Create a Group on LinkedIn Tutorial 2019
When people who are familiar with other social networking tools are first exposed to LinkedIn groups, they see some similarities. The group interactions in LinkedIn groups — discussion threads, job postings, and so on — feels like discussions or groups on most other social networking sites.
This tutorial explains how to create groups on LinkedIn with best examples. And also explain 50+ benefits of LinkedIn groups in Job postings and searching.
Connections: Group members share a special sort of connection. Although you don’t have access to their extended networks, you’re considered connected to them in that you can see their profile and send them a message through LinkedIn, and they can appear in your search results even if you aren’t within three degrees of everyone in the group.
Your search results can include fellow group members as well as your first-degree connections and second-degree network members. LinkedIn imposes a monthly limit of 15 messages you can send to group members outside your network, so use this feature sparingly. Otherwise, your LinkedIn account may be suspended or canceled.
Visibility: By participating in groups — particularly large, open ones — and sharing your knowledge and expertise with people who are not yet in your network, you can increase your visibility in the LinkedIn network without adding thousands of contacts.
Knowledge: LinkedIn groups share information and expertise among their members through the Discussions page of the group, which you can benefit from as a group member. Because there are thousands of groups for most industries and fields, LinkedIn groups can be a valuable source of knowledge.
Recognition: Employers like to see that you’re connected with professional groups because it shows a desire to expand your knowledge base, stay current in your industry or field, and be open and eager to network with like-minded people.
Group logos: The logos of the groups you’re in are available in your profile under Interests, and you can see all the group logos for a user when someone clicks See All under Interests, and then clicks the Groups tab from the Following window that opens. This visual branding reinforces your association with those groups.
For example, shows how the profile for a LinkedIn member who belongs to several groups. Some LinkedIn groups are extensions of existing organizations, and others are created on LinkedIn by an individual or business as a way to identify and network with people who share a common interest.
In either case, groups are useful tools for growing your network and leveraging your existing affiliations.
Understanding the Two Types of Groups
Over the years, LinkedIn groups have evolved to provide a quality place for interactions and content while fighting attempts to flood groups with spam or promotional content.
Therefore, LinkedIn groups are now private, members-only groups, which means that you can’t join a group without approval or an invitation, and the conversations in a group are not visible to the outside world (including search engines). In this way, only members of the group can see and contribute to conversations.
Following are the two types of LinkedIn groups:
Standard: These groups are the most common form of LinkedIn groups. They show up in the search results and allow any current member of the group to invite and approve their first-degree connections to join the group.
Membership in this group is displayed on each member’s profile page under the Interests header, and to see all of a person’s groups, you click See All below the Interests header. The group’s summary page appears in search engine results, but the conversations in the group do not.
Unlisted: These groups are invitation-only groups; the only way you can join is to be invited by the group owner or manager. These groups do not appear in a LinkedIn search or any search engine, and non-group members can’t see the group logo in a member’s profile page.
Examples of unlisted groups include employee-only groups for a company, customer-only groups to handle customer service or new product ideas, and focus groups to share and collaborate on new ideas or discuss potential upcoming products for a company.
Joining a Group
When you look at the LinkedIn groups available, one of the most important things to keep in mind is that you should join only those groups that are relevant. Although you might think it’s fun to join another alumni association group besides your alma mater, it won’t help you in the long run.
That said, if you’re self-employed or in sales, for example, you may consider joining groups that appeal to your customers or prospects, to gain a better perspective on what they need, or to share your expertise with a market that could appreciate and use the knowledge you’ve gained.
On an individual level, though, groups are best for networking with colleagues or like-minded individuals to share knowledge and grow from each other’s experience. As you use LinkedIn more and decide that you want to get involved by joining a LinkedIn group, you have a few options for getting started:
Use the Discover function on the LinkedIn Groups page to see groups that your first-degree connections are currently using. Click the Group logo in the profile of one of your first-degree connections to join the group yourself.
Then click the Ask to Join button on the page that appears, and you’ve completed your part of the process. Search LinkedIn by entering keywords in the Search box at the top of any page, and then click the Groups tab on the results page that appears.
