Facebook Tricks and Secrets Codes
Quick, what were you doing a year ago? Did you go to the grocery or to a party or just to work like normal? If you’ve been using Facebook for over a year, and like most people, use it every day, you can find out using the On This Day app.
On This Day is an app created by Facebook and is available to you as soon as you create your Facebook account. You can find it by looking in the Apps section of the left sidebar and clicking On This Day.
You can repost or comment on these types of discoveries and share the memory that way. You can also choose to be notified about your On This Day memories or you can just check out the app whenever you’re in need of a bit of nostalgia.
Facebook will also occasionally post a memory to the top of your News Feed (it won’t be shared with your friends unless you choose to share it with them). This blog explains Facebook Tricks and Secrets that useful in 2019.
Scrapbook Your Baby Photos
If you’re the parent of young kids and you choose to share photos of them on Facebook, you might run into a problem where you and your spouse or partner are constantly adding one-off photos of the cuteness, but then it’s hard to find a photo on Facebook when you want to. Facebook created a special way to compile photos of your kids called Scrapbook.
Scrapbook lets you create a tag for your child without creating a profile for them. You can then tag your kid in photos. Only you and your partner can tag your child, so you don’t have to worry about them being tagged in photos without your permission.
To create a scrapbook, navigate to the About section of your Timeline and click to add a family member in the Family and Relationships section. When you add your son or daughter, you can click a box to “Add Scrapbook.”
Once you’ve saved the relationship, the scrapbook is created and you will be prompted to tag photos you’ve already added to Facebook. After you’ve created your scrapbook you can keep adding to it by continuing to tag your child in posts about her.
Click on your child’s name to view all the photos in their scrapbook.
Facebook’s Say Thanks feature allows you to create a quick little video to thank a friend for being, well, your friend. Videos scan through a few photos with text is interwoven to tell your friend thanks for just being them.
You can choose from three basic scripts: Old Friend, Friend, or Family. To create your Say Thanks video, go to www.facebook.com/thanks.
There, you can choose the friend you’d like to say thanks to. Once you’ve chosen the friend, Facebook displays a collection of photos you’ve both been tagged in. You can choose the photos you want in your video by clicking on them.
Preview your video and then click the green Share Video button at the top of the page to add it to Facebook. All your friends will be able to see the video. If you’re someone who is prone to crying, don’t forget the tissues.
Give Your Photos Some Flair
Whenever you add a photo from the Publisher, you can add some creative touches to the photo by clicking the “Edit Photo” paintbrush icon.
These editing options are just that — options. They aren’t required, and no one will mind if you just post your photo as a photo. At the same time, these options can just make your photo a little more . . . exceptional.
Options include adding filters, cropping and rotating your photo, adding text to your photo, and adding stickers to your photo. If you want more specifics on how, exactly, to add these pieces of flair to your photos,
Review the Last Year (or Years)
Every winter Facebook offers the ability to look back on everything that’s happened to you in the last year. Often played as a slide show, Year in Review videos highlight the most important parts of your year the milestones compiled into a digital album, no trip to the scrapbook store required. Facebook periodically makes other sorts of review videos for various occasions.
On its birthday (February 4) it often offers the ability to “Look Back” through everything that you’ve ever done since you joined Facebook.
Keep your eyes peeled for Facebook promoting these sorts of videos at the top of your News Feed. You aren’t required to make one, but they can be fun.
Make your status stand out
By default, your status posts get displayed as simple black text in a white box. Nothing wrong with that. But if you want to draw a little more attention to your post, you can easily add a background to it. When you add a background, your post is displayed centered and bolded with the background you choose behind it.
To add a background to your post, click any of the colorful boxes that you see beneath your text when you’re typing your status. Some backgrounds have designed such as fall leaves or standing stones, and others are simply a color. When you’re happy with both your background and your text, click Post.
In addition to tagging friends in photos and posts, you can tag almost anything in your posts. You can tag famous people, television shows, movies, bands, companies. Honestly, almost anything.
To start tagging, simply type the @ symbol and begin typing the name of the person, place, or thing you want to tag. As you type, Facebook will auto-complete with suggestions.
When you see the one you want, click on it. So if you’re excited for the new Star Wars, you can tag it, and when friends mouse over the tag, they will see a preview of its Page.
They can then click on the tag to view the Star Wars Page and check out all the cool movie posters. You don’t have to have previously liked a Page to tag it; just type @ and go.
Facebook Live Video is a feature you can find when you’re using the Facebook app on your iPhone or Android smartphone. Live Videos are just what they sound like — a video that broadcasts exactly what you’re doing right now. Going live gives people a peek into your life and a chance to connect in real time to your Facebook friends.
You can choose to save live videos to your Timeline permanently or simply let them disappear when you’re done broadcasting. To get started, tap the Live button in the bottom of the publisher in your Facebook app. Tap the red Live button and your friends will be able to see . . . whatever it is you want to share.
Use Stickers or GIFs in Your Messages
In conversations, there’s so much more going on than what’s said. There are gestures, expressions, emphasis. No matter how fast we get at communicating via text, there’s always something that gets left behind. While that gap can’t quite be fixed by using stickers and GIFs, it can be made a little less wide by doing so.
Stickers and GIFs are visual ways to represent sentiments, and using them can function as a sort of punctuation to the messages you send to friends. Click on the Sticker or GIF buttons at the bottom of a chat window to browse the hundreds upon hundreds of options Facebook offers you.
Stickers and GIFs can represent emotions, activities, people, places . . . anything really. You can also choose from sticker packs or GIF libraries that have been created by companies other than Facebook.
One of the On This Day memories you may occasionally see is the memory of the day you first became friends with someone important in your life. Congratulations, you can celebrate your friend-a-versary on Facebook!
The easiest way to celebrate is to share the post about your friend’s ripe old age and include a little note about why that friend is important to you, or what you think about the fact that you guys have been friends for so many years.
