LinkedIn tips for Job seekers and How to use LinkedIn for Job Search
LinkedIn offers lots of tools that can help you look for a job. The most direct way is to search for open positions on the LinkedIn job board. After all, someone is getting hired when a company runs a job listing, so why can’t that candidate be you?
When you search for a job on LinkedIn, you can see what skills seem attractive to companies these days and then keep those skills in mind as you refine your job search and LinkedIn profile. This blog explores the new hacks for job seekers and LinkedIn profile examples.
When you’re ready to search for a job opening, follow these steps:
1. Click the Jobs icon in the top navigation bar.
2. In the upper-left search box, enter keywords describing the job you want. The Search box contains the Search jobs.
3. To limit your search to a particular location, fill in the second text box. Indicate the city, state, and postal code or country where you want the job to be located.
4. Click the Search button.
5. If you want to refine your job results, enter additional keywords or use the filters just below the text box. Your can any of the following filters Date Posted, Company, Experience Level, Location, LinkedIn Features, and More Filters.
6. Click a job title to see the details of the posting.
A detailed write-up appears, where you can find out more about the job (and in some cases, the job poster) before deciding whether to apply.
In the example in, you can see that two different first-degree connections work for the company, so you could reach out to them to see whether they can help you find the job poster and give you advice about applying for the job.
As you scroll down the listing, LinkedIn shows you which of your skills are most relevant for the job posting, the team of people at the company that you would be working with, and whether or not those team members are in your extended network. Finally, you see an excerpt of the LinkedIn Company page for this posting and a list of similar jobs on LinkedIn’s job board.
7. When you see a job you want to apply for, click the Apply or Easy Apply button and then do the following:
If you clicked Apply: A window appears, asking if it’s okay to share your profile with the job poster. If you have previously turned on the Privacy setting called Sharing Your Profile when You Apply, LinkedIn will do two things when you click Continue from this new window.
It will automatically share your profile with the job poster and take you to the employer’s website, where you should follow the instructions displayed to apply for that job.
If you clicked Easy Apply: A window appears like the one, where your profile information is used to populate some of the fields, and you see an option to upload a resume. Verify your contact information, and then click the Upload Resume button to upload a copy of your resume.
If you like, you can update an existing resume to highlight the needs of the job you’ve selected, and then upload the file to LinkedIn. (Be sure to check the resume using your program’s spell checker before you upload it.)
8. Click the Submit Application button. Off your application goes! Repeat Steps 6 and 7 to apply for other jobs in the job results list.
Tuning Up Your Profile and Network to Make a Good Impression
When you’re looking for a job, manually scanning job listings and sending resumes are only part of the process. You also have to prepare your job-seeking strategies. The most obvious examples of these are your resume (or CV) and your cover letter.
When you include LinkedIn in your job search, you need to prepare your total LinkedIn profile and network to get the optimal job search experience.
Although no strategy can guarantee the job of your dreams, the following strategies can improve your odds of getting the attention of the right contact person, an interview, or extra consideration for your job application that’s in a stack of potential candidates:
Connect with former managers, co-workers, and partners. This might seem like an obvious strategy, but let me elaborate. Part of getting the job is communicating (to your future employer) your ability to do the job. Nobody knows your skills, potential, work attitude, and capability better than people who have worked with you and observed you in action.
Therefore, make sure you’ve connected with your former managers, co-workers, and so on. When these people are part of your network, the introductions they can facilitate will carry extra weight because they can share their experience with the person you want to meet. You can encourage them to provide referrals so you can express to the entire community your capability and work ethic.
Look at your colleagues’ LinkedIn profiles. Using the search functions or your first-degree connections in your network, try to find people with goals and work experience similar to yours. When you see how they describe their work experience in their profiles, you might get some good ideas on how to augment your profile.
Look at profiles of LinkedIn members who hold the job title you are seeking. One of LinkedIn’s newest features for employers is the ability to find job candidates based on an ideal employee, who is typically the person currently holding the job they want to fill.
LinkedIn searches for candidates based on the profile an employer selects as the model. Therefore, study the profiles of people doing similar work to see what keywords, skills, and other elements they put in their profile that may be applicable to yours.
Contact people when they change jobs. LinkedIn lets you know when someone in your immediate network has changed positions. This is an excellent opportunity for you to connect and congratulate that person.
As she begins her new job, it’s likely she may bring other contacts with her, or will know of advertised or unadvertised opportunities at this new company. Start with a short congratulatory email to help remind the person of your past work together, and then follow up occasionally.
