button to select the correct answer www.ThesisScientist.com

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