View Adsense in Analytics

how does adsense track clicks and how does google track adsense clicks and adsense per view rate
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DavyGodwin,United States,Professional
Published Date:03-08-2017
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LESSON 9 Tracking AdSense Performance In this lesson, you learn how to track the performance of AdSense ads on your website. Understanding Google AdSense If you want your website to generate revenue, the most common approach is to enable advertising on your site. Since you’re (probably) not in the business of selling ad space, you need to partner with an advertising net- work that brokers space between advertisers and host websites. The ad net- work will place ads on your site, sell those ads to interested advertisers, and split the advertising revenue with you. The largest such ad network on the Internet is Google AdSense (www. The AdSense network places pay-per-click (PPC) text and image ads on your web pages. You get paid whenever a visitor clicks on one of these ads. NOTE: PPC Advertising With PPC advertising, the advertiser pays the ad network only when customers click on the link in the ad. (The link typically points to the advertiser’s website—or, most commonly, a special landing page on the website.) If no one clicks, the advertiser doesn’t pay anyone anything. The more clicks that are registered, the more the advertiser pays. When you sign up for AdSense, you agree to provide Google with access to your website’s content. Google needs this access in order to provide ads92 LESSON 9: Tracking AdSense Performance that are relevant to the content of your site. Google then provides you with a short piece of HTML code to insert in your page’s underlying code; this code inserts the PPC ads on a real-time basis. Whenever someone visits your page, this code reports back to Google. Google then consults its database for information about your page content and serves up one or more PPC ads that match that content. It all happens in real time; the ad appears almost instantaneously with the visitor opening the page. The PPC ads served by Google AdSense are typically small text or image ads, like the ones shown in Figure 9.1. Multiple small ads are typically grouped into a larger ad unit; you choose where the ad unit is displayed on your web page. FIGURE 9.1 A typical block of AdSense text ads. At the end of each month, Google tallies up how many users have clicked on those ads appearing on your site. It does the internal accounting, based on the amount paid by each advertiser, and then determines your share of the revenues. This money is then deposited electronically into your bank account. The amount of work you have to do is minimal. There’s the sign-up process, of course, which requires you to fill in a few forms and supply your bank account information (so you can get paid). You then have to insert the AdSense code into each page on your site, which is the majority of the work—but a one-time thing. Past that, just sit back and let the process work. (And collect your money at the end of each month, of course.) How much money can you expect to generate from being a member of Google’s AdSense network? It’s impossible to tell. It all depends on how much traffic your website generates, the quality of the content you have on your site, and how popular that content is with advertisers. Some websiteIntegrating AdSense with Google Analytics 93 owners generate hundreds and thousands of dollars a month in ad revenue; others generate just a few dollars. Obviously, the bigger and more popular your site, the more potential there is for higher revenues. NOTE: Using Google AdWords and AdSense Learn more about Google AdSense in my companion book, Using Google AdWords and AdSense (Michael Miller, Que, 2010). Integrating AdSense with Google Analytics You can track your AdSense performance from the AdSense website, or you can integrate AdSense with Google Analytics and track your AdSense performance there. In fact, Google Analytics provides more tracking options than AdSense itself does You can use Google Analytics to analyze various aspects of your site’s traf- fic—how many people are visiting, which pages they’re visiting, how long they stay, where they came from, where they visit next, where they leave the site, and so forth. With this information in hand, you can then fine-tune your site to increase traffic and generate higher AdSense ad revenues. To link your AdSense account with Google Analytics, follow these steps: 1. Go to the Google AdSense website ( and sign into your account. 2. From the AdSense Dashboard, shown in Figure 9.2, select the Reports tab, and then the Overview sub-tab. 3. Click the Go to Your Google Analytics Account link. 4. When the next page appears, select I Already Have a Google Analytics Account. 5. Click the Continue button to proceed; then follow the onscreen instructions from there. 