Get referrals from past bosses and co-workers. After you add past bosses and co-workers to your network, keep in contact with them, letting them know your current job search goals and asking for an appropriate referral or introduction.
They can use their knowledge of your work history and their expanded networks to make more powerful introductions or requests than just a friend asking another friend, “Hey, can you hire my friend, Joel?”
Don’t be afraid to provide extra information to your past bosses or co-workers to help them make an effective referral. Before the Internet, when job seekers asked a past boss or co-worker to write a letter of recommendation, it was acceptable to include some bullet points you hoped they would cover in their letters.
The same is true in the LinkedIn world. Guide your contact to emphasize a work quality or an anecdote that would be effective in the referral or introduction.
Preparing Your Profile and Account Settings for Job Searches
Part of the success of finding a job is to have an appealing LinkedIn identity so hiring managers can find you and want to contact you with an opening.
According to Forbes magazine, 90 percent of employers are using social media sites to recruit employees, with LinkedIn the most used of those sites. After all, the best search is when someone comes to you with an opportunity without you sweating the details.
Checking your profile’s visibility
If you’re currently employed but decide to quietly start looking for a new position, consider what you’re broadcasting to your LinkedIn network before getting ready to make a change. You don’t want your current employer or co-workers to see a flurry of activity that’s typically a sign of moving on to greener pastures!
To check your visibility settings, click the Me icon, at the top of any LinkedIn page, and then click Settings & Privacy under the Account header. On your Settings page, click the Privacy header, and pay careful attention to the following three options:
Profile Privacy: Sharing Profile Edits: Click the Change link for this option, and make sure the slider is set to No for the Choose Whether Your Network Is Notified about Profile Changes option.
That way, your boss or co-workers won’t see a flurry of activity if you update your profile or follow companies, one of which could become your new employer.
Profile Privacy: Who Can See Your Connections: Again, typically, this option is set to Your Connections so your first-degree connections can see your other connections. However, you can change this option to Only You so your boss or co-workers can’t see when, for example, you add a bunch of recruiters or competitors to your network.
Blocking and Hiding: Followers: Typically, this option is set to Your Connections so your first-degree connections can see all your public activity on LinkedIn. If you change this option to Everyone, people outside your network, such as recruiters and potential hiring managers, can get an idea of the information you regularly share on LinkedIn
Optimizing your profile
The core of your LinkedIn presence is your profile, which is included with every job application you make on LinkedIn. Odds are good that prospective employers are going to check your LinkedIn profile when evaluating you for a job.
So you want to make sure your profile is optimized to make you as appealing as possible. Now that you’ve checked your settings, here are some things to keep in mind when bulking up your profile for a job search:
Complete all the sections in your profile with as much accurate information as possible. It’s easy to put up a skeleton of your employment history and never get around to fully completing your profile. Unlike a resume you could feel confined in terms of page length), you can be as expansive as you want with your LinkedIn profile.
You never know what part of your profile will get you included in someone’s search result, but the more information you provide, the better the chances that someone will find you. make sure your most recent positions are filled out because many employers focus on those positions first.
Focus on accomplishments rather than duties. I’ve seen a lot of people prepare their LinkedIn profiles in the same way they do their resumes, focusing solely on the duties they performed at each job.
Although you want to give people an idea of what you did, hiring managers to want to know the results of what you did, and the more concrete the example, the better.
Saying you “organized procurement processes in your division” may demonstrate a skill, but saying that you “cut procurement costs by 16 percent in your first year” has a bigger effect. Go back and talk to past co-workers or bosses, if necessary, to get whatever specifics they can provide on your performance.
Add all relevant job search keywords, skill sets, and buzzwords to your profile. When prospective employers are searching for someone to hire, they may simply search for a core set of skills to see who can fill the position. Therefore, just stating your job titles is not enough.
If your profile says “Software Developer,” prospective hiring managers could assume that you’re qualified, but the only way you’d be considered is if these managers ran a search on those keywords.
Say that a hiring manager does a search for the programming languages C++, Java, Perl, and Python. If all those keywords are not somewhere in your profile, you won’t show up in the list. If you’re unsure about what keywords to use, ask people in your field or research the profiles of people who have the job title you are seeking.
Use an appropriate and professional profile photo. It has been said before but is worth repeating: LinkedIn is designed so you can network like a professional, and your profile photo is an important part of that process.
Ditch the party photo best suited for Facebook. LinkedIn provides tips for choosing a profile picture on its talent blog at https://business.linkedin. com/talent-solutions/blog/2014/12/5-tips-for-picking-the-right-linkedin-profile-picture.
