20 Twitter marketing tips for Small Businesses

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Published Date:01-08-2017
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Twitter 101 A step-by-step guide to getting started on Twitter © 2013 Copyright Constant Contact, Inc. 13-3450 © 2013 Copyright Constant Contact, Inc. 13-3500 BEST PRACTICES Gu Id E So CIAl M Ed IA MARKETINGSo you’re ready to take the jump into the wild world of Twitter. Daunting as it may seem, there’s nothing to be afraid of Once you get yourself familiar with the territory, you’ll be on your way to making a big splash on Twitter. As you’re getting started, you’re most likely interested in getting a basic understanding of Twitter so you can effectively use it to help you achieve your business and marketing goals. In order for that to happen, it really all boils down to these three things: 1. Building a targeted audience 2. Creating an engaging channel 3. Developing a thriving network over time to leverage when needed But first, you have to understand how the platform works. That’s why we created this guide In this guide, we will help you get comfortable with some important Twitter basics. We’ll also introduce you to some best practices that you’ll need to grow your business on this exciting social platform. Here’s what we’ll cover: • Understanding Twitter • Learning the Lingo • Setting Up Your Twitter Prolfie • Letting People Know You’re On Twitter • Getting Organized • What to Tweet: Coming Up with Great Twitter Content • 25 Things that Make You Look Dumb on Twitter • Additional Resources You can read this guide from front to back or find a section that best suits your needs. However you choose to use this guide, we hope we can remove the intimidation factor involved with getting started. 1 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter Understanding Twitter Twitter is the 140-character messaging service that was originally developed for cell phones. That’s the main reason there is a 140-character limit. Today, Twitter has morphed into more of an online service that puts you in a virtual room with a large potential audience. But, what you’re probably wondering is how does this thing work? Imagine a giant cocktail party Picture yourself walking around the party listening in on everyone’s conversations. At first it might seem pretty noisy until you zeroed in on a conversation you found interesting. Then, you’d introduce yourself and join in. o nce that conversation fizzles, you’d move on to the next. That’s what it’s like on Twitter. There are people chatting away, sharing ideas, opinions, and links to websites and blogs. You seek out the people talking about topics you’re interested in. Then you follow those people. “Following” is Twitter’s fancy word for what you do when you want to see a person’s updates regularly. When people are interested in your updates, they become your followers. With each new connection you make, you extend the potential of your network. These Twitter connections can lead to deeper conversations on other mediums, such as connecting through email, blogs, phone calls or face-to-face meetings. As with any relationship, there’s always the possibility of adding a new customer, client, audience member or some other unforeseen benefit. What will Twitter do for you exactly? This depends on your specic g fi oals. But in general terms, it gives you ACCESS, both on a personal and professional level. Twitter allows you to connect with people quickly and easily, people that you would never have been able to reach before. Most importantly Twitter allows you to LISTEN. You’ll find out exactly how to cater to the needs of your audience. Aren’t people just wasting time on Twitter? No, it’s not just people blabbering about what they had for dinner and their cats. o r what their cats had for dinner. It’s people sharing links, news, photos, ideas, and directly and indirectly selling their stuff. Yes, those blabbering dinner and crazy cat people are there too, but you don’t need to worry about them. Focus only on the people you want to know more about, that bring value to your network, and the people you want to connect with down the line. These are the people whose messages, or updates—or tweets as there known on Twitter—you are interested in. This also includes people who would be a potential audience for your stuff, whatever that may be. 2 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter “This sounds like a giant time suck” The amount of time you spend on Twitter is entirely up to you. Realistically, after some preparation, you can spend as little as 15 minutes a day on Twitter and start to see the benefit. But as with any endeavor, the more time you put in, the more benefits you reap. “Is there a wrong way to use Twitter?” Some people think it’s a place to talk about what you’ve had for lunch. Others think it’s a touchy-feely “we’re going to change the world” type of atmosphere. And yes, there are those who even want to show you how to make millions of dollars from single tweet. Who’s right? They all are. That’s the beauty of Twitter. Just like in the ofifl ne world, you seek out like-minded people. If you don’t like what someone else is doing, that’s okay. One click is all it takes to keep someone from bothering you. If there’s no wrong way to use Twitter, is there a right way? Remember, the platform is still relatively new. Everyone is figuring it out as they go along and everyone is learning from each other. Failing, succeeding, and having a good time. But just like anything that’s new, it’s nice to get a little perspective. So the key thing to remember is that you’re looking to develop relationships with people. With that approach, you’ll be headed down the right path. Before we get started, let’s make sure you’re familiar with some key terms and language being used on Twitter. 