50+ Social Media Marketing Tips (2019)

Social Media Marketing Tips

50+ Social Media Marketing Tips that used in 2019

They understood that it is possible for them to reach out to millions of people, worldwide, and increase their customer base by several folds.

 

Why is social media used for marketing?

Social media Roles

As you know, social media holds a lot of potentials and will help in increasing your customer base. You will see how easy it is for you to reach out to different customers that are based all over the world. Let us now look at some of its real uses to companies.

 

Reach

The first and most important use is the reach that this platform provides to its users. You will see that it is possible for you to reach out to more people just by making your presence felt on these sites. When you add one person, you will automatically end up adding another 10.

 

This is not possible when you advertise in the traditional way. You will hardly be able to reach a few hundred there whereas here, you can easily reach millions just by clicking a few buttons and uploading pictures of your products and services.

 

Recognition

Your brand recognition will grow by leaps and bounds. Imagine having a small shop on a remote island and trying to reach out to the world. It will seem like a herculean task. But now, you can easily reach out and have our brand successfully recognized by million just by setting up an account on a social media platform.

 

It is like getting to set up free billboards on every street in the world. Your brand is sure to be recognized by millions around the world and you will see that it is possible for you to become a global image by establishing your presence on social media.

 

Reduction in marketing costs:

marketing costs

According to an online report published by Hubpost, approximately 84% of all the marketers had to put in just around six hours every week and they had managed to generate a noticeable increase in their web traffic.

Six hours is comparatively a very small price to pay for the more than proportional increase in your brand recognition.

 

A little bit of effort can help you reap the benefits of social media marketing. Even if you are able to spend maybe an hour every day for developing your content as well as designing the strategy for marketing, you will be able to see results in no time.

 

The option of paid advertising can always be opted for, but whether or not you want to make use of it solely depends upon your goals.

 

You needn’t worry about started out small, it needn’t be on a large scale and you needn’t exceed your predefined budget. Once you have acquired an understanding of how social media marketing works, you can slowly start increasing your budget according to your needs and you will definitely be able to improve your conversion rate.

 

Better search engine rankings as well:

search engine rankings

SEO can be thought of as one of the best and simplest manner in which you will be able to capture traffic that is relevant to your content and then direct such traffic towards your website.

 

The requirements of this mode keep on changing constantly. It is not just about regularly updated the content on your blog, the optimization of the titles used and the distribution of such links that all lead back to your website.

 

Most of the search engines tend to make use of social media presence for calculating their rankings and most of the established brands also tend to make use of social media in one form of the other.

 

Relationship building

relationship building

The foundation on which social media marketing is based is relationship building and you can always do this by trying to expand your followers. This will help you attract more and more customers. The sooner you start the greater will be the number of the audience whom you can attract.

 

Needn’t worry about potential losses:

If you really think about it, then you will realize that there really won’t be any losses that you will be incurring. The amount of time and money that you will be spending will be an insignificant fragment when compared to the potential profits that you can make. You don’t necessarily have much to lose by making use of this but you do have a lot to gain.

 

All you need to do is put in a few hours of work and spend a couple of hundred dollars for getting started. This is all the investment that you need to make and you will definitely be able to reap way more than you will have to invest.

 

You really shouldn’t be waiting any longer and should get started as soon as you can. The more you wait the higher are your chances of losing out on potential business. Social media marketing can really come in handy and help you attract a lot of customers and it can also help in improving your conversion rate.

 

So, all you need to do is get started. Take the first step and jump onto the bandwagon, because whatever the cynics might say, social media marketing is here to stay.

 

Choosing a platform

Choosing platform

The next step is to choose the best platform that you can use to set up your online presence. It is a good idea to pick all, as that will help you connect with a larger audience.

 

There are four main types of social media platforms namely Facebook, Twitter, YouTube and Instagram and all of these will help you in their individual way. But if you wish to dominate in just anyone then you must pick the best one. That, you will be able to do, only after you go through all the features of these platforms!

