What is Content Marketing (100+ Marketing Tips 2019)

100+ Content Marketing Tips

100+ Content Marketing Tips

This blog explains What is Content Marketing and best 100+ new Marketing Tips used to boost your income, ranking, and sales in 2019.

 

9 Ways Content Marketing Can Grow Your Business

2. Builds relationships

Builds relationships

Content marketing increases engagement, rapport, and trust with your audience.

When a customer sees your billboard, they see it for a few seconds and then probably forget about it. When someone reads your blog, they’re on your website, listening to what you’re saying, potentially for extended periods of time.

 

People like to do business with organizations and individuals they know, like, and trust.

 

Most of us don’t have to go that far to build rapport with our audience. Simply sharing your opinions on industry topics or adding some character to your writing can help.

Don’t be afraid to take a controversial stance if appropriate or use less than perfect grammar if it adds character. Who do you think people would rather hire - someone off the street, or a friend?

 

3. Enables you to reach a wider audience

reach a wider audience

Content marketing can enable you to reach an audience beyond what can be reached by cold calling or advertising. They could also find you if one of their

 

Facebook friends share a piece of your content. People post about specific products far less than they share content that’s entertaining or educational. After building rapport, establishing yourself as an expert, and adding value, a customer may be more interested in your product or service.

 

4. Improves search engine optimization

Improves search engine optimization

A company’s search ranking is driven by two primary categories: onsite and offsite. Content marketing helps with both. Content marketing helps with onsite in two ways. First, Google prefers sites with recently updated content.

 

If you are actively creating new content, Google will better index you. Content marketing helps with off-site SEO by improving your chances of being linked to. Google interprets someone else linking to you as a sign that your site is of value.

 

People are far more likely to link to a valuable blog post you wrote than simply your sales page. Better search ranking means more traffic.

 

5. Leads to sales

 Leads to sales

At the end of the day, sales are what everyone really wants right? After all, it’s a business, not a charity. Content marketing can directly help with that.

As discussed above, someone is more likely to want to click on something of value to them, than a sales page. However, viewing the content that is of value to them increases their chances of viewing your “sales page.”

 

This could play itself on in many different ways, but let me give you two quick examples.

First example: viewer searches for a topic you’ve been blogging about...finds your blog post...signs up for your email newsletter...reads your emails each week, gets value from them, and thinks you’re awesome…two months later when you send out an email about your new product launch they buy because they’ve “known” you for two months and know that you’re “legit.”

 

Second example: someone searches iTunes for a podcast related to their interest...finds you and listens to one...you mention one of your products and tell listeners where they can find it...listener finds it and becomes a customer.

Who would you rather hire, someone you’ve known for two seconds or someone you’ve known for two months?

 

6. People share it

 share

When people share your content, you get more exposure. Exposure leads to traffic. This is the “attract” bucket per above. It also improves your brand in that if people see their friends talking about you they may think more highly of you. This is the “engage” bucket per above.

 

People are more likely to share content they find valuable than your sales page.

How do you get most of your restaurant, movie, product, etc. recommendations? Word of mouth? A lot of people rely on their friends for recommendations.

 

7. It’s free or cheap

Blogging

Blogging, for example, costs almost nothing. All you need is a computer and an Internet connection, which you probably already have. It does however take time. If you get into more advanced content production, such as research reports, or even podcasts, you may need some special equipment that costs money.

 

However, many forms of content marketing have almost no up-front costs, which make it great for startups, self-published authors, or anyone on a budget.

 

Would you rather pay for customers or get them for free?

 

8. It’s more targeted

With content marketing, you can be surer you’re reaching your target audience than, for example, billboards or TV ads. Yes, you can get demographic data about who drives on the road, who watches the show, etc. But with content, you can be even more precise.

 

For example, you can use Google’s keyword planner to get data on the number of times a given search term is being made and who is actually making the searches. You can write blog posts to match those terms. Or you can write a post like “marketing for startups” to be sure your audience knows it’s for them.

 

If you’re selling a product for moms, would you rather reach ten random people or ten Moms?