3 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter Learning the Lingo Twitter has a language of its own. If you think you’re fluent already, skip ahead to the next section. If not, here are the terms you need to know DM/Direct Message: A private note between two RT/Retweet: This is the Twitter equivalent of forward-to-a- users on Twitter. The person receiving the message must friend. When someone posts something you find interesting, you follow the person sending it and the message is bound by the can retweet it, share it, with all the people who follow you. 140-character limit. Search: Since the majority of tweets are public, you can use Follow: The act of connecting with someone on Twitter. Twitter’s search feature to look for tweets containing a keyword People who have elected to follow you will see your tweets in or phrase. The search results will update in real time with any their timeline. You are not obligated to follow people back and new tweets that contain the word or phrase you searched for. you have the ability to block followers (usually used only for Timeline: The chronological listing of all tweets in a given feed. spammers) from seeing your posts. Trending Topics: Along the left side of the main web Following: Electing to see someone’s tweets in your own interface, Twitter lists 10 topics that are “hot” on Twitter based timeline. Follow people and companies that you’re interested in on certain algorithms. You can see trending topics for all of hearing from. Twitter or for certain geographic areas. Handle: Your Twitter username is referred to as your handle, Tweet: What posts are called on Twitter. and is identie fi d with the symbol. For example, Constant Tweetup: A term for in-person events (i.e., meetups) that Contact’s handle is constantcontact. The is used to refer spring from Twitter connections. Tweetups are typically informal to a specific person or company and link to that account on gatherings that let Twitter followers meet in real life. Coordinators Twitter within a tweet. often use a hashtag to unite tweets related to the event. Hashtag: Words preceded by a sign (i.e., ctctsocial) Unfollow: By unfollowing someone, you no longer receive can be used to tie various tweets together and relate them to their updates in your own timeline. a topic, be it a conference, TV show, sporting event, or any happening or trend of your choosing. Twitter automatically links all hashtags so users can search for other tweets using the same tag. Now you know how to talk the talk on Twitter. Let’s Lists: A way to combine select people you follow on make sure you know everything you need to know Twitter into a smaller feed. A list can be made up of friends, about setting up your Twitter Prolfi e. competitors, people in the same state: anything you want. l ists let you view a slice of your followers at a time and are a great way to focus on specific folks when you’re following a large number of people. They can also be marked as public or private. 4 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter Setting Up Your Twitter Prole fi The anxiety of not knowing how to get set up on Twitter plays a big part in why many businesses decide to put off getting started. What’s most important when setting up your Twitter prolfi e is that you want to make it easy for people to recognize your business and connect with you right away. You can do that with your Twitter handle, your prolfi e picture, and the information you decide to offer. Here are a few things to keep in mind when getting set up. 1. Choose the right Twitter handle The first step in getting started on Twitter is creating your account. When creating your account, it’s important to remember that your username—or as it’s called on Twitter: your “handle,” is outward facing and will be what the public uses to identify your business. Hopefully, your business name will be available (Constant Contact’s handle for example is ConstantContact,) but if not, you’ll want to come up with something that will still make sense to your followers (for example: “In a Pickle Restaurant” in Waltham had to us e InAPickleRest). You want your handle to be around 10 – 15 characters so your customers can “mention” your business without using too many of the 140 characters they have to use. 2. Create a bio that captures your business Twitter is widely recognized as one of the most open social networks, because most of the communication on the site takes place in front of people in the timeline (rather than on individual pages or groups). Keep in mind when creating your bio, more people will find you on Twitter that have no previous knowledge of who you are or what you do. If you had just a few seconds (or in this case 160 characters) to explain your business to a complete stranger, what would you say? That will be your bio. 3. Upload a photo or image that makes you stand out Don’t underestimate the importance of picking the right picture or image for your prolfi e (and please, please, please don’t send a tweet until you have one uploaded.) For businesses, the perfect prolfi e image will be one that your customers already know and associate with your business. For many, this will be your company logo. For individuals, you’ll want to use a close-up head shot and make sure you are the only person in the photo. (You do have the option to change your prolfi e picture in the future, but we don’t recommend it, at least until you’ve established yourself.) 