See how other people position themselves. Imagine if you could get a book of thousands of resumes from current employees and use them as models to position yourself.
Do a search for people with a job, education, or skill set similar to yours and see how they’ve worded their profiles or how they put their experiences in context. Use that insight to adapt your profile to make it clearer to others.
List all your job experiences in your profile, not just full-time positions. Did you do any short-term or contract jobs? Were you an advisor to another company? Perhaps you’re a board member for a local nonprofit group or religious organization.
Your LinkedIn profile is designed to reflect all your job experiences, which is not limited to a full-time job that provided a W-2 slip. Document any work experience that adds to your overall profile, whether or not you were paid for that job or experience. LinkedIn has sections in which you can highlight volunteer and nonprofit experience.
Involving LinkedIn in Job Search Strategies
When you’re looking for a job, you can include LinkedIn as part of your overall job search in many ways, beyond the direct task of searching the jobs listings and emailing a job request to your immediate network.
In this section, I discuss various job search strategies you can implement that involve LinkedIn to some degree and can help add information, contacts, interviews, and (I hope) some offers to your job search. Choose the methods you feel most comfortable implementing.
One of the biggest benefits of LinkedIn is being able to answer the question, “Who do my contacts know?” LinkedIn is not only the sum of your first-degree connections.
It’s also an extended network of second- and third-degree members, who your first-degree connections can help connect you with for information, referrals, and a new career.
Keep these second- and third-degree network members in mind so you can best leverage your connections to achieve progress. Consider these points when you’re working on your job search using LinkedIn:
Look for connections to the job poster. When searching for a job, pay attention to job listings where the job poster is a second- or third-degree network member, such as the listing. You can click the link of the job poster to see who in your extended network can refer you directly to the employee who posted that job.
Ask for referrals whenever possible. Exchange information first and then work your way up to a referral request.
Get your friends involved. Let your immediate network know about your goals so they can recommend the right people for you to talk to — and generate the right introductions for you as well.
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Finding people with the same or similar job
If you’re looking for a specific job, remember that the people doing a similar job know the most about the job you’re interested in. Although these people might not have hiring authority, they can help give you the right perspective.
Share the right insider tips about what the job truly entails, and let you know what skills or background the hiring manager considered when they were hired.
Because these people are already employed and not your direct competition, they’re more likely to offer help and advice. They have practical knowledge of what it takes to do the job and what qualities will best help someone succeed in that position. When you’re ready to implement this strategy, keep these points in mind:
Perform an advanced search for people with a similar job title as the one you’re applying for. Put the job title in either the keywords section or the title section.
Narrow and clarify your search by industry. For example, Project Manager of Software Development is different than Project Manager for the Construction industry. Choose multiple industries if they are similar enough.
When you find someone who has a job title you’d like to have, see whether she’s interested in meeting. Ask for an informational interview or, if she is outside your geographic area, a phone conversation. Asking outright for a job lead will most likely not result in anything positive.
Taking advantage of your alma mater
Typically, people who a shared school in common have an ongoing affinity, whether the school is an undergraduate or graduate college or even a high school.
You can rapidly increase the chance of someone considering your request if you and that person attended the same school. Take advantage of your alumni status and try to connect and work with people who went to one of the same schools as you.
Here are some tips to help further this type of search by using LinkedIn:
Start with the Alumni page. Go to the university pages in LinkedIn for your defined educational outlets at www.linkedin.com/alumni. From here, you can search the alumni, see the most popular companies that hire these alumni, and learn other key facts.
Search for alumni association groups of any school you attended. From the top navigation bar, click the Work icon, and then click Groups. Next, search and join any alumni LinkedIn groups for schools you attended. These LinkedIn groups give you access to their member list, so you can see other alumni, regardless of graduation year, and communicate with them.
Connect as a former classmate and ask for information first and a referral second. Your shared alumni status helps open the door, but don’t expect a handout right away. Be ready to offer one of your contacts in exchange for a former classmate’s help or consideration.
Check the connection list of any of your contacts who attended school with you. This is a good safety check to look for any classmates on your contacts’ lists whom you might not have initially considered.
Conduct an advanced people search with the school name as a keyword. If necessary, try different variations of the school name. For example, try the school name with and without acronyms. When I look for classmates from the University of California, Irvine, I search for UCI as well as University California Irvine.
If your school has changed or updated its name, conduct an advanced people search for both the old and new names as keywords.