 

9. You can collect email addresses

email addresses

People are very attentive to their inboxes. As a marketer, you want to be where their attention is. You don’t need to pay for a list if you’re doing content marketing. Offer something of value in exchange for signing up for your email newsletter, to increase your email signups.

 

It could be as simple as receiving your blog posts by email. Offering an ebook or white paper is even better. What percentage of Tweets on your Twitter stream do you read? What percentage of your emails do you read?

 

Ten Types of Content to Produce to Get Results

Types of Content


Content can come in many shapes and sizes. Most people think of blogs when they think of content marketing. 

Below are several formats/platforms to produce content on.

  • Video courses on Udemy
  • Answers on Quora
  • Blog posts
  • Curated content as an email newsletter
  • Podcasts
  • Presentations on SlideShare
  • Videos on YouTube
  • Self-published books on Amazon
  • Microcontent on social networks - tweets, status updated, Instagram photos, etc.
  • Public speaking, webinars, workshops, etc.

 

These will be discussed in more detail later in this blog

 

Two Biggest Pieces of Content Marketing Advice

Content Marketing Advice

 

Answer Questions

Answer Questions

When someone asks or follows a question, they’ve expressed interest in receiving information on that topic. By answering that question in a thoughtful way, you will be helping them and therefore establishing yourself as an expert.

 

Most people following questions will get an email with your answer in the body. A lot of people are highly engaged with their email inbox so you have a good chance of grabbing their attention. At the least everyone following the question will get a notification when they’re on Quora.

 

View number of followers on given questions (as shown above) to determine what kind of content would be useful to the biggest audience. Those questions will probably give you your biggest ROI.

 

In addition, Quora acts like a search engine for many people, myself included. When you have a question or want to learn something, searching through Quora questions is often a great starting point. So even if someone is not following a given question, they may still find your content by searching or browsing.

 

How Answering Questions Can Drive Traffic to Your Website

How Answering Questions

If someone finds you valuable they may want to learn more about you or receive more of your content. If they do, they may browse your profile or click on the links within your answer.

 

Your name and a brief bio will appear at the top of your answer. You can edit it according to the topic or question.

Link to your site in your profile. If appropriate, link to your site at the end of your answer, or somewhere within the answer is contextual, and include a disclosure.

 

Quora Blogs

Quora Blogs

Quora has an in-house blogging product. You can use it to produce and distribute blog posts just like you would on a blog built on another platform. Blog posts appear in user’s home page feed just like questions and answers do.

 

You can repost your blog posts from your primary blog to your Quora blog, but beware that Google can downgrade search rankings for duplicate content.

 

Choose the appropriate categories for your blog so the people following those topics see it.

 

Promote Your Content Using Credits

Credits are like the currency of Quora. They’re rewarded to you for providing value the Quora community. You can spend credits on Quora on promoting your content or asking people to answer questions.

 

The value you get from spending credits is similar to what you get from spending money promoting your tweets on Twitter. You get more views but without spending actual currency.

 

How to Get More Credits

Quora rewards behaviors that improve the quality of Quora. Examples of behaviors that improve Quora include an answer or blog post you wrote being upvoted, someone following a question you asked, an answer by someone you “asked to answer” a certain question being upvoted, and a few more.

 

Therefore, you can get more credits by answering questions, asking questions, and asking others to answer questions. I’ve earned 1720 credits by asking Steve Altucher to answer a question about self-publishing. In addition, there’s a link to my profile at the bottom of the answer.

 

Engage

Get more exposure by commenting, upvoting, following people, etc. Link to your site in your profile and bio line. By being more active on Quora you will have a bigger “footprint.”

 

You increase the chances of someone seeing your profile. If someone sees a link to your profile, they may click to your profile. If someone clicks on your profile they might click through to your site.

 

Measure and Build

Check out http://www.quora.com/stats to see how your content and engagement is performing. I get a decent amount of views on my Quora content and a percentage of those views click through to my site.

