5 Reasons Why SSL Certificate and HTTPS Protocol Are Important for Your Blog
If you’ve started a blog, you’ve made a great choice to give a voice to your thoughts. However, you also need to make a great choice when it comes to the security of your blog visitors. Everyone who visits your blog does so because he believes that his device or personal information won’t be at risk by visiting it. But if you don’t put robust security measures like an SSL certificate in place, you’re betraying their trust by making them vulnerable to cyber-attacks.
But the security of your visitors is not the only reason why installing an SSL certificate is essential for your blog. It’s also vital for many other reasons. And here we’ll look at those reasons. But before we get into them, let’s understand what SSL certificates are.
SSL Certificates: What are they?
SSL certificates are used to establish a secure connection between your web server and visitors over HTTPS protocol. Traditionally all websites use the HTTP protocol to communicate, but an SSL certificate once installed in the web server allows them to communicate over more secure HTTPS protocol. The speciality of this protocol is that it instructs the web browser of a visitor to double-check the identity of web server before transmitting any data, and even after the verification of server’s identity instructs the browser to send all data in an encrypted format. That’s how it works for the safety of your visitors.
Different types of SSL certificates are there and enterprises can select as per their requirements. Mostly enterprise choose single domain SSL certificate but in case, if there are multiple domains then UCC SSL or SAN SSL certificate is the best option that can cover all desire domains in a single certificate.
With that brief introduction in mind, let’s look on 5 top reasons why SSL certificate and HTTPS protocol are essential for your blog.
#1. For security of your visitors
The primary purpose of installing SSL certificates is to secure your visitors from the theft of their data while they are sending it to your web server. Usernames, passwords, credit card data and almost any other data that they send to you can be stolen while it’s in transit over insecure HTTP protocol.
Similarly, data being sent by you to them can also be stolen by someone in-between. Attacks planned to steal data this way are called Man-in-the-Middle (MITM) attacks, and HTTPS protocol prevents such attacks by encrypting the data before transit. MITM attack happens when an attacker silently sniffs communication and enter in between the communication happening between two parties. At both ends, connecting parties believe that they are dealing with genuine connection with each other. SSL helps in preventing such attack.
#2. For better search rankings
Another reward of moving to HTTPS from HTTP is that you start ranking higher in search results of Google. The company has made it clear that websites over HTTP protocol will be given lower preference in search results over sites that are HTTPS enabled, so being on HTTP is not a right choice from that perspective as well. When you switch to HTTPS, your web pages may see a slight boost in their search rankings.
#3. For building trust around your brand
If you use HTTP for your blog, Google Chrome shows users a ‘Not secure’ label before your blog URL in the address bar. It gives people a feeling that something is fishy with your site because many internet users are not so tech savvy that they can’t understand the hidden reason behind that label. This hurts your brand badly, and over time, people start avoiding visiting your blog.
On the other hand, when you’re using HTTPS, it shows that you care for the security of your visitors. Browsers show a green padlock before your blog URL in the address bar, and clicking the padlock also shows users that their connection with your site is secure. It builds trust around your brand and gives your visitors a feeling that you take the security of their data seriously.
#4. For improved site speed
Switching to HTTPS can also boost the loading speed of your site. That is because it allows your website to be loaded with HTTP/2, which is the newer version of HTTP with considerable speed improvements. In addition to that, HTTPS also helps you enable Google’s Accelerated Mobile Pages (AMP) technology on your site, which makes your site load faster on mobile devices. And in this era of smartphones, who wouldn’t want his/her website to load faster on mobile devices? HTTPS is one of those many things which you need to do to get a quick loading mobile site. And when your site is faster, it becomes another reason for Google to reward you in search results.
#5. For better statistics
If you’re not using HTTPS, warning label in Chrome and ranking down in SERPs are not the only things that Google does with you. Your Google Analytics dashboard also doesn’t show you referral data. All referral traffic coming from other sites is shown as direct traffic, so you can’t correctly analyse your traffic sources. By switching to HTTPS, you can bypass this problem too and have Google Analytics serve you with information-rich referral data.
These were the top 5 benefits of having your blog communicate with visitors over the HTTPS protocol. And to get HTTPS enabled for your blog, you need an SSL certificate, which you must install as soon as possible on your web server. Installing SSL is also not a costly or complicated affair anymore, because affordable certificates are available in the market and plugins to install them are also available in the WordPress plugin repository. So, without thinking much over the subject get an SSL certificate installed on your server today!