For example, because my department name at UCI has changed from the Graduate School of Management, or GSM, to the Paul Merage School of Business, I search for the old and new search terms because my classmates may have defined their educational listings differently.
Finding target company referrals
Sometimes your job search involves a specific company and not necessarily a job title. Suppose you know you want to work at one of the top computer database software companies. Now you can use LinkedIn to help you find the right people at those companies who can help you. Here are some points to consider:
Make a list of the ten companies you’d like to work for and do an advanced people search for each company to find potential contacts.
Type the company name in the Search box at the top of the home page and then click the Search button. The results page displays a list of people on the results page who are in your extended network and who have the company name in their titles.
For larger companies, you need to search for a specific department or an industrial area to find the right contact. Ask the people you’ve identified for referrals to someone in your target organization, such as a hiring manager.
You can refine your search by relationship by searching for any combination of first-degree connections, second- or third-degree network members, or LinkedIn Group members.
Follow the companies themselves. LinkedIn allows you to follow companies through their Company page. When you know what companies you want to follow, simply enter their name in the text box in the top navigation bar, press Enter, and then click Companies.
When you find the company in the results list, click the Follow button next to the company listing. After you are following all your target companies, review each Company page weekly for news, information, job openings, and useful contacts.
If you can’t find someone who currently works at your target company, look for people who used to work there. Conduct an advanced people search, and set the option under Company to Past. Many times, past employees maintain contacts at their old company and can attest to the work environment and corporate culture.
Get some information from the person you’re replacing. Find the person at the company whose job you’re taking and ask her opinion of the job as well as information about the hiring manager, company, and so on.
If you can’t find the person you’re replacing, try looking for people with a past position like the one for which you’re interviewing.
LinkedIn maintains a directory of Company pages that allow people to learn about each company’s products, services, and job opportunities. Each Company page has at least one administrator who can add his company to the directory, edit the information, connect his employees to the Company page, and provide company updates to the LinkedIn community.
LinkedIn members can follow their favorite companies to get company and industry updates and see how each member’s network is connected to the employees of each company they follow.
Searching for Companies
When you need to learn more about your current industry or find a potential business partner for a big deal, your first step is to do some research.
Company pages allow users to explore companies of interest, whether it’s a for-profit or nonprofit company, and receive company updates and industry news, as well as research each company’s products and services — and, of course, learn about job opportunities the company has to offer.
You can follow multiple companies; their news, updates, and posts will appear as part of your news feed and help populate the news feed items you see.
To search for a Company page, follow these steps:
1. In the Search box at the top of any LinkedIn page, start typing the keywords for your company search.
2. If the company you’re searching for is listed:
Click its entry. You’re taken to the company page.
Research the company.
To add this company to the list of companies you’re following, click Follow. You’ve completed your company search at this point!
3. If the company isn’t in the list, finish typing and press Enter. The search results page appears.
4. Click the Companies filter, below the search box, to focus the search on Companies.
5. Click the name of the company on the list to go to their Company page.
You can also click the Follow button next to the company’s entry, so any updates or mentions of that company will appear in your news feed. If you want to look at the company first, simply go to the Company page. If you like what you see, click the Follow button on the Company page.
After you reach a page loaded with potential companies, use the following tricks to find the one that’s just right for you:
Click the Follow button to keep track of the company. As mentioned, when you click the Follow button next to any company listing, you’ll see all the company’s updates in the Companies section of your LinkedIn page.
View the Company page and study your connections. To see the Company page, click the name of the company. Study the information on that page before deciding whether to follow the company.
You can also view how you’re connected to people inside the company. If I click X Connections Work Here, I get a list showing how I’m connected to people in that company. This page is a search results screen, so I can add more keywords or filters to get a defined list of how I relate to any given company.
Decide whom to follow by studying the number of followers. If you have a lot of potential companies to follow and want the best chance of finding a connection inside a company.
Check out the number of followers to decide whether a particular company is worth your continued attention. The search results screen for Companies lists the number of followers.
Putting Your Company on LinkedIn
The flip side of LinkedIn Company pages is that company leaders and employees should use them on behalf of the company itself.
Companies are always looking for ways to tell their story and engage interested members who want to follow their activities in a way that encourages word of mouth, highlights their products and services, and advertises career opportunities.
Company pages enable companies to do all this as well as enable their customers to offer recommendations, which are spotlighted on the Company page. As of this writing, LinkedIn has more than 13 million Company pages.
The millions of users who follow these companies are current and potential customers, interested job applicants, business partners, or curious industry watchers who want to hear the latest news, see the latest products and services, and reach out and interact with company leaders, managers, and employees.
