How do successful Entrepreneurs succeed in business

how much do successful entrepreneurs make and how successful entrepreneurs started
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Dr.LilyThatcher,Argentina,Researcher
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RESEARCH at RIT The Rochester Institute of Technology Research Report Fall/Winter 2012 SPOTLIGHT ON INNOVATION & ENTREPRENEURSHIP An Entrepreneurial Mindset www.rit.edu/researchWelcome A Letter from the Vice President for Research Creating Successful Innovators and Entrepreneurs RESEARCH at RIT The Rochester Institute of Technology After arriving on campus in 2007, RIT President Bill Fall/Winter 2012 Destler set a goal of transforming RIT into the first innovation university. Utilizing our unique combination Executive Editor Ryne Raffaelle of industry connections, technological expertise, and Vice President for Research prominence in the creative arts, RIT would become a Editor William Dube, center for entrepreneurship and technology transfer. Director of Research Communications It would also be a model for how universities could Design Director transform ideas into real-world innovations. Jeff Arbegast, Art Director, University Publications Today, RIT is poised entrepreneurship pipeline: student entre- Contributors to meet those goals preneurship, technology development, Mike Dwyer, Director, thanks to the creation technology transfer, and company creation. Research Relations Office of an increasingly is edition includes a feature on RIT’s Kathy Lindsley, University News Services robust entrepreneur- comprehensive programs in student Greg Livadas, Director of Media Relations, ship pipeline. rough entrepreneurship, led by the E. Philip NTID a host of academic Saunders College of Business, and pro%les Michelle Cometa, Senior Communication degree programs, on several of our increasingly successful Specialist, University News Services applied research young innovators. It also showcases our Marcia Morphy, Senior Communication e"orts, and business incubation initia- e"orts to promote the &D imaging and Specialist, University News Services tives, students and faculty can transform food processing industries and the Kristy Hoffman, Student Assistant, ideas into practice. Pipeline participants continued development and distribution Venture Creations can gain instruction in how to start a of C-Print, copyrighted classroom business, assistance in testing out ideas captioning technology. Finally, we Contributing Photographers and prototyping products, and support highlight the %rms Vnomics and Black Elizabeth Lamark, Photographer, in identifying potential corporate partners Box Biometrics, startup companies ETC Production, The Wallace Center and investors. e outcomes include that have spun out of RIT research. John Myers, Photographer the creation of educated and successful I value your feedback and support A. Sue Weisler, Photographer, entrepreneurs, the development of new as we continue to expand our innovation University News Services technological innovations, and the forma- and entrepreneurship activities and tion of startup companies that promote further develop RIT as an innovation Ofce of Research Communications both societal and economic growth. university. Please feel free to contact me 74 Lomb Memorial Drive e success of this e"ort is evident regarding these stories or other issues Rochester, NY 14623 585-475-2167 through the increasing national recogni- related to research on campus. E-mail: wjdpoprit.edu tion our innovation and entrepreneurship Enjoy the breadth and depth of activities are receiving. For example, Research at RIT Rochester Institute of Technology publishes Research at RIT. BestCollegesOnline.com recently selected RIT promotes and values diversity within its workforce and provides equal opportunity to all qualified individuals regardless our Simone Center for Student Innovation Best Regards, of race, color, creed, age, marital status, gender, religion, sexual orientation, gender identity, gender expression, national origin, and Entrepreneurship as the number one veteran status, or disability. college student incubator in the nation. th Vol. 6, No. 2 In this edition of Research at RIT 10M-P1391-10/12-CAN-JSA we highlight a host of initiatives that Ryne Raffaelle, Ph.D. ©2012 Rochester Institute of Technology All rights reserved exemplify the four main facets of the Vice President for Research Fall/Winter 2012 ReportContents Inside this Issue Inside this Issue Creating an Entrepreneurship Pipeline 2 - 3 RIT is seeking to transform university IMPROVING: research and intellectual capital into ENTREPRENEURSHIP JOBS innovations that can spur the develop- INNOVATION, ment of new products, businesses, and PRODUCTIVITY AND industries. e goal is to transfer the COMPANY PROFITS enthusiasm and ideas of students and CREATION WAGES faculty into real-world applications. Focus Areas 4 - 27 An Entrepreneurial Mindset Access to Innovation 4 16 RIT’s multifaceted programming in RIT promotes access to university student entrepreneurship seeks to trans- innovations through licensing of its form ideas and creativity into concrete patents, copyrights, and trademarks to technology development, business existing corporations or new startup creation, and product commercializa- businesses. C-Print, classroom- tion. e multidisciplinary, university- captioning technology developed by wide e"ort is designed to produce the National Technical Institute for knowledgeable, experienced graduates the Deaf, is a prime example of the and successful entrepreneurs who can bene%ts university innovation can be the economic drivers of our increas- provide to the broader community. ingly complex and technical society. Accelerating Technology From Research to Business Creation 22 10 Development RIT’s Venture Creations incubator RIT is utilizing its historical provides a business creation outlet for closeness to industry to transform the RIT community and an economic university research into technologies driver for the region. Its Clean Energy that can assist numerous companies Incubator (CEI), as well as tenants in developing new products and Blackbox Biometrics and FluxData processes. University researchers are Inc., exemplify this transformation currently developing new innova- of academic research and ideas to tions for use in &D imaging, food economic development. processing, and cooling technology. PAGE Interesting Facts and Figures On the Cover 28 - 29 1 RIT’s faculty, sta", students, and Storeworld . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 2 1 2 3 CAT CLAW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 alumni have made signi%cant 3 An Digsby . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Entrepreneurial contributions to the development Mindset 4 4 5 Smart Connector . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 of new technology, creative arts, 5 Strong Arm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 and education. Here we highlight 6 7 8 6 Venomics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 7 speci%c areas of accomplishment in Blast Gauge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 9 10 8 C-Print . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 innovation and entrepreneurship. 9 UrLocker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 10 FluxData . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 Research at RIT 1Growing a Culture of Innovation Creating an Entrepreneurship Pipeline by William Dube RIT is seeking to transform university research and intellectual capital into innova- tions that can spur the development of new products, businesses, and industries. The goal is to transfer the enthusiasm and ideas of students and faculty into real- world applications. IMPROVING: JOBS PRODUCTIVITY PROFITS WAGES The Entrepreneurship Pipeline: RIT’s comprehensive programs in innovation and entrepreneurship seek to transform the creativity and enthusiasm of students and faculty into new innovations, technologies, and startup businesses. This pipeline seeks to take ideas to market and develop our next generation of innovators and entrepreneurs. st A Vision for the 21 Century University added innovations, which will spur rough the creation of a symbiotic economic growth and make the world relationship between education, research, a better place,” Destler adds. technology transfer, and business creation, RIT is developing an entrepre- A Historical Precedent neurship pipeline that can transform RIT’s traditional expertise in applied university innovation into business research with an industry focus goes innovation and directly impact economic back to its founding as a technical and community development. training school for Rochester’s “Consider RIT not just as a teaching burgeoning manufacturing base in the th university or a research university, late 's. Moving into the ( century, but as the %rst innovation university,” the university was an essential source for says President Bill Destler. highly trained engineers and scientists To accomplish this, RIT is utilizing at local corporations such as Eastman its historic expertise in industry-focused, Kodak, Xerox, and Bausch & Lomb, a applied research to create entrepre- pipeline that was enhanced by RIT’s neurship curricula, business development cooperative education program—one programs, and technology transfer of the oldest and largest in the nation. initiatives that can more directly connect e university has also been a longtime A History of Corporate Engagement: A cooperative education student examines university ideas with the needs of the source for testing, design, prototyping, equipment in a local factory circa 1950. RIT’s real world. training, and industrial education. In fact, current efforts in innovation and entrepreneur- “We are committed to creating the next innovative programming o"ered through ship build on a century of corporate engage- generation of entrepreneurs, inventors, the School for American Cra)s, School of ment, including one of the largest and oldest and artists who can develop the value- Media Sciences, School of Photographic co-op programs in the country. 2 Fall/Winter 2012 ReportGrowing a Culture of Innovation Arts and Sciences, and Center for Imaging Science has played a central role in the development of the arts and cra)s, printing, imaging, and remote sensing industries. “RIT is uniquely situated to be a center for innovation and entrepre- neurship because we have been focused on helping industry innovate for over years,” adds Ryne Ra"aelle, vice president for research. “rough the utilization of this inherent expertise we are creating an environment that can easily transfer technologies to market, while also creating a strong base of engaged and educated entrepreneurs.” The Pipeline in Practice RIT’s entrepreneurship pipeline connects C Print: Classroom captioning technology developed by RIT engineers to improve communication the technology and creativity being and accessibility for deaf students. The system has been copyrighted and distributed to numerous developed on campus with the needs of school districts and service agencies around the world. industry. It also focuses on developing curricula and class projects that promote the entrepreneurial spirit and ideas of RIT’s students. business leaders in a host of industries. campus. is includes the spin-o" of RIT “We want all students and faculty e next phase involves the transition research into startup companies, and at RIT to have the opportunity to be of innovations developed on campus the transition of student business ideas entrepreneurs,” adds Richard DeMartino, into new products and processes. into new companies through programs the Albert J. Simone Chair for Innovation is includes the licensing of intellectual o"ered by the Simone Center for Student and Entrepreneurship. “By creating a property developed by students and Innovation and Entrepreneurship. All RIT stronger connection between the faculty to existing companies and startups can also receive support from classroom, research, and technology startups, as well as the creation of the Venture Creation’s Business Incubator, transfer we can more directly translate numerous corporate partnerships which assists entrepreneurs in market the creativity on campus into business designed to enhance technology and commercialization planning, opportunity.” development in targeted industries. prototype design, and production. e pipeline begins in RIT’s compre- ese e"orts, which include the devel- “e entrepreneurship pipeline hensive curricula in entrepreneurship. opment of C-Print, a copyrighted being developed at RIT provides a rough a host of entrepreneurial classroom captioning system, bring better educational environment for focused majors, minors, and concentra- the latest innovations to market for the our students and increases the impact tions, students learn how to start and betterment of the economy and society. of university research,” Ra"aelle says. run their own businesses, while also e pipeline o)en concludes with “e examples featured in this issue receiving hands-on experience the creation of stand-alone businesses of Research at RIT highlight this with current entrepre- out of the innovations process and the potential of university neurs and developed on innovation and entrepreneurship.” The Simone Center for Student Innovation and Entrepreneurship: The center provides mentoring and support for student startups, serving as the “connective tissue” between entrepreneurship course work and the university’s business incubator resources. 3From Student to Entrepreneur: RIT student Sean Petterson and his faculty mentor Carl Lundgren demonstrate the Strong Arm Ergonomic Lifting Safety System. The device, developed by Petterson and partner Justin Hillary, greatly reduces stress caused from heavy lifting and is now being marketed to numerous compa- nies in the material handling industry. Strong Arm is just one example of the innovative ideas and potential businesses being developed through RIT’s comprehensive course work and mentorship programs in student entrepreneurship. The effort seeks to transform students into educated and confident businessmen and women.Focus Area An Entrepreneurial Mindset An Entrepreneurial Mindset by William Dube RIT’s multifaceted programming in student entrepreneurship serves as an entry point for the entrepreneurship pipeline. It seeks to transform ideas and creativity into VIDEO LINK concrete technology development, business creation, and product com- mercialization. The university-wide effort is designed to produce knowl- edgeable, experienced graduates and successful entrepreneurs who can be the economic