How Facebook marketing works

how does Facebook marketing work and how to start marketing on Facebook and how to Facebook marketing campaign and how effective Facebook marketing
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Published Date:01-08-2017
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Best Practice Guide Best Practice Guide Marketing on Facebook 1Introduction The Facebook ecosystem Five guiding principles · Build a strategy that is social by design · Create an authentic brand voice · Make it interactive · Nurture your relationships · Keep learning Facebook by objective · Foster product development and innovation · Generate awareness · Drive preference and differentiation · Increase traffic and sales · Build loyalty and deepen relationships · Amplify recommendation and word of mouth · Gain insights Helpful Resources 2Best Practice Guide Introduction At Facebook, everything we do is about making the world more open and connected. This has a profound impact on the way people communicate and interact. We are continually developing authentic ways for people to connect with one another as well as with the businesses, brands and institutions they care about, both on Facebook and across the web. Facebook allows marketers to stay connected with people throughout their day whether they are on their computers or mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth. Connecting with people is just the beginning. In the pages that follow, you will find best practices for reaching your businesses objectives on Facebook. 3E G A G N E 2 3 A M P S L T H I G I F S N I Y D L Best Practice Guide The Facebook ecosystem 1 3 Build Amplify The r fi st step is building your presence with a Facebook Every time someone interacts with your business, that action Page. Pages allow you to create an identity for your business in gets published into the News Feed, creating word of mouth. the social graph - the map of the connections among These organic stories are extremely effective at getting people and the things they care about. If you others to engage and take action, and can be have physical store locations, link your Page shared with a much larger number of potential with a Place. and current customers by using Facebook Ads and Sponsored You can use Social Plugins, the Stories. Facebook Ads include the names Graph API and Apps on Facebook of friends who have already connected to to create social experiences involving your business. Sponsored Stories enable your products and online properties you to increase the distribution of News that are engaging and personalized. Feed stories about your business. 2 Engage Together, these tools give you the Creating these Facebook touch points effectiveness of earned media, at the allows you to start building your fan base scale and predictability of paid media. Every and engaging with your customers. campaign you run has a lasting impact via the Facebook Like Ads are the quickest way to relationships you build along the way. This is the new acquire fans. Publishing and engaging in conversations word of mouth and research has shown it’s twice as effective with your fans will allow you to deepen relationships and gain at driving results. valuable insights. 4 I U B 1 S T H G I S N IBest Practice Guide Five guiding principles 1 • Social should be baked into everything you do, • Facebook should be integrated with your Build a strategy that not added at the end of a campaign or done on broader marketing efforts and part of how you is social by design the side reach your business objectives 2 • People on Facebook are clear and open about • Facebook is an ideal place to bring your brand Create an authentic who they are - be the same by providing personality to life through an authentic and brand voice straightforward information about your business consistent voice 3 • People spend time on Facebook communicating • Think about the aspects of your brand that are Make it interactive and sharing with others, so always engage in inherently social and create content that people two-way conversations will be excited to pass along 4 • Just like in the real world, building relationships • Keep content fresh and easy to consume, use Nurture your with people on Facebook takes time and ads to stay in touch, and reward people for their relationships requires a long-term investment loyalty through Deals and promotions 5 • Facebook allows you to get feedback from • Use reporting tools to learn about your fans Keep learning people in real time, giving you the ability to and the content and products they find most iterate on the fly interesting 5Best Practice Guide Facebook by Objective Foster product development and innovation Generate awareness Drive preference and differentiation Increase traffic and sales Build loyalty and deepen relationships Amplify recommendation and word of mouth Gain insights 6Best Practice Guide Facebook by Objective Foster product development and innovation By combining OnStar’s virtual advisor in-car telematics service with Facebook’s Graph’s API at the end of 2010, Facebook allows you to learn about your target audience and to understand their interests and General Motors was the first generate awareness car manufacturer to offer friends. For this reason, Facebook can be used to generate new product ideas and innovations. Our drivers the opportunity to post and listen to audio status platform tools allow you to build entirely new social product experiences like an online store that updates from the car through a simple push of a button. displays only your friends’ favorite products, or a car in which you can access your News Feed. You Chevrolet promoted the innovative service in its “Best Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals can also enlist your Facebook community to help crowd-source your next product idea. First Date” 2011 Super Bowl television commercial. OnStar product development & innovation is rolling out the product by Introductory tools Advanced tools inviting customers to sign up for the public beta test of the service on its Facebook Page. Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins drive preference and differentiation 5 steps to foster product development and innovation 1 2 3 4 5 RBS Insurance enlisted its Run a creative Drive awareness of and Identify and refine your Build a social product Be present and active Facebook community to Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API campaign to solicit participation in the target audience with experience by using on your Facebook Page determine the features that should be included in a new input for your campaign by promoting Campaign Reporting the Graph API and throughout the product increase traffic and sales iPhone app for its Direct Line new product it across your marketing and Page Insights Social Plugins development cycle insurance product. It drove channels people to a custom application a. Run a contest or event to a. Optimize your Facebook a. Enable people to like a. Use publishing and on its Facebook Page, where it gather input on Facebook campaigns by testing individual products and Facebook Questions to a. Run a Facebook Ads could present new concepts to by building an application which audiences are more content across the web get feedback, iterate and campaign that includes existing and new customers. to gather submissions responsive to different with the Graph API generate future product The result was over 600 unique Sponsored Stories for Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals comments on app features Sampling Ads creative and marketing ideas App Used b. Have the community vote b. Use Social Plugins and product names. build loyalty and deepen relationships and provide incentives for b. Use this information to like the Activity Feed, b. Promote the campaign participation direct future marketing Recommendations, in your other marketing efforts Comments and Live Stream channels such as TV, email, to make experiences off of print or on your website Facebook social Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook amplify recommendation and word of mouth 7 Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook gain insights Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can Chatter Studies be integrated (not widely available) with internal measurement systemsBest Practice Guide Facebook by Objective Generate awareness To build brand awareness of Once you have created a Facebook Page that allows your unique brand to shine, it is time to generate its relatively new Green Works cleaning products line, Clorox awareness of your Page, latest product, or current marketing effort. To do this, you can leverage ran a Facebook Ads campaign to grow its fan base and drive Facebook’s tremendous reach and targeting capabilities with Facebook Ads and Sponsored Stories. traffic to its website. The ads offered coupons and allowed These products offer the benefits of earned at the scale and predictability of paid. That’s because they people to vote on “Green Heroes” in their community. are shown with stories about friends who have already engaged with your business on Facebook. This The effort resulted in about 30,000 fans on the Green Works is the new word of mouth and it’s twice as effective at driving awareness. Page and a 12 percent increase in awareness of the Green Works brand, according to a generate awareness Nielsen study. Introductory tools Advanced tools Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals product development & innovation 5 steps to generate awareness 1 2 3 4 5 In the Spring of 2010, Mars Create a Facebook Integrate Social Plugins Post interesting content Run Sponsored Stories Use Facebook’s unique Chocolate North America Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins Ads campaign that and the Graph API, such with clear calls to to promote people’s reach and targeting launched M&M’S Pretzel. Mars used Facebook to seed encourages people to as the Like Button, action that encourage actions from the capabilities to optimize drive preference and differentiation awareness and demand take an action that will into your website and interaction and sharing News Feed to the right and iterate on your for the new product by be seen by their friends mobile experiences column of their friends’ campaigns developing a custom Facebook a. Applications on Facebook application called the M&M’s screen can be used to build viral a. Keep ad destinations a. This allows the actions a. Try different targeting Pretzel Vending Machine. The awareness campaigns on Facebook people take off of Facebook techniques: Likes and a. Sponsored Stories for App application enabled 40,000 of the brands fans to get a free to show up in the News Feed Interests, Friends of Used allow you to amplify Questions Pages Facebook Ads Social Plugins b. Promote launches or Apps on Facebook Graph API b. Encourage liking to build sample delivered to them and be amplified through Connections and standard every time someone promotions with Deals or