Contributor vision of success ppt

contributor's vision of success ppt download and what is contributor's four vision of success
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AustinMcmahon,United Kingdom,Researcher
Published Date:16-07-2017
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Contributor Success GuideWhat 
 To Create 10 Ways 
 to Find Trends 
 and Inspiration Images are a means of communication. And just as spoken 
 and written language adapts over time, visual language does 
 too. Successful stock contributors keep their portfolios 
 current and optimized to serve the needs of image buyers. So where do you go to find trends and inspiration? Start 
 with a paper notebook, a tablet computer, a smartphone, 
 or any desktop, and keep an “idea journal” or “mood 
 board” of what you find. Here are some places to get 
 ideas for the imagery you create. Social Media and Online Tools. 
 What topics are trending? Who are the most influential people in news and culture? What causes do they believe in? What issues 1 are controversial? How could they be illustrated conceptually and literally? The Newsstand. 
 Scan the latest headlines. Are there any common themes? What are the political issues that will carry into the next election? Are 2 there any emerging or inspirational aesthetic or visual trends? Home Furnishings and Fashion. 
 What colors are most popular? What looks were popular in this year’s fashion shows? What styles are popular in home and 3 garden magazines? Technology. 
 What are the coolest new gadget trends on the technology blogs? What types of products and technology make headlines at the electronics trade shows? How do popular products today, 4 like cell phones or computers and tablets, differ from ones seen in previous years? Demographics. 
 What is changing about ethnic and cultural diversity? How is your 5 neighborhood changing? 10 Ways to Find Trends and Inspiration The Calendar. 
 What are the anticipated news, social, and cultural events that 6 will be coming up in the next year or two? Your Street, Your World. 
 What’s different about your neighborhood? The local food? 7 Local fashion? Architecture? Religion? Cultural events? 
 There’s increasing demand for “local” and “authentic” images. Holidays and Celebrations. 
 What are the popular holidays and celebrations around the 8 world or in your town? Contemporary Art. 
 You should never copy the work of other artists. But you should keep an eye on what’s interesting and new in the world of art, including photography. What problems, issues, or concepts are 9 contemporary artists trying to explore? What new techniques are available? Take a look at gallery shows, as well as art blogs, books, and magazines. Classical Art. 
 Sometimes the old ways are the best. Museums and art 
 10 shows that include traditional paintings are great sources 
 of timeless inspiration. 10 Ways to Find Trends and Inspiration What Buyers 
 Are Begging For To maximize your success, you need to understand what buyers are looking for. We frequently talk to customers who ask for images with these qualities. Images that show “authenticity.” 
 Perfectly posed images of beautiful models are popular, but buyers tell us every day that they also want authenticity. Images need to 
 be inspirational, professional, and of high quality, but people and activities should look natural, relaxed, and “real.” Images that show cultural diversity. 
 We live in an increasingly global economy and shared culture. 
 For years, buyers have been asking stock agencies for images 
 that reflect how culturally diverse our world is in a way that 
 feels honest and accurate. Images that show local culture. 
 Shutterstock serves a global audience. Does a business meeting in Hong Kong or Rio De Janeiro look exactly the same as one in London or Rome? Don’t copy “popular” images. Buyers want high-quality and authentic images of the world as seen through your eyes.Distinct variations from the same shoot. 
 Buyers often tell us things like this: “The shot was perfect – but we couldn’t use it because the person was serious, not smiling.” Or the image was horizontal, not vertical. By shooting distinct and unique variations of the same scene, you can give a buyer options while maximizing sales opportunities from a single shoot. Thoughtful room for text. 
 Your images need to have a clear center of interest, but have you
 thought about how text might be overlaid on the image? Think about 
 a magazine cover, advertisement, or two-page spread. Where do photographers leave room for text? What techniques do they use – 
 like shallow depth-of-field – to create a suitable space for text? Images that they can’t find anywhere else. 