It’s important to note that Facebook only marks the anniversary of the day you became friends on Facebook. If you were actually friends long before that, your friend-a-versary might seem a bit inaccurate. Still, it never hurts to tell a friend how happy you are to be friends with them.
Keeping in Touch with Far-Away Friends
I once spent a summer leading a troop of sixth graders into the wild. After two weeks of backpacking, kayaking, climbing, and bonding, the kids were given a big list of email addresses and phone numbers, said their goodbyes, and were packed off to their respective homes.
I, about to head out west to work at Facebook, lamented the fact that the kids were too young to be on Facebook because they almost assuredly would lose that sheet of paper.
I quickly friended my co-counselors (who were all old enough to be on Facebook) and kept up with them through photo albums, messages, and posts.
As an added bonus, years later, when one of my co-counselors needed a reference, he knew exactly where to find m Facebook is not just useful for keeping in touch with summer friends; it can be a really nice way to deepen ties to the people you meet at conferences, retreats, vacations, and so on.
I’ve never met any of my editors for this book in person, yet because of our Facebook friendships I’ve watched their kids grow up and know about the other projects they are working on.
Preparing to Head Off to School
Everyone has a story about leaving for college. Whether they’re dropping off a child or an older sister or heading off themselves, people remember some form of anxiety, nervousness, or blinding fear of the unknown. Who were these people in the hallway or sharing the bathroom? Who was this so-called roommate?
In fact, there are special groups on Facebook for colleges and universities that only students and faculty can join. As soon as incoming freshmen receive their .edu email addresses, they can join this group and start connecting with other students.
As they get to know the people in the group, they may find that by the time they arrive on campus, they already know some people.
Instead of wandering into the great unknown, college students go off to school having been introduced to their future roommates, classmates, and friends.
Going on Not-So-Blind Dates
Ever been a matchmaker? Ever had a particularly difficult “client” — a friend who has a million requirements for “the one”? Ever been embarrassed because you didn’t realize just how picky your friend was until after the date?
Enter Facebook. Now, “He’s smart, funny, has a great job, lots of cool hobbies, a nice family, and nice friends” can be condensed into a Facebook message with a shared Timeline.
From there, both parties can decide based on the Timelines — looks, interests, or the combination of all the information — whether they want to go on a date.
In fact, many dating apps work by importing (with your permission) information from your Facebook profile to try to find you matches. While showing a friend someone else’s Timeline can be the right way to prevent a complete disaster, don’t let your friend get too picky with the information there (“I could never date someone who didn’t listen to Bowie!”).
Encourage her to take a glance at a few photos, point out some of the things the two have in common, and then point them to a coffee shop or bar where they can meet in person.
Meeting People in Your New City or Town
Heading off to college isn’t the only time in people’s lives that they find themselves someplace new without a lot of friends. But active Facebook users often find that there are many ways Facebook can help alleviate the confusion.
Whether it’s searching for old friends who may have wound up in your new home, or getting some introductions from mutual friends, Facebook makes moving less of an ordeal — a neighborhood is waiting for you when you arrive.
When I arrived in Seattle from California, I quickly learned that many friends from college and people I used to work with had settled here, as well. It was wonderful to feel like I wasn’t surrounded by strangers but by friends.
Reconnecting with Old Friends
Long-lost friends. The one who got away. I wonder whatever happened to her. Have you heard from him? These are just some of the ways people talk about the people they somehow lost track of along the way. Whatever the reason for the loss, this sort of regret can be undone on Facebook.
Finding people is easy, and getting in touch is, too. Many recent graduates exclaim that going to a reunion is unnecessary — you already know what everyone is doing five years later; you found out from Facebook.
But even for the not-so-young alums, the Find Classmates and Find Coworkers features provide a direct line to search anyone who’s on Facebook that you remember from way back (or not so way back) when. Facebook gets emails every so often about people who find birth parents or biological siblings on Facebook.
However, the majority of the time, people are looking for and finding their old classmates and reminiscing about the good old days. Better yet, they are re-igniting a spark in a friendship that can last far into the future.
Keeping Up with the ’Rents . . . or the Kids
Face it: Keeping your parents in touch with everything that’s going on is difficult. However often you speak, it sometimes feels as though you’re forgetting something.
And visits often feel rushed, as though you don’t have enough time to truly catch up. I’ve found that Facebook Photos is one of the best ways to easily and quickly share my life with my parents.
Because I can upload photos so quickly — both from my mobile phone and from my computer — they can feel as though they were present at the <insert activity here>. Whether that’s the walk I took around the lake, the concert I attended, or the really tasty pie I made, it’s as though I called to tell them about it right after it happened.
And of course this can happen in the other direction as well: I can see when my parents post photos of their own adventures in the world. For new parents, Facebook is invaluable for connecting kids with their grandparents.
There are few things grandparents like more than photos of their grandkids being brilliant, and you can have those in spades on Facebook. The more generations you have on Facebook, the more fun it can be for all.
If you’ve ever found yourself job hunting, you probably are acquainted with the real-world version of networking. You ask friends for their friends’ numbers and job titles; you take people out to coffee; you go on interviews; you decide whether the company is right for you; you repeat the whole process.
Although finding the right job hasn’t gotten any easier with Facebook, a lot of the intermediate steps have. Asking your friends for their friends’ info is as easy as posting a status. You can also search for people who work at companies that interest you, and see if you have any mutual friends who can introduce you.
After you receive some names, send them a Facebook message (or an email, whichever is more appropriate) to set up the requisite “informational coffee date.”
After interviewing, a great way to get information about a company is to talk to people who work there. Use Find Coworkers to search for friends who’ve listed that company in their Timelines.
The only caveat to this approach is that you’re now using Facebook to represent a professional portion of your life.
If you contact people via Facebook and they feel a little uncomfortable with the content in your Timeline, whether that’s your profile picture, a recent status that can be easily misinterpreted.
Or a post from a friend that reveals just a little too much information, it could make a bad first impression — just as if you’d shown up to the interview in torn jeans and the shirt you slept in.