connections and make and allowed them to invite Sponsored Stories demographic interacts with your app increase traffic and sales Events on Facebook two friends to also receive a future campaigns more free sample. As a result, Mars effective b. To maximize message recall, b. Sponsored Stories for Page distributed 120,000 samples to test different creative for Posts can be used its customers within 48 hours. c. Keep text simple, highlight each target group to ensure your fans see special offers, tell users your posts what to expect, have a Facebook Ads Sponsored Stories Pages Places Deals strong call to action Events Graph API Premium Apps on Facebook Sampling Ads build loyalty and deepen relationships 8 Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook amplify recommendation and word of mouth Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook gain insights Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can Chatter Studies be integrated (not widely available) with internal measurement systemsBest Practice Guide Facebook by Objective generate awareness Drive preference and differentiation In an effort to reinvigorate its Facebook is a great place to build preference and differentiation for your brand over competitors. brand among the 18- to 34-year- old audience, Shane Company Sponsored Stories On Facebook, people discover your br Facebook Ads Pages Places and through trusted referr Events Social Plugins als from their friends Graph API Apps on Facebook . Then drive Deals launched a Facebook campaign to re-engage with them and preference by interacting with and rewarding your fans. Think of your Facebook Page as a key touch become more relevant. It product development & innovation used Premium Poll Ads to point that you can leverage to bring your brand to life for your customers in real time. invite people to nominate their favorite diamond shapes and vote for their favorite marriage proposal scenario. Shane also invited fans to tell Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins their own stories on its Page. This stimulated discussion and interaction between the drive preference and differentiation Introductory tools Advanced tools audience and the brand in a fun way that reinforced the brand as “your friend in the diamond business.” Over 20,000 people responded to the polling Ads, reinvigorating the brand. Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API increase traffic and sales 5 steps to drive preference and differentiation 1 2 3 4 5 Understand what Define the gap between Launch an integrated Think about how to Check in with Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals people currently think your current perception brand-building integrate Facebook into your customers to Sampling Ads of your business and and your brand’s campaign to drive your products, website understand what build loyalty and deepen relationships When adidas Originals why they think it is desired perception or preference and or mobile apps to make is resonating and launched its global, cross- unique and relevant point of differentiation differentiation them more personal whether you have media campaign in early and unique been successful 2010, the leading apparel a. Listen to what people are a. Create a campaign that and footwear brand decided saying about your business supports your desired a. Use the Graph API to enable a. Monitor your Wall and to use its Facebook Page as on your Page and use perception across your people to shop based on use Page Insights to see a home base from which it Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook Questions to survey them typical channels (TV, print, what their friends like what’s working could display and distribute all of its exciting new audio- radio, Facebook, etc.) b. Use Page Insights to b. Use Social Plugins to create b. Run a Nielsen Brand Effects visual content and product amplify recommendation and word of mouth understand what they are b. Create Facebook Ads and a social experience for study (where available) information. By creating highly relevant content, the company interested in Sponsored Stories with people engaging with to ask questions or run built a community of advocates Friends of Connections your brand polls to understand how who supported the brand and targeting to show people perceptions changed has seen a steady increase in c. Use Apps on Facebook to how their friends have post-campaign Originals store traffic. bring your brand to life on Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook already interacted with your Page c. Use your own brand your brand tracking measurement tools gain insights 9 Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can Chatter Studies be integrated (not widely available) with internal measurement systemsgenerate awareness Best Practice Guide Facebook by Objective Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals product development & innovation Increase traffic and sales In the summer of 2010, Levi Facebook turns purchasing into a social decision by enabling people to show what they like and have Strauss & Co. began a cross- media campaign to launch its purchased, both online and in the physical world. On Facebook, you can create viral promotional Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins Fall 2010 Workwear Collection. As part of the campaign, a 40 events, publicize offers or run Deals. Every time someone RSVPs, clicks, or checks-in, that action percent-off offer on Facebook drive preference and