 We were recently approached by a potential customer 
 who works for a government agency specializing in 
 wastewater treatment. She was a regular buyer 
 of images of sewer sludge. Who would imagine 
 that? Popular themes such as nature, objects, 
 business, and healthcare may seem obvious 
 to beginners, but since those categories are 
 saturated, finding images of unique subjects 
 should also be a major part of your portfolio 
 strategy. These images might not be the top sellers, 
 but your unique, niche images are up against less 
 competition, and will help you diversify your portfolio. What Buyers Are Begging For How to Maximize Your Profits When Shooting Even top professionals consider how to save money on production costs to maximize revenue. Here are the top tips to keep your production expenses low. Rent—don’t buy—certain equipment. 
 It’s likely that your camera, basic lenses, and flash are things you want to own. But 
 studio lighting and other equipment can often be rented in a cost-effective way. Top professionals often rent equipment when the benefits of renting outweigh the cost of 1 buying, storing, maintaining, and insuring equipment that could be technically obsolete 
 in just a few years. Share equipment and studio costs. 
 If you know other photographers who submit for stock as well, talk to them about sharing production costs. For example, studio lights can be rented by the week and then shared among a few individuals. Always remember that whoever signs the rental agreement is 2 responsible for the equipment in case something is lost, broken, or stolen, so choose partners who are trustworthy and responsible. Shoot multiple scenes with your models.
 There are photographers who develop entire portfolios around a few models. While it’s best 
 to use a diverse selection of models, you should maximize your time when you have models in the 3 studio. Different sets, angles, facial expressions, orientations, clothing, and scenarios are all ways to maximize the return on a single shoot. Shoot video and stills at the same time. 
 More and more cameras have HD video capability. HD video is an increasingly popular stock medium and videos are often licensed at higher prices than stills. There are differences between shooting stills 4 and video, but you can greatly increase your earning potential by creating both during the same shoot. Try before you buy. 
 Photography software can be very expensive. Thankfully, many companies like Adobe offer 30- day free trials of their software. If you’re not sure if you’re going to need certain functionality, try out a 5 few software packages before settling on your final workflow and committing to making purchases. How to Maximize Your Profits When Shooting When you do buy, try to DIY (“Do It Yourself”). 
 Brand-name video and photography accessories can be expensive. Thankfully, a large number of “DIY” sites have 
 been created. Sites like have tutorials to 6 create or buy inexpensive versions of popular items like 
 video stabilizers, dollies, LED lights, and camera sliders. Get releases and avoid logos and trademarks. 
 If your images show people or property, they can’t be licensed for commercial use without a model or property release. They also can’t be used commercially if they contain obvious logos or 7 trademarks. Getting a signed release will ensure that you 
 get the highest return on your work. Get creative with your space. 
 You don’t need a 2,000-square-foot studio to shoot sellable photos. A clean white bathtub can be used creatively to get object shots on a white background. Many amazing shots 
 8 are taken in garages against a small seamless white or black backdrop. Be sure to pay careful attention to lighting, but remember that no one can see what’s outside of the frame. How to Maximize Your Profits When Shooting Take good care of your equipment and sell it 
 when it makes sense. There are many reasons to take good care of your equipment. One reason is that camera equipment such as lenses and flashes often holds its value very well. If you protect your glass, you might find that you can sell it on eBay for almost 
 9 as much as you paid for it. Camera bodies might not retain 
 their value as well, because new technology comes out 
 with great improvements. The most important budget-saving technique: 
 run your business like a business. Be conscious of exactly what you’re spending on equipment, models, and each shoot. Keeping track of your expenses with a spreadsheet is a smart way to increase profits. It’s like dieting: 10 unless you count calories and weigh yourself, you begin to quickly lose track of how you’re doing against your objectives. Set realistic goals and plot a long-term strategy for success. Bonus tip: 
 Top photographers also know that their value is often in creating images, not keywording and uploading. Images and video can be sent to third-party production houses to be keyworded, retouched, and optimized for sales. Or a paid assistant can do the same. This approach typically applies to photographers who create thousands of images. How to Maximize Your Profits When Shooting Video: Get Much Higher
 Royalties with a Little 
 More Shooting Time We see increasing demand for video. The rise of Internet video, mobile video, video advertising, paid TV – and the availability of inexpensive and easy tools to both create and edit video – have increased the sales potential of stock footage. True, it requires an investment of time, talent, and equipment to shoot, edit, color-correct, transfer, and upload clips. However, there are rewards. Video has traditionally sold at a higher price point. Royalties at Shutterstock are as high as 23 per download, and your clips are up against less competition compared to still imagery. So what can you do to take advantage of this opportunity? Many cameras these days are sold with HD video capability. A growing number of photographers are shooting both stills and video as 
 part of their portfolio strategy, even during a single shoot. Here’s what you ideally need to get started in professional video: An HD DSLR, or a camera capable of creating HD video. 
