Content marketing ppt

what is content marketing ppt and content marketing powerpoint presentation
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LexiWills,United Kingdom,Professional
Published Date:31-07-2017
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Engineering Global Content Marketing Plan PamDidner Today’s Webinar •  Benefits of Planning •  Elements of Global Content Plan •  Planning Challenges •  Planning saga •  Enjoy the presentation Key Takeaways •  Think about content planning holistically •  Connect the dots among various planning elements •  Plan for re- planning Let’s sit back for a minute… Global Content Planning Does the word “Global” put extra weight on our shoulders? Do you get stressed out just thinking about “Global Content Planning”? Don’t Stress Out The usage of a global content plan •  Align on business objectives, audiences and editorial topics •  Rally a team (internal stakeholders/ external agencies) •  Allocate budget •  Show management you have your act together •  Use the plan for content execution The global content plan is ONLY an internal document. If it’s an internal document… Why should we stress out? Relax It’s only an internal document Peel the onion… Global Gl Break down 115 into two elements ContentPlanning Cp 116Set “Global” aside Let’s talk about “Content Planning” first The ultimate purpose of content planning Grow business Grow Business by creating educational, compelling, enjoyable content Key elements of content planning •  Business goals •  Marketing objectives •  Target audiences •  Product launch dates •  Product messaging and positioning •  Editorial topics and plan What elements change when we add the word “Global”? Bear in mind, The Global Content Plan is an internal document

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