As a well-educated user of Facebook without just skipping directly to this one, right?), you’re well aware of the myriad privacy settings that enable you to tailor what different parties see and don’t see. However, if anything on your Timeline might be particularly misunderstood, simply hide it until you sign your offer letter.
Facebook for Good
Facebook has always been impressive at gaining support for important causes. Whether it’s a monk-led protest in Myanmar, raising money for Puerto Rico after a hurricane, creating a massive rally in Colombia denouncing a terrorist organization, or raising Autism Awareness in the United States, Facebook lets ideas spread from friend to friend to friend.
Sometimes groups are the tools used, sometimes it’s encouraging people to change their profile pictures to a specific image in support of their cause.
There’s no perfect formula for creating a Facebook revolution, but don’t hesitate to share your beliefs on your Timeline or express support for causes around the world. As it is Giving Tuesday — the Tuesday after Thanksgiving when people are encouraged to donate to charity.
This year, Facebook announced that it has partnered with the Gates Foundation to match up to two million dollars in donations to nonprofits through Facebook fundraisers.
People all over the country have created fundraisers to take Facebook up on this offer and make the holiday season a little bit brighter for all sorts of different organizations.
Going to the Chapel
A small bit of Facebook trivia: There has, in many circles, arisen the idea of Facebook Official (FBO) — the act of moving from single to in a relationship and listing the person that you’re in a relationship with on your Timeline.
For any fledgling couple, this is a big deal for their personal lives; however, becoming Facebook Official also serves notice to friends and anyone who happens upon one’s Timeline:
I’m taken. Because of this relationship function, Facebook has become the fastest way to spread a wedding announcement to extended friend groups.
Of course, people still call their parents and their closest friends, but everyone can find out and share in the happiness via News Feed. Congratulatory Timeline posts ensue, as do copious numbers of photos with the ring tagged front and center.
After the wedding has taken place, Facebook becomes a wonderland of virtual congratulations as well as photos of the big day. And in case anyone missed it, he can share in the after-party online.
Hey, Facebook Me!
Before Facebook, in both romantic and platonic contexts, it was hard to get from “Nice to meet you” to “Will you be my friend?” Now, the simple phrase, “Facebook me!” expresses this sentiment and so much more.
“Facebook me!” can mean get in touch, look me up, or I want you to know more about me but in a pressure-free way.
It doesn’t mean take me to dinner or let’s be best friends forever and ever. It’s simply a way to acknowledge a budding friendship.
“Facebook me!” can also be how good friends say, “Keep up with my life; I want you to know about it,” which acknowledges that people are busy and that it’s difficult to find time to see each other or talk on the phone. However, even when you’re incredibly busy, a quick check on Facebook can make you feel connected again.
Scheduling Your Life with Events
Facebook Events work well for the same reason lots of other Facebook features work: Your friends are here on Facebook. You can invite them to events, keep track of RSVPs, and use Facebook to send updates or coordinate participants in an event to help out.
Facebook’s Event Calendar also helps you keep track of upcoming events and your friends’ birthdays.
The first way you’ll most likely find out about an event is through a notification. When a friend invites you to an event, a small red flag appears over the notifications icon in the big blue bar on top.
Click the icon to open your notifications menu; then click the invitation to be taken to the event. You can also see event invites on the right side of your Home page, above trending topics.
The event photo appears at the top of the page, much like the cover photo does on your Timeline. Beneath the event photo is the event’s name, host (which can be a person, group, or Page), and privacy info.
Events have two possible privacy settings:
Public: Public events are just what they sound like — open to the public. Anyone can see the event with or without an invitation, view the guest list and posts, and join the event herself.
Private: Only people who have been invited are able to see the event and join it. Depending on the event creator’s settings, invitees may be able to add more friends to the event as well.
The most important info about any event is in the center of the page: where, when, and what. There’s a spot here for the date and time of the event, the location, and any info the event creator wants to share with guests.
If the creator put in a specific address or location, you’ll see a weather forecast. Click the Show Map link to open a map showing where, exactly, the party will be. To RSVP to an event, look below the event photo where you can see who invited you to an event alongside three buttons: Going, Maybe, and Can’t Go.
Click on the appropriate button so your host can get an accurate headcount. You can see other people’s RSVPs so far beneath all the event’s basic information.
Below the event info and RSVP box is the Posts section of the event. The Posts section is where people can post messages and communicate with other guests (and potential guests) of that event.
Event hosts use this section to post important updates — for example, a reminder to bring a sweater in case the weather is cold, or to let people know at which section of the park they’ll be meeting.
Depending on the event, the posts may be from people just saying how excited they are or from people coordinating rides or the food they’ll bring to a potluck. Certain kinds of events—those created by a group or a Page—have two tabs: an About tab with info about the event and a Discussions tab where all the posts are.
If hosts have opted to only let admins post, then you won’t see a publisher there. Even if you can post, your post may need to be reviewed by admins before it appears to the other guests. This is particularly likely for large public events.
To post to an event, follow these steps:
1. Click in the Publisher (where it reads Write Something).
This is the same way you update your status or post to a group, except in this case your post will be shared with people who can view the event.
2. Type your message in the Publisher.
3. (Optional) Add photos, tags, activity, or location information by clicking their respective icons at the bottom of the Share box.
4. Click Post.
Your message is posted to the Posts section of the event. Depending on settings, guests may be notified about it or see a News Feed story about it. One feature of events is the ability to create a poll that all members of the event can respond to.
This can make some of the planning that goes into certain kinds of events a little bit easier. Want to know how many people will eat pizza if you order it?
If anyone has any food allergies you should know about? You can easily create a poll to ask them.
1. Click the Create Poll tab at the top of the Publisher. The Write Something box becomes an Ask Something box.
2. Enter your question in the Ask Something box.
3. Enter possible answers to the question in the Add an Options section.
Although three sections are visible, you can add almost as many options as you can think of. To expand more option sections, add your first two options, then click into the third space. Another space expands below. As you keep clicking to add more options, more spaces will appear below you.