 

Setting up

The next step of the process is to set up your social media platform. You have to work on your profile, your display picture, upload pictures of your products, write descriptions, etc. All of these will help you set up the best profile for your products and services and help your audience connect with your brand.

 

You have to take your time when you indulge in this step. Don’t be in a hurry to set it up and be done with it. Regard this as one of the most important steps of the process and pay keen attention to all the small details of the step.

 

Target audience

The next step is to understand who your target audience is. You have to cater to them if you wish to increase your sales. You have to make the effort to find out who your target audience is.

 

It can be just a few or many depending on how many products and services you have on offer at your company. Your target audience should be grouped in certain groups so that it is easy for you to cater to them individually.

 

Reaching customers

Reaching customers

You have to establish a direct line of control over your customers if you wish to keep them interested in you for a long time. You have sent and receive emails and keep track of what they are up to on their social media websites.

 

It should go beyond mere birthday wishes and you should make the effort to congratulate them for their various achievements in life.

 

The 80/20 analysis

The 80/20 analysis is one where you perform a statistical analysis to see what is working well for you and what is not. For this, you should start by looking at the numbers. The numbers here refer to the number of followers that you have for your company on each of your social networking sites.

 

Write down the numbers individually next to the names of the sites and then total all to see the final number.

 

Now divide each of the numbers individually with the final number to see what they put out. The one that puts out the lowest number here is your best site. That is the site you have to pursue if you wish to make the most of your marketing strategies.

 

Organize events

It is important for you to organize certain promotional strategies and events to bring together your existing customers and also educate new ones about it. These events should aim at increasing the reach of your social media strategies.

 

The event should be organized at a venue that is close to the majority of your loyal customers. You have to invite them well in advance and tell them what to expect at the event. You can organize food and drink as well.

 

There, you have to ask them to educate their friends and family members about your social media strategies. You have to inform them about any upcoming deals and schemes that will interest them.

 

Before they leave, you should ask them to leave behind feedback asking about their opinion and also if they will be interested in attending any more such events.

 

Do's of social media marketing

Back up plans

Back up plans

You have to always have a backup plan in place. In case something goes wrong, you will have a second plan in place that will spring into action. You should always remain calm and composed no matter how bad a situation goes.

 

Maybe your promotional scheme will completely flop or a certain section will take offense to it and make you take it down. All of this will impact your promotional strategy negatively. So, you have to be prepared for the worst and have a plan in place that will allow you to quickly take action and save the day.

 

Unique

Remember to always be unique. Don’t make the mistake of copying someone or trying to look like something else. You have to adopt a promotional strategy that is unique to you and use it to your advantage. You will see that it is working in your favor and helping you avail many customers.

 

You will also see that you have unique customers and not the same repeat ones. You have to try and re-invent yourself from time to time and give your audience something new to experience.

 

If you do all of these then rest assured, your company would do well in the social media marketing field.

 

Don’ts of social media marketing

social media marketing

Do too much

It is extremely important for you to know where to draw the line. You have to know when and where to stop when it comes to interacting with your audience and getting involved in their life. You cannot do too much and start stalking them or start romancing them.

 

That is not part of your plan and should not be pursued. You have to try and remain as professional as possible and put your promotional ambitions ahead of everything else. You will see that it is possible for you to connect with your audience in a better way if you keep it professional.

 

Not tap into potential

You have to exploit all the potential that your social media platform offers you. Explore all of its features and make sure that you are using everything to your advantage. Many times, we will either be less informed or too lazy to exploit a certain feature.

 

Repeat the same

Do not make the mistake of repeating the same content on all your different platforms. You have to keep the same tone but present the products in a different way.

 

You have to bear in mind the type of group that exists on a particular platform. You must change the layout of the promotion, the overlook, and feel of the presentation, etc. All of it will go a long way in helping your audience remain interested.

 

Not understand needs

You have to understand all your customers’ needs and cater to them individually. There is a difference between pretending like you care about them and really caring for them. You have to take a keen interest in understanding what they want and whether or not they are satisfied with what you have on offer for them.