LinkedIn bills its Company pages as a central hub where millions of LinkedIn users can stay in the loop of company news and activities.
You can read more about the benefits of Company pages at https://businesslinkedin.com/marketing-solutions/company-pages/get-started/.
Requirements for a Company page
When you decide to list your company on LinkedIn Company pages, understand that there are some requirements to protect the quality of this directory while making it accessible to companies of all sizes. Keep the following in mind:
Your profile must show that you’re a current employee. In your LinkedIn profile Experience section, you must have a position that defines you as a current company employee, manager, or owner. If you don’t have a position defined, you need to create that position in your profile before continuing with this process.
Your profile strength must be rated intermediate or all-star, be at least one week old, and show your true identity.
LinkedIn uses a system called profile strength to rank its users’ ability to create a robust profile, based on the number of sections a LinkedIn user has defined in his or her profile and network. LinkedIn wants its Company page administrators to have a strong understanding and ability to use LinkedIn so they can manage their page properly.
You must have several first-degree connections on LinkedIn. Company page administrators on LinkedIn need to be part of the LinkedIn community in general, so LinkedIn requires that administrators have more than just one or two LinkedIn connections before they can create a Company page.
Adding a Company page to LinkedIn
After you’ve met the requirements for creating a Company page, it’s time to get started by adding the Company page to LinkedIn’s system. To create or update your Company page, follow these steps:
1. From the top navigation bar, click the Work icon.
2. In the list that appears, scroll down and select Create a Company page.
3. Fill in the information in the fields provided:
Enter the company name.
(Optional) Edit the text box for the LinkedIn public URL so the URL will be easy to remember and promote.
Select the checkbox verifying that you are the official representative of your company.
4. Click the Create Page button. The screen changes to edit mode
5. Fill in the information in the fields provided.
Be sure to complete any field with an asterisk, because those are required pieces of information for a Company page. Scroll down the page to see all the fields that need completion.
6. Assign at least one office location to your Company page.
Click the blue Add Location button.
Complete the text fields presented. Remember that any text field with an asterisk is required.
When you have completed the information, click the blue Add Location button. You return to the Company page.
7. (Optional) Round out your LinkedIn Company page by entering information and pictures where appropriate:
Upload a company image or a standard logo (300-by-300 pixels image size).
If you want, upload a cover image that’s a minimum of 1192-by-220 pixels and a maximum of 1536-by-768 pixels.
List any company specialties and LinkedIn groups that are relevant to your company in the fields provided.
8. When you’ve finished entering information, click Publish. Your Company page is updated.
9. To see how your Company page will appear to the member, click Go to Member View.
Now you can start to provide company updates, add products or services, or edit your page. After your page is created, you should click the Follow button so your company has at least one follower. Doing this is also a good check to see how company updates are appearing on a LinkedIn member’s page (in this case, your page).
You can add additional administrators to your Company page, and you can also add direct sponsored content posters — LinkedIn members who are allowed to create sponsored content for your Company page. Just do the following:
1. Make sure you’re in edit mode.
You should see Admin View under the Company name along the left side and the Admin Tools link at the top right. Click the Manage Page button if you’re looking at the member view.
2. Click the Admin Tools link, at the top right of your screen, and select Page Admins under the Manage header. The Manage Admins window opens.
3. To add an administrator:
In the text box next to the Designated Admins header, start typing the name of the new administrator. A list of first-degree connections appears. The person you name as a page administrator must be a first-degree connection.
Click the desired person’s name on the list. The person is added to the list of designated administrators.
4. To add a direct sponsored content poster:
a. Below the Designated Admins header, click the Sponsored Content Posters link.
b. In the text box, start typing the name of the directly sponsored content poster you want to add. A list of potential names appears.
c. Click the desired person’s name on the list. The person is added as a direct sponsored content poster.
5. Click the blue Save Changes button at the bottom right of the window to save your choices.
Now that you’ve created your Company page, think about incorporating your page management duties into your normal LinkedIn activity schedule. On an ongoing basis, you should make sure that you’re properly communicating with and responding to your followers and the community in large.
Here are some tips on how to proceed with administering your Company page:
Follow your competitors. You will not only gain insight into what your competitors are doing but also see how they’re using their Company page, which may give you ideas on how to position your Company page and what updates to share with your followers.
Add Showcase pages. Providing your basic company information is the first step. Next is defining the aspects of your business that deserve their own page, called a Showcase page, so prospective customers can receive targeted messages and focused content about the parts of your business relevant to them.