When you find a group that interests you, click the logo to join the group. Keep in mind that some professional groups have special requirements and you may not be eligible to join due to your particular educational or professional experience. To seek out a group to join, follow these steps:
1. In the top navigation bar, click the Work icon and then click the Groups icon in the drop-down list that appears.
2. Click the Discover link at the top left to see potential groups you can join.
The group Discover page appears, filled with groups that your first-degree connections have joined and therefore may appeal to you. Additionally, you can join a special Getting Started with Groups for guidance on how to fully utilize its groups.
3. Scroll down the page. You’ll see the group summaries along with a list of your first-degree connections who are already in the group
4. Click the Ask to Join button for any group you want to join.
The screen updates and the Ask to Join button becomes Request Pending. You can keep scrolling down the same page to look for more groups.
5. To can find more groups to join, conduct a search:
Click the Back to LinkedIn.com link, at the top right of the screen.
Enter keywords in the text box at the top of the page. Use keywords that describe the group that interests you. If you’re looking to join a group that deals with social media management, for example, type social media management in the text box.
In the search results list that appears, click the Groups tab (below the top navigation bar) to see search results for groups
Click a group in the list, and read the group’s description on the summary page that appears. You can also click the group administrator name to see his profile and send him a message requesting a few details about the group.
Click the Ask to Join button to join the group. That’s it! Your request is sent to the group manager for approval, and the button changes to Pending or Request Pending. As mentioned, your request may not be approved depending on the criteria for that group.
Starting and participating in group discussions
The core of LinkedIn groups is to start and maintain conversations among group members that aid in sharing content and job postings, making business or professional connections, finding answers, and establishing industry experts.
As you look at a typical LinkedIn groups conversation, you can choose to interact with each entry in a way similar to what you can do on other social media sites:
Like the conversation. By clicking the Like link, you signal that you found the post useful. Some group members may assess whether to participate in any given discussion based on the number of likes that the discussion has received.
Comment on the conversation. By clicking the Comment link and adding a comment to the discussion thread, you unlock the true power of group conversations by adding your viewpoint, replying to the original point, or replying to another comment.
Reply privately to the group member. When you read a conversation or another comment from a fellow group member, you can click the three dots next or below the comment and then click Reply Privately in the short menu that appears.
This generates a LinkedIn message you can use to communicate with group member directly, without the rest of the group viewing your communication. Perhaps you want to offer individualized help or use this as a form of lead generation.
Report a post or a comment. If you’re interested in keeping the group as spam-free as possible, you can click the three dots at the top of the conversation post or below any individual comment, and then click the Report link to report the post or comment as inappropriate. The group administrator will be notified and can review the item for further action.
After you join a group, start by participating in existing discussions and then decide how you can best contribute with your own posts. When you are ready to start a conversation, follow these steps:
1. In the top navigation bar, click the Work icon and then click the Groups icon in the drop-down list that appears. Your Groups page appears.
2. Click the My Groups link to display a list of groups you manage or are a member of.
3. Click the name of the group to display that group’s page.
The Conversations tab of that group appears, with a text box above it containing your profile photo and the prompt Start a conversation with your group.
4. Click in the text box and start writing your headline.
Write an informative but succinct headline that lets people know what you plan to ask or share. Many people ask a question or include a viewpoint in their headline to invite people to comment on the conversation and indicate that you want a real discussion and are not making a fluff announcement.
5. Click in the Add Some Details or Use @ to Mention section, and write the content of your post.
6. If you want to pull someone into the conversation:
Type the @ symbol in the text box and begin typing the person’s name. A list of first-degree connections appears.
Select the person’s name. He or she will be flagged, regardless of whether the person is already in the group, and will see this conversation and be able to contribute
7. To link an article or post to your discussion, enter the URL for that item in the details section.
LinkedIn automatically formats the conversation so people will see a summary of that item in the conversation, and can click that summary to see the rest of the article or post.
8. If you want to insert a photo or image, click the icon representing a graphic, in the bottom-left corner, and select the image file from your computer.
Upload graphics only if they will add to the discussion or be using visual content for the conversation.