 You might already have this. The Canon 5D Mark II, 5D Mark III, Canon 7D, and Nikon D800 are popular Digital 
 SLR cameras for creating HD video. Smaller “Micro Four-Thirds” cameras, and even compact cameras such as 
 the wearable GoPro Hero, are also capable of shooting HD video. DSLRs will give you more control and more 
 lens options, and they are typically more suitable for use with tripods and other accessories. A stable tripod with a fluid head. 
 A photograph can be a snapshot of a fraction of a second. A video clip can last a minute or more. Professional videos are consistently stable and steady, even when panning. For hand-held shots, there are various stabilizers and brackets, as well as “build it yourself” options, to reduce the blur and vibration caused by camera shake. An extra viewfinder or an external monitor. 
 Video is typically viewed through the small LCD of a DSLR camera. Unfortunately, that makes it 
 hard to get precise focus as objects are in motion. There are many aftermarket accessories 
 available for enlarging the view of the LCD screen. One such accessory mounts on the 
 back of the camera and works like a large loupe or magnifying glass. Alternately, 
 a small external monitor can also be used with a bracket. Both will give you 
 more precise focus ability. “Continuous” lights. 
 Still cameras rely on a single “flash” of light. Video requires 
 continuous lighting that stays on and stays cool. Lights can 
 be rented or purchased, but you’ll want color-balanced 
 lights that fit the above criteria. Popular models 
 include camera-mounted LED lights and studio 
 lights made by ARRI and KinoFlo. These kinds of 
 lights can also be rented.Audio recording devices: microphones and digital recorders. 
 Shutterstock accepts audio with video clips, but only ambient audio and background noise. Music or audio provided by third parties (licensed or otherwise) is not allowed. That being said – even for ambient sounds – “on-camera” audio is typically poor quality. If you want the best possible audio, 
 get a Zoom H4n or similar dedicated recorder – along with a quality, shotgun-style or omnidirectional microphone and a wind shield. High-speed or high-capacity storage cards.
 Video files are very large compared to photos, often running a gigabyte or more per clip. When it comes to speed, most storage cards sold today are sold with video in mind. But it’s worth checking the speed and size of your cards to make sure you have enough storage and that they’re fast enough to properly capture and transfer video. Hard-disk space. 
 It won’t take much time to fill up your desktop or laptop hard drive with your clips. Having additional hard drives will allow you to offload your videos efficiently and will also allow you to move files between multiple computers. Always back up your data, too. Video editing software. 
 There’s a variety of video editing software out there. Some of the more popular packages are Final Cut Pro by Apple, Adobe Premiere, Sony Vegas Pro, Pinnacle Studio, and Avid Studio. In addition, packages like After Effects and Photoshop 6 Extended will allow you to apply filters or color-correct your clips. Research what you need before making a purchase. Video: Get Much Higher Royalties with a Little More Shooting Time The Ingredients of Top-Selling 
 Stock Images or Videos They have “commercial value.” 
 “Commercial value” represents the likelihood that your image or video will be useful to a creative buyer. Since many images are licensed for commercial, corporate, marketing, or advertising uses, the more attractive and usable an 1 image is for a broad number of uses – including both editorial and commercial uses – the more it is considered to
 have “commercial value.” They have both literal and conceptual meaning. 