 

I get more and more value from Quora as time goes on. It takes time to get to know what works and what doesn’t. The more great content you produce, the more followers you will have. The more followers you have the better each answer you provide will perform.

 

How to Use a Blog to Market Your Business

How to Use a Blog

Blogging can be an amazing source of free traffic. For some companies/products, it’s their most profitable, high volume, and sustainable marketing channel. Blogging can be great for b2b, consumer, services, ebook marketing, and more.

Blogging Traffic

Blogging can lead to other business/traffic generating opportunities. Such as speaking engagements or press. I’ve had people reach out to me asking me to speak at conferences and events citing my blog posts. I was also offered to take over a LinkedIn group in my space because I had been posting my blog posts there.

 

2. Social Shares

Social Shares

People like to share stuff they think their audience will find valuable. People won’t always tweet about a product, but they might tweet a blog post about “growth hacking for startups” if they found it interesting.

Blogging increases your chance of being shared. Your posts could also be linked to by other bloggers which will boost your SEO.

 

Two Blogging Tactics to Convert Traffic into Customers

Blogging Tactics

1. Create a mailing list. Get people to subscribe to your mailing list. Someone might land on your site, not buy, and then browse away and forget about you. But if they like your blog content they might subscribe to your mailing list. You will then be able to re-engage them after sending out future blog posts.

 

2. Send blog posts instead of more nagging sales emails. If you have a lead that you’re trying to push through the pipeline to a customer, your blog content gives you great ammunition.

 

Instead of simply writing a nagging sales email, include a blog post, or send it on its own if it’s relevant to them. They will appreciate the value you’re providing them (assuming the blog post is good). And it will display your expertise in the space (again, assuming the post is good).

 

[Note: You can free download the complete Office 365 and Office 2019 com setup Guide for here]

 

Include a link to your site in one or more of the following ways:

Link to your site

Your instructor profile bio - your bio is visible when someone is viewing your course page and they will likely view your bio when deciding to sign up for the course

 

The course description - you can link within your course description on your course’s main page

Overlay on your videos - most video producing/editing software will allow you to add a text overlay or “call out” on top of your videos. Udemy students will not be able to click the link but they may browse to it directly within their browser.

 

Verbal CTA - at one or more points during your course, you could verbally tell your students to visit your website.

Supplementary material - you can add one or more “supplementary materials” to each lecture. You can use an “external resource” as supplementary material. You could link to a blog post related to the topic of your lecture.

 

Lecture description - you can add text and links in a lecturer's description. Again, you may want to link to a blog post or other piece of content related to the topic of the lecture.

 

5. Make Announcements

 Make Announcements

You can send students promotional emails up to twice per month. They will receive an email in their inbox with whatever you decide to include. Please be aware: Udemy does not allow links to paid content, harvesting emails, or affiliate links.

 

You can, however, link to a relevant blog post you wrote on the topic. This could, of course, lead the student to browse the rest of your site, signing up for your email list, etc. You can make regular announcements too, though students will not receive an email.

 

Five Easy and High Impact Ways to Boost Search Ranking

Link Building

Link Building

Google believes that if a site or page has been linked to by another site or page, then it must be high quality. Think about it in real-world terms...if a well-respected politician endorses a certain candidate, people often perceive that candidate as being strong. If a friend recommends their dentist to you, you would probably believe the dentist is good.

 

Links are like endorsements on the web. When someone writes a blog post and links to another site for a certain topic, it’s an indication that the linked to site is of value.

 

Guest posting is a great way to build links. Reach out to blogs in your space and offer to write a guest post. Link back to your domain or a page (ie blog post) contextually within the post, and/or in your bio section of the blog.

 

Press is another good one, though more challenging, way to get linked to. If you are a startup or have accomplished something big, some blogs might be interested in writing to you about you. Most media companies have an email address or form for submitting news.

 

SEO Resources

SEO Resources

  • To learn more about search ranking factors check out this Moz blog post.
  • To learn more about SEO, check out Moz’s Beginner’s Guide.