 

If they are voicing their opinion then encourage them and do, as they want. You have to employ someone to answer all the questions that these people post. Answering them will help you connect with the audience better.

 

Updating

You have to update your account from time to time. Again, employ someone who will do it for you. You have to choose someone who is in sync with your thinking and know exactly what to say. You should keep your audience up to date with what you have on offer for them.

 

Try to keep it interesting and intriguing so that your audience is forced to look at what you are promoting. These form the different don’ts of social media marketing that you need to bear in mind if you wish to make the most of it.

 

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Facebook

Facebook

 Back to Basics

Understanding the fundamentals will go a long way in establishing a strong presence on Facebook. Certain terminology is used frequently, and therefore it is important for PR professionals and social media strategists to have a firm grasp of the language used and its meaning. A list of the most frequent terms used when referring to Facebook is provided below

 

Brand Page/Profile—the official presence of a business, artist, political official, brand, cause, or product where the owner shares information and interacts with fans on Facebook. Pages create a culture that allows businesses to interact and engage with their fans one on one.

 

EdgeRank—an algorithm used to determine the content that appears in a person’s newsfeed.

 

Fan—a Facebook user who “likes” a corporation’s business page.

 

Friend—(v) to add a person as a connection to your personal profile; (n) a personal connection on Facebook.

 

Friend List—an ordered sorting of friends.

 

Group—an organized group of users with a common connection or similar interests, for example, “coworkers” or “family.” Groups can be public or private.

 

Insights—the metrics used to analyze demographic data about the user’s audience. Insights also highlight how people see, discover, and respond to posts.

 

Like(s)—(v) to become a fan and “like” a business’s page or to “like” a comment posted by a friend or business; (n) the number of users who “like” your page.

 

Network—a collection of Facebook users, who may be related to a school, location, place of employment, or category such as “engineer,” “nurse,” or “educator.”

 

Newsfeed—the center column of a user’s home page. The newsfeed is continually updated with status updates, photos, videos, links, likes, and app activity from friends and pages that users follow. This section can be broken down by “top news” or “recent news.”

 

Personal Profile—pages for individuals, not businesses, who have an account from which they are able to share information and interact with brands.

 

Timeline—a collection of photos, stories, and experiences that users or brands post.

 

Constructing Your Brand Page on Facebook

Brand Page on Facebook

Setting up a brand page on Facebook is fairly straightforward and easy. Facebook has very simple and uncomplicated instructions for novices. 

 

Brand pages offer “insights” that include statistical data that can be useful in measuring growth. As a company’s social strategy develops and matures over time, data and analytics will become increasingly important. Which promotions work and which may need tweaks and promotional “reach” can be evaluated through insights.

 

A brand page also affords a company an additional opportunity to highlight important information that the customers might find important. The company address, telephone number, website, and email address, as well as other social networking sites that the company is on, are all excellent pieces of information that a company should include.

 

A company may also elect to set up customized Facebook landing pages that require users to “like” the company page before they are able to access certain features. Some brands like Pier One Imports require users to “like” their pages before they can receive a coupon during certain promotions.

 

Attractive, Interactive, and Fresh

Brand pages

Brand pages should be attractive to your audience and provide enough information to generate interest in your products, services, and company. One of the benefits of a brand page is that it allows for mutual interaction.

 

Set up a photo gallery, update the company status regularly, post videos, share links, and invite consumers to events. Facebook events can be used to promote anything from product demos to Internet shows, community events, and open houses.

 

Invite users to the event so that they can then share it with their friends. This is an excellent technique to generate buzz about upcoming special occasions. Keep content fresh.

 

Including fun, creative posts are important, but be sure to follow the 80/20 rule, also known as the Pareto rule: 80 percent of the time the content should be relevant to your audience, with the remaining 20 percent specific to the company or products.

 

Companies understandably want to make fans aware of their products and services, but it is important to make use of customer stories, photos, videos, and other interesting and informative responses when establishing the community.