94 LESSON 9: Tracking AdSense Performance FIGURE 9.2 Linking Google AdSense to your Google Analytics account. Viewing the AdSense Overview Report Once linked, information about your AdSense ads now appears in the Google Analytics Dashboard. A variety of reports are available, starting with the AdSense Overview report, shown in Figure 9.3. To display the AdSense Overview Report, select Content AdSense Overview in the left pane of the Dashboard. The overview graph at the top of this page tracks AdSense revenue per day for the past 30 days. As with all overview reports, you can pull down the list at the top-right side of the page to select a different date range, or click the tab at the top-left side of the page to graph a variety of other metrics. Beneath the overview graph is a list of these other metrics, displaying data for the selected timeframe. These metrics include the following: . AdSense Revenue, which tracks the revenue generated from your AdSense for Content ads.Viewing the AdSense Overview Report 95 FIGURE 9.3 Viewing the AdSense Overview report in Google Analytics. . AdSense Revenue/1000 Visits, which calculates the revenue generated per 1,000 user visits. It’s a good way to compare rev- enue between sites or pages with varying traffic levels. . AdSense Ads Clicked, which tracks the total number of clicks on AdSense ads by site visitors. . AdSense Ads Clicked/Visit, which tracks the number of clicks on AdSense ads per customer visit. This is a good metric for esti- mating how your total clicks might increase if you were to increase site traffic. . AdSense CTR, which calculates the click-through rate for the ads on your site. NOTE: CTR Click-through rate (CTR) measures the percentage of people who saw an ad and then clicked that ad. Obviously, a higher CTR is better.96 LESSON 9: Tracking AdSense Performance . AdSense eCPM, which calculates the effective cost per thousand impressions—essentially, your estimated earnings for every 1,000 impressions. . AdSense Unit Impressions, a useful metric that tracks the num- ber of times ad units are shown on your site. . AdSense Unit Impressions/Visit, which tracks the number of times ad units are shown per customer visit. . AdSense Page Impressions, which tracks the total number of pages viewed by site visitors that include AdSense ads. . AdSense Page Impressions/Visit, which measures the number of pages viewed per customer visit. Click any of these items to view a more detailed report for that metric. For example, Figure 9.4 shows the AdSense CTR graph and table. FIGURE 9.4 Viewing the AdSense CTR graph and table.Viewing Top AdSense Content 97 At the bottom of the AdSense Overview page is the AdSense Details sec- tion, which displays two pieces of information. The Top AdSense Content report details revenue from the top-performing pages on your site; the Top AdSense Referrers report tracks revenue by the top traffic sources coming to your site. Click the View Full Report beneath each of these summaries to view the full reports, which we’ll discuss next. Viewing Top AdSense Content You can place AdSense ads on as many pages on your website as you like. When you have ads on multiple pages, it’s good to track the performance of the individual pages. Pages with better or more relevant content typical- ly produce higher click-through rates for the ads that appear on those pages. To display a list of your top-performing ad pages, select Content AdSense Top AdSense Content in the left page of the Google Analytics Dashboard. This displays the Top AdSense Content report, shown in Figure 9.5. The top of this report is given over to the expected overview graph. Beneath the graph is a list of the top-ten highest ad revenue pages on your site; click the right arrow button beneath the list to display the next ten pages, and the next, and the next. For each page listed, Google displays the following metrics: . AdSense Revenue . AdSense Ads Clicked . AdSense Page Impressions . AdSense CTR . AdSense eCPM To view more detailed information about any individual page, click that page in the table. This displays an AdSense Content report for that individ- ual page. 98 LESSON 9: Tracking AdSense Performance FIGURE 9.5 Viewing the Top AdSense Content report. Viewing Top AdSense Referrers Also of interest are those sites that link to or refer visitors to your site who then click an ad to generate AdSense revenue. These sites are listed in the Top AdSense Referrers report, shown in Figure 9.6. You display this report by selecting Content AdSense Top AdSense Referrers. This report lists the top ten referring sites, in terms of ad revenue ultimate- ly generated. Additional sites can be displayed by clicking the right arrow button underneath the list. For each site listed, Google displays the same metrics shown in the Top AdSense Content report—AdSense Revenue, AdSense Ads Clicked, AdSense Page Impressions, AdSense CTR, and AdSense eCPM. It’s a good way to see which referring sites generate the most revenue for you. Viewing AdSense Revenue Trends 99 FIGURE 9.6 Viewing the Top AdSense Referrers report. Viewing AdSense Revenue Trends If you want to see how your AdSense ads are performing over time, dis- play the AdSense Revenue report, shown in Figure 9.7. You open this report by selecting Content AdSense AdSense Trending from the left pane of the Dashboard. This report displays ad revenue per day, which gives you a good indication of whether your ad performance is improving over time. You can also, if you like, display revenue by hour, week, or month, by clicking the appropriate buttons in the Graph By section above overview graph.100 LESSON 9: Tracking AdSense Performance FIGURE 9.7 Viewing AdSense performance by day. Summary In this lesson, you learned how to track AdSense ad performance in Google Analytics. In the next lesson, you learn how to view Google Analytics Site Overlay report.

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