4. After you add all the options you want, click Post. Everyone who is invited to the event can then respond. Keep in mind that some events are public, in which case an unlimited number of people can respond.
While creating your Poll, click on the Poll Options button at the bottom of the Publisher to decide on two options:
Allow anyone to add options: By default, if poll participants don’t see an answer that applies to them, they can create a new answer option. You can turn this option off if you’d rather they be forced to choose one of the options you provided.
Allow people to choose multiple options: By default, polls allow people to choose as many options as they like. If you’d rather people choose only one option, uncheck this box.
Public Events Most of the time, you’ll view an event because you were invited. But occasionally, especially for large-scale public events, you may see an event in your News Feed.
These events look the same and have the same components as smaller, private events, but instead of the options for RSVP’ing being Going, Maybe, or Not Going, the options for public events are Interested or Going.
When you are viewing the event, you can click the Going button to RSVP to the event, or the Interested button to see reminders about the event and receive updates from the event.
In other words, “Interested” is the equivalent of subscribing or following someone. When you list that you are interested in or going to a public event, that may create a News Feed story that your friends could see.
Viewing Events From your Home page, you can see reminders about upcoming events (including friends’ birthdays) on the right side of the page. You can also view a complete Event Calendar by going to the Events page. To get there, click Events in the Explore section of the left-side menu.
It lists your Upcoming Events (ones that you have been invited to, RSVP’d yes to, and said you are interested in). Beneath your upcoming events are public events that are happening in your area soon.
On the right side of the page are search tools for finding events. On the left side of the page is a menu of options related to Events. You can click
Calendar to see a calendar of upcoming events listed by date.
Birthdays to see when your friends’ birthdays are (assuming they share them).
Discover to check out events in your area you may be interested in.
Past to check out events you’ve been to in the past.
[Note: You can free download the complete Office 365 and Office 2019 com setup Guide for here]
Creating Your Own Events
Eventually, the time may come when you want to organize an event. It might be a party or a barbecue or a book club or any other gathering of your friends. No matter what the context, follow these steps to create your own event:
1. Click Events in the left-side menu of your Home page. Click the Blue Create Event button at the bottom of the left-hand menu.
2. This opens the Event Privacy menu. You must choose whether you want your event to be private or public.
3. Choose to create either a Public or Private Event. The Create New Event window appears
4. Fill out your event’s info
You can fill out a number of fields:
Event Photo or Video:
Events look nice with a pretty picture to go along with them. Click Upload Photo or Video to choose from your computer’s hard drive. Alternately, you can choose from one of Facebook’s many pre-fab themes. You can see a preview of these themes in the Create Event window, or click the Choose a Theme button to browse by category.
Don’t fill out your name here (a common mistake); this is the name of your event. Usually, events get descriptive names like “Carolyn’s birthday party” or “Labor Day in the park.”
Events are generally better when people know where to go. You can type an address or a location (like a restaurant or a park). Facebook attempts to auto-complete to a specific location while you type. When you see the desired location, click it or press Enter.
By default, Facebook assumes you’re an impromptu party planner, so the date in the box is today. Click the calendar icon to change the date. Next to the date box is a box for the event’s time. Type in the time your event begins. Click +End Time to also add an end date and time.
This is the info guests will read about when they see the event, so provide any info that helps people understand what they’re going to. For example, a bookstore event might list the readers who will be in attendance, or a party at a bar might let you know if there’s going to be a cover charge to get in.
5. Decide whether guests can invite friends. If you’d like for friends to be able to spread the word about your event, make sure the Guests Can Invite Friends box is checked. If your event strictly invites only, uncheck it.
6. Click the Create button to create your event. If you are creating a private event, the button will read “Create Private Event.” You’re taken to your event’s page. Even though your event is created, you still need to make a few finishing touches, such as oh, I don’t know, maybe inviting some people.
Trust me, your party just won’t be the same unless some people show up, and the number one way to get people to show up is to invite them. Inviting people to your event isn’t a one-shot deal. You can follow these steps at any time to invite people to your event:
1. From your event’s page, click the Invite button in the upper right portion of the page (right under the event photo).
The Invite Friends menu appears. You can choose to invite Facebook friends or Invite by Text or Email. Clicking either option opens the Invite window. The only difference is whether you see Facebook friends right away, or search for them first.
2. If you chose to Invite Facebook Friends, click a friend’s name or face to select her.
Because you may have a lot of friends, you can use the search box at the top to search for people by name. You can also use the categories on the left side of the window to filter down to certain friends.
For example, you may be able to look at friends who live near you, or friends who are in a group with you. After you’ve selected a friend, they appear on the right side of the window under the heading “Selected.”
3. If you chose Invite via text or email, type a phone number or email address into the search bar at the top of the window.
Facebook will try to match you to a Facebook profile linked to that phone number or email address. If they match, tap on your friend’s face to select them. If there is no match, or you’re not sure, you can just choose to send the invite directly to that email or phone.
4. Click Send Invites after you make all your selections.
At this point, your guests receive the notification of a new invitation and will probably start to RSVP.
Managing Your Event
After you set up your event and people start to RSVP, you may need to manage some things. You might need to provide more info or change the location to accommodate more people. If it’s a large public event, you may need to do some moderation of the people posting. Here are some common management issues you might face and how to deal with them.
Editing your event’s info
Need to update the event time or add info about a dress code? You can do so at any time by clicking the Edit button below the Event’s cover photo on the right side of the page.
This opens the Edit Event Info box, which looks exactly like the Create New Event box. You can change the name of the event, the date and time, add more event details, or change the location.
You can also add more hosts to the event (by default, as the creator of an event, you’re already its host). Hosts have the same capabilities you have in terms of editing the event.
Click Save when you’re done editing.