differentiation for one Work Wear item drove gets shared with all of their friends. This combination of word of mouth and your ability to deepen a two-fold increase in traffic to levi’s.com within 15 minutes of engagement with your customers at the point of purchase (either on your website or in store) is being posted on the Facebook Page. For an in-store discount incredibly powerful at driving traffic and sales. offer, Levi’s clocked about 400 Questions Pages Facebook Ads Social Plugins Apps on Facebook Graph API interactions with an Event Ad, but it got 1,600 people showing up in its stores with RSVPs, increase traffic and sales Introductory tools Advanced tools showing there was a four-times viral multiplier of what the brand was able to do with its ad spend. Facebook Ads Sponsored Stories Pages Places Deals Events Graph API Premium Apps on Facebook Sampling Ads build loyalty and deepen relationships 5 steps to increase traffic and sales 1 2 3 4 5 Alamo Drafthouse Cinema Decide on a sales goal Run a creative Create a social Drive people to point Drive people to point created a Deal that incentivized Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook and the promotional campaign to share that experience at the point of purchase online of purchase off-line its customers to check in on their mobile device, while at activities that will help promotion through of purchase a. Use Facebook Ads with a. Make sure your Page the cinema, to receive a free amplify recommendation and word of mouth you get there Facebook Ads and Page offers that take people to is connected to a a. Use the Graph API to allow pint glass and the chance to publishing see a free movie screening. the point of purchase – be geographic Place people to like specific Every time someone checked transparent that clicking products a. Consider using an b. Use Deals and Premium in, that story got published to the ad will take you off application or exclusive tab all of his or her friends, creating Event Ads to drive people b. Integrate post purchase Facebook a powerful word-of-mouth to create a promotion that in store sharing so that once a user effect. The offer successfully Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook requires people to like your b. Every time someone has checked out, they have drove people into the cinema, c. Run Sponsored Stories for Page or share the content likes a product on your the option to publish to with over 5,100 people Place Check-ins to amplify gain insights website, boost the story checking in. Through this their Wall b. Use Sponsored Stories word of mouth Deal, the company distributed with Sponsored Stories for to ensure the friends of c. Create Deals to drive people nearly 10,000 pint glasses and Domains someone who interacts saw a much higher level of in store and have them with your campaign, see engagement on its Page. check in so the action gets that action published back to their Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can friends Chatter Studies be integrated (not widely available) with internal measurement systems 10generate awareness Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals product development & innovation Best Practice Guide Facebook by Objective Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins drive preference and differentiation Build loyalty and deepen relationships Sephora uses the publishing Facebook is fundamentally about relationships. The people who like your Page are saying that they feature on its Facebook Page extensively to foster want a relationship with you. This connection allows you to build and deepen relationships with your Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API conversations with its clients. The company has created most loyal customers and allows them to spread the word about your brand to their friends. Because an Offers tab on its Page increase traffic and sales where fans get information of the information people share about themselves on Facebook, you can create highly custom and on special deals. Sephora uses the Graph API on its site personalized experiences to drive engagement and loyalty over time. to allow customers to like and recommend individual products to their friends. Sephora has created a highly Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals Sampling Ads engaged community that discusses and shares products Advanced tools build loyalty and deepen relationships Introductory tools on its own. Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook amplify recommendation and word of mouth 5 steps to build loyalty and deepen relationships 1 2 3 4 5 Since research showed that Remind people that you Develop an authentic Ask questions, listen Use the Graph API and Let your fans know many of its customers were are on Facebook and personality and voice and be responsive, Social Plugins to create they are special and already on Facebook, Sub-Zero Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook and Wolf Appliance, decided there to communicate take part in a two-way more personalized reward them for their a. Create a publishing calendar to establish a brand presence with them conversation and relevant online relationship gain insights with a Facebook Page. There, b. Post stories that people care experiences to build people can read content on a. Promote your Facebook a. Use Facebook Questions to a. Thank them for their about, ask questions and kitchen designs, recipes and loyalty Page in offline marketing drive engagement and learn engagement