drivers of our increasingly complex and technical society. An Innovation Environment “RIT is uniquely situated to provide strong programming in innovation and entrepreneurship because of our traditional strength in experiential learning and the diversity of our programs in technology, design, art, and business,” notes Richard DeMartino, the Albert J. Simone Chair and director of the Simone Center for Student Innovation and Entrepre- neurship. “Our degree programs, course work, research e"orts, and multidisciplinary projects focus on engaging students in the learning and discovery process with a real- world, entrepreneurial bent.” e overall goal is to imbue entrepreneurship and innovation training into multiple aspects of the student experience and o"er numerous outlets for student creativity. “We seek to build entrepreneurs from the ‘ground up’ using A Unique Classroom Model: Richard DeMartino, the Simone Chair for Innovation and Entrepreneurship, second from right, works with a student our students’ innate curiosity and ingenuity to assist them in team to develop a startup business plan. At RIT, entrepreneurship becoming society’s next innovators,” says DeMartino. training begins in the classroom. The university offers a wide variety of entrepreneurship-focused majors, minors, and classes that allow students Putting the Left and Right Brain to Work to test out their business ideas and learn from mentors in the field. Experts note that the central problem in entrepreneurship revolves around the need to take good problem-solving ideas and turn them into workable solutions, prototypes, and products and then create a business that can successfully market and sell these innovations. RIT’s academic programs in entrepreneurship and innovation attempt to meld “le) brain” analysis with “right brain” creativity to provide students with the balanced skills they will need to be successful in all aspects of entrepreneurship. “Entrepreneurs need to be dreamers and managers, artists and engineers, designers and product developers—all at the same time,” says dt ogilvie, dean of RIT’s E. Philip Saunders College of Business. “So our academic e"orts in this area need to focus not just on business or management but on the technical skills, design skills, artistry, and imagination that are essential to creating true innovation. What we at Saunders Engaging the Left and Right Brain: Entrepreneurship and innovation classes teach our students is not only idea generation, but the science seek to engage both the “left brain” and the “right brain,” providing students of entrepreneurship so that they can take these creative ideas with the broad skill set necessary to be successful entrepreneurs. and turn them into viable businesses.” Research at RIT 5Focus Area An Entrepreneurial Mindset Wavelength Converter Commercializing Technology: Richard Notargiacomo, right, co-manages Future Business Leaders Experience: Patience Ibezim, left, a second-year the Technology Commercialization Clinic, which pairs student teams physician assistant student, presents a draft business plan as part of the with entrepreneurs looking to develop commercialization strategies for Future Business Leaders Experience. Now in its fifth year, this entrepre- currently held patents. The effort seeks to promote the further develop- neurship-training program pairs inner-city high school and RIT students ment of innovation, while training students in real-world settings. with minority-owned startups. e Saunders College o"ers a number “By putting together scientists, with current RIT entrepreneurship of entrepreneurship-focused academic engineers, artists, and managers in students and the Rochester City School initiatives such as an experientially based these types of courses we get better District to engage inner-city high school entrepreneurship minor, a master’s degree idea generation and more diverse students in business planning and devel- in innovation management, and MBA methods for addressing problems,” opment. e Future Business Leaders concentrations in product commerciali- says Richard Notargiacomo, adjunct Experience Program, now in its %)h year, zation and technology management. professor and manager of the Saunders pairs high school and RIT students with a ese programs are unique, ogilvie Student Consulting Group. “We also faculty mentor to assist minority-owned says, because of the experiential, coach- ultimately produce more well-rounded, businesses in market planning, product enabled, and multidisciplinary nature innovative, and valuable graduates.” assessment, and intellectual property of the learning process. e Saunders College also o"ers a analysis. e program introduces inner- e curricula are o"ered to all RIT number of outreach initiatives that give city students to entrepreneurship, while students and feature multidisciplinary students the opportunity to work in the also enhancing the mentorship and course work in management, design, and community and experience entrepre- team-building skills of RIT students. technology as well as group development neurship %rst hand. “Our students get to interact with a projects consisting of students from For example, the Technology diverse set of entrepreneurs, which can di"erent backgrounds and expertise areas. Commercialization Clinic, co-managed inspire their own business ideas,” adds An example of the college’s real-world, by DeMartino and Notargiacomo, pairs Smith, who also integrates real-world multidisciplinary focus is its Field student teams made up of MBA and business planning assignments into his Experience in Business Consulting course, innovation management master’s degree graduate entrepreneurship class. which is open to undergraduate and students with entrepreneurs and univer- MBA students and is part of the entrepre- sities to develop commercialization plans Turning Ideas into Business Motivation neurship minor. It pairs multi disciplinary based on currently held patents or RIT’s entrepreneurship programming also student teams with startup %rms to intellectual property. e program is gives students an opportunity to take develop business plans or market analyses in partnership with Syracuse University what they have learned, and the ideas for potential products. e class provides and is funded by New York’s Empire they have generated, and turn them into real-world experience for students, while State Development Corporation. their own business ventures. assisting current entre preneurs in further In addition, Del Smith, an assistant “e best way to develop good entre- developing their businesses. professor of management, is working preneurs is practice, practice, practice,” 6 Fall/Winter 2012 ReportFocus Area An Entrepreneurial Mindset DigEnt: Vic Perotti, left, director of the Digital Entrepreneurship Network, From Classroom Project to Global Social Network: Steve Shapiro, center, or DigEnt, works with student startup APPlicable Solutions, which is originally developed the social networking application Digsby, during an creating a secure “virtual briefcase” to better store and transmit entrepreneurship course at RIT. With the help of the Simone Center he confidential files. DigEnt is an online, social network that can assist later created the company dotSyntax to further develop and sell the student companies in identifying mentors, business contacts, and technology. In 