9. Click the blue Post button to start the conversation in the group.
Viewing a group’s membership list
After you join a group, you’ll probably want to see who’s in the group and find out whether or how the group members are connected to you. After all, the point of these groups is to stay in touch with like-minded individuals and perhaps invite them to become part of your network.
To view a group’s membership, go to the group’s home page and click the link that contains the number of members in the group. (The link is on the right side of the screen next to the Members header.)
The Members screen. From this list, click an individual member’s name to go to his or her profile page and find out whether you share any connections with that person.
To the right of each member’s name is a Message icon. Click the Message icon to send a LinkedIn message directly to that group member. As mentioned, LinkedIn does not want its members to abuse this feature, so each LinkedIn user is limited to 15 of these messages per month.
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Creating a Group
When you’re ready to create your own group, follow these steps:
1. In the top navigation bar, click the Work icon and then click the Groups icon in the drop-down list that appears. You see your Groups page, with a Highlights icon, a My Groups link, and a Discover link.
2.Click the My Groups link to display the web page containing the list of groups you belong to.
3. On the left side, below the My Groups and My Pending Groups headers, click the Create Group button. The group creation page appears. This is where you input the information about your newly requested group.
4. Upload the logo to your group.
LinkedIn requires a logo. The file format must be PNG, JPEG, or GIF, and the memory size of the logo cannot exceed 100K. Click the Upload Group Logo button next to the logo box. In the Choose File dialog box that appears, locate the logo file on your computer, and then click Open.
“But where do I get a logo?” you might ask. Well, you can design your own logo at sites such as www.logoworks.com.
If a logo already exists, such as one for an alumni association, ask one of the administrators for a high-resolution copy of the logo, or save a copy of the logo from the group’s personal website — as long as you know you have the rights to use that image, of course.
If you’re not sure whether you have the right to use the image, check with the group’s administrator. your logo can’t exceed 100K, so watch that file size as you create your logo.
5. Provide your group information and settings.
Include the group title, the description, the visibility of the group (Standard or Unlisted), and any optional group rules you want members to follow. You have 2000 characters in your group description, so choose your words wisely.
6. Click the Save Changes button to create your group on LinkedIn.
The newly created homepage for your group appears
Setting Up the Group and Inviting Members
After you create your group, your next step is to set up the group properly and invite members to be a part of this group. In some cases, LinkedIn prompts you to add people the moment you click the Save Changes button, but you can take this step at any point after the group is created.
First, review the group details and consider defining rules and automated messages to help run your group more smoothly. You should do this before you send out any invitations or before members start using the group regularly basis.
You can configure your group by going to the left menu on your New Groups screen and clicking the Group Details link below the Manage Group header:
Group title, logo, and description: Update the group title, logo, and summary, the information you provided when you created your group.
Group rules: Every LinkedIn Group is allowed to write its own rules, which can be recommended rules for conduct, or any specific instructions or guidelines you want to offer your group members (what is acceptable and not acceptable in terms of content, how you will handle abuse or inappropriate comments, and so on).
Group settings Change your group from Standard (the group shows up in group searches) to Unlisted (the group is hidden from all public views) or vice versa. LinkedIn has built-in email templates that can be sent to someone automatically when different actions occur, such as when someone is approved to join the group.
When you click Templates from the left menu, below the Manage Group header, you see how to create and manage custom messages to people interacting with your group.
For example, you can write a custom message that will be sent any time someone requests to join the group. By spending some time here writing template messages, you’ll cut down on administration time later.
Building and managing your member list
When you’re ready to build your list of members, just follow these steps:
1. In the top navigation bar, click the Work icon and then click Groups in the drop-down list that appears.
2. Click the My Groups link.
3. When you see the name and logo of the group you’re maintaining, under the Groups That I Manage header, click that group name.
4. To display your manage group page, click the gear icon on the right side of the screen, and then click Manage in the drop-down list that appears.
5. To send automated invitations to your group:
Click the Invited Users option in the left menu.
In the Invite Your Connections box, start typing the name of a first-degree connection.
Select a name from the list LinkedIn provides. You can type multiple names
Click the Invite button to complete this process.