Canceling the event If your life has gone a bit awry and ruined your event plans, not to worry — it’s easy to cancel your event:
1. From your event’s page, click the Edit button. The Edit Event Info window appears.
2. Click Cancel Event in the lower-left corner of the window.
A window appears asking whether you’re sure you want to cancel the event. You have two options here:
Cancel Event: Canceling an Event tells people that the event has been canceled but leaves the Event as a central place on Facebook where guests can communicate with each other.
Delete Event: Deleting an event tells people that it has been canceled and removes anything that’s been posted to the event from Facebook. This is the option to choose if your goal is to act like your idea for that “Death”-themed fortieth birthday party never happened.
3. (Optional) Write a quick explanation of why you’re canceling in the Add a Postbox. Click Confirm.
The event is immediately canceled, and notifications will be sent to guests letting them know.
Messaging your event’s guests
The most common way of communicating with your guests is simply to post something to the Posts section of the event. Much like posting something to your Timeline, you can simply click in the Write Something box and start typing. In addition, you can start a group message thread with members of your event:
1. Click Message Guests link, located under the RSVPs section.
A window for messaging guests appears. This window separates guests by their RSVP status. This can be useful for sending reminders to people who haven’t RSVP’d or who haven’t committed to attending yet.
2. Click friends’ faces to add them to the recipient list.
When a friend has been selected, a blue checkbox appears to the right of their name. Type your message into the Send a Message to Guests box at the bottom of the window.
Decide whether you want to send the message as a group message
If you do not check the Send As Group Message box any message you send will appear as an individual message in each friend’s Inbox.
If you do check this box, a group message thread will be created and everyone on the list will be able to respond to each other. In other words, think of this as the difference between allowing people to reply only to you, or allowing people to reply-all on an email thread.
3. Click Send. Facebook sends your message to your guest list.
Although removing guests isn’t something that happens often, if you’re hosting a large event (say, a big public fundraising effort for a charity you head), you may find that certain guests are undesirable, especially in the Posts section of the event.
You can remove any posts that are inappropriate (as well as reporting spam or abuse should that happen). If there’s one bad egg, you can remove him from the event. To remove a person from the event, follow these steps:
1. In the RSVP box, click See All. The Guest box opens.
2. Click the X next to the name of the person you’d like to remove from the event. A confirmation box appears
3. Click Confirm to confirm you really do want to remove this person from your event.
The person won’t be told he was removed from the event; he’ll just stop receiving notifications about the event. If your event also has a real-world component, you may want to compose a polite but firm message to that person letting them know they are no longer invited.
10 Facebook Frequently Asked Questions
What follows are the questions I hear most often from friends and family (and the occasional message from a stranger who really needs help), often with a strain in their voices or pain in their eyes.
The goal of highlighting the more complicated questions is to save you the stress of encountering these issues and wondering whether you’re the only one who just doesn’t get it. In this blog, we have explained FAQ on Facebook.
Do People Know When I Look at Their Timelines?
No. No. No. When people see stories about their friends pop up on their Homepage, they sometimes get a little anxious that this means Facebook is tracking everything everyone does and publishing it to everyone else.
That’s not true. Consider two types of actions on Facebook: creating content and viewing it. Creating content means you’ve intentionally added something to Facebook for others to look at or read, such as uploading a photo or a video, commenting on or liking something, or posting a status.
These types of actions are all publishable posts — that is, stories about them may end up on your Timeline or in your friends’ News Feeds — although you have direct control over exactly who gets to see these posts.
The other type of action on Facebook is viewing content such as flipping through photos, watching a video, clicking a link your friend has liked or viewing someone's Timeline. Unless someone is looking over your shoulder as you browse, these types of actions are strictly private.
No one is ever directly notified about them, and no trace of the fact that you took that action is left on your Timeline or in your friends’ News Feeds. So now you can check people out to your heart’s content.
I Friended Too Many People and Now I Don’t Like Sharing Stuff — What Can I Do?
Having a big friend list is a very sad reason to not be sharing with people you want to share with. You can fix this by using privacy settings. Here’s an overview of how to change who can see a post you are making.
1. When you have completed with your post, click the Privacy menu in the lower-right corner of the Publisher. It usually says “Public” or “Friends” by default. This opens a menu of options.
2. Choose Friends Except. This opens a window for choosing people from your friend list.
3. Click on the faces of any friends you don’t want to see your post. You can scroll up and down or type friends’ names into the search box at the top to find specific people. You can select as many people as you want.
4. When you’re done choosing people, click Save Changes.
This is now your new default for when you share posts with people. Another thing you can do is start to remove excess people from your friend list if you don’t think it will cause you social awkwardness in real life.
I’ve found that people I used to work with and never see in real life anymore rarely notice when I’ve removed them from my friend list.
What’s with the New Facebook — Can I Change It Back?
Inevitably, Facebook is going to change the way it looks. You’re going to log in one day, and things will look different — the things you were used to seeing on the left will now be on the right or gone completely, or someplace hidden . . . it’s confusing. Facebook changes the look and feel of either the Home page or the Timeline about once per year.
And trust me when I say that when you log in and this has happened to you, you’re going to hate it. Unfortunately, no matter what you do, no matter how much you hate it, Facebook rarely goes back on a redesign like that. You won’t be able to change it back, and the best thing you can do is try to figure out the new site.
Check out the Help Center (click the Quick Help menu in the big blue bar on top, and then click Help Center in the upper-right corner of the menu that opens) or Facebook’s Page (www.facebook.com/facebook) to read about the layout changes and how the site works.
And then try to use Facebook a few minutes a day until you get used to it. Over time, it won’t seem so bad anymore. You’ll look at a photo of the old Facebook, and you’ll think how ugly it looks by comparison. So, short answer: No, you can’t change it back. But I have complete confidence in your ability to adapt to the new Facebook.
I Have a Problem with My Account — Can You Help Me?
I wish I could. Unfortunately, I am but a user like you, and that means although I can help diagnose the issue, I can’t usually treat it. Sometimes the problems are Facebook’s fault, and sometimes they are user errors, but either way, I don’t really have the tools required to fix them.