2011, Shapiro sold the firm to Tagged.com, the third potential investors. largest social network in the world. says Victor Perotti, associate professor pairs student teams with entrepreneurial Taking Motivation to Market and academic area leader of entrepre- mentors who assist them in transforming In an e"ort to increase campus opportu- neurship, digital business, and innovation ideas into an initial business plan. Teams nities for entrepreneurs and enhance within Saunders College. “We try to give with the best plans are encouraged to connections to external resources, the students numerous avenues to come up join the Simone Center’s business devel- Simone Center for Student Entrepre- with business ideas and test them out.” opment program to further the creation neurship and Innovation was formed in For the last %ve years Perotti has led process, with the chance to eventually join (. Today the center houses numerous the Digital Entrepreneurship Program, Venture Creations, RIT’s startup business programs, which serve as the “connective developed with funding from the incubator, which is open to students, tissue” between entrepreneurship degree National Collegiate Inventors and faculty, and RIT alumni. programs and business development Innovators Alliance (NCIIA). e e"ort One of the more powerful success through Venture Creations. involves both classes in digital business stories of the RIT approach is the so)ware “e Simone Center seeks to enhance development and a unique social %rm dotSyntax, LLC, which produces early entrepreneurship activities by networking arm, the Digital Entrepre- the social networking platform Digsby. providing mentorship, commercialization neurship Network (or DigEnt). DigEnt e company was originally conceived facilities, seed funding, and access to allows students to communicate their during an MBA class by student Steve external capital that can transform our digital concepts, seek complementary Shapiro, who also received mentorship students into professional businessmen partners, and locate business mentors. support from the Simone Center. and women,” notes DeMartino. “DigEnt serves as a real-world digital dotSyntax later spent three years e center hosts the RIT Student laboratory in which participants can as a tenant with Venture Creations Incubator, which allows potential entre- learn by doing without signi%cant risk,” before being purchased by the social preneurs to test out business ideas and Perotti adds. “And as digital business networking company Tagged in (. create commercialization plans with the becomes a larger portion of the economy, “e curricula o"ered through the support of mentors and faculty associates. our students will have a leg up on how Saunders College is a tremendous Participants can receive course credit or to operate in this environment.” gestation environment for future entre- cooperative education credit allowing Students wishing to advance their preneurs,” adds Bill Jones, director of them to spend three months focusing business concepts to real startups can Venture Creations. “dotSyntax is a great on maturing their concept. apply to the Applied Entrepreneurship example of the potential that exists on e Simone Center also runs and Commercialization course. e class the RIT campus.” Entrepreneurs Hall, an “entrepreneurs Research at RIT 7Focus Area An Entrepreneurial Mindset Related Research Wavelength Converter Summer Startup: The three-month program helps student startup GradeSnap: The 2012 Summer Startup participant is developing a Web companies create a product for sale and court potential investors. application that will allow teachers to more easily grade multiple-choice Above, student participants work on initial financial planning that is a key tests and derive statistical data on student performance. component of the startup phase. community” in the RIT Global Village, enough time or assistance to develop Taking Entrepreneurship to the Next Level which includes a residence hall, entrepre- their ideas,” says Carl Lundgren, professor RIT is developing additional course neurship courses, cooperative education of mechanical engineering technology work in entrepreneurship, while seeking opportunities, business mentoring, and and a faculty mentor in the Simone to expand opportunities for students access to the student incubator. Center. “We provide the resources and and faculty to conduct external design Finally, students can test out ideas and technical expertise to make entrepre- and development projects. e Saunders designs through the Simone Center’s neurship possible.” College is also working to enhance innovation testing and prototyping More recently, the Saunders College partnerships with other academic program in partnership with the and the Simone Center created Summer programs on campus, such as the Brinkman Machine Tools Laboratory in Startup, a three-month concept devel- Department of Industrial Design, RIT’s Kate Gleason College of Engineering. opment program designed to help student to further entrepreneurship avenues e program provides lab space and teams advance their businesses and, in for its students. faculty mentors who can assist in particular, +esh out the elements of the DeMartino does stress that the technology development, product business concept that go beyond the entrepreneurship program at RIT is testing, and design for manufacturing. product or service to be sold. It includes focused primarily on education. And Sean Petterson, a %)h-year industrial business coaching, assistance with market success is not measured by the number design student, and Justin Hillery, a %)h- and product planning, and a chance to of businesses created but by the number year multidisciplinary studies major, present to potential investors at the of students it reaches. worked with the Simone Center to design culmination of the program. “We are centrally focused on creating and prototype Strong Arm, a li)ing assist (( Summer Startup participant educated, experienced graduates who can vest. e device, which could greatly GradeSnap began as a project in Saunders’ enter the entrepreneurial world with the reduce ergonomic risk for workers in the Applied Entrepreneurship course. e skills necessary to succeed,” he adds. material handling industry, won the Best %rm is developing a Web application that “e creation of successful companies Cutting Edge Innovation Award at the will allow teachers to more easily grade and technologies is just an added bonus.” (( NCIIA Open Minds Student Design multiple-choice tests and derive statistical Competition. e team has also been data on student performance. On the Web accepted into the (( MassChallenge “I have always been interested in Saunders College of Business saunders.rit.edu Startup Accelerator, an entrepreneurial running my own business and RIT’s training institute and business plan support of venture creation was a major The Simone Center www.rit.edu/research/simonecenter competition. draw,” says Nikko Scha", a third-year Venture Creations “One of the biggest issues many computer science major and co-founder www.rit.edu/research/vc student entrepreneurs face is not having of GradeSnap. 