Why Instagram Is the Largest Social Media Platform
If you’re an avid social media user, like most people are these days, you must be familiar with Instagram, one of the hottest social media platforms out there. Ever since it launched in 2010, Instagram has been growing steadily, overtaking other giant social media platforms to become the dominant force. A lot of social media platforms have been ‘sharing’ ideas from one another which has given users more options and kept them engaged in the platform.
For instance, Snapchat introduced the ‘vanishing stories’ feature in 2013 which has since then been copied by Facebook and Instagram. Twitter made using hashtags trendy but these are now gaining more attention on Instagram and Facebook.
Even with all the ‘feature borrowing’ going on among major social media platforms, there is something special about Instagram; this is why it has managed to consistently stay ahead of other digital mediums. It has grown to become the largest social media platform and the one most popular for businesses.
Marketers have fallen in love with Instagram, which has over 500 million active users, a number that is growing rapidly every day. Instagram is also considered to be the best social media platform for engaging with customers, as it allows brands to connect and relate to their audience easily. To give you a better idea, we’re going to share some of the reasons why Instagram continues to be one of the largest social media platforms for brands today.
The Advent of New Features
Instagram started off as a photo-sharing app but it has come a long way from that and most of the new features on the platform have made it easier for brands to engage with their audience.
The ability to like comments, take polls in stories, send direct messages, and ask questions has allowed businesses to manage the image of their brand on the platform. With all these new features, Instagram has made it easier for businesses to sell products and convert through product stories and shoppable posts in Stories.
Ease of Creating a Large Community
There are a lot of features designed for connecting users. It’s no surprise that Instagram has the best community on social media. You can search for hashtags and connect to an entire community of businesses and people sharing images. Branded hashtags are being used by businesses to build large communities where brands can connect with users.
Diverse Range of Media Shared
The visual nature of Instagram doesn’t stop you from sharing various types of content on the platform. You can share illustrations, photos, and videos easily, and while comments are mostly restricted to your feed, stories allow you to use quick Boomerangs, have casual polls with customers, and show behind-the-scenes footage. Brands can adopt a casual marketing approach for users on Instagram through their Stories and feed. This is the reason why the platform is so popular among businesses.
Connecting with Audiences from Around the World
Statistics from 2018 show that more than 1 billion users regularly use Instagram; most of these users are younger. 64% of Instagrammers falls in the 18 to 34 age group.
Since the younger generation doesn’t react to advertising positively, brands that are on Instagram will reap the benefits once they get older and start increasing their spending power. There’s also an even split of male and female users on Instagram, which makes it even more special as that is an advertiser’s dream.
The Power of Native Advertising
One of the main reasons why Instagram is the largest social media platform is because it provides customers with the chance to engage with their brands in an organic manner. Brands on Instagram can share content with their followers that reflects the posts they’re seeing from people that they follow on Instagram. So, businesses that are investing in paid partnerships, targeted ads, or quality organic posts are going to be the ones that will benefit the most from Instagram.
The popularity of Instagram isn’t going to die down anytime soon, as more active users are springing up on the platform every day. If your business is looking to maximize its bottom line, marketing your products and brand on Instagram is the way forward.