Most account problems can be resolved only by Facebook employees with special access to the specific tool required to fix an account. Here are a few of the account questions I’ve received recently, and the answers were given:
I can’t remember my password. Can you reset it for me? Answer: No can do. Click the Forgot Account link on the login page to start the reset process, which entails Facebook sending a password reset code to your email or Google account.
My account was deactivated because it said I was sending too many messages. Why? Can you fix it? Answer: I recently had this happen to two friends: one who was using his account to promote his music career, and one who was distributing his poetry to many, many friends through messages.
This is Facebook spam detection at work. When an account starts sending a lot of messages in quick succession, especially when those messages contain links, this looks a lot like spam to the system. In most cases, the person is warned first, but if the behavior continues, his account is disabled.
The only way to have this action reversed is to write into Facebook’s Help Team and request reactivation. To write into Facebook, go to the Help Center (www. facebook.com/help) and search for an FAQ entitled My Personal Facebook Account Is Disabled.
Follow the instructions for contacting Facebook. The process of getting your account reactivated can sometimes take several days.
What Do I Do with Friend Requests I Don’t Want to Accept?
This is a tough question. As far as I know, there isn’t exactly a social convention for this yet, so the answer to this question is pretty personal. Just know that there are several actions you can take:
Click Delete Request. Remember, people are never notified if you have rejected their friend request. If you don’t want to be their friend, you don’t have to be.
Many people just leave the request sitting there forever. I admit I am guilty of this. If you don’t want to accept because you don’t want that person having access to your Timeline, you can accept the request and then add him to a special restricted Friend List.
You can go into your Privacy settings and exclude that Friend List from seeing any parts of your Timeline that aren’t set to Public. Then anyone you add to that list will be restricted. In this way, you can accept the Friend Request without giving up access to your Timeline.
If you don’t want to accept because you don’t want to read about that person in your News Feed, no problem! Simply click Confirm. The first time she shows up in News Feed, hover over the story and click the ellipsis (or down arrow) in the upper-right of the story.
Choose Unfollow <Friend’s Name> in the menu that opens to prevent any future stories from that person from appearing in your News Feed.
Why Can’t I Find My Friend?
I’m assuming you’re asking this question after exhausting every possibility for finding friends. And I’m also assuming you’re looking for a specific person, not friends in general.
You won’t be able to find a friend for the following few reasons:
She hasn’t joined Facebook. Shocking, I know. If you think she’d enjoy it, you can always invite her to join and be your friend as long as you have her email address.
She goes by a different name on Facebook to protect her privacy. For example, if her name is Jane Smith, she may list her name as Janie S. Try searching for her by her email address or phone number.
She has a common name. Facebook Search tries to get you to the right Jane Smith by looking at things like friends in common and shared hometowns, but sometimes it comes up empty.
She doesn’t have much information filled out on her Timeline. If you’re looking for a high school classmate, but she never entered her high school information, you’re going to have a hard time finding her.
She blocked you. Yes, this one is harsh. I put it on the list only because I’ve seen it happen before. Someone says to me, “I know she’s on Facebook. And I know she’s friends with my friend.
But when I go to find her she’s not there.” While it hurts to be blocked by someone, don’t drive yourself crazy looking for reasons why it happened. If she doesn’t want to connect with you on Facebook, that’s her loss; move on to your other friends and all the things you can share with them.
Will Facebook Start Charging Me to Use the Site?
Another simple answer: No. This rumor is a particularly nasty one that makes the rounds every now and again via people’s statuses. There are several variations, but they always seem to involve asking you to report the status that Facebook is shutting down/going to start charging/running out of names.
Don’t fall victim to this ruse. Facebook has long maintained that it will always be free to users. Unless you’re advertising something, Facebook will always have space for you for free.
How Do I Convince My Friends to Join Facebook?
While the obvious answer to this question is to give them a copy of this brilliant book about how to use Facebook, there are a few other things you can try.
You can tell her anecdotally the ways in which Facebook has enriched your life. Maybe you’re interacting with your kids more, you’re keeping in touch with friends you thought were lost, or you have a place to put your thoughts and photos where your friends might see them.
You can let her look over your shoulder as you use the site so that she can see the experience herself — ask her questions about whether there’s anyone she’d like to look up. The more information she sees about the people she cares about, the more likely she is to take the next step.
One common complaint from people who haven’t joined the site is that they “don’t have time for yet another computer thing.” To this concern, one common response is that Facebook is an effective tool that often saves a person time compared to using old-school methods of communication.
Messaging can often replace email, and events are easier to coordinate over Facebook. Sharing phone numbers is easier. Sending and receiving links is easier.
Finding rides to the airport, restaurant recommendations, and who is heading to the park on Saturday are all faster and easier than trying to use email, phone, or other methods of communication.
Finally, for some people, it’s just not their time. No matter what you say, they’ll stick their fingers in their ears and sing la-la-la until you start talking about sports or the weather or the circus coming to town next week.
You can’t force them to Facebook; you have to let Facebook come to them. Over the years, I’ve watched many a nonbeliever eventually cross over and discover the value. Patience may be your only weapon for these diehards.
What If I Don’t Want Everyone Knowing My Business?
To those who ask that question, which goes into detail about how to be a private person on Facebook, I simply try to impart the following message: You can be an extremely private person and still derive nearly all the same value out of Facebook as anyone else.
All you have to do is learn how to use the Privacy controls and lock down all your information and access to your Timeline, ensuring that only those you trust can see your info. From there, you can interact in all the same ways as anyone else without feeling like your privacy is being compromised.
Note: Besides understanding the Privacy settings and taking the initial time to adjust yours until they feel just right, you will have to do a little extra work to be private on Facebook and still derive comparable value.
You’ll likely have to put in extra effort connecting with friends, because the more locked-down your information is, the harder you make it for not-yet-Facebook-friends to find your Timeline, and the harder it is for your friends to find you, identify you, and connect with you.
If you’re willing to do the work of seeking out your friends and connecting with them, however, your experience should be nearly identical with everyone else’s.