Think about highlighting the right keywords and features that your customers want to see when defining your Showcase pages. You are limited to 10 Showcase pages per parent Company page. However, you can contact LinkedIn and request additional pages.
Consider writing sponsored updates for your company. Similar to sponsoring a status update on Facebook with an ad budget, you can sponsor a company update on LinkedIn, which will allow that update to be shown on people’s LinkedIn news feeds, whether or not they’re following your company.
Sponsored updates allow you to expand the reach of your company’s message and help your company gain more followers on LinkedIn.
Refine the message your company is projecting by testing your sponsored content.
You can use direct sponsored content also to test the responsiveness of your message because this content doesn’t appear on the original company’s news feed.
By studying the click rates of different sponsored content you pay for at the same time, you can discover which message is most effective at reaching your target audience.
Gain insight into the LinkedIn social actions regarding your company.
When you click the Notifications tab (located near the top of your Company page), you can see some overall sets of information, such as the amount of likes, comments, shares, and mentions regarding your company, as well as company posts or updates, for the current day, week, and month.
You’ll also see a list of notifications of people trying to reach your company through LinkedIn.
Keep an eye on the analytics. LinkedIn provides a lot of information about how its members are viewing and interacting with Company pages.
Click the Analytics tab (located near the top of your Company page) to see how your followers are viewing and responding to your updates, how many people you’re reaching through your Company page, and how engaged they are with your Company page.
Whether you’re an entrepreneur looking for your first employee, a growing start-up needing to add a knowledgeable staffer, or a part of a Fortune 500 company filling a recent opening, LinkedIn can provide a rich and powerful pool of potential applicants and job candidates, including the perfectly skilled person who isn’t even looking for a job!
When it comes to looking for an employee, one of the benefits of LinkedIn is that you aren’t limited to an applicant’s one- or two-page resume and cover letter.
Instead, you get the full picture of the applicant’s professional history, coupled with recommendations and his or her knowledge and willingness to share information. Even if you find your candidate outside LinkedIn, you can use the site to perform reference checks and get more information about the person.
This information can augment what you learn from the candidate during the hiring process and from the references he or she provides. LinkedIn cannot replace your hiring process, but it can help you along the way. In this chapter, I cover the basics of using LinkedIn to find an employee for your company or start-up.
I begin with the basics of how you can post your job listing on LinkedIn and review applicants. I then move on to using LinkedIn to screen potential candidates, and I finish the chapter with search strategies you should employ to find the right person.
LinkedIn offers a Talent Solutions page for companies to manage their job listings. Click the Work icon on the top navigation bar on the home page, and select Talent Solutions from the drop-down list that appears.
The Talent Solutions home page appears. This is where you can start the process of creating a job listing, reviewing the applicants you get, and paying LinkedIn to post the listing.
You can also post a job without using Talent Solutions, but if you’re managing a company account that will need more than the occasional job posting, you may want to investigate Talent Solutions further.
You set the cost for each job listing with a daily budget, and are charged only when potential job candidates click your job listing. You can cancel the job listing at any time, so you don’t have to run the listing for a long time if you get enough candidates quickly.
You can pay for your job listing with PayPal or a major credit card such as Visa, MasterCard, American Express, or Discover.
You can choose to renew your listing at the end of the 30-day window. Your date posted (the date you set up the job listing) is updated with the renewal date instead of the original posting date, so the listing appears at the top of search results. Renewing a job listing costs the same as the initial job posting.
To post your job opening, follow these steps:
1. Click the Work icon on the top navigation bar, and select Post a Job from the drop-down list that appears.
2. Using the text boxes and lists provided, enter the required information about your company and the job you’re offering.
LinkedIn asks for your company name, the job title, and the job location. As you fill in those fields, LinkedIn will try to fill in options for skills under the Job Function box and the industry your company represents.
You should also add job function skills and industries that pertain to your job posting, as well as the employment type and seniority level.
Next, compose your job description in the text box provided or copy the description from another source and paste it into the box. If you paste the text, make sure the formatting (spacing, bullet points, font size, and so on) is correct.
3. Scroll down and fill in the Choose How You Want People to Apply section.
You can receive applications at one of the email addresses you have listed in your profile or at another email address. Or supply a direct URL for applicants to use.
4. Click the Continue button to proceed to the budget phase.
LinkedIn analyzes your job listing, provides a suggested budget you can spend per day to keep your listing active, and predicts the number of applications you’ll receive in 30 days based on your budget.