encourage participation related topics. The company collateral has created an ecosystem b. Appoint someone on your b. Run Deals and special c. Publish in the early of customers and prospects, b. Integrate Facebook into team to monitor your Page promotions to your morning or late evening kitchen designers and Sub-Zero Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can your website with Graph daily and interact with Facebook community and Wolf dealers who are all Chatter Studies be integrated API to make sure your people in an authentic way (not widely available) with internal participating in discussions and measurement systems c. Provide them with exclusive sharing content on its Page. customers are part of your information, updates, and Facebook community events c. Use Facebook Ads and Sponsored Stories to stay top of mind 11generate awareness Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals product development & innovation Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins drive preference and differentiation Best Practice Guide Facebook by Objective Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API increase traffic and sales Amplify recommendation Silly Bandz wanted to attain and word of mouth 1 million fans and to allow its customers to interact with Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals its products. In order to do Sampling Ads Everything you do on Facebook is viral because all actions are published into the News Feed and are this, it used a combination of Facebook Ads and integrated build loyalty and deepen relationships lasting. People expect to discover things on Facebook through their friends. Rather than thinking the Graph API into its website with product Like Buttons. of driving recommendation as an independent objective, sharing should be built into all of your Every time someone clicked on one of the ads or liked one of its Facebook activities and campaigns. Here are some of the Facebook tools that help amplify word of products, a story was published back to all of his or her friends, mouth and recommendation. creating a powerful viral effect. Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook As a result, Silly Bandz was able to surpass its 1 million fan amplify recommendation and word of mouth Introductory tools Advanced tools goal and learned a lot about the products its consumers are most excited about. Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook 5 steps to amplify recommendation and word of mouth gain insights 1 2 3 4 5 Healthy Choice wanted to Encourage people Create great content Integrate Social Plugins Use Facebook Ads and Learn and iterate grow its Facebook community to like your Page that encourages sharing and the Graph API Sponsored Stories to and get more people to try its a. Use Page Insights to Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can Chatter Studies be integrated frozen foods. It launched an and keep it fresh with the Like Button create word of mouth determine the content a. This opens the (not widely available) with internal innovative progressive coupon measurement systems on all of your online at scale people are most excited communication a. Post video content to campaign. The value of the properties and at any about engaging with channels between you and discount increased with the stimulate sharing a. These products allow you to number of people who liked point of purchase and sharing your customers show your brand’s message b. Use a publishing calendar Healthy Choice’s Facebook Page to your target audience with a. This creates more b. Use Campaign Reporting b. It also creates an and signed up for the coupon, that includes exciting stories about their friends creating a viral multiplier opportunities for actions to determine what type of association between product announcements effect. By incentivizing people who have already engaged that will be published creative and targeting gives your brand and that and promotions to share the offer Healthy with your business into the News Feed and you the best results individual Choice was able to get almost c. Be active in two-way content that can be used 60,000 people to connect to its conversations in Sponsored Stories Facebook Page – a 900 percent increase over its original fan base, and was able to distribute 50,000 coupons. 12generate awareness Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals product development & innovation Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins drive preference and differentiation Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API increase traffic and sales Best Practice Guide Facebook by Objective Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals Sampling Ads build loyalty and deepen relationships Gain insights 1-800-Flowers.com uses the Facebook allows you to learn about your customers both by observing their actions and by engaging Graph API to integrate the Like Button throughout products with them directly. It is a great place to learn who your customers are and what they think about Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook on its website. It has used the popularity of items to make you. Facebook makes it easy to incorporate your customers into your product development cycle merchandising and product amplify recommendation and word of mouth development decisions. In and marketing campaigns and iterate quickly. You can do all of this in real-time, globally. When used addition, the company is frequently asking its Facebook