Does Facebook Have a Feature That Lets Me Lock Myself Out for a Few Hours?
Short answer: Not really.
Long answer: Many people do deactivate their accounts. Deactivation is a way of shutting down your account temporarily. It means that no one will see your Timeline or be able to interact with you on Facebook. Some people will deactivate their accounts, their reason being “I spend too much time using Facebook.”
The benefit of such an action is that you’re guaranteed not to get notifications about messages, picture tags, Timeline posts, or anything else. The downside is that it will cause a lot of confusion among your friends who suddenly can’t message you, tag you, or write on your Timeline.
If they have your email address, they’re likely to bug you anyway to ask why you disappeared from Facebook. The reason it’s not a real solution is that all you must do to reactivate at any time is to enter your password (just like signing in), and you’re completely back to normal.
So if you’re remotely curious how your social group has evolved without you, you may have trouble truly staying away. Just like many good things in life, the key to keeping them good in moderation. French fries are delicious, but too many give you a tummy ache. Dancing is a blast ’til your feet are covered with blisters.
Television is educational and entertaining until it’s 3 a.m., you’re watching your fifth infomercial, you forgot to feed the cat and put out the trash, and you find yourself wondering what life is all about. Facebook is no different. It’s a brilliant utility when used to make your life easier and your social interactions richer.
When you find yourself flipping through two-year-old vacation photos of a friend of a friend of a friend of a friend, it’s time to blink a few times, step away from the mouse, and go out for ice cream, or dancing, or whatever else it is that gives you joy.
10 Tips for Parents of Teens on Facebook
Beware of Strangers
On Facebook, in general, people are who they say they are and tend to have only one account that links to their real email address and contains only real information about them. Unfortunately, like the real world, Facebook isn’t completely free of malicious people who lie to take advantage of someone else.
The good news is that it’s easy to keep your experience free of people like this by accepting only Friend Requests from people you know in real life. Talk to your teen about the importance of sharing information only with people they actually know and telling you when someone they don’t know contacts them.
Teach Teens How to Report Abuse
Virtually every piece of content on Facebook has a Report link. These include photos, videos, messages, Timelines, groups, posts, and events. If you or your child comes across content that is abusive or offensive, report it by clicking any of the Report links located near these pieces of content.
Facebook investigates all abuse reports and removes content that violates its Statement of Rights and Responsibilities. You can report Timelines for being fake or posts for being harassing.
The only caveat is that some stuff that may be offensive to you or your teen may not be considered offensive by Facebook’s staff. For example, you can’t report a photo for being unflattering — you can only ask that the person who posted it take it down.
Teach Teens How to Block People
Certain kinds of behaviors can eventually lead to someone being kicked off Facebook, but you (and your teen) might not want to wait around until the offender is out for good. If someone is bothering your teen (or you) and won’t leave your teen (or you) alone, don’t hesitate to block the person from the Privacy Shortcuts menu.
Blocking someone almost has the effect of making it seem like that person isn’t on Facebook. Neither of you will be able to see each other in searches, to message each other, or to look at each other’s Timeline.
Personally, I block strangers early and often. I receive my share of junk mail, and anytime a stranger sends me a weird link or comments on my looks, I both report and block the person. It just gives me peace of mind to do so. To block someone, follow these steps:
1. Click the question mark in the circle icon in the big blue bar on top and choose Privacy Shortcuts from the drop-down menu.
2. In the Privacy Shortcuts menu, click the How Do I Stop Someone from Bothering Me section. This expands an interface for adding people to your blocklist.
3. Type a name or email address in the Add Name or Email text box.
4. Click Block.
The person is then added to your blocklist. Repeat Steps 3 and 4 as needed to block more people.
Learn to Use Privacy Settings
This book contains an entire blog on privacy. You can rest easier if you go through your teen’s Privacy settings with her and agree on settings that allow her to share more safely.
In general, sharing only with friends or, better yet, creating a list of close friends can quickly ensure that fewer people are seeing your child’s information and that, at all times, you both have a complete list of who those people are. If you have a question about anything.
Talk about Posts and Consequences
Even with good Privacy settings, teenagers often struggle with the idea that once something is shared, it’s hard to undo. This is extremely true of things like Facebook photos or posts.
Encourage your teens to think about how something might be seen and interpreted by people who aren’t their closest friends. Would they want a college admissions officer to see that photo?
Would they want their boss to read that post? Both situations have happened with real consequences. The college admissions officer might decide you aren’t really “Harvard” material, or the boss may fire you for complaining on Facebook about her way of speaking. The things that happen on Facebook don’t always stay on Facebook; they have a way of spreading. Remind your teen to think before he posts.
Remember the Golden Rule
As much as many parents worry about their kids being the victims of cyber-bullying, you must also consider that kids can be the perpetrators of cyber-bullying. Talk to your kids about the behaviors that might affect others, whether known or unknown.
This includes things like creating hateful Facebook groups targeting a teacher or peer, as well as going into a forum somewhere else on the Internet and posting something inflammatory or offensive under the protection of anonymity (although, on the Internet, anonymity doesn’t usually last).
The Golden Rule applies to your child just as much in adolescence as when she was in kindergarten: Do unto others as you would have them do unto you. Would you want someone saying something bad about you online?
How would you feel if you posted something personal, and people made fun of you? Part of being part of Facebook (and other online communities) is being a good citizen. That makes Facebook Nation a safe place for all.
Respect Teens’ Boundaries
After you get them set up on Facebook and talk about all the general ideas for the Internet and Facebook safety, you need to give them some space. As one of my teenage cousins said to me, “They should be my friend, and that’s it.”
Some kids are comfortable interacting with their parents; others think it is the most embarrassing thing in the world. Hey, that’s okay.
When you were a teen, did you like it when your parents came along with you and your friends when you went out? Did you like it when they listened in on your phone calls or read your diary? That’s what it can feel like to some teenagers when they’re asked to be friends with their parents: like you’re invading their space.