8 Fall/Winter 2012 Report Rela Focus Area ted Researc Public Safety h StoreWorld: A “Fashion- “We devised the game to use in the able” Business Game classroom and it has all the elements of RIT’s The fashion industry has become introductory business course,” Gold adds. big business for StoreWorld—a “It’s also a potential recruiting tool for high reality-driven social networking school students interested in coming to RIT.” game making its debut on Three years in the making, approximately Steven Gold Facebook this fall. 30 student artists and programmers The game is a multidisciplinary worked side by side in developing of effort developed by RIT faculty the RIT-funded project. and students from the E. Philip “Artists developed the male and female Saunders College of Business, avatar prototypes—drawing each frame like the B. Thomas Golisano College you would a cartoon; they also created the David Schwartz of Computing and Information store, plaza, and clothing designs,” explains Sciences, and the College of David Schwartz, associate professor in the Imaging Arts and Sciences. School of Interactive Games and Media in StoreWorld is an online retail game designed StoreWorld is based on the success of the Golisano College. “And our student to operate on the Facebook platform—where Facebook’s FarmVille and It Girl, but with programmers added detailed directions to students can enhance skills in business, design, art and programming. an entrepreneurial twist: players own a the basic recipe—testing and debugging clothing store and must learn how to until everything moved properly.” advertise, operate, manage, and compete According to Matthew Critelli, producer aspect of the game. against other mall stores and their owners. of the project and a fourth-year student in “Mistakes in marketing, inventory, and According to Steven Gold, economics game design and development, programmers budgeting can be costly,” Gold says. “If you don’t professor in the Saunders College, similar developed a database of 100,000 lines of know what you are doing, you will be out of games cost 6 to 9 million to produce by code in 400 different classes for StoreWorld. business. The good part about StoreWorld is private companies, so the competition is fierce. Fair warning: Don’t be fooled by the fun you aren’t losing a penny of your own money.” Making Your Locker Your Own “When I went to college, I didn’t have a locker Jason Shanley, a second-year but I realized ‘I have a laptop, I have a wall for a business management student, dry erase calendar, a mini fridge,’” Shanley adds. owns the startup firm UrLocker, “Uniquely designed skins could be created for which allows students to express all of these devices and specifically target their individuality through specially college students who are particularly interested designed covers for school lockers, in individualizing their ‘stuff.’” Jason Shanley cellphones, and laptops. The firm, Shanley notes that there are several which Shanley started in high school, is in many companies currently making similar products respects an outgrowth of his own personality. but UrLocker is the only one targeting the “I was always the person who painted myself student market. In addition, the company’s skins blue for high school basketball games,” Shanley utilize a novel adhesive substrate, which makes says. “I realized my locker couldn’t stand out them removable and reusable, and employ a from everybody else’s so I started making locker unique pattern on the back that significantly skins for myself, which led to other students reduces air bubbles. UrLocker, a startup firm created by RIT student asking, ‘Hey where can I get one of those?’” The firm is already earning national attention. Jason Shanley, produces individually designed Shanley further developed the idea and UrLocker was featured on an episode of the “skins” for all manner of devices, including laptops decided to start his own firm through his public television series Biz Kids and has been and cell phones. participation in the Young Entrepreneurs contacted by Cirque du Soleil, which is interested Academy (YEA), a regional entrepreneurship in ordering a shipment of skins for its work place training program for middle and high school lockers. The firm is also in talks with several and start marketing products at different students. Through YEA he would also enter and retail chains, including Staples and Barnes universities around the country. ultimately win the Saunders Scholars Bright Ideas & Noble, to begin selling in their stores. “UrLocker is a perfect example of how Business Plan Competition, beating out 589 Shanley is currently participating in the entrepreneurial drive can be developed into a competitors and earning a scholarship to RIT. Saunders College Summer Startup business successful business opportunity,” notes Rich Since then, Shanley has continued to build training program, in which he is further Notargiacomo, a mentor for the Summer the firm, expanding beyond lockers to include a developing his marketing plan, revenue model, Startup program. “The Saunders College is wide variety of product types, and developing and venture capital strategy. He also hopes to dedicated to helping students like Jason take his own unique niche in the market. bring on additional employees and sales reps their ideas to the next level.” Researc Research a h at R t RIT IT 9 9Rochester, New York– A 3D Bird’s-Eye View: The Consortium for 3D Innovation, a university/ industry partnership led by RIT, seeks to produce novel 3D imaging technologies that can enhance data analysis in a host of fields, including navigation, disaster response, and environmental management.Focus Area Accelerating Innovation Accelerating Innovation by Kathy Lindsley A key factor in transforming ideas into innovation is connecting to the current needs of businesses and consumers. RIT is utilizing its historical closeness to industry to transform university research into technologies that can assist numerous companies in developing new products and processes. University researchers are currently working with industry partners and government sponsors to implement new tech- nology innovations for use in 3D imaging, food processing, and cooling technology. Focus on the Third Dimension We live in a three-dimensional world. And yet, most images—think of maps and photos—are still (D. Imagine the uses for high-quality, real-world &D imagery: navigation, emergency response, national defense, agriculture, environmental science, public safety, entertainment, tourism, transportation, municipal planning—these are only a few of the areas that could bene%t. In fact, the market for &D technology could reach ,( billion by (-, according to industry analysts. To build on research in this promising %eld, RIT’s Chester F. Carlson Center for Imaging Science (CIS) has teamed up with three industry partners to create the Consortium for &D Innovation. e consortium is funded through a , million Promoting Industry Innovation: High-resolution, three-dimensional National Science Foundation Accelerating Innovation Research imagery, such as this image of the City of Rochester, is just one of the many technical innovations being developed by RIT and its industry (AIR) grant and matching funds from corporate partners partners. These efforts seek to transfer university research and expertise Exelis, Pictometry International, and Lockheed Martin. to industrial applications, develop better products and processes, and “We are developing novel, semi-automated methods to ultimately promote