actively, these insights can help improve your business by helping you stay aligned with the people community what it would like to see from the brand and you serve. using ad optimization models to determine the best creative, Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook targeting and mix of Facebook Ads and Sponsored Stories for Introductory tools Advanced tools the brand. gain insights Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can Chatter Studies be integrated (not widely available) with internal measurement systems 5 steps to gain insights 1 2 3 4 5 In March 2010, VisitBritain, Use Campaign Reports Learn from Learn from the two- Learn by integrating Use advanced began a Facebook Ads for your advertising Page Insights way conversations that Facebook login and campaign metrics campaign to raise brand awareness and attract campaigns and occur on your Page API with your online a. See the demographic a. When you run large potential visitors to the UK. The Sponsored Stories measurement tools breakdown of who is advertising campaigns, a. Watch, listen and respond campaign drove customers to the Love UK Facebook group interacting with your use Nielsen Brand when you use Facebook a. By testing different a. Track individual behavior, on VisitBritain’s Facebook Page and what they are Effects studies (where Questions, Apps on targeting options, you engagement and Page, where it posts something interested in available) to track Facebook or publish can learn more about purchasing related to the UK to discuss the effectiveness of your audience every day. It has learned your campaign on brand about its customers, as well as generated a groundswell of building objectives opinion and debate about the UK. Unlike billboards where you have no idea whether people like them or not, VisitBritain appreciates the fact that without a massive spend, it can write a post and know within 10 minutes whether it is resonating with people or not. 13Best Practice Guide Helpful Facebook Resources About Facebook Pages Developer & Platform Resources Facebook Stats www.facebook.com/press/info.php?statistics Create a Page www.facebook.com/pages/create.php General Resources www.developers.facebook.com Press Room www.facebook.com/press.php Pages Page www.facebook.com/FacebookPages Examples of Site Integrations developers.facebook.com/showcase/ Pages Best Practices www.facebook.com/FacebookPages?v=app_7146470109 Facebook Platform Page www.facebook.com/platform Helpful Facebook Destinations Most Popular Facebook Pages pagedata.insidefacebook.com/ Developer Blog developers.facebook.com/blog/ Facebook www.facebook.com/facebook Vertical Directory of Pages www.facebook.com/pages/ Facebook Application Directory Marketing Solutions www.facebook.com/marketing www.facebook.com/apps/directory.php Alphabetical Directory of Pages Facebook Studio www.facebook-studio.com www.facebook.com/directory/pages Social Plugins developers.facebook.com/plugins Facebook Ads www.facebook.com/facebookads FAQ for Facebook Pages Graph API developers.facebook.com/docs/reference/api/ https://www.facebook.com/help/?topic=pages Facebook Pages www.facebook.com/facebookpages Open Graph developers.facebook.com/docs/opengraph/ Terms and Guidelines www.facebook.com/terms_pages.php Facebook Platform www.facebook.com/platform Authentication developers.facebook.com/docs/authentication/ Usernames for Facebook Pages www.facebook.com/username Applications on Facebook Post Purchase Sharing www.facebook.com/applicationsonfacebook Usernames for Facebook Pages FAQ developers.facebook.com/docs/reference/dialogs/ https://www.facebook.com/help/?page=900 Facebook Live www.facebook.com/FacebookLive Facebook Credits developers.facebook.com/credits/ Reporting IP Infringement on Pages Webinar Center SDKs and Tools developers.facebook.com/docs/sdks/ www.facebook.com/adsmarketing/index.php?sk=webinarcenter www.facebook.com/copyright.php Developer Roadmap developers.facebook.com/roadmap Live Status of Platform developers.facebook.com/live_status Popular Facebook Blogs General Legal and Permissions Developer Discussion Forum forum.developers.facebook.net/ The Facebook Blog (official blog) www.blog.facebook.com/ Facebook Brand Permissions www.facebook.com/brandpermissions Developer’s Policy Wiki developers.facebook.com/policy/ Inside Facebook www.insidefacebook.com/ Promotions Guidelines Permissions All Facebook www.allfacebook.com/ www.facebook.com/promotions_guidelines.php developers.facebook.com/docs/authentication/permissions Statement of Rights and Responsibilities Advertising & Sponsored Stories www.facebook.com/terms.php Local Copyright Infringement Create Facebook Ads www.facebook.com/ads/create/ Places Information www.facebook.com/places www.facebook.com/legal/copyright.php?howto_report Guide to Facebook Ads www.facebook.com/adsmarketing/ Facebook Places Page www.facebook.com/facebookplaces Ads Page www.facebook.com/FacebookAds Recommended Facebook Providers Facebook Places Help Center www.facebook.com/help/?topic=places Sponsored Stories www.facebook.com/sponsoredstories Preferred Developer Program Find Deals on Facebook www.facebook.com/deals External Ad Policy guidelines developers.facebook.com/preferreddevelopers www.facebook.com/ad_guidelines.php Deals Info for businesses Ads API Tool Providers www.facebook.com/deals/deals/business Help Center for Ads www.facebook.com/adshelp developers.facebook.com/adsapivendors Deals Help Center www.facebook.com/help/?page=18844 14

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