 An image of a surfer riding a huge wave represents literal subject matter such as a “surfer,” “wave,” and “surfboard.” But some images of surfing illustrate abstract concepts such as “risk,” “adventure,” “excitement,” “danger,” and 
 2 more. Images that have both literal and conceptual meaning are more likely to be popular as stock images. They have room for text. 
 Go to the newsstand and pick up some magazines. Look at the magazine cover and flip through the spreads. 
 Look at advertisements. How are designers overlaying text on the images? Are the images filled with 
 3 visual clutter and distractions or are they visually simple and clean? They’re inspirational. 
 Images that inspire an emotional reaction are more valuable than those that do not. An image of a 
 mountain climber celebrating on a peak can challenge our notions of what’s humanly achievable 
 4 and can highlight new levels of aesthetic beauty. They balance “aspiration” with honesty and authenticity. 
 “Aspiration” is defined as a person’s desire to be something better. However – in the case of 
 people – we can’t all expect to be bodybuilders, mountain climbers, or supermodels. Buyers often 
 5 want images that balance positive values that we all aspire to with honest depictions that an 
 audience will feel are both realistic and achievable. Submitting to Shutterstock Your First Submission and Application Success If you have existing images, or if you’re ready to start creating 
 stock, then joining Shutterstock is as straightforward as 
 1-2-3. We maintain quality standards, but we also have a very
 fast and efficient upload, submission, and approval process. 
 Many of our contributors start earning money within 24 hours 
 of submitting content. Here’s how to get started with your first batch of images (or video): Read Shutterstock’s submission guidelines. 
 Our guidelines explain your legal rights and responsibilities, technical 
 criteria, and what content is appropriate for the collection. 
 1 Consider whether your images have “commercial value” 
 and/or “editorial value.” “Commercial value” and “editorial value” are defined as the likelihood that 
 an image buyer will find your content useful to license. Is it realistic that your image would be used in an advertising campaign? If the image is editorial in nature, could you see it being published for news or educational purposes? 2 Images are licensed for many different purposes, but you should think about how desirable your images might be for different types of editorial 
 or commercial uses. Edit your images down to a quality set. 
 Even the best photographer can be a bad editor, because he or she has an emotional investment in the photographs. If you’re not sure what your 10 3 “best” images are, consider consulting other sellers in the Shutterstock or MicrostockGroup forums for their feedback. Your First Submission and Application Success Check your photos at 100% – 200%. 
 View your images at 100% to 200% magnification in order to locate noise, artifacts, and other defects that might jeopardize their approval. 4 Include quality metadata and keywords. 
 For the most part, buyers don’t find your images by visuals alone. Search engines match a buyer’s search terms to the keywords you’ve entered. Better keywords = 
 better sales. Accurate keywords = better sales. If you enter 25-45 accurate, 5 relevant, and properly spelled keywords for each photo, your chances of success are very high. Upload and submit. 
 Once you’re satisfied that your images meet the above criteria, it’s time to submit Upload your images at and keep an eye on your 6 email inbox for your official acceptance Don’t get discouraged. 
 Many successful Shutterstock contributors were rejected on their first 7 submission. If we reject your first submission, keep improving and try again Your First Submission and Application Success Keywording Make keywording a routine part of your workflow. Your images will sell better if you put a little extra effort into writing accurate keywords, and lots of them. Here are a few tips to help you master the art and science of keywording. Think like an image buyer. 
 Picture the person most likely to download your image. Now, put yourself in that person’s shoes and think about which words they’d type to find an image like yours. Get specific. Use 25 to 45 accurate keywords, and customize them for every image as much as possible. As a general rule, try to input 25 to 45 keywords per image. It might be tempting to upload a batch of images from a single shoot and label them all with a list of identical keywords. However, if you put in a little more time to write precise keywords for each image, you’ll see better sales. Make your titles and descriptions unique. 
 Titles should be succinct, punchy, and descriptive of exactly 
 what’s seen in the image. Make the title as accurate and unique as possible. For example, if you have two images of dogs, don’t give them both a title of “Dog.” “White Dog Playing With Ball” and “Black Dog Eating” will help differentiate the photos. The time you save when batch editing might result in fewer sales.

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