economic development and job creation. extract &D models from remote-sensing information,” says Jan van Aardt, principal investigator and associate professor in the Digital Imaging and Remote Sensing group in CIS. “While &D imaging has been available, producing the images has been labor-intensive and, therefore, expensive. We are focusing on increasing the automation, geographical extent, and quanti%able content for measuring &D objects.” Creation of the &D images involves use of (D images captured using various remote-sensing techniques, such as airplane-mounted cameras and LIDAR (light detection and ranging). By using a large number of overlapping images, high-quality &D is possible. “is is beautiful data,” says van Aardt. “We’ve all seen &D movies; this is better, a &D bird’s-eye view with high-quality actual images. It’s very exciting.” Constructing the Three Dimension: The team is collaborating with e RIT group includes scientists Carl Salvaggio, John Kerekes, Cornell to generate 3D images out of multiview, two-dimensional and David Messinger, project manager Mike Richardson, and photos. Extracting data using sophisticated algorithms allows the graduate students in the Center for Imaging Science, who will team to construct a 3D version pixel by pixel, while retaining the focus on &D algorithm and product development. ey will be quality of the original image. Research at RIT 11Focus Area Accelerating Innovation Enhancing Food Processing: The Finger Lakes Food Processing Cluster Initiative is a multi-agency public/private collaboration led by RIT’s Center for Integrated Manufacturing Studies. The effort seeks to promote technology innovation and economic development in all aspects of food processing, from farm to fork. Connecting the Dots: RIT hosted the Finger Lakes Food Cluster Conference on July 25, which showcased area firms and provided a host of information sessions on new innovations and best practices in the field. joined by professor Hans-Peter Bischo" practical use as soon as possible. turing Studies—the technology transfer and students in computer science from “NSF and our partners want to see arm of RIT’s Golisano Institute for RIT’s B. omas Golisano College of impact,” says van Aardt. “ere’s a need Sustainability (GIS)—is working with Computing and Information and Sciences for these products, both in terms of LiDestri to investigate potential recycling who are working on coding of the markets and societal impacts—it’s a solutions as part of a broader e"ort to algorithms for translation to industry win-win.” address these types of technology partners’ product work+ows. Richard challenges and enhance productivity DeMartino, director of RIT’s Simone Food and Jobs and competitiveness in the food Center for Student Innovation and LiDestri Foods, a Rochester-based manu- processing industry. Entrepreneurship, will direct students facturer of sauces, salsas, and dips, buys e Finger Lakes Food Processing from the E. Philip Saunders College of huge quantities of tomato paste packed Cluster Initiative, led by CIMS, is an Business working on market analysis in plastic bags. economic development project focused for potential &D products. e company would like to recycle the on businesses involved in any aspect of Noah Snavely from Cornell University’s empty bags, but they’re not clean enough. food production—from farm to fork. Computer Science Department has Washing the bags contaminates the water e e"ort is funded through a ,.- partnered with RIT to provide his with tomato residue, which adds excess million grant through the U.S. Jobs and expertise in generating &D images solid material to the wastewater treatment Innovation Accelerator Challenge and from multiview (D imagery. Snavely system. But if the water could be %ltered, was created in (. It was the result of a is co-inventor of the technology used it could be reused for industrial purposes competitive application process through in Microso)’s Photosynth. and the tomato residue could go into the Department of Labor’s Employment is multidisciplinary team is focused production of biofuel. And the bags and Training Administration, the on very speci%c goals: development of could be recycled. Department of Commerce’s Economic useful technology that can be put into RIT’s Center for Integrated Manufac- Development Administration, and the 12 Fall/Winter 2012 ReportFocus Area Accelerating Innovation A Multi-Agency Effort: David Fister, right, a senior staff engineer at CIMS, discusses waste to energy research with Seth Harris, the Deputy Secretary of Labor, during a tour at RIT in May. Other cluster partners include the Department of Commerce and Small Business Administration. This project is funded by a grant from the Small Business Administration, Department of Labor, and Department of Commerce. This funding should not be construed as an endorsement of any products, opinions, or services. All SBA/DOL/DOC projects are extended to the public on a nondiscriminatory basis. Small Business Administration. e center is working with a number of Finger Lakes Food Cluster Conference on “e Finger Lakes Food Processing partners in the e"ort, including Monroe July (-, which sought to enhance coordi- Cluster Initiative will provide the support, Community College, Genesee County nation between local agriculture and tools, and resources to jumpstart the local Career Center, Finger Lakes Works, food processing businesses, area service economy, linking our farms to food RochesterWorks, three Small Business agencies, and higher education institutions. processers across the region, creating a Development Centers, and the Cornell Sessions focused on the development of sustainable workforce for our small Agriculture and Food Technology Park. local waste to energy initiatives, the use businesses and helping bring our locally Services provided include speci%c of innovative packaging designs, and the grown food to market,” says U.S. Senator technology transfer e"orts to assist improvement of logistics and supply Kirsten Gillibrand, a member of the companies in developing more e.cient chain processes. Senate’s Agriculture Committee. and sustainable manufacturing processes, Seth Harris, U.S. Deputy Secretary of e project is an excellent %t for CIMS, broader workforce training initiatives Labor, says the diverse range of connec- says Nabil Nasr, director of the Golisano based on industry needs, and e"orts to tions that the initiative is able to leverage Institute for Sustainability and RIT better connect individual businesses is essential to the program’s success. Assistant Provost. “e center focuses on with area service providers. “What I have found is where businesses technology development and technology “We seek to connect the dots between come together with higher education, transfer, key aspects of this program. the needs of the food-processing industry that’s where you have success,” Harris said CIMS and the New York State Pollution and the government and university on a visit to RIT in May. “at’s what we Prevention Institute another research resources that are available to assist have here in Rochester.” center within GIS have been working %rms in this %eld,” explains Andy Harlan, with companies in the food- processing assistant director of operations at CIMS Teaching Future Entrepreneurs industry for many years and we recognize and manager of the