 

How to Increase Website Traffic Using YouTube

Traffic Using YouTube

Why YouTube is so Valuable

People love videos! Here are some crazy statistics about YouTube to give you an idea of how powerful it is:

  • The second-largest search engine in the world
  • Third most visited website globally
  • Over one billion unique visitors per month
  • Five hundred tweets per minute contain a YouTube link

 

YouTube’s Three Key Features for Marketers

YouTube


  • 1. Search - As listed above, YouTube is the second-largest search engine in the world. That means you can easily get found from within YouTube because people are searching in it directly. Therefore, your videos are like mini websites.
  • 2. Indexed by Google - Google owns YouTube, so YouTube videos tend to rank fairly highly in Google Searches.

 

  • 3. Channels - You can create a “channel” that viewers can “subscribe” to. The more subscribers you have, the more visibility your newest videos will get. In addition, the amount of subscribers you have affects how highly your videos rank. Lastly, you can actually private message your subscribers.

 

Five Tips to Get More Traffic from YouTube

 

 Produce Amazing Content

Amazing Content


Create videos containing information or content that is valuable to your audience. Per #2 above, make sure your videos address your audience’s needs.

Put effort into producing the videos. Make sure the audio and video qualities are high.

 

Three Types of YouTube videos to produce:

i. Presentation - Create a PowerPoint Presentation on your topic and record your screen walk you talk over it.

 

ii. Demo - Give a demo or step by step tutorial on the topic of your video. For example, I created a YouTube video about how to get traffic from Quora. In it, I share my screen why I walk through step-by-step the tactics I recommend.

 

iii. Record Yourself - Videos of yourself can be very attention-grabbing. Bonus points if you have some great scenery in the background.

 

How to Increase Website Traffic by Self-Publishing on Amazon

Amazon Self-publishing

Amazon Self-publishing 101

Self-publishing a book on Amazon is like putting a thimble in-front of a firehose of traffic! Massive amounts of people are registered on Amazon and are actively browsing for books.

 

They already have their credit card information stored, and many products can be ordered in one click. Self-publishing a book to Amazon is surprisingly fast and easy, and it can pay off significantly.

 

In this blog we will discuss 1) What makes Amazon such an amazing marketing channel, 2) How to get traffic to your website from Amazon, 3) How to sell more books...and more.

 

What Makes Amazon Such an Awesome Marketing Channel?

1. Authority

Books are even better than blogs at boosting authority. Almost nothing tells people you have expertise on a given topic than being able to say you wrote a book on it. Having authority builds trust with your target customers.

 

2. Money

It’s possible to make a decent amount of money on Amazon. Many authors do. Twenty-five percent of the top one hundred bestselling Kindle books on Amazon.com in 2012 were self-published! You can set the price for your book.

 

In addition, the money you make from selling books is passive, meaning after you write the book and do some promotion, you don’t have to spend much time at all on it. You will simply get a deposit in your bank account every month for the rest of your life :)

 

3. Exposure

There are a ton of people on Amazon--over 100 million registered users. That’s a massive amount of people that are actively searching for books and other products on Amazon. Self-publishing on Amazon enables you to tap into that audience.

 

4. SEO

Amazon pages rank highly on Google. An Amazon book is likely to appear higher in search results than a blog post of the same title, all things being equal (assuming the blog post wasn’t from an extremely high ranking site).

 

How to Kickstart Your Book Writing: 4 Tips

Start Blogging

Start Blogging

 

If you haven’t already, now would be a great time to start a blog. Aside from the many other benefits of blogging, it will help by:

  • a. “Small chunking” the writing process. The idea of writing a big is intimidating. It’s a lot of work. Instead of trying to write a book all at once, break it down into small parts. Sitting down with the goal of writing a blog post is a manageable goal.

 

  • b. Getting feedback from your audience. Iteratively publishing your writing will give you the opportunity to get feedback on your work. Every blog post you publish can be reviewed by your audience. You can use the results of the post and the qualitative feedback you get to inform the rest of your book writing

 

  • c. Building an audience pre-launch. By getting yourself out there before the big publication data, you give yourself time to build up a following. People can find you and get to know you.