 

Customized URL Address

Custom URLs make it easy to direct people to your brand page. Facebook allows brands to choose a specific URL address. For example, Dick’s Sporting Goods uses https://www.Facebook.com/dickssportinggoods/, where “dicks sporting goods” is the customized portion of the show’s Facebook URL.

 

Companies should use the same username, or a very similar username, on all social networks to reinforce consistency within the brand. Keep it short, so that consumers can remember it. URL Shortener, Custom Branded URLs, API & Link Management allows for users not only to shorten links but also to customize them.

 

Badges, Widgets, and Apps

Once a user likes a company brand page, a company then has access to that fan on a consistent basis. Badges, widgets, and apps are excellent techniques to connect on a more in-depth level.

 

There are four types of badges for sharing different information. “Profile” badges are used to share profile information, a “like” badge showcases pages that users have liked, a “photo” badge shares Facebook photos, and a “page” badge advertises a company page on Facebook.

 

Brands will often want to expand the audiences that their Facebook pages reach. Adding third-party widgets from Facebook’s App Center allows companies to run contests on their pages, collect data with forms, import external feeds, and customize content through HTML coding.

 

Facebook apps allow for deeper incorporation into the core Facebook experience and even tap into Facebook algorithms to help reveal the best content for users.

 

Apps fully integrate with Log In or Sign Up, the newsfeed, and the notifications—all of which drive traffic and engage users.

 

Top Fan Brand Pages

Fan Brand Pages

Even with the rise in popularity of live video, fan pages remain an important aspect of social media planning.

 

Generating buzz using creative incentives such as “liking” a page or reaching a certain number of “shares” allows fans to become brand advocates. Fans naturally want to engage with brands that resonate with them. By sharing a post or liking a company status update, a fan is promoting your business.

 

The first priority of a PR or social media practitioner is to listen to customers and communicate by engaging in conversations with them.

 

Unlike traditional advertising or marketing, a Facebook strategy requires a deeper and more meaningful level of interaction. Here are some brands that are building formidable relationships on Facebook:

 

TOMS Shoes: The brand has tapped into its core belief system of the one-to-one principle. It follows the 80/20 rule by balancing fan responses and interactions with the promotion of its products.

 

Burberry: This brand excels at hitting its target market with content that its users want. Elegant, simple, and stylish images present everything fans love about the brand. The company also connects with fans by showcasing past campaigns from previous years.

 

Starbucks: This Facebook brand page includes photos and updates from local stores. The company connects with fans by illuminating the intimacy of friends enjoying the coffee experience together.

 

Ford: The brand excels at having meaningful conversations with fans. The company promotes content that highlights the history of the Model T to Ford enthusiasts of today. Fans can download wallpaper or earn badges to declare their allegiance to their favorite Ford car—the Mondeo, the Mustang, and even the Escort.

 

Facebook and Google can give each company a run for their money if it were simply a numbers game. Both boast high active users, but what does that really tell us about using each as part of a strategic social media and PR plan?

 

Google

Google

Within the PR industry, Google is met with mixed reviews. If one were to simply look at the numbers, it would appear that it makes sense to include Google as part of a full social media plan.

 

However, Google has struggled as a social networking site. Consumers have not readily taken to Google+ Circles and its ability to separate friends from “friends.” What does this mean for a practitioner? Discount Google all together? Not exactly.

 

Because Google offers easy integration across all of its platforms and services, including Google Search, Google Analytics, Gmail, and YouTube, practitioners should use Google where it makes the most sense.

 

For PR professionals and social media strategists, the ability to pull data and analytics from these rankings provides a brand with the power to create strong and formidable campaigns.

 

One of the most important features aside from Search is Google Analytics, which can help PR professionals advance their reporting abilities.

 

Arguably, Google Analytics is one of the predominant tools when it comes to understanding insights about your digital efforts and how they support the overarching goals of the organization. Google Analytics can provide a lot of data.

 

Using Google Analytics appropriately, a PR professional can tease out important data and develop targeted communication, allowing for better overall business decisions. 