initiative. Satish Kandlikar—the James E. Gleason the needs and opportunities.” As part of the e"ort, RIT hosted the Professor of Mechanical Engineering Research at RIT 13Focus Area Accelerating Innovation Learning the Business Development Basics: An RIT team that consisted of, from left to right, Ankit Kalani, Satish Kandlikar, and Kirthana Kripash, was one of only 21 in the nation selected to participate in the I-Corps program. They worked with NSF trainers and local mentors to assess the commercial- ization of novel cooling technology for the LED lighting industry. in RIT’s Kate Gleason College of was aimed at teaching the teams how to roadblocks in creating a business. Engineering—and two graduate students bring an idea to market, and included an “An important part of the entrepre- spent ( weeks in “entrepreneur boot assessment of the innovativeness of the neurship process is deciding if your camp” o"ered by Stanford University last technology and the marketability of innovation meets economic need,” adds fall as part of the inaugural class of the potential products. Sunderrajan. “e I-Corps e"ort allowed Innovation Corps (I-Corps) sponsored Kandlikar had developed a promising us to undertake that assessment in a ‘safe’ by the National Science Foundation. heat-transfer concept for cooling LED environment. It also provided a better ey were one of only ( teams selected (light-emitting diode) lamps. e team’s understanding of where opportunity nationally for the program. mentor was Rochester entrepreneur might exist.” “e United States has a long history Suresh Sunderrajan, former president of In part due to his I-Corps experience, of investing in—and deploying—techno- NNCrystal Corp., an advanced materials Sunderrajan’s new company, Rochester- logical advances derived from a company focused on the lighting industry. based Coolerix, is focusing on developing foundation of basic research,” says NSF “One of the key challenges facing the cooling technology for high-power Director Subra Suresh. “And the NSF industry today is LED cooling,” says semiconductor devices. Kandlikar, Kalani, mission connects advancing the nation’s Sunderrajan, former director of Kodak’s and Kripash also stress that the I-Corps prosperity and welfare with our venture capital division. Kandlikar’s program was a tremendous learning passionate pursuit of scienti%c knowledge. research “looked like a fertile and timely experience that will greatly impact their I-Corps will help strengthen a national opportunity to solve a fairly signi%cant future career paths. Kandlikar plans to innovation ecosystem that %rmly unites problem in the industry.” fold the entrepreneurial training he industry with scienti%c discoveries for As part of the process the team investi- received into his engineering classes the bene%t of society.” gated other technology solutions that and senior design project assignments. Kandlikar’s team included Ankit were being developed, potential compet- “I was honored to have had this Kalani, an MS student in mechanical itors that were entering the market, and opportunity, and am very excited to engineering, and Kirthana Kripash, the startup capital that would be needed be able to bring these new experiences who in May received her MBA from to commercialize their technology. to my students moving forward,” Saunders College of Business. ey also were able to assess the overall Kandlikar adds. e commercialization training course business climate and other potential 14 Fall/Winter 2012 ReportRelated Research The Future of Packaging Technology RIT has a long history of expertise in an extremely important if little thought of component of product delivery: packaging. From spaghetti sauce to televisions to medicine to nuclear materials, the packaging used to hold and transport items is nearly as important as the contents themselves. The university is currently partnering with American Packaging Corporation (APC), a longtime industrial leader in the field, to develop innovations in packaging science that can improve the overall quality of an innumerable variety of products. “The physical failure of a package can destroy the value of an entire product,” notes Dan Johnson, chair of Department of Packaging Science. “RIT and APC are combining their expertise in the field to develop novel materials, designs, and processes that will improve packaging quality and product delivery.” Thanks to an initial 1 million gift from APC, RIT established the Center for Packaging Innovation in 2007. Earlier this year, APC committed to an additional 1.2 million gift to upgrade equipment and facilities and enhance research and training programs being conducted through the center. “The development and implementation of new materials and applications is critical to Next-Generation Packaging: Professor Chanfeng Ge, center, oversees an experiment being the continued success of both APC and the conducted by packaging science students Kai Lei, left, and Robert Aldi in RIT’s Center for packaging industry as a whole,” says Peter Packaging Innovation. Schottland, CEO of American Packaging. “Our continued collaboration with RIT just makes good business sense.” The center conducts work in applied The center also works closely with RIT’s expand their research program with the research, industrial training, and education bachelor’s and master’s degree programs in development of a new center devoted to with a particular focus on sustainability. This packaging science to assist students in sustainable packaging. The effort will include includes efforts to develop and test novel improving design thinking, analysis, and multiple corporate sponsors and will focus on green materials such as biodegradable prototyping skills. For example, the the implementation of materials and designs polymers and recyclable plastics. It has center has partnered with RIT’s that specifically lower the overall environmental also partnered with other organiza- Department of Industrial Design to footprint of products. tions to advance multiple aspects host an annual student design “In many cases, the package contains the of packaging design, including a competition that pairs student most waste of any portion of a product,” Ge collaboration with NASA to teams with corporate partners says. “We want to expand on our previous develop flexible protective to improve the packaging for work in green materials and design to produce packaging for critical current products. Previous leaner, greener packaging designs that space hardware. company participants accomplish the same goal with less waste.” “Packaging design for the competition Johnson notes that the future direction of can be an extremely include General the center is in part based on the continued complex task Mills, Kraft, and feedback on industry trends the partnership because numerous Colgate-Palmolive. with APC provides. factors play into how a “One of our central “APC is on the front lines and understands package looks and the materials that must be goals is creating a new generation of the current needs of the industry,” he adds. enclosed,” notes Changfeng Ge, professor of packaging scientists and engineers who “Through our partnership we can take that packaging science at RIT. “We are creating have the skills and expertise necessary to knowledge and infuse it through the education scientifically accurate and