25+ Best Marketing Tips and Strategies 2019
Marketing is the sole of every business. Without marketing business will die. This blog explains 25+ best Marketing Strategies and tips that boost your sales and business in 2019.
SEO is quite effective at generating traffic. Above all, it's free. The only drawback is that it takes the time to show results. So if you want traffic quickly, it may not be a good option. This is where PPC comes in.
What Is PPC?
PPC is an acronym for pay-per-click. That is, an ad with search results embedded is placed on a website and you pay for it when a user clicks it. An example is the advertisements you see in Google's search results.
At the heart of PPC is the process of bidding for keywords. Depending on the number of bidders, the price for a click may vary.
But choosing a keyword does not guarantee a ranking. Many factors are taken into account before search engines can start including your ad in the search results.
When done correctly, PPC can generate a substantial amount of targeted traffic that will result in better conversions. If you are selling something, you can make a quick profit. However, PPC can also be a graveyard if not properly planned. It's common to spend money and get nothing in return.
Tips for Successful PPC Campaigns
Just as with SEO, you won't master PPC in a day. It takes time. But if you work hard at it, you should be running at full speed in no time. Here are things to remember:
Choose the right keywords – this cannot be overemphasized. So give it the attention it deserves. Just as with SEO, you must go for specific, high volume, low competition keywords.
These will keep the price per click low while increasing conversions. Going for words like “desks” because it has a high search volume is not smart. “Ergonomic office desks” is less competitive, making it a better option.
Write your ad properly – the words in your ad must persuade customers to click. So take the time to make them persuasive.
Focus on conversions – clicks won't make you any money. What you need are conversions. So when your ad goes live, track the number of people answering your call to action.
Monitor and adjust – don't just launch a campaign and forget about it. You must keep on tweaking things. This will increase your chances of success.
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Blogging began as a form of a personal diary. With time, people discovered that they could use these platforms profitably. Blogs are now powerful business tools and not just collections of random thoughts.
The blog is the short form of weblog. In essence, it is a special type of a website, but unlike a regular website, a blog is updated regularly. Furthermore, it is interactive giving businesses a chance for two-way communication with customers.
Why Start Blogging?
In the US, 40% of companies use a blog in their marketing campaigns. And this is no surprise, considering that companies that blog get 55% more visits than those that don't. Need more convincing on why you should have a blog? Read on.
Blogs make communicating with customers easy – you can update a blog daily. This is not the case with a website. Additionally, a blog has a commenting system for customers to talk to you.
Helps you understand your customers – apart from social media sites, a blog is another way to stay close to your customers.
Blog posts are easy to share – sharing content that is on a website is not easy. Much of it is about your product or company. But with blogs, this is not usually the case.
Good for SEO – since blogs are updated regularly, search engines love them. And this increases your traffic.
up with it.
Why is Video Marketing Effective?
The popularity of video marketing is no accident. Here are some of the ways it can help your company:
It's great for SEO – websites that use video content achieve better rankings.
Search engines like Google have made it clear that they love videos.
Increases conversions – as said earlier, you need conversions and not just clicks. Research showed that 57% of customers are likely to buy after watching a video demonstration of a product.
The video is easy to remember – 80% of the information that is seen and heard is remembered but you only recall 20% of things you see. As for the things you hear, the percentage drops to 10. So if you want to glue information into your customer's heads, a video is your best option.
How to Get Started
Getting started with video marketing is expensive and time-consuming. You will, of course, need the obvious tools: a camera, a microphone, a pair of headphones, and lights. And you must learn to make good use of these. Here are some tips for successful video marketing:
Have a purpose – every video you make should have a purpose. Online users have so much on their plates so they don't like getting their time wasted.
Keep them short – longer videos don't always get many views on the internet so you make yours as short as possible. Proper planning before you get in front of the camera is crucial.
Free vs paid to host – you have a choice to host videos on your own for a fee or upload them on free sites like YouTube. The former directs traffic to your website and gives you more control.
But it can take time to gain a following. The latter provides instant traffic. Unfortunately, this traffic goes to the hosting website. So you must decide what's best for your business.
You can make videos on a range of topics. Here are some suggestions:
How To – these are among the most watched videos on the net. For a start, you can show customers how to use your product.
Customer testimonials – this is something you should not miss. Blog – thinking of writing a blog, why not make a video out of it?
Here is the great news about podcasting: it was dead, and now it is back. For a business, this is an opportunity you shouldn't miss.