You can also define entire domain names that will be preapproved. This feature is especially helpful, for example, if you create an employee group and want to automatically approve anyone from your company. Anyone with an email address containing the specified domain name will be granted access to the group.
Crafting your invitation email
LinkedIn allows you to invite connections to your group. However, if you want your invitation to come up with more information, you can send your own invitation from your own email program. Here are a few do’s and don’ts to keep in mind as you craft your invitation:
Do relate the purpose and benefits of the group. People are busy and need to understand why they should join this group. Explain the benefits of being connected to other people, the ability for professional development or advancement, and what you hope to accomplish with this group.
Remember, you’re sending this to LinkedIn members, so don’t worry about explaining LinkedIn; just explain your group.
Don’t go on forever. Make your invitation no more than one or two paragraphs. Introduce yourself, introduce the group name, tell people the benefits of joining, encourage them to join, including the link to the group page, and then sign off. No one will read a long diatribe or laundry list of reasons to join. Use bullet points and short sentences whenever possible.
Don’t put other offers in the email. Some people use the group invitation as an opportunity not only to encourage folks to join one group but also to push a second group invitation or highlight a link to the group’s non-LinkedIn website.
The moment you start presenting multiple options for people, you lose their attention and they are less likely to sign up.
In your email, provide a direct link to your group home page. Simply bring up the page on your computer screen and then copy the URL from the location bar in your web browser.
Typically, the URL will look like this: www.linkedin.com/groups/ idnumber, where the number is the numerical ID for your group that LinkedIn created.
As members respond to your invitation, they’re moved from the pre-approved list to the current list of your group, and a small group logo appears in their profiles.
Approving members to your group
As more and more people find out about your new group and as members start joining, you may find that some of the people who have clicked the link to join aren’t on your pre-approved list.
Perhaps you didn’t realize that they were on LinkedIn or that they were valid group members. Or maybe they clicked the wrong link or don’t belong in your group. Regardless, you need to either approve or reject people’s membership requests. Follow these steps:
1. From the top navigation bar, click the Work icon, and then click Groups in the drop-down list that appears. By default, you should see your manage group page, although all your group options are just a click away.
2. Click the My Groups link. The list of groups you belong to appears.
3. Scroll down (if necessary) until you see the name and logo of the group you’re maintaining, and click that group name.
4. To display the Manage tab for your group, click the gear icon and then click Manage.
5. Click the Pending Members link below the Manage Members header. A list of the people waiting to be approved for your group appears
6. To find more information about a person before accepting or denying membership, click the person’s name to display his or her profile. In addition to reading the profile, you can also send the person a message through the profile page.
7. To accept someone, deny someone, or send a message, first click the checkbox next to the person’s name. Then:
To approve membership, click the Approve button.
To refuse membership, click the Deny button.
To permanently block someone from trying to join, click the Block button.
To send someone a message, click Message.
When you click Approve, Deny, or Block, the user’s name disappears from the page. You can approve or deny more than one person at a time by simply selecting the checkboxes next to their names first.
To select everyone, select the All checkbox at the top of the list. You can remove someone from the group at any time after you initially approve that person, by going to the Members page and clicking the Remove link to the right of the person’s name in the Members list.
Understanding Your News Feed
Enter the LinkedIn news feed. In 2013, LinkedIn purchased the popular Pulse news feed application for $90 million and began to integrate the app into the overall LinkedIn website.
Simply put, the news feed pulls together traditional and user-based news for its members to browse, share, and discuss. The goal is to create a news feed that’s tailored to each member, increasing the likelihood that news is shared among this networked community.
In this section, I discuss how the LinkedIn news feed works and how you can access it, either on a web browser (by going to www.linkedin.com) or on your mobile device with the LinkedIn app.
You find out how to customize your news feed to get the most use out of it, create long-form posts that can be shared on LinkedIn to your connections or your overall network, and interact with any LinkedIn post.
Understanding the News Feed
Imagine if you read a newspaper that showed you only articles that mattered to you. (For that matter, for many of you, imagine the days you might have read a newspaper.) The customized news is ubiquitous on the Internet nowadays, and on LinkedIn, it’s called your LinkedIn news feed.