5. Enter the daily budget for the job listing you just created
6. Click the Continue button to proceed. After LinkedIn has gathered your daily budget limit, it needs your billing information.
7. Review your order, provide payment information, and click the blue Post Job button.
Look over the details of your order, and then scroll down and make sure you have a major credit card or a PayPal account on file to pay for the job listing.
That’s it! You have completed the all-important first step: posting your job listing. You receive a job posting confirmation. The listing is available by clicking the Jobs link (in the top navigation bar) and looking in the Your Jobs box along the right side of your Jobs home page.
You have two options for improving your job posting right after creating the post. You can decide whether you want your profile summary to appear with the job listing by leaving the appropriate check box selected.
And you can add required skills to the job listing by clicking the Add Skill link and adding the particular skills you want in your applicants. Click the blue Finish button to complete your choices.
Advertising your job listing to your network
Traditionally, when someone posted a job opening on the Internet using one of those ubiquitous job search sites, that person would hope the extensive pool of job seekers would find the posting and the appropriate parties would submit resumes and cover letters.
When you use LinkedIn to fill a job, however, you still benefit from the pool of job seekers who search LinkedIn’s Jobs page, but you have a distinct advantage: your own network.
You’re connected to people you know and trust, people you have worked with before so you know their capabilities, and most importantly, people who know you and (you hope) have a better idea than the average person as to what kind of person you would hire.
LinkedIn enables you to share your job listing using social networking sites Facebook and Twitter, and you can also send all or some of the people in your network a message, letting them know about your job opening and asking them if they, or anyone they know, might be interested in the job. When you’re ready to advertise your job listing, follow these steps:
1.Click the Me icon (your profile photo), on the top navigation bar, and select Job Postings (under the Manage header) from the drop-down list that appears. After you’ve posted your job, the position is listed in the Jobs window, which automatically loads any active job postings.
2. Click the three dots to the right of the job listing, and then click Share Job from the drop-down list that appears. Next, you’ll select one or more networks in turn for sharing the job listing.
3. To share the job listing on LinkedIn:
Click the LinkedIn icon. A Share box appears that you can send to your LinkedIn network in a variety of ways.
To generate an automatic network update, leave the Share an Update check box selected.
To change the privacy settings for this update, select whom you want to share with by using the appropriate drop-down box to select an audience.
4. To send the listing to individual connections:
Select the Send to Individuals check box.
Start typing name of a first-degree connection in the To box.
When the name you want appears in the list below the To box, click the name, which then moves to the To box.
Continue to type additional names, up to a recommended maximum of ten people.
5. Look over the text in the window again, making sure you have the right people selected, and then click the Share button To generate a message for Twitter or Facebook:
Click the Twitter or Facebook icon.
Enter your login information for the network. A window appears that interfaces directly with Twitter or Facebook.
Draft an update or a tweet and click to send it directly to your network.
After you’ve posted your job listing on LinkedIn, you should expect to get some applicants for the position. Every time someone applies for that job, you receive an email from LinkedIn notifying you of the application.
In addition, LinkedIn records the application in the Applicants number of the Active Jobs window. When you’re ready to review the applicants for your job, follow these steps:
1. Click the Me icon, and then select Job Postings (under the Manage header) from the drop-down list that appears.
You should be taken to the Active Jobs screen. Click the job title of the job listing you want to review, which brings you to the Overview screen
2. Click an applicant’s name to see his LinkedIn profile and read up on his experience.
You should review all the potential applicants first, labeling them Good Fit or Not a Fit (see the next step), before moving onto the next phase, where you start contacting and interviewing potential matches.
3. Click the checkbox to the right of an applicant’s name, to display the options shown at the top, and then take one or more of the following actions:
Not a Fit: Label the person Not a Fit. The applicant’s name will be archived.
Good Fit: Label the applicant as a Good Fit. The person’s name will be moved from the Review Applicants screen to the Manage Candidates screen.
Contact: Send the applicant a message.
Share Profile: Share the person’s application with other people, such as other members of a hiring committee.
Add Note: Add your own notes about a particular applicant, which can be seen only by you.
More: Display a menu to Save to PDF (the person’s LinkedIn profile, that is) or Download Resume, if at least one person attached a resume to his or her job application.
4. To automatically send a potential candidate a message that you’re interested, click the Interested button.
The candidate will be moved to the Manage Candidates screen. Be careful about clicking the Interested button, because the message is sent to the potential candidate automatically and you can’t customize the message.
5. To archive the person’s name and remove them from active consideration, click the Not Interested button.
This has the same effect of clicking the Not a Fit button for that person.