Podcasting is the process of releasing an audio series that customers can download from the internet. And once a person subscribes to your podcast, his computer downloads subsequent episodes automatically.
Why Go for Podcasting?
The decision to include podcasting in your marketing campaign is up to you. Here are some of the reasons that may inspire you to:
Podcasting is easier than video – let's face it, the video isn't for everyone and this is where podcasting will save you from settling for written words only.
Podcasts give people a break – consumers want to give their eyes a break. Podcasting is facilitated by the availability of computers, mobile phones, and TVs.
Podcasts are flexible – people can listen to them while doing another task. This is impossible with videos and texts.
It builds authority – by podcasting, you will secure a place in your industry as an expert. This will build trust with your customers.
How to Get Started
There are a couple of things that will ensure a successful podcast. Here they are:
Get artwork – you have heard it before: don't judge a blog by its cover. Yet we all still do it. So do yourself a favor, get artwork that is both professional and attractive.
Come up with a good name – the name of your podcast must be easy to remember and should communicate what the show is all about.
Prepare – before you begin recording, it pays to think of what you will say. So for every podcast, take a time to make an outline.
Learn to edit – this will take your work from good to better. Just don't get carried away with it. A little goes a long way.
Get the necessary tools – here is a list of what you need:
A USB microphone – for the love of Mike, stay away from your computer's built-in microphone. A USB mic is a great option; it's cheap and it produces decent results. So no excuses.
Software – there are a couple of software packages you can use. Adobe Audition, Audacity, and Garageband are some of the most popular ones.
A pair of headphones – this does not need to be super-duper.
Anything in the $50 range should be adequate. You can upgrade later.
Email marketing is an old-time marketer's best friend. Despite major shifts in marketing practices, it has stood the test of time.
It refers to the process of sending commercial messages to people by email. The aim is to increase brand loyalty and recognition, increase sells, inform customers about new products, and many other reasons.
Why Bother with Email Marketing?
The long-standing popularity of email marketing is proof of its effectiveness. Here are some of its benefits:
It is targeted – you can choose the group of people to get your emails based on their characteristics. Some of the determinants can be location, gender, income range, etc. This kind of targeting ensures that the message is only seen by people likely to take the necessary action.
Easy to track – other forms of advertising, like TV or radio, are hard to track.
This is not the case with email marketing.
Emails can be personalized – you can customize each email to look like it was meant for an individual - this can be more successful than sending generalized messages.
Emails are cheaper – this is among the most prominent advantages of email marketing.
How to Be Successful with Email Marketing
Just as with the other online marketing strategies, success with email marketing doesn't come easy. In the beginning, it's a lot of work, but once it's underway, things get a bit easier. However, you should not fold your arms and watch – you must monitor the results and make changes if necessary. Here are some tips you can follow:
Make your emails attractive – the heading should be attention-grabbing. Again, the colors and layout of your email must keep the reader interested. Many marketers only focus on the content of the email and not its appearance, which is a mistake.
Personalize the emails – your emails must, at least, address each reader with his or her name. This builds trust and is effective in making you achieve your goal.
Offer incentives – your readers are always busy. So if they take the time to do what you ask for, you must thank them. You can do this with a discount, a free download, or anything else they will value.
Send at the right time – timing matters if you want to get your emails opened. Mid-week, mid-day works pretty well. That is, you must send your emails on Tuesday, Wednesday, or Thursday around 1-3pm. You can break this rule, however, if it's necessary.
Grow your list – your email marketing campaign will fall to the ground if you do not have a list. Here is how you can grow it:
Have a signup form on your website – easy to put in place but not very effective.
Offer free stuff and get emails in exchange, e.g. ebook downloads.
Ask for emails at checkout.
Ask for emails when a customer calls in.
How to create a Successful YouTube Channel and Make Money
Introduction to YouTube
Many thought that YouTube was a trend that wasn't going to last. But shockingly, it has grown to become one of the biggest websites on the internet. And there is evidence to support that it will continue to rise. At the moment, over 1 billion people use it.
If you are a business, ignore YouTube at your own peril. Apart from SEO, SMM, and blogging, video marketing is a trend that will be a big part of internet marketing for a foreseeable future. And current technology is making it easier for customers to consume videos than ever before.
YouTube gives your business access to more customers. And this can give you an advantage over other businesses that do not include it in their marketing campaigns.