reliable methods for develop the next novel technology,” adds and research we conduct on campus, providing assessing the needs of a particular product and Johnson. “Our students are one of the most innovative and timely solutions to the pressing then designing a package that meets that need, important ‘innovations’ we produce.” problems the industry faces.” sustainably and inexpensively.” Moving forward, RIT and APC hope to Research at RIT 15Increasing Education Access Through Technology Transfer: C-Print, a copy- righted classroom captioning system developed by NTID, is a central access tool for educating the deaf and is used in classrooms around the world. It is a perfect example of RIT’s efforts to promote innovation through the licensing of university technologies and intellectual property.Intellectual Property Protection Income Technology Assessment Products and Services Focus Area Access to Innovation Access to Innovation by Greg Livadas RIT promotes access to university innovations through licensing of its patents, copyrights, and trademarks to existing corporations or new startup businesses. These commercialization efforts promote the transfer of research into real-world applications and can lead to the development of new product lines and business ™ opportunities. C-Print , classroom-captioning technology developed by the National Technical Institute for the Deaf, is a prime example of the benefits university innovation can provide to the broader community. A Resource for Innovators of All Shapes and Sizes director of RIT’s Intel- A key facet of innovation is the identi%cation, capture, and lectual Property development of intellectual property (IP), whether the IP Management O.ce is a patent, copyright, or trademark. Innovation is realized (IPMO). “We also assist when these novel technologies, designs, and inventions provide potential entrepreneurs commercial value to society and creators. e development in navigating the IP and commercialization of university IP, through technology assessment and patenting licenses, can enrich the academic as well as %nancial returns process, which can be to students, faculty, and sta". a major factor in the “By properly assessing the value of innovations being success of a startup.” developed on campus we can help creators maximize the IPMO assists faculty, impacts of their inventions and potentially promote business sta", and students in expansion and economic development,” notes William Bond, investigating potential patents, developing patent applications, and negoti- Invention ating licenses with corporate partners. ey Promoting the Use of IP: William Bond, also provide training for left, participates in a signing ceremony researchers on the steps licensing technology to Vnomics, an RIT they can take to properly spinoff company led by David Chauncey. manage IP they create Bond directs RIT’s Intellectual Property and analyze the Management Office, which promotes the Technology use of RIT IP through the licensing of uniqueness and market- technology to a wide variety of businesses. Transfer ability of their research. “A key component of Cycle innovation is determining whether what you have created is novel,” adds Bond. “We assist the RIT community in determining how its research and devel- opment can be applied and what commercialization avenues Licensing have the greatest potential for success.” Over the years, IPMO has assisted in licensing numerous technologies to businesses around the world. It has also aided in The Tech Transfer Cycle: Universities seek to expand the impact of faculty the creation of several spino" companies, including Vnomics, a and student innovations through the licensing of patents, copyrights, maker of +eet-monitoring so)ware for the commercial trucking and trademarks to existing corporations or new startup businesses. industry, and Black Box Biometrics, a manufacturer of sensor The process enhances real-world application of university research and promotes the development of new products and businesses. devices designed to detect potential brain injury. Research at RIT 17 Technology Marketing Research and Technology DevelopmentFocus Area Access to Innovation Expanding Utilization: C-Print has been distributed to numerous service agencies and schools around the world and is now used in a wide variety of settings, including classrooms, laboratories, and work places. Improved Captioning Systems for the Deaf: The C-Print system allows captionists to type in phonetic abbreviations that are then translated into wording by system software. It reduces stress on typists and allows students to keep pace with the classroom discussion. One of RIT’s most successful a display of the spoken words and the C-Print captionists type in phonetic technology transfer e"orts has been students may glance on a nearby computer abbreviations that are then translated into C-Print, a copyrighted so)ware package screen to see what was typed to better wording by system so)ware. For example, and captioning system developed at the follow along. Although CART is still used typing “kfe” will lead to “co"ee” appearing National Technical Institute for the Deaf in schools around the country, the cost on the screen of the student. is saves (NTID), which has greatly improved can o)en be prohibitive and it is di.cult the captionist time and keystrokes while communication for deaf students in the to %nd quali%ed stenographers because allowing the deaf student to keep pace classroom. e so)ware package has been there are so few trained individuals with the classroom discussion. distributed to numerous school districts available, especially in rural areas. rough research from a //& grant and service agencies around the world and C-Print was created as a potential from the U.S. Department of Education’s current enhancements of the technology alternative to CART. e initial project O.ce of Special Education, C-Print’s may only further its use in the future. was led by Michael Stinson, now professor internal dictionary was re%ned to enhance at the National Technical Institute for the the number and quality of its phonetic Increasing Communication Access Deaf ’s Center for Access Technology, as abbreviations. Today, the C-Print general C-Print was %rst developed at RIT in the well as NTID colleagues Pamela Francis, dictionary contains a host of commonly late /'s as a way to help deaf and hard- Jeanette Henderson, and Barbara McKee. used words, and technical terms can be of-hearing students understand what’s e concept was the same as other added as necessary to assist captionists and being said in the classroom. captioning systems—having a hearing students in more STEM-focused settings. At the time, the main form of classroom individual provide information for deaf captioning was CART (Communication and hard-of-hearing students in the Improving Learning and Integration Access Real-time Translation), which uses classroom—but the information was a Kaitlin Hoyt, (, a biology major from trained stenographers and courtroom meaning-for-meaning translation of Verbank, N.Y., had her %rst experience with equipment to provide verbatim notes in the spoken word rather than verbatim. C-Print her %rst day as a freshman at RIT. classrooms. e stenographer produces Instead of typing in every word uttered, “It was quite the experience,” she says. 18 Fall/Winter 2012 Report