Why send Messages Using WhatsApp API



Why send Messages Using WhatsApp API?

Enterprises can now reliably send messages to users anywhere in the world and ensure that the data is secure by using WhatsApp Business. The app can be used not just on mobile phones, but also via a web portal.

To enable enterprises to access the app through a web application, companies provide them with an API platform that connects the app to the system of the enterprise. Messages can be sent and received via the web application. The API integration is an easy process where companies use the API documentation WhatsApp shares on their website.


Enterprises belonging to any industry can opt to send WhatsApp API integration-based messages to users. Banking and financial institutions, food industry, retail, travel, eCommerce, media, healthcare, automobile, etc. any enterprise can download the app and request early access.


The companies provide the following facilities to enterprises.


  • Reliable Services
    • A reliable cloud platform with 99.9% uptime is guaranteed. The messages will be delivered to users in minimum time.
    • Load balancing will ensure that no single server is overloaded. The messages are distributed across the servers based on the geographical locations of the users.
    • The traffic is monitored at all times and messages are re-routed to make sure all messages get delivered as soon as possible.



  • Data Security
    • Companies provide data security in compliance with enterprise-grade security policies.
    • Role-based access control, data encryption, and vulnerability testing are a part of the package.
    • User verification, two-factor authentication enables faster message deliveries, especially the OTPs.
    • The end to end encryption of WhatsApp makes it possible to keep private conversations secure.



  • Technical Support
    • Companies share video tutorials with enterprises to help them understand how the process works.
    • They provide round the clock technical support to see that no errors exist within the system. They keep the platform running 24*7.
    • If enterprises choose, companies also provide administrative support in sending the messages and tracking them.
    • Apart from WhatsApp, the single API platform can be used to interact with users across more than 30 communication channels.


  • Web Dashboard
    • Get real-time delivery reports, check the status of a message, keep track of unresolved and resolved issues, and manage the user information using the interactive dashboard provided by the companies.


  • Customize the Assistant
    • Use the WhatsApp profile to make users recognize and remember the brand with ease.
    • Upload a display picture of the brand’s logo or symbol. Add information such as the website, address, email id, list of products and services, etc. in the description.


  • Smart Messaging
    • Create chatbots using artificial intelligence.
    • Use bots to send automated messages to users.
    • Allow bots to respond to general questions and queries while the support staff is working on troubleshooting effectively.
    • Engage customers in a conversation using bots to keep the chatbox alive.
    • Let support staff take over the conversation and provide real-time replies and inputs, close the issue after solving it, etc.
    • Set welcome messages to greet the users.
    • Initiate the conversation by sending pre-approved template messages.


  • Send Personalized Messages
    • Personalized messages will create a better impact on the users.
    • Send them offers based on their purchase history.
    • Appeal to their taste and cross-promote the brand.
    • Attach images of the products and include a purchase link in the messages.
    • Send attractively designed brochures, catalogues, etc. to users.
    • Help customers discover new products and provide them with accurate information.
    • Enable transactions from within the chatbox and provide them with the order confirmation details instantly.
    • Send regular notifications about order bookings, deliveries, cancellations, etc.
    • Send reminders about the payment dues and service schedules.
    • Allow users to make payments and fix appointments from within the same conversation.


Integrate marketing and sales tools to schedule recurring campaigns to promote the brand. Using WhatsApp has helped many businesses to improve their customer service, thus increasing sales and achieving greater brand loyalty.


Gupshup is a global market leader and sends more than 4.5 billion messages per month. The company has assisted 36,900 businesses and helped various top brands to early access to WhatsApp Business.