5 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter 4. Introduce yourself by sending your first tweet Now is the perfect time to send your first tweet It’s not going to be anything earth shattering, and you won’t have any followers (yet) to see it, but it will let people know you are a real person or business and not a robot or spammer. Make the tweet something simple; your introduction to the Twitter world. 5. Find the right people to follow Who you follow on Twitter will dictate the type of content you have access to and the quality of the relationships you’re able to establish. For this reason, you’ll want to set up some criteria based on your experience, your industry, and what you’re trying to accomplish. People you may want to follow could include: friends, professionals in your industry, other local businesses, colleagues, and even current or potential customers. When you’re starting out, the key is to follow businesses similar to yours that are doing it well. Don’t mimic everything they tweet, but pay attention to how they are engaging and the type of content they share. Keep your eye on Twitter’s “Who to Follow” feature (in the left column) for recommendations of people and businesses that fit your interests. Once you have your prolfi e set up, you’ll be ready to get started. Remember, success on Twitter starts with building a targeted audience for your business or organization. In the next section, we’ll walk you through what that means when you’re starting out. 6 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter Letting People Know You’re on Twitter There’s a good chance that Twitter isn’t your first experience with online marketing. Depending on where you’re at in the online marketing process, you likely already have a network of online connections either through social media or via a list of email contacts. When jumping head first into Twitter, you’ll want to start with your current network of supporters both online and off, to help build your following. Let’s take a look at how you can leverage your network, to jumpstart your Twitter audience. 1. Announce your new social endeavor on other social networks 4. Make sure your website links to Twitter If Twitter is a cocktail party, doesn’t it make sense that you Just like you want to link your regularly scheduled emails to invite the people you already know and have a relationship your Twitter prolfi e, you’ll also want to make it easy for people with? who visit your website to find your activity on Twitter as well. Start by reaching out to the people who have already Twitter makes it easy to embed your Twitter feed right onto connected with you on other social networks. If they’re on your website or you can simply add links to Twitter on your Twitter too, there’s a good chance they’ll want to follow you website homepage. If you have a blog for your business, you’ll there as well. also want to connect that to your Twitter prolfi e as well. 2. Send a targeted email to your list of email 5. Ask customers, clients, and members to find contacts you on Twitter Whenever you’re getting started on a new social network, Don’t limit yourself to just your online interactions. Make sure take the time to tell your email contacts about your new social you’re providing a clear call-to-action for every customer, endeavor. There’s a reason sites like Facebook, Twitter, LinkedIn, client, member, or volunteer who interacts with your business and Pinterest ask for your email address when you sign up and or organization. If you have a brick and mortar store, you can send emails to your inbox. Email is the most effective way to put up signs at your register encouraging employees to ask drive action behind the stuff you do on social media. dedicate customers to find you on Twitter. You can even use a QR code at least one email to letting people know you’re on Twitter. to give customers the chance to connect with you on Twitter 3. Link your regularly scheduled newsletter to with a quick scan of their mobile device. Twitter After you’ve notie fi d your audience that you’re on Twitter, you Which ever way you decide to promote your activity can keep driving traffic to your prolfi e by including a button or on Twitter to your current network of fans, readers, badge in your emails that links to it. With Constant Contact, and customers—just make sure you’re covering your you can quickly add social media buttons to any email to give touch points and providing a clear call-to-action to readers the chance to easily connect with you. encourage them to take the next step. 7 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter Get Organized As you build your following and begin to invest more time into Twitter, you may find it’s not always easy to keep things in order. With so much happening on Twitter, even the most experienced users can start to feel overwhelmed. The good news is that Twitter comes with plenty of tools that can help you stay organized and get more from the social platform. Here are a few things you may want to consider: users. Saved searches work exactly like they sound. You find a 1. Use Twitter Lists to your advantage topic of interest or relevance to your business, search for it in Twitter Lists are a cool feature that lets users organize the Twitter’s “discover” tab, and then save it for future reference. people they follow into specific groups based on their