6. After you’ve reviewed the potential applicants, scroll to the top of the screen and click the Manage Candidates header.
The Manage Candidates screen appears, where you can keep track of which applicants you have contacted with messages, conducted phone screens, and conducted in-person interviews.
In addition, the following buttons appear (some of which are the same as the ones in the review applicants phase; refer to Step 3): Move To: Assign the candidate’s name to the different phases in the applicant timeline, such as Contacted, Replied, Phone Screen, Interview, Offer, or Hire.
You can access the Move To functions also by clicking the Move To button at the bottom right of the candidate’s information.
Contact: Send the candidate a message.
Share Profile: Share the candidate’s profile with other people.
Add a Note: Include a note next to the candidate’s name.
Archive: Archive the applicant’s information; it will no longer be visible on your Manage Candidates screen.
More: Display a menu to Save to PDF (the person’s LinkedIn profile, that is) or Download Resume, if at least one person attached a resume to his or her job application.
7. Click the name of an applicant. The person’s profile appears so you can review his or her qualifications further.
8. If you think the applicant is worth pursuing, contact the person to set up the next part of your application process.
You can contact the person by clicking the Message button on his or her profile page, or by clicking the Contact button or the Message button on the Manage Candidates page (refer to Step 6), with a preprogrammed message that you can edit or replace.
Screening Candidates with LinkedIn
After you use LinkedIn to post a job request, you can continue to use LinkedIn to assist you in the screening part of your hiring process.
In addition to asking for references from the applicant or possibly ordering a background check from an independent background check agency, you can use LinkedIn to verify information in your applicant’s resume and application at any stage of the process, without paying a dime!
Here are some strategies to keep in mind:
Start by thoroughly reviewing the applicant’s profile. When you review an applicant’s profile, compare it with her resume, cover letter, and application. Is she consistent in how she presents her experience?
Read through the applicant’s recommendations and follow up. If your candidate has received recommendations, go through them, noting the date the recommendation was written, and see whether any are applicable toward your open position.
Pay particular attention to recommendations from former bosses or co-workers. If necessary, ask your candidate whether you can contact the recommender through InMail and use that person as a reference.
See whether you’re connected to your candidate. When you pull up your candidate’s profile, you see whether she is a second- or third-degree network member, which would mean one or two people connect you with the candidate.
If so, contact that person (or ask for an introduction to reach the correct party) and ask for more information about the candidate.
Chances are good that you’ll get a more honest assessment from someone you know rather than the recommendations provided by the candidate.
Understand, however, that although the two people may be connected, they may not know each other that well, or their connection may be outside the professional expertise you’re looking to learn about from this job candidate.
Evaluate the candidate’s total picture. If your candidate mentions any websites, blogs, or other online presence in her profile, look at the listed interests and group affiliations and see whether they add to (or detract from) your picture of the job candidate.
Because most LinkedIn users have already defined each position they’ve held, the companies where they’ve worked, and the years of employment, you can get a sense of their abilities, what they’ve handled in the past, and depend on the completeness of their profile, examples of their past accomplishments.
As helpful as LinkedIn can be when reviewing a candidate, don’t be afraid to use other Internet websites and searches to gain a well-rounded view of the candidate in question.
Using Strategies to Find Active or Passive Job Seekers
One of the powers of LinkedIn is its ability to find not only the active job seeker but also the passive job seeker or someone who doesn’t even realize he or she wants a new job!
You can tap an extensive network of professionals who have already identified their past experiences, skill sets, interests, educational backgrounds, and group affiliations.
Perform detailed advanced searches. If you want the perfect candidate, search for that candidate. Put multiple keywords in the Advanced Search form, look for a big skill set, narrow your search to a specific industry, and maybe even limit your range to people who already live close to you.
If you come up with zero results, remove the least necessary keyword and repeat the search. Keep doing that until you come up with potential candidates.
Focus on your industry. If you know that you’re probably going to need software developers, start getting to know potential candidates on the LinkedIn site and stay in touch with them.
Look for people to connect with, whether or not they share a group affiliation with you, and actively network with these people. Even if they say no to a future job opportunity, chances are good that someone in their networks will be more responsive than the average connection.
Start some conversations in the Groups section. After you’ve found some LinkedIn groups full of like-minded or interesting professionals, start exchanging information!
Pose a question or start a group discussion that you would ask in an interview with potential candidates, and see who responds.
Better yet, you’ll see how the people respond and be able to decide from their answers whom to focus on for a follow-up. You can then review their public profiles and send them a message.