Your news feed is already part of the LinkedIn experience, taking up the center column of your home screen, below the box where you share an update, photo, or post.
When you bring up LinkedIn in your web browser, you see news articles and updates, First off, let’s talk about the different elements that make up your news feed. You can expect to see these types of elements:
Network updates: Your activity on LinkedIn and the events of your LinkedIn network are considered to be news. On occasion, LinkedIn will give you updates on what’s occurred in your network, or give you updates when LinkedIn members are celebrating work anniversaries, have changed jobs, or have recorded events on their LinkedIn page.
Posts from your network: When someone in your immediate network posts something, such as an article, a photo, or a status update, that post is added to your feed, similar to how other social networks build your feed based on your interactions.
Mentions of your network: When someone in your network is mentioned in a news article, that article is added to your news feed, with the top line stating So-and-so was mentioned in the news.
News articles: The primary type of element on your news feed are articles posted from either your first-degree connection, or influencers, companies, or topics that you’re following. (Later on in the chapter, you find out how to configure whom and what you are following, which will affect the content in your news feed.)
In some cases, you’ll see trending articles in a category or topic you’re following, and posts or articles from influencers you’re following.
News articles that received a response from your network: If an article is important to the first-degree connection of yours, LinkedIn assumes that you might be interested in that article as well.
Therefore, LinkedIn inserts different articles in your news feed that your first-degree connections have liked, commented on, or shared. A statement at the top of the article block reads So-and-so liked this or So-and-so commented on this, or even So-and-so replied to another-so-and-so’s comment on this.
Promoted articles: Like many other websites, LinkedIn offers to advertise in your news feed, such as sponsored content from companies you’re following or promoted posts, which are paid to advertise from new companies trying to catch your interest.
You can always tell a promoted or sponsored post because Promoted or Sponsored, respectively, appears below the company name.
If you want to change the sort order of elements in your news feed, click the drop-down arrow next to Sort By at the top of your feed, and choose Top (top choices decided by LinkedIn) or Recent (the most recent additions to your feed).
Now that you know which items will appear in your news feed, it’s time to find out about the basic structure of each item.
Person or company that sent the post: Above every article’s graphic is the name and LinkedIn headline of the person or company that made the post on LinkedIn, not necessarily the author of the article.
If you click the name or profile photo, you are taken to the profile page for that person or company. Below the headline, you see how long ago the post was made, in hours, days, or months (for example, 7h, 2d, or 3m, respectively).
Article headline: The article’s headline and shortened URL appear below the article’s, in the middle of the news feed block. Clicking the headline displays the article in a new browser window. When you close the window, you return to your news feed.
Follow button: In some cases, if you receive a news article in your feed from a source you’re not following, a Follow button appears to the right of the author’s name. To add that person’s articles to your sources of news for your news feed, click Follow.
Like, Comment, and Share buttons: To add your opinion to the post and interact with the author and other readers, click the Like button to signal your approval of the post, the Comment button so you can add a comment to the discussion, or the Share button to distribute the post to the news feeds of your network. (If you don’t see a comment box, clicking Comment will display one.)
Additional options: At the top-right corner of the news feed article us a three-dots icon. Click this icon to display the menu, with options that to you get more out of the post, identify articles or sources that are not of interest to you, and more.
LinkedIn provides a nearly limitless source of news and information, as you can see as you scroll down the news feed page. When you’ve scrolled enough, you may see a blue New Posts button. Click it to refresh and return to the top of the feed.
Configuring Your News Feed
You may wonder how LinkedIn pulls together relevant articles and news sources. LinkedIn uses an undisclosed algorithm and additional variables to decide what articles are included in your news feed. In addition, your first-degree connections plus the following three sources help determine the content of each person’s news feed:
Influencers: Years ago, LinkedIn reached out to 500 prominent people around the world — from CEOs such as Jack Welch and Richard Branson, to authors such as Deepak Chopra, Guy Kawasaki, and Tony Robbins, and to popular entrepreneurs such as Mark Cuban — to share their wisdom and experience and generate discussions in the business community.