industry, After saving it, you can easily go back and see results as they relationship, expertise, etc. appear in real time. Consider this simple approach to organizing your first three Some ideas for searches to save include: lists: • Your business name Peers – This list would contain people within your industry that • Your personal name are at about the same level as you. These could be people you already have strategic partnerships with or people you’d like to • Your city/town partner with. These relationships can prove extremely valuable • Relevant industry topics as you move up the ranks with your business. • Popular hashtags Pros – This list is for experts or thought leaders in your industry,or the people with businesses at a level you’d like to Searches can help you keep track of what people are saying reach. use this list to monitor how they’re using social media about your business and also give you a chance to access and what they’re talking about. What can you apply to your relevant content your followers will love. business? 3. Schedule tweets with HootSuite Patrons – This list contains people who are already customers If you’re worried about Twitter getting in the way of your busy or clients, or are people you’ve deemed likely to buy, donate, or schedule, a free platform like Hootsuite can be a big help. volunteer. Watch this list to identify their interests and keep an eye out for any questions being asked that you could answer. In addition to helping you manage and monitor your social Monitor for customer feedback (positive or negative) that you media activity, Hootsuite gives you the ability to schedule can respond to and expand on your answers with your own tweets ahead of time. content to drive potential customers to your website. Scheduled tweets are great for sending reminders about o nce you have these lists in place, you can start identifying upcoming events, limited time offers, or anything else the people you should add to them. To start this is as simple you might have going on at your business. For nonprofits, as adding the people you’ve indentie fi d as fitting into one scheduling tweets during a fundraiser can help generate of these categories. As you monitor Twitter and follow the donations without getting in the way with your busy schedule. discussions, you’ll organically find new people to add to these 4. Get updates sent straight to your inbox lists. When you set up your Twitter account, you’ll be able to opt-in 2. Save some searches to receive email updates about all your Twitter activity. (Or you Similar to Lists, Saved Searches let users organize their content, can update your preferences in your account settings.) but do it based on a specific topic rather than on specific 8 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter This is a great tool for keeping tabs on mentions, retweets, and new followers. You may also want to check out a free tool like Nutshell Mail. With Nutshell Mail you can get a digest of all your social media activity on sites like Twitter, Facebook, and LinkedIn sent directly to your inbox. Both of these tools are great for keeping up with your Twitter activity without having to check into your account continuously throughout the day. 5. Share your emails automatically with Simple Share Your email newsletter is a great source of Twitter content. People follow you on Twitter because they trust you’ll offer them something of value. They subscribe to your emails for the same reason. That’s why we created Simple Share, a free tool that lets you share your emails automatically right when they go out. With Simple Share, all you’ll need to do is choose your Twitter prolfi e, come up with a tweet to accompany a link to your email, and hit schedule. (Learn more about Simple Share) In addition to your email newsletter, there are plenty of great sources of content all around you. In the next section, we’ll take a closer look at the places you can turn to when you’re struggling to come up with something to tweet. 9 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter What to Tweet: Coming Up with Great Twitter Content At this point, you’re more than ready to join the conversation on Twitter. But what are you going to tweet about? With over 400 million tweets being sent each day, you may feel like you’re the only one having trouble coming up with great Twitter content—you’re not. The type of content you share on Twitter will have a lot to do with the type of audience you’re able to attract and thus, the results you’re able to achieve. That’s why it’s so important to start by thinking about who those people are. What type of content would your ideal customer, client, members, or supporter be most interested in seeing? Some of that content may come directly from you — like a blog post, email newsletter, or a link to your website. But there are plenty of other sources of great content all around you just waiting to be shared. Here are 4 places to find inspiration for content when you don’t know where to look: 1. Look to others in your industry One of the best ways to find inspiration is to look at what other people in your industry are talking about. Can you offer a different viewpoint or piece of advice on a topic? There are two main ways that Twitter can be used to quickly and easily share other users’ content: 1. Share someone else’s post with a retweet 2. Share a link to someone else’s content and mention them directly You may also want to interview other experts in your industry. Let’s say you’re a social media consultant and you’re attending a