 

LinkedIn

 LinkedIn

As consumers continue to flock to the social sphere in droves, so are businesses and brands, because it has been demonstrated time and again that these sites drive traffic, increase authentic engagement, and build brand loyalty.

 

The recent changes that LinkedIn implemented created more opportunities for businesses to launch a brand page and the results are paying off. An astonishing 467 million members in more than 200 countries and territories are on the professional social networking site LinkedIn.

 

This social network boasts 106 million unique monthly U.S. visitors and is available globally in 24 languages. 

 

This makes LinkedIn the world’s largest professional social network. Creating a company profile with a company page on this network just makes sense. Professionals come to LinkedIn for a variety of reasons. Some are looking for a new job, while others join groups to network with.

 

LinkedIn’s membership includes individuals spanning numerous sectors, including employees, potential customers, purchasing managers, clients, and users who are simply interested in observing what is going on in industries.

 

LinkedIn members typically follow companies to keep abreast of new developments, compare products and services, track potential business opportunities, and keep a lookout for job openings. When members want to know more about a company, they seek out company pages and access specific profiles.

 

Start Conversations

Start Conversations

 

Extend Your Reach: Feature relevant groups to reach a broader audience.

The feed on LinkedIn is a company’s way of communicating important messages to its audience. Some businesses are more effective than others at using images to tell their stories, providing rich content, writing compelling status updates, and engaging in meaningful dialogue with their target audiences.

 

Careers Tab

Premium careers pages, a paid subscription section within LinkedIn, allow businesses to promote general job opportunities as well as post specific jobs that target candidates using an automated job-matching system.

 

This tab also allows a company to highlight awards, showcase the company’s best employees, and even determine various career paths available within the company. Customized modules like this help complete the corporate story by providing a company with an opportunity to share their mission, vision, and goals.

 

Products Tab

The company products tab is particularly important because it accomplishes three goals: it (1) enables a business to showcase its best products and services to a highly targeted audience, (2) creates a place to feature product recommendations, and (3) facilitates meaningful conversations with current and prospective customers.

 

It would be prudent for a business to take advantage of the features provided in this tab. One such feature allows a company to capture the significant features of its products by incorporating powerful images and video clips that promote interactivity.

 

Some businesses also include the contact details of the people behind the products in case members would like to connect directly with a designer or simply learn more, buy a product, or contract with a company for work.

 

Companies that understand how to connect with their members on LinkedIn create personalized content that is geared toward that specific target market.

 

Using this technique, companies retain the ability to show different content to different members based on their preferences and needs. Currently, LinkedIn offers users up to thirty specific audience segments (based on date), including segmentation by industry, geography, company size, and more.

 

Companies need to capitalize on the fact that recommendations from family, friends, and peers are greatly influential in our decision-making process.

 

 By featuring recommendations from trusted third-party entities, organizations, and LinkedIn members, companies can potentially benefit from these influences related to specific products or brands.

 

LinkedIn Lingo

LinkedIn is a social networking site dedicated to professionals and businesses alike. The following glossary of commonly used terms is provided to help ground users in the LinkedIn lingo.

 

1st Degree Connections: These are users that you choose to connect with personally. In general, these are the individuals whom you have established a personal relationship prior to connecting on LinkedIn. These can be school-related connections, previous colleagues, or personal friends.

 

2nd Degree Connections: These are contacts of a 1st-degree connection.

 

3rd Degree Connections: These are contacts of a 2nd-degree connection.

Activity Feed: This feature of LinkedIn displays the current activity of any of your connections—generally other users or groups that you are a part of. This would also include activities related to joining or starting groups, comments that you have made, changes to your profile, and application downloads.

 

Activity Broadcasts: This includes content that appears on the Activity Feed and is visible for other users to see and comment on. This section can be edited.

 

Anonymous Viewers: These are LinkedIn members who have chosen to keep part or all of their profiles private.

 

Applications: Applications allow members to integrate other social media networks with their LinkedIn account, including Twitter, Facebook, and WordPress.

 

Invitation: This is a request from an existing member or individual not on LinkedIn to join or make a professional connection.