But YouTube isn't just for businesses, individuals can use it as well. All you need is an idea of what topics you will cover and the courage to do it. And you do not even need a website to get started.
But the biggest question you may have is whether it is possible to make serious money with YouTube. And the answer is yes! However, it depends on how hard you are willing to work. If you are lazy, then YouTube is not for you.
Additionally, it is not a get-rich-quick scheme
As someone who has created several YouTube channels, I know how frustrating it can be when getting started. Much of the information on the internet is not suitable for beginners. Furthermore, it can be confusing.
In this blog, I will give you some tips on how you can have a successful YouTube channel. I will also give you tips on how you can make money with it. I'm sure you will find the blog helpful. Enjoy the reading.
YouTube Video Optimization
Over 300 hours of new videos are uploaded to YouTube every minute. For viewers, this is a blessing as they have a lot to watch. For video creators, unfortunately, that statistic should raise some hair. Standing out from such a cloud will take a lot of work.
But that doesn't mean it cannot be done. Actually, if others are doing it, why should you fail? One of the strategies you can use is optimization.
Tips on Creating Great Videos
Success on YouTube comes from doing a couple of things right.
Make a plan
I don't have to remind you that failing to prepare is preparing to fail. If you want to make a good video, you must write a plan of what you will say before you even get in front of the camera.
This will help keep your message focused. Also, you will have a chance to iron out imperfections on paper and not in the video. As if not enough, knowing what you will say will boost your confidence.
Make sure the video is relevant
Even though people spend a lot of time on YouTube, it doesn't mean they are ready to consume garbage. So every video you post must have some benefit to them. Unfortunately, people are different; what's useful to you may not be useful to me.
To avoid that, determine your audience first. Are they women aged 20 who live in the U.K? Or are they middle-aged men interested in golf?
Once you have this, you must determine their main purpose of watching your video. You can do this by reaching out to them and asking. If you don't have the resources, follow them on social media and see the things that trouble them.
For every video you post, you must ensure that it solves the problem you identified.
Work like an expert
YouTube is no longer a platform for teenage boys with a lot of free time. If you want professional looking videos, you must work like a professional. So instead of shooting the video yourself, you may hire a videographer.
And instead of shooting in your bedroom, you can rent a studio. Although this may sound like a lot of money, you would be surprised how cheap it can be when compared to the benefits you get.
Use proper equipment
if you have to shoot the videos yourself, then you must use the right equipment. Unlike decades ago, it's now possible to find a decent camcorder in the $100 range. And if your phone has a good camera, you may also want to use that. But for the love of God, stay away from your computer's webcam.
Another thing you will want is a mic. USB microphones have also come down in price – so no excuses. And if you will be working indoors, you will need some lights.
Know how to edit
You must shoot your videos so that they won't require much post-processing. However, editing is still something you should embrace. It will give your videos a professional feel by enhancing things or correcting some mistakes.
Unfortunately, learning to edit properly takes time. But you can accelerate your progress by reading a lot on this topic and practicing at every chance you get.
Have a good title – before anyone will decide to watch your video, he will look at your title first. So you should take your time when crafting this. But don't get clever here – your title should describe the video. Good titles are short, have keywords, and still communicate what the video is about without losing the viewer's interest.
Do cross promotion – it's normal to think of your competitors as enemies. Not only do they steal your subscribers, but they also contribute to making you go broke. However, you must remember that you are in business. A scratch on your competitor's back may get you one in return.
YouTube lets you have featured channels where you can include channels that may be useful to your subscribers. The owners of those channels may also add you as a featured channel, giving you access to some of their subscribers. This makes for a win-win situation.
Use annotations wisely
These are meant to correct mistakes in a video. Usually, these are minor mistakes that don't warrant reshooting the video. But you can use annotations as ads.
For starters, you can reinforce your call to action with these. For example, as the video is getting to the end, you can have an annotation that asks viewers to subscribe, share, comment or click a link.
Just don't get carried away in using them; a little goes a long way.
Ask for favors from your biggest fans – YouTube has a feature that lets you see your biggest fans. The keyword here is fans. They like your content and will be more than happy to help your channel reach new heights. So reach out to them and ask if they would love to promote your channel to their friends.
To make it easy for your fans, you can give them messages they should send to their friends.
Give incentives – this is a well-known strategy that can get you a lot of subscribers in no time. Who doesn't like free stuff? You can say by liking, sharing, or commenting on your video, someone will get a chance to win a gift.