conference. Ask the speakers for a quote for your blog or website after the presentation. Most likely they’ll love to be featured and you’ll look good by association. Try it. Soon others may start asking YOU to be featured in their content 2. Interview one of your customers Ask one of your own customers if they want to be featured in one of your posts. This could be a loyal customer or even a new customer. Write about their business challenges and how they’ve overcome them. Customer stories are an engaging way to create more visibility for both your business and theirs. Ask them to share the story with their own network as well. 3. Ask your employees for topic ideas Create a simple system to gather topic ideas from those who know your business best … your own employees. If you have a store, place a fishbowl somewhere with some blank forms and have your employees submit ideas. If you are on online 10 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter business, create a private link somewhere online or through an email for employees to submit ideas. You could even make this fun and create a contest for others to vote on a few of the ideas. Engage your employees while creating great content ideas. 4. RSS Feeds There’s a good chance you already have some favorite blogs, news sites, or other sources of content you like to follow online. You can use a tool like an RSS feed to easily keep tabs on your favorite news sources. Once you’ve figured out what you want to say, make sure you’re sharing it in a way that’s going to help get you noticed and not overwhelm your audience. To do that, you’ll want to make sure you’re paying attention to how people are engaging with your content. Your audience will tell you what’s working, what’s not, and where you may need to make improvements. All you need to do is listen Here are a few content essentials you’ll want to keep in mind. • Talk with your audience, not at your audience • Keep your content related to your field and your audience • Use the general rule for content: 80% information, 20% promotion • It’s not about sending a message, it’s about getting responses • Be yourself As valuable as it is to know how to do things right, if you’re just getting started, you probably want some insight into things that could be labeled as “wrong.” So, last but not least, we’ll be taking a look at 25 things that you’ll \ want to avoid when getting started on Twitter. 11 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter 25 Things that Make You Look Dumb on Twitter It’s normal to feel at least a little anxious when getting started on Twitter. don’t worry. A majority of Twitter users are learning something new about the platform every single day. Rather than having to go through the heartache of learning from your mistakes, we decided we’d give you a helping hand. Here are 25 common Twitter mistakes you’ll want to avoid when getting started on Twitter: 1. Not leaving enough space to retweet 7. Not responding to Tweets The first lesson every Twitter newbie should learn: just because If you’re not being social, why are you on social media? You you have 140 characters, doesn’t mean you need to use might not be able to respond to everything, but do your best them all. It’s usually a good idea to keep posts to about 120 to answer questions and address any negative feedback. And characters to allow people who retweet with the RT format the don’t forget to say thanks when it’s positive. ability to do so without having to edit your tweet for length. 8. Automatic direct messages 2. Not shortening links in your tweets Too many people send automatic direct messages to new This is one of the most common mistakes and it doesn’t need followers. Don’t do this. You don’t want the first impression to be. Check out link shorteners like bit.ly or ow.ly. You’ll also that you make with your customers to be from a robot. be able to track the number of clicks the links you share get 9. QR code avatar with these tools. Nowadays you see QR codes in some crazy places. Don’t 3. Looooong Twitter handles let your Twitter account be one of them. Make your avatar Are you noticing a pattern? If your handle is longer than the something that ree fl cts you or your brand. r fi st half of your tweet, you’re losing valuable space. Keep 10. Too much abbreviation handles as short as possible so you have enough room to actually write something. Sometimes you’re going to have to abbreviate but try not to abandon grammar to the point of being unreadable. 4. Too much self promotion 11. Spelling errors A little self promotion is good for any business but, if your timeline is riddled with “I’s or We’s” and your only retweets are Spelling errors are going to happen, but try to keep them to about you, then you’re doing too much. Follow the 80/20 rule. a minimum. People will notice them and it can make your Post 80% helpful or entertaining content and save 20% for the business look sloppy. Review before you hit send. Watch for self-promotional stuff. some common misspellings, like There/Their/They’re/Your/ You’re. 5. HashtagAbuse 12. Tweeting without a strategy Hashtags are without a doubt the most interesting part of Twitter. But, in addition to sometimes being hilarious, they are Never tweet just for the sake of tweeting. Take some time to extremely helpful for organization purposes. Don’t abuse the decide why you’re on Twitter and what you want to get from it. hashtag, save it for when you need it. 13. Too much dialogue, not enough content 6. Too much negativity Twitter is all about sharing content. You want to engage with No one wants to follow a depressing tweeter. Keep your followers but you also want to give them content that makes tweets positive and your followers will act accordingly. them engage with you. 12 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter you’re all about and give them a reason to follow. And make 14. Too much content, not enough dialogue Confused yet? It’s all about finding a balance. Unless you’re a sure it’s up-to-date. news outlet, then people are looking for more than just news. 21. Not connecting your business website to use your content to drive engagement from your followers and your Twitter account start a discussion. 