The content of these thought leaders was published on LinkedIn and given prominent placement. Because of the high number of members viewing, liking, and commenting on these influencers’ posts, LinkedIn added more influencers.
Channels: The articles in your feed can be categorized by topics, such as career aspects (leadership and management or marketing and advertising), large industries (such as banking and finance, big data, or social media), and specialized niches (such as green business or customer experience).
Publishers: When you need to catalog and present lots of publishable information, it helps to go directly to the source.
LinkedIn identifies publishers of all shapes and sizes, including traditional news outlets such as The New York Times, The Wall Street Journal, and Time Magazine, services such as Reuters and Yahoo! News, and even niche audiences such as National Geographic, Entrepreneur Media, Harvard Business Review, and the TED Talks series.
When you set up your LinkedIn account, you may have been asked to choose some of these elements to follow, which means they will appear in your news feed. However, you can customize which sources you want to follow at any time. Scroll down your home page until you reach the Add to Your Feed section, and click View All Recommendations.
The news feed following page is displayed. Three headers appear below the top navigation bar: Follow Fresh Perspectives, X Following, and Y Followers (where X and Y are the numbers of people and topics you are following and who are following you, respectively).
Click the Follow Fresh Perspectives header, if necessary, to display influencers, channels, people, topics, and publishers you might want to follow, based on your profile and how interactions. Each tile contains a photo, a name, the number of followers, and if available, the name of a first-degree connection who is also a follower.
Click tiles to see their LinkedIn page and read their most recent set of articles. If you want to follow a source, click the Follow button at the bottom of the tile; the button changes to Following. If you change your mind at any time, just click the Following button.
When you want to curate the sources you’re following, click Following below the top navigation bar to see all your sources. By default, every first-degree connection is a source, along with the influencers, companies, and topics you’ve chosen. When you don’t want a person or source in your news feed, simply click Following (which will then change to Follow).
To speed up the process, click the filter icon near the top right of the screen to display the filter menu first-degree connections (the Connections option), people you’re following whom you’re not connected to (Out-of-Network), and more. When you’ve finished following and unfollowing news sources, click the blue Done button in the top-right corner to return to your home page.
Setting Up Digest Notifications
One way to help ensure that you are always up to date on breaking news is to have the news delivered to you.
Instead of the paperboy dropping off your customized newspaper on your doorstep, LinkedIn can send you a digest of your top news articles to your email address. When you’re ready to set up this digest, follow these steps:
1. Click the Me icon at the top of any LinkedIn page, and select the Settings & Privacy option under the Account header.
2. Click the Communications tab, on the right side of the page.
3. In the Basics section, click Change to the right of the Email Frequency header. The Email Frequency screen appears, so you can determine when and how frequently LinkedIn notifies you of actions related to your account.
4. Expand the News header by clicking Details, which appears to the right of the header.
5. Click the slider to the far right of LinkedIn Highlights, and then select Recommended Daily Emails, or Weekly Emails.
The Recommended feature will send you news that is “relevant to you, just when it counts,” which means you’ll get updates based on what appears in your LinkedIn news feed and your preferences in LinkedIn that match the news article.
You can also click the slider option to turn off LinkedIn Highlights, in which case you will not receive emails regarding news updates.
6. Review the other settings or exit the process by scrolling to the top of the page and clicking Back to All Settings.
Your selections are saved automatically. You’re done! The email you receive will provide the top headlines and a link to each post or article mentioned, so you can read more of what’s happening in your world.
Writing an Article on LinkedIn
All members, whether they have a free or premium account, may publish a long-form post (or article for short), which can reach your entire network. Guidelines prevent someone from spamming the network with purely promotional information or information without value. All help pages for articles, including guidelines, are here: www.linkedin.com/help/linkedin/answer/47445.
The easiest way to publish an article (or long-form post) follows:
1. Go to your LinkedIn home page and click the Write an Article button.
The button is below the Share an article, photo, video, or idea prompt near the top of the screen.
2. (Optional but highly recommended) Add an image to be associated with your article by clicking the image icons with the + sign.
