Benefits of Digital marketing ppt

advantages of digital marketing ppt and digital marketing channels ppt and digital marketing powerpoint template free download
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Published Date:08-07-2017
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DIGITAL MARKETING 50 METRICS For CMOs, CDOs, CIOs and CFOs ValaAfsharLead-to-Customer Conversion Rate A ratio that shows on average how many leads turn into paying customers. Know if your sales process works or not.Share of Voice The proportion of the total audience commanded by a media group or a brand across its full range of media activities. Share of Voice shows where you rank compared to your competitors when people talk Your Company’s advertising for a given about your industry. product/Total industry advertising for a given product.CPL – Cost-per-Lead Total cost of generating one lead either in total or from a specific lead generation campaign. Generating leads needs to be as efficient as possible. Total investment on marketing campaigns / total leads generated.Social Interactions The number of total interactions your social media account received over a specific time period. Focus on increasing your social interactions to build rapport with your network.Social Media Page Views Focusing on social media led page views The number of times a web page is viewed as a result of being directed enables you to understand what content from a social media channel. truly resonates with your audience.Amplification Rate The rate at which your followers take your content and share it through their network. Higher the amplification rate, the further the content will reach. Number of leads generated / number of contacts madeLead Volume Amount of leads that you are receiving from campaigns. Know what programs are the most effective and conduct real-time measurements.Lead Origination The first contact point for a new lead. Understand what activities influence your pipeline. Follower Growth by Channel Change in the number of followers for a given social media account. Different channels will grow at different rates. Focus your efforts on what is working.Return on Marketing Investment Provides critical performance assessment of marketing campaigns relative to the marketing spend. Quick, meaningful measurement of campaign success.Market Share Market share is your company’s percentage of an industry or market’s total sales over a specified time period. Validates your position in the market and helps you fine-tune your overall marketing plan. CPC – Cost-per-Click A specific type of cost-per-action program where advertisers pay for each time a user clicks on an ad or link. How valuable is each online ad you post? CPM (Cost per 1,000 impressions) / (1000 × Click Through Rate)PageRank is an algorithm used by the Google web search engine to rank web- PageRank sites in their search engine results. 80% of traffic to your sites is organic. Optimize your online presence for optimal ranking. Do you have the most relevant content when a prospect looks for information?Organic Search Results of viewers that visit your site due to non-paid search results. Search Engine Optimization (SEO) drives better organic search results.Unique Visits A count of how many different people access your web site in a given amount of time. Marketer’s goal should be to increase the number of unique visitors to the site to expand market reach.Time on Site How much time the average user spends on your site. An engaged viewer can turn into an engaged customer.PageViews A pageview is an instance of a page being loaded by a browser. The Pageviews metric is the total number of pages viewed; repeated views of a single page are also counted. Pageviews shows that your site works well enough to allow the viewer to go from one page to the next. And you have content that keeps them engaged.Funnel Visualization Helps track the movement of prospects through different stages (new, engaged, marketing qualified, sales accepted, sales rejected, closed won) in the funnel. Funnel visualization shows strengths and weaknesses in the marketing/sales process.Return Visits How many unique visitors are returning more than once in a given time period. Returning visitors are a great indicator of engagement.

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