 

  • Give people the option to receive your newest posts and/or updates about the book via email. Then when your book is live, you will already have a captive audience.

 

2. Combine Blog Posts

If you’ve been blogging since before you decided to write a book, you may be able to use some of your old content. Copy and paste the text from your old blog posts into the document you’re using for your book.

 

3. Repurpose Content in Other Formats

For example, if you have Udemy courses, YouTube videos, Slideshares and/or Podcasts, have the audio transcribed into text. Add the text to your book document.

 

4. Edit and Elaborate

Readers expect a lot more than just a bunch of blog posts in book format. Elaborate on each of the blog posts and the points within. Add stories, context, examples, and more details. Make sure the book has a cohesive flow, not just a bunch of disjointed blog posts. In addition, Amazon may penalize you for having content that’s available on the web.

 

How to Sell More Books

How to Sell More Books

Within Amazon

Amazon is like a search engine for shopping. As I mentioned, there are a lot of people actively searching for products on Amazon. Here are three ways you can improve the amount of traffic you get from existing Amazon users.

 

1. Optimize Your Keywords

As I said, people often search within Amazon of a kind of product they’re looking for. In the case of a book, they might search for a topic they’re interested in.

 

For example, if someone wants to read a vampire novel, they might search “vampires,” or “Twilight.” To improve the chances of a searcher finding your book, use the right words and phrases in your title and description.

 

2. Get Reviews

Reviews are like the currency of Amazon. Because it’s so easy to self-publish, there are a ton of books on Amazon. To make sure its customers see the good ones and don’t see the bad ones, Amazon has a review system. Books with more and higher reviews appear higher and search and are cross-referenced more often.

 

To get more reviews, ask your close friends, family, and colleagues to review your book. Here’s an example of an email you could use to ask people to review your book:

 

3. Give it Away for Free

 Amazon books

As another way to curate, it’s many books, Amazon surfaces books that have been ordered more, higher than others. The reasoning behind that is if people are ordering the book, then it’s probably more likely to be something that people actually want. 

 

Amazon enables authors to run promotions on their books. Authors have a certain number of days they’re permitted give their book away for as low as free.

 

To get more orders, run a free promotion, and give it away like crazy. Free days are a great time to email all your friends and colleagues to ask them to order, review, and share your book.

 

There are also a number of sites that list free books. You can submit your book and they will list years. If you get a lot of orders in a short period of time, you can get featured on Amazon’s top lists, which will give you even more exposure.

 

Outside of Amazon

There are also a number of strategies you can use to drive traffic to your book from outside Amazon. Here are my favorite strategies:

 

1. Optimize Your Keywords

As I mentioned above, Amazon books tend to rank fairly high in Google search results. Use the Google Keyword Planner to determine what people are searching for as it pertains to your topic. Be sure to include those words and phrases in your title, description, etc.

 

2. Guest Blog

Guest Blog

a. Udemy - If you have a non-fiction/education book, produce a video course on your topic or one of the mini-topics within your book.

 

b. YouTube - Produce short videos or video blogs on your topic or one that your target readers are interested in.

 

c. Quora - Answer questions on your topic. This is especially good for educational books, but I think there could be an application to non-fiction as well.

 

d. SlideShare - Create and publish presentations related to your book's topics. Slideshare is especially good for business related topics

 

c. Podcast - Start a regular podcast discussing topics related to your book or related interests of your target readers.

 

4. Public Speaking

Speak at conferences, events, Meetups, etc. Guest lecture at a local university. Host your own conference. Host your own workshop or Skillshare class.

 

5. Get Interviewed

Reach out to bloggers in your space and offer to do a text interview that they can publish as a blog post. Reach out to podcasters within your niche to see if they would be interested in interviewing you.

 

6. Share on Social Channels

 Share on Social Channels

Blast it out to your Twitter, Facebook, etc. followers. To learn more about how to share and distribute on all the major social networks and via some smaller “hacks,” read the last blog of this book on how to get more views and traffic to your content.