 

InMail: These are private messages that allow a member to directly contact any LinkedIn user while protecting the recipient’s privacy. This is a fee-based service.

 

Job Seekers Account: LinkedIn members can choose between three levels of fee-based job-seeking accounts: basic, standard, and plus. The aim of this service is for the member to gain increased exposure to potential employers.

 

LION: This acronym, meaning “LinkedIn open networker,” is sometimes visible on a member’s profile. It simply means that the particular member agrees to connect with anyone, regardless of industry or connection.

 

Network: This is a group of users who can contact you via connections up to three degrees away.

 

Open Link Network: Premium members can join this network, which allows any Linked- In member to send them an InMail free of charge, regardless of relationship.

 

Premium Accounts: This is an upgraded LinkedIn account where members can pay a monthly or annual subscription fee. Paid account benefits include InMail, better profile search results, expanded profiles, and larger storage space.

 

Recommendations: Similar to letters of recommendation, recommendations are references that are written to recommend a colleague, business partner, or someone whom you have done business with.

 

Insights Tab

Analytics

 

Proof Is in the Pudding

Successful companies lead by example. LinkedIn is a great illustration of how a social networking platform can best utilize each offered feature to support business initiatives. On average, LinkedIn posts fresh, engaging content approximately 150 times each month to its members.

 

Fresh videos, images, status updates, and blog posts keep members coming back for more and incidentally also promote increased sharing among members. From a social site whose original goal was to provide networking opportunities and recruit talent, LinkedIn has become a powerhouse in search, content, and influence.

 

Pinterest

Another social media platform, Pinterest, has seen its adoption continually increase since its inception and now takes its place as a “go-to” social media tool alongside other veteran social networking sites like LinkedIn and Facebook.

 

Pinterest has quickly become one of the biggest social traffic referral sites, recording more traffic than YouTube, Google+, and LinkedIn combined.

 

The astonishing growth of Pinterest has led to widespread media coverage and an abundance of articles, blog posts, forum discussions, how-to podcasts, and videos about how this new social network is taking the social web by storm.

 

Keenly adept at what other social networks have done so well, Pinterest connects people and triggers them to share and communicate, while at the same time facilitating discovery rather than having users search for what they want.

 

The fastest social site to garner 10 million visitors per month in the short history of social media, Pinterest’s rise to the top has communications professionals, tech junkies, and social media thought leaders amazed at the power it commands.

 

With thirty-two categories of pinboards, brands have the ability to connect on many levels. There are five types of pinners:

 

The Influencing Pinner: Influencers’ activity affects the decisions of those who follow them. If an influencer pins or repins an image from your brand, others are likely to follow suit.

 

Influencing pinners recommend products, websites, contests, and social connections that they believe other Pinterest users will also enjoy. These individuals have the ability to sway the decision-making power of their followers.

 

The Purchasing Pinner: These pinners express themselves through pictures and images relevant to items that they have purchased or plan to purchase.

 

The Almost Purchasing Pinner: Pinners who use Pinterest as a social bookmarking site or simply as a wish list falls into this category. These users pin images as a reminder of what they want to do, buy, plan, share, or come back to at a later date.

 

The “In It for the Long Haul” Pinner: Pinners in this category use Pinterest to explore and conduct research on products or projects that they know will eventually be purchased or implemented. Pinners who are “in it for the long haul” know what they want. For example, perhaps they are planning a wedding.

 

These individuals know that they need invitations, but they do not quite know what type of invitation they like. They will create a board and save images that approximate what they are looking for. These users will keep collecting pins until they find the perfect pin.

 

The Instantaneous Pinner: Instantaneous pinners are precise in what they search for on Pinterest—for example, “hand-painted, classic, do-it-yourself wedding invitations” rather than “wedding invitations.”

 

Pinteresting Campaigns

Campaigns

Branded profiles allow businesses to develop promotions that encourage users to follow the profiles of individual brands and pin items from their websites. Whole Foods Market, an early adopter of Pinterest, has amassed close to 330,000 followers on this platform.

