Marketing Research Project ppt

market research project report ppt presentation and research project proposal template ppt
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EdenKelly,United States,Professional
Published Date:12-07-2017
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Research  A   Lecture  2:  Elements  of  a   research  project   Lejla Batina and Peter Schwabe Slides credit: James Mc Kinna Outline   •  Admin and status •  Your research project •  Proposal writing •  Presenting your work •  Disclaimer: This is not a course on Academic (English) writing Part 1: Admin and guidelines Organisa:on   •  Officially, we should meet on Wednesdays •  35+() students in BB (17-18 groups) •  = progress meetings from 9:00 and in the afternoon (Wed) •  Blackboard will be used for – assignments, reading material – grading •  So: make sure you are enrolled, and that you are comfortable with Blackboard () •  When sending e-mail please put Research A in the subject line (send it to both teachers) •  Remainder: next Tuesday is your first deadline –  e-mail with 2 names, title of your topic, supervisor Next  deliverable  deadline:  Proposal  submission   •  Friday, Sept. 27, 15:00 •  Send e-mail to Peter and Lejla –  Attach your slides as “Names_proposal.pdf” •  Presentations on Oct. 2: –  10 min + 5 min Q&A –  Both students should speak –  Timing Goals  of  the  Course   •  Ultimate goal: to produce a research paper •  ... and the associated proposal and slide presentations •  To understand what makes a good, or bad, paper •  Around 2 broad themes: •  Big Data •  Internet of Things •  Work in groups of two; individually – only by agreement with us (very exceptional) •  Main focus is on methods (literature search, writing skills, time management, …) rather than original research contributions Standards   •  Language is English •  File formats: .pdf for papers and slides •  Which tools you use to produce them is a matter of choice •  Later in Research B, you will be expected to use LaTeX, so consider learning it now Obliga:ons   •  Lectures are optional (slides will appear online) •  Attendance at presentations is mandatory •  Additionally: periodic (every 2 weeks, typically) progress reviews with us and supervisors, also mandatory •  A few assignments and home works will be posted via Blackboard Professional  scien:fic  research   •  Identifying interesting problems, analyzing and solving them (if only partially) •  By means of well-formulated research question •  By using respected, well known methods, •  So that the observations and results are reliable, repeatable and reliably repeatable From  ques:ons  to  answers   •  Start with a (partial) question •  Search for and find material •  Work on the material to make it suitable for your research •  Analyze this suitable material •  Interpret the results •  Formulate a partial answer; then iterate Criteria  for  suitable  ques:ons?   •  Scope or knowledge area •  What is the research about? •  What is the point of view? •  Relevance –  Why is it worth doing this research? –  There must be a reason –  Is it a theoretical relevance, or scientific, or practical, or for society? Other  criteria   •  Precision –  The question needs to be formulated precisely –  What exactly do you want to learn from the research? –  What kind of result should it derive? –  Describe what you want: A literature study? A scientific paper? A prototype? Some statistical conclusions? … •  Methodology Methodology   •  Logical reasoning: do the conclusions follow from your (experimental) hypotheses? •  Do you know what you are doing? •  Can you trust what you are doing? •  Easy to make mistakes: –  wrong models, wrong hypotheses, wrong observations –  systematic vs. incidental errors –  draw conclusions outside the range of reasonable prediction Literature   •  Official –  Strong reviewing process (reliability) –  Books –  Papers in scientific journals –  Papers in proceedings of scientific conferences •  Unofficial, grey literature –  Unreliable: little or no refereeing process –  Unchecked — Wikipedia articles? –  “Wisdom” of crowds — Google rankings? –  Journalism –  Bachelor’s and master’s theses –  Workshop publications Part 2: Research Project FAQs •  What does it mean to do research? •  How will I ever get it all done? •  How to take notes? •  What is a bibliography? •  What are background sources? •  How do I focus my research? Why  research?   •  Work in many academic and professional disciplines depends on it •  To research = to explore problem systematically •  A researcher: a careful, critical, systematic thinker who goes beyond memorizing facts •  Buying a TV requires also research Narrowing  and  focusing  the  topic   •  Search engines again •  Talk to other people •  Find out about research questions •  Develop a working hypothesis: what do you expect to find out Steps  to  undergo  for  wri7ng  a  paper  ≈1  week  per  step   1.  Select a topic, articulate starting questions, begin background research, schedule a time frame 2.  Build a working bibliography 3.  Read and evaluate sources, take notes on relevant sources, comment on the importance of sources 4.  Start conducting research, identify gaps 5.  Begin preliminary writing 6. Write the main statement that will guide the rest, sketch an outline of the paper 7. Write a draft of the paper including bibliography 8. Revise and edit, ask for feedback 9. Print and proofread the final copy A  working  bibliography   •  A listing of books and articles on a particular subject •  When submitting a research shows which sources you consulted •  Start creating one in the beginning, which will grow as your research progress •  Include accurately all the info

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