However, the biggest disadvantage of this is that you will also attract other subscribers who are not interested in your content.
Create a channel trailer
A decision to watch a movie is usually influenced by a good trailer. Likewise, if you want to get a lot of subscribers, you should consider making a trailer. Every time a non-subscriber comes to your channel, he will be greeted with it. And if it's good, you can convert him into a subscriber.
Trailers showcase what you have to offer. And they make good tools for carrying your call to actions. However, you must think of duration when creating your trailer. Although there is no limit, it's common knowledge that shorter is better. Specifically, don't let it exceed 90 seconds.
Respond to Comments
YouTube Mistakes to Avoid
If you will do something wrong a couple of times, a moment will come when you will learn how to do it right. The only drawback is that this may derail you. Additionally, if you are like others, you may give up before achieving your goal.
Since you are on YouTube to make money, you don't want mistakes to hold you back. Others have already been there so you can learn from their mistakes. This will help reduce the time it will take before you start making money on YouTube.
Having Unrealistic Expectations
New YouTubers have hyped up expectations of what success is like on YouTube. They believe that, if they have a good video, it will get lots of views and make a lot of money.
If you have that mindset too, you must slow down a little. Your work does not end when you finally upload your video. Actually, uploading your video marks the beginning of a new phase that needs even more work. Specifically, you will need to promote your video. And even then, don't think you will start making money right away. It takes time.
Focusing Too Much on Short Videos
Knowing what to include in your videos to make them valuable comes with experience. As a result, you may find that most of your videos will be shorter since you are just getting started. But such videos don't usually cut it.
To begin with, they do not give the viewer enough information to help him. For example, you cannot make a decent review of your brand new phone that lasts for 1 minute.
Secondly, search engines prefer longer videos in their search results. Searching “how to draw a cartoon character” in Google brought results that are longer than 3 minutes.
However, this doesn't mean you should include fluff just to make the video longer. Viewers won't be patient to stick till the end. And this will also hurt since YouTube uses the percentage of the video watched as an indicator of quality.
Research by Buffer Social has indicated that the ideal video length is 2 min 54 seconds. But that should not limit your creativity. You can make a video that is longer than 3 minutes as long as you have reasons to justify it. I have seen videos that are 1 hour long and still manage to get lots of views.
Neglecting Audio Quality
Most people can stand a bad video. But it's only a handful of them who will put up with bad audio. And this may seem confusing since we think of the image as being more important than the audio. But the truth is that audio also matters.
Like I said earlier, you must get a stand-alone mic. This will sound better than your camcorder's built-in microphone.
Additionally, you must record in a room that is not noisy. Closing the windows and doors should help eliminate most of the sounds outside. Also, you may want to use a pop filter to reduce popping sounds.
If you find it impossible to record audio as you shoot the video, then start with the video, and do the audio later.
No one will want to subscribe to your channel if it has no main theme. It could be that you have videos on sports, fashion, music, tech products, make money online tutorials, etc.
Instead, you must have a channel for every niche you want to cover. This will make it easier to reach your target audience.
Selling Too Much
Although ads can be fun to watch, the fact still remains that they suck. And the last thing viewers want is to tune into a channel only to be bombarded with lots of advertisements.
You are free to sell as much as you want, but try to keep a balance between selling and giving your customers what they want. If you don't sell too much, you will find it easy to win the loyalty of your customers. And this will help you make more money.
Editing Too Much
Excessive editing screams “amateur work.” No amount of post processing will make your video great if it is bad in the first place. So you must focus on getting a good video when shooting. This will eliminate the need for too much editing.
There is a breed of YouTubers that just can't keep their hands from the mouse. They add so many effects to the video that instead of watching it, you are left wondering if all this was necessary.
Here is a rule you should always remember – the only edit if you know what you are doing, will enhance your video.
Success on YouTube does not come easy. You will need to work very hard. That is, you must be on the hunt for new ideas and do your best to produce great videos every time. Furthermore, you must not forget to promote your channel. Although you can make money with YouTube, it won't happen overnight. So be patient and don't lose hope.
You must also keep on learning. You may do this by being friends with fellow YouTubers; they may know something you don't. Additionally, the internet provides most of the things you may need to know about YouTube, so make full use of it.
You don't have to wait till you are perfect to become a YouTuber. You will learn the other things you don't know along the way. So get started today. I wish you luck in your quest for making money with YouTube.