 

However, Whole Foods Market does not overly promote its products on these boards. Its pins relate to the core values of the company: being all-natural, sustainable, and organic.

 

When defining a social strategy for Pinterest, brands should focus on creating genuine interactions that result in a community of dedicated and loyal followers. Think of pins in terms of “likes” and every comment and follow as a symbol between two people building a long-term friendship.

 

Perhaps one of the most successful Pinterest campaigns to date is the creation of the brilliant minds at Honda. You Deserve a Pintermission campaign promoted the CR-V’s young, hip, live-life image by reaching out to five influential pinners and challenging them to a #Pintermission.

 

They were asked to take a twenty-four-hour break from Pinterest so they could bring something from their personal pinboards to life. To help the influential pinners complete the activity, Honda gave each $500.

 

Pinterest Patois

Although other social networking sites require mastery of a long list of essential definitions, Pinterest only has a few phrases that matter.

Follow: Following means that a user wishes to pay attention to whatever another user is posting. Two levels of following exist:

 

Pinboard (aka Board): A board is a themed collection of pins. Pinners can create as many boards as they wish and as many categories as they can think of. Boards can be edited at any time.

 

  • Pinning: This is the act of adding an image to a board.
  • Pinner: This is a user who shares content on Pinterest.
  • Repin: This is the act of reposting another Pinterest user’s image to one of your own boards (similar to retweeting).

 

Once the pinners were selected, Honda uploaded personalized posters to individual boards within the company’s profile. Honda also had the pinners create their own #Pintermission boards and add Honda as a collaborator.

 

The results from this initiative were astounding, primarily because these five “chosen” pinners were so influential within the target community.

 

The #Pintermission boards attracted more than 4.6 million visitors, resulting in more than 5,000 repins and nearly 2,000 likes. The campaign was so popular that it migrated to Twitter, resulting in hundreds of tweets and generating more than 16 million media impressions.

 

These types of campaigns illustrate that contests can be powerful draws using Pinterest if they are executed correctly. They create a more engaged fan base, broaden a brand’s online reach, and foster longer-term relationships.

 

Snapchat

Younger users are typically a rich resource for what’s hot and what’s not. In fact, much of the success that the company UsTrendy has realized is because founder and CEO, Sam Sisakhti, implements the social platforms his interns use. So, when his interns started praising Snapchat, he took notice.

 

As noted throughout, not every organization needs to have a presence on every social media platform. Even fewer need to be on Snapchat. However, if your business is targeting younger consumers falling in the thirteen-to-twenty-four age demographic, you might want to pay attention.

 

Snapchat has now become a mainstream social platform with more than 160 million daily active users. Recently the company has taken measures to evolve and respond to the market. Perhaps not surprisingly, these users are considered highly engaged, with the majority of users consuming every post that is available.

 

With an average commitment to the app of twenty-five to thirty minutes every day, it is no wonder that Snap commands the attention of 41 percent of the eighteen-to-thirty-four age demographic. In order to rise above the rest on Snapchat, content must be creative and fun and actively engage the audience.

 

The Platform/Social Networking Sites

Loyalty is the foundation for successful relationships. The connection between a business and its customers is no different. Customers who are loyal to a specific brand, product, or service tend to stay loyal throughout their lives.

 

They even become brand champions and look for ways to share their love of a brand with others. The dynamics between a customer and a business have created an ever-evolving relationship that promotes and fosters loyalty.

 

People connect with brands on social networks using various social networking sites because they want to learn something about a brand, share valuable content with others, define who they are, grow and cultivate their online relationships, and support causes that resonate with them. Social media campaigns help businesses accomplish these goals while also building brand and company loyalties.

 

Selecting the correct social platform to promote a business and incorporating the necessary elements that make sense is also core to building a successful social strategy or campaign.

 

Genuine, authentic interactions with consumers can be a company’s best asset for enhancing relationships and expanding a brand. Social networking sites are easy, available channels for customers to reach out to a brand and, in turn, for a company to respond.

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