LinkedIn recommends using a 700-by-400-pixel image for optimal viewing (see https://help.linkedin.com/app/answers/detail/a_id/52988 for details). When you click the image icons, LinkedIn opens a window so you can find and upload the image file on your computer. If you change your mind, click the X in the top-right corner.
3. Click Headline and type your post’s headline.
Think of a headline that will capture the essence of your post and encourage your target audience to read it. Use some appropriate keywords that will be picked up by search engines and the human eye. But save some of your keywords for the body of your post, which you write next.
4. Write your post in the space provided.
Click the Write here prompt, and start writing or copy and paste your text. Above the text area, note the series of icons. You can use the formatting buttons (B, I, and U) to format the text.
You can also add images, videos, presentations, tweets, podcasts, and other kinds of rich media to your post by clicking the Add Multimedia icon, which appears at the bottom of (and in this book’s margin.)
Posts can be any length, but if you want your post to be read, don’t make it too long. LinkedIn Editor-in-Chief Daniel Roth wrote a great article for LinkedIn containing seven tips for writing a killer post.
Regarding length, he stated that 800–2,000 words were the sweet spot,” but he also added that the demands of your content should dictate the length of your post, not what statistical data shows. (See more of his tips at www.linkedin.com/pulse/20120906170105-29092-the-7-secrets-to-writing-killer-content-on-linkedin.)
At the bottom of your post, be sure to write a one- or two-sentence biography, describing who you are, what you are doing, and how you can help other people. The biography can include links to your website, your blog, or even a call-to-action to gather leads.LinkedIn created an informative slide presentation of tips on publishing a post at www.linkedin.com/pulse/best-practices-publishing-posts-linkedin-hari-prasanna/.
5. When you have finished the article, click the blue Publish button. The final step is creating hashtags to assign topics to your post so others can easily find your post and so that LinkedIn knows where to display it.
6. Click in the text area and write an introduction to the article, as well as the hashtags you want to assign to your article. You can assign more hashtags, but don’t assign so many that they lose any sense of being a valuable identifier for your post.
7. Review your article.
In the bottom part of the window, you’ll see a preview of how your article appears to other LinkedIn users. Make sure everything reads exactly as you want. If you want to make changes, click the X in the top right to return to the article screen, where you can continue to edit the article.
8. When you’re ready to publish your post, click the blue Publish button in the window.
That’s it! LinkedIn publishes your post. The Posts section of your profile, catalogs and displays your posts. Based on LinkedIn’s algorithms, this post could appear in other people’s LinkedIn news feeds, and your first-degree connections will see the post in their homepage feed and receive a notification that you’ve published a post.
Managing Post Interactions
After you click Publish, you may think your job is done, but it has only begun. As people read your post, they can interact with it and with you as the author. Remember the following after you publish a post:
Monitor the statistics. When you look at your post, you’ll see three key numbers associated with views, likes, and comments. These represent how many people viewed your post, how many people clicked Like for your post, and how many comments were left for your post. As you publish more posts, you can start to judge their effectiveness by seeing which topics generated the most interest.
Go further with article analytics. When you click the Write an Article button on the home page, and then the More button at the top-right corner of the screen, you see a list of the articles you’ve published.
Each article has a View Stats option. Select that option and LinkedIn will display more information on how your article affected the community.
For example, you see how many views and likes came from you (and others) sharing the article, and the number of reshares. More valuable can be the viewing audience demographics, where you can see data such as the companies, job titles, and locations of your readers.
Read and respond to comments. As people read your post, they may be inspired to write a comment. You should check the Comments section of your posts regularly to see whether anyone is asking you a question.
Also feel free to respond publicly in the Comments section. You can also click the link for that user and respond privately, depending on the nature of the comment.
Follow up with your own comments. As the post gets more visibility, you can leave your own comments. Perhaps you want to share an effect your post had or a follow-up you did that might be relevant to the readers of your post.
Share your post on other platforms. Your LinkedIn posts aren’t exclusive to LinkedIn. You can share your post on other social media networks, and on your own publishing platforms, such as a blog or a website. And if your company has a LinkedIn Company page, you can share it here too