80.5% of small businesses DO NOT link their sites to 15. Only tweeting 9-5 their social networks. Don’t let your business be part of No one expects your Twitter to be a 24/7 operation that group. They’re missing potential followers and most but, your followers don’t log off when you go home for the importantly customers. day. Hootsuite is a great option for managing and scheduling tweets. 22. Responding with the same answer from multiple admins 16. Tweeting without the facts It’s good to respond to people’s tweets, but if multiple This is the number one way to hurt your credibility and tick people are tweeting from your handle, get on the same your followers off. Be a helpful source of information in your page and agree on the right voice for your brand. industry, not a rumor mill. 23. Facebook/Twitter overo fl w 17. Tweeting too often Connecting your Facebook and Twitter feeds might seem There’s no set formula for how much you should be tweeting. like a good idea but if your Twitter is solely just a feed for But, unless you’re the most interesting person in the world, your Facebook, then it defeats the purpose of being on chances are if you’re clogging up their timeline they’ll get turned Twitter in the first place. off in a hurry. 24. Asking too many questions 18. Bad talking competition A question can be a great way to get feedback or start If you don’t have anything nice to say, don’t say anything at all. a conversation but if you’re constantly asking, “How’s Building connections is a great way to build your following and everyone doing?” and no one is answering then it’s not many of your competitors’ followers would likely be happy to adding to the conversation. follow you too. 25. Not sharing the love 19. USING TOO MANY CAPS AND If people are promoting you on Twitter, show them some EXCLAMATION POINTS love back. A retweet can go a long way on Twitter and so You wouldn’t yell at your customers in person, don’t do it on can mentioning someone when you share their article or Twitter. use sparingly for maximum impact. post. 20. Outdated Twitter profile Your prolfi e says a lot about who you are. Tell people what Didn’t realize so much could go wrong in just 140 characters? Don’t worry. Everyone, and I mean everyone, is going to make some mistakes when they’re starting off. The best you can do is to keep this list in mind and try not to let a couple missteps ruin the party. 13 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogA step-by-step guide to getting started on Twitter Additional Resources Congrats, you’ve graduated from Twitter 101 With this guide, you should have everything you need to get started. We hope you’ll find us on Twitter and share any questions you might have. You can also check out some of the additional resources we put together to help you succeed: Check out the Social Media Quickstarter The Quickstarter is jam-packed with great advice, research, and how-to’s that you can reference as you start to build your presence on Twitter. Watch a free webinar Watch as members of our social media team talk about getting started on Twitter. Learn more about how Twitter works for small businesses and find out what other organizations have done to succeed. Visit the Constant Contact Blog Get daily updates to help improve your online marketing strategy. There, you’ll find advice to help improve your social media and email marketing efforts. Get advice sent right to your inbox Each month, we compile some of our best online marketing content and deliver it right to your inbox through our Hints & Tips newsletter. Get great advice plus be the first to hear about new eBooks, webinars, and other opportunities to grow your business. Not a Constant Contact customer? Constant Contact offers a full suite of online marketing tools to help you acheive your marketing goals and grow your business or organization. Visit ConstantContact.com or give us a call at 866-289-2101 to learn more 14 Insight provided by Constant Contact KnowHow Get more Twitter advice on the Constant Contact BlogLevel ONE Header (Title goes here) To edit this page, right-click on the page thumbnail in the “Pages” panel, and choose “Override All Master Page Items”. Paste your copy will in this box. To insert an image, go to File/Place... then click to place the image. Online Engagement Marketing tools & coaching to help small businesses and nonprofits grow. SaveLocal Social Campaigns EventSpot Email Marketing Create deals your Turn Facebook “likes” Control every phase Get your message read way and find your and shares into real, of the event process and shared by your next great customer. measurable results. from one place. audience fast. Visit ConstantContact.com or call 1-866-289-2101 to learn more 15 6 Connect with Constant Contact. Everywhere. Insight provided by Constant Contact KnowHow www.constantcontact.com/learning-center

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