 

7. Email People You Know

Email People You Know

Send a nice email to all your friends, colleagues and family asking them to share it with their friends, family, and colleagues. It’s much easier to Bcc a large group of people than to personalize each email.

 

However, I recommend you do because you will get better results. You can use a free product called Click to Tweet to make it easier for contacts to share it via Twitter. Making it easier for people should increase the chances that they actually do it.

 

Here’s an example of an email you could send asking people to share:

People will be even more prone to share if it’s during your free days because they will be giving something to their friends rather than asking them to buy something.

 

8. Paid Traffic

Buy Facebook or Twitter ads on your Amazon page. Paid ads can be a great way to drive specific demographics of people to your book.

 

2. Search

search

3. Competition

Podcasting is a less crowded channel than blogging. There are way more blogs out there competing for eyeballs than there are Podcasts.

 

4. Engagement

In my opinion, Podcasts create a much deeper level of engagement than most forms of content marketing. Listening to someone’s voice is much more personal than reading the text.

 

Per above, being a part of someone’s time outside their computer time is very powerful. 

 

How to Kickstart Your Podcast Production Habit

All you need is a computer, an Internet connection, and a microphone! Thinking about what to talk about is probably the hardest part. Here are four ways to kickstart the content creation process:

1. Video to Audio

Extract the audio from your Udemy or YouTube videos. Publish the audio as Podcasts.

 

2. Text to Audio

Text to speech your blogs and books. You can use services like VoiceBunny to get someone to read the script you gave them and record it as audio. The work I’ve heard from VoiceBunny has been very high quality.

 

3. Reformat Other Content

For some people, the hardest part of creating a Podcast is thinking about what to talk about. Instead of racking your head for ideas, just talk about something you’ve already “talked” about in other formats. For example, if you’ve written a blog post about giving topic, talk about it verbally as a Podcast.

 

4. Interview People

Interview People

Instead of doing all the talking yourself, have someone else do it. Think of a list of questions and record the interview. In addition, the person you interview will probably share it with their network and followers. If they have a lot of reaches, your Podcast will get more exposure!

 

Interviewing people is also a great networking opportunity. You can reach out to and meet people that you always wanted to. Everyone loves the press. Interviewing people is also a great way to learn. If you want to learn about growth hacking, interview a growth hacking expert on your Podcast.

 

How to Promote Your Podcast

How to Promote Your Podcast

As I said, the Podcast is like a mini search engine, so you will get some organic traffic and listeners. However, you will probably want to do some promotion to get even more listeners. Here are 5 ideas for promoting your Podcast to get more listeners:

1. Content marketing on other platforms and linking back to or mentioning your podcast.

 

2. Mention it in your blog posts. If you’re blogging about a certain topic and you have a Podcast about a related topic, link to that Podcast within the blog post.

 

3. Produce awesome podcasts. Pretty simple, huh? The better your content is the more likely someone will share it, mention it to their friends, or listen to your other Podcasts. Just like any other form of content, make your Podcasts, entertaining and/or educational.

 

4. Mention it when you speak in public. Next time you have a public speaking engagement, mention your Podcast instead of your Twitter handle, website, or blog.

 

5. Ask your friends, colleagues, and/or family to share a link to your Podcast on their social channels.

 

How to Get More Traffic and Views on Your Content

1. Niche Social Networks: Go Where Your Customers Go

Niche Social Networks

Who is your target customer segment? Who are you trying to reach? Where do they hang out?

For example, photographers might be hanging out on Instagram. Business people who do a lot of networking might be on LinkedIn, oHours, etc.

  • People looking to rent an apartment hang out on Airbnb and Craigslist.
  • Developers hang out on StackOverflow and GitHub.

 

Many industries and interest groups have online forums or discussion boards. Think about what social networks your target audience is likely to be active on, especially the networks that pertain to your product area.

 

2. Share on Social Networks

d. Facebook

facebook


Share your posts on your personal profile or business page. Posts that have a picture will stand out a lot more.

Also, check out Facebook groups that pertain to the interests of your audience. For example, when I go to distribute this post, I will think about who would want to get views on their blog posts. Who uses blog posts to promote their product/service?

 

Many do, but I will focus on some the Facebook groups I’m most interested in and already a part of -- i.e. authors/book marketers, Udemy instructors/course marketers, etc.

 

3. Distribution Networks like Reddit

Reddit is a “social news” site where registered users can submit links and users promote the articles they like. The most voted articles get promoted on the front page of Reddit, which can lead to massive exposure.

 

There are a few other article distribution/link sharing networks that I use that pertain to startups: Hacker News, Quibb, and Growth Hackers. There are probably others for different industries that you’ll want to search for.

 

You could try asking friends, colleagues, or family to upvote your posts on these sites to start getting more exposure.

 

4. SEO: Improve Your Search Ranking

Many, many people go to Google to find stuff, blog posts included. Social networks, such as Twitter, are more for “passive consumption.” You see what articles come your way and click on the ones you want to check out. When there’s something more specific that people are looking for, they go to Google.

 

Therefore, you want to improve your search ranking as much as you can so your posts will surface higher than your competitors.

 

5. Produce on Different Content Platforms

To get more “top of the funnel” exposure, produce content on different platforms. Blogs are not the only way to reach people. By producing different content formats for this platform you can reach a wider audience because 1) platforms are like miniature search engines, and 2) each platform has slightly different use base demographics.

 

Here are six platforms you should check out, and which I discuss in more detail earlier in this book:

  • a. Udemy - educational video courses
  • b. Podcasts - audio radio shows
  • c. Quora - text questions and answers
  • d. SlideShare - presentations
  • e. YouTube - video
  • f. Amazon - self-published books

 

If you’re having trouble thinking of what to produce for these platforms, try repurposing material/information in other formats into the format of the different platform. For example, transcribe a video into a blog post, or extract the audio of a YouTube video into a podcast.

 

6. Set Your Gchat Status

Put a link to your blog as your Gchat status. Your Gchat contacts will see it under your name in their list of contacts.

 

7. The link in Your Email Signature

Update your email signature every time you write a new blog post. Everyone you email will see it. Here’s an example of a great email signature: This is important because Gmail users will not see your signature at all after they’ve seen it once unless it has been updated.

 

Gmail hides signatures from display in an email. By changing your signature every so often you enable Gmail to display your signature again.

 

Conclusion

  • 3. Produce high-quality content that’s entertaining and/or educational and tailored to your target audience.
  • 4. Tap into platforms like Quora, Udemy, Amazon, Podcasting, YouTube, and SlideShare to massively expand your reach and get more traffic.
  • 7. Use relevant hashtags when tweeting and sharing your content
  • 8. Include a link to your site on your profile
  • 9. Follow potential customers. They will get a notification and may click through to your profile and potentially your site.
  • 10. Mention people – they will get notifications and may respond, exposing you to all their followers
  • 12. Sponsor Meetup groups that have your target audience as members
  • 15. Find affiliate marketers who take commissions for selling your product
  • 17. Allow people to brag about their accomplishments (for example, a badge on Foursquare)
  • 21. Ask your contacts to forward or share your site or content with anyone they know who would benefit
  • 22. Go to conferences and events where your customers will be – get a booth, give out business cards, and/or collect emails
  • 23. Pay Per Click Advertising – advertise via search, social, and email newsletters
  • 24. Check out StumbleUpon, Taboola, Launchbit, and Outbrain for buying exposure
  • 25. Get press coverage from big publishers or niche blogs in your space
  • 26. Pull a PR stunt (for example, half.com had a town named after them)
  • 27. Distribute a press release through sites like PRWeb
  • 28. Guest blog for blogs that your customers read
  • 29. Check out a service called Help a Reporter Out. They connect journalists and people looking for press.
  • 30. Post paper flyers, handouts, or cards in public places where your target audience is likely to hang out in real life
  • 31. Post in relevant discussion forums and link back
  • 32. Comment on blogs that your audience reads and link back contextually
  • 33. If appropriate, post a deal to Groupon or LivingSocial

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