You can talk to them about some of the things you see on Facebook (both the good and the bad; trust me, there are both!), but commenting on their stuff and posting on their Timeline are likely to get you unfriended.
As long as you let them know they can come to tell you whenever they’re having some sort of problem (and that they always tell you when they’re contacted by a stranger), it’s important to let them know that you trust them to make smart choices.
Don’t Send Friend Requests to Teens’ Friends
If their friends friend you, it’s probably okay to accept those requests (though you may want to check with your teen first; see the previous section, “Respect Teens’ Boundaries”). However, it’s generally considered weird and pushy for you to reach out to their friends.
Make Space for Your Own Social Life, and Your Family Life, on Facebook
If you joined Facebook just to understand what’s going on in your teen’s life, that’s great. But now, having read this blog, I hope you can see that there’s a lot Facebook can offer you and your friends, with or without your children present.
Share photos. Coordinate events with your friends. Post statuses about what’s going on with you. It doesn’t always have to be about them.
One way to keep your social life separate from your teen’s social life, but still have a little interaction on Facebook, is to create a group for your family. You can add lots of different family members, and everyone can share the sort of stuff family members like to know: holiday newsletter–type stuff.
It creates a space where it’s okay for you and your son or daughter to interact on Facebook. Hopefully, it’s a way to bring you both a little closer.
One parent, I spoke to mentioned that he likes to send his teen messages on Facebook letting her know he loves her. It’s just another way for them to connect where his daughter is comfortable, and it has strengthened their relationship.
Adding Subscriber Options To Your Facebook Page
I think that this is one of the most important Facebook techniques that you can use. Many people quite rightly ask me ‘What if Facebook goes the way of MySpace or Friends Reunited?’
That’s a really good and valid question.
We can be very certain that we’ll be doing social media in one form or another in 5 or 10 years’ time, the only question is how will we be doing it?
So it’s essential that you embrace social media in your business and get really great at it … but will you be using Facebook still in a couple of years?
I can’t answer that question, but I can teach you the strategy that I have used on Facebook since I started using it. Having connected and engaged on Facebook, I like to do my best to move people off Facebook!
But why make all that effort in the first place? Well, think back to a few things that I’ve already told you in this book, it all links up in a business-boosting way.
1: Facebook is number 2 in Alexa (so it gives you a massive SEO boost which is hard to replicate with your blog or website)
2: Facebook has a massive audience of well over 1 billion users, so it gives you access – for free – to a vast number of prospects which would be very hard to replicate without it
3: Facebook is an excellent place to build trust, develop relationships and show the human side of our business (so it gives us advantages that are difficult to replicate on our blog or website)
We use Facebook as a conduit to move people to our main blog or website because it’s a more powerful force than small businesses can create on their own. We need to encourage our prospects into our mailing service so that we own the contact information.
On Facebook, they’re just a ‘Like’, if Facebook ever pulled the plug on their business we’d just be left with some sweet memories.
If we own the name and email address of the prospect, by getting those details into our mailing list, it doesn’t matter to our business if Facebook wanes in popularity or if it spontaneously combusts.
We were canny enough not to depend on it totally, and move our prospects’ names into a mailing service.
We continue to interact on social media after that, we don’t just stop using it.
But always regard all social media platforms as the conduit through which you try to get prospects into your main database.
If you don’t already have an email marketing service, I’d suggest that if you’re on a restricted budget, you try Mailchimp first of all. At the time of writing, MailChimp is free for up to 2000 contacts and you can send 12,000 emails each month.
Also, their sign-up forms connect to Facebook easily, which is what this blog is all about. If you ask me which service that I use personally, that is GetResponse.
For my own particular needs, GetResponse is the right choice, but I have used MailChimp in the past, I love to train with it because it’s free and it is the best starter service for people who are new to email marketing.
I’m going to show you how to achieve this functionality using MailChimp and GetResponse, but most decent email marketing services will allow you to do this and provide their own instructions on what to do.
We’re going to integrate this technique with what we already know about apps, to create an app and button that will give our page visitors direct access to an email registration form. When they click on that button, from our Facebook business page apps, they’ll be offered a registration form that looks something like this:
Subscribers the Easy Way
If you have access to a call to action button on your Facebook business page, this is one way that you can use it really well.
I’ve already covered how to do this earlier in the book, the slight twist here is that you make sure that the link this button uses takes your Facebook page visitors to an opt-in form. To set it up, click on the button and you’ll be given a pop-up window requesting some basic info:
Enter the link to the opt-in form on your website.
This is the type of link you need to insert here:
You need to enter a suitable web address and – if your site is mobile optimized – include a mobile website too.
In the Choose a Button drop-down menu, select the most suitable wording for your offer, probably Sign Up in this case:
Finally, after you click on the final Create button, your Call-to-Action button is ready:
This is the very simplest way to create a call to action to encourage email subscribers via your Facebook business page.
I’m not going to teach you about email marketing in this book, that’s for a separate publication. So I’m assuming that you know how to use it and set it up, but if you don’t, all of that information is here.
Note: You must have at least created a List in MailChimp to be able to do use this functionality. Having set-up your MailChimp account (takes about 5 minutes), click on the top item in the main left-hand menu.
Then navigate to Integrations:
You need to click on that Facebook option and you’ll be prompted then to connect MailChimp with your Facebook account. As you know from the blog on apps, this is just standard procedure when it comes to adding apps. Once you have successfully done that, the Facebook icon turns from being greyed out to blue.
You now need to work through the options:
1: Select which of your Facebook business pages you wish to use (if you have more than one if not, Mailchimp will default to your existing page)
2: Select a List, this is where your new subscribers will be added
3: Make sure this is checked ‘Yes.’
4: Use the Facebook-esque style for simplicity and easy integration
5: Add some call-to-action wording to encourage page visitors to click the app button via your Facebook business page
6: Click ‘Save.’
7: Take a look at your registration form on Facebook:
Note that my original button title was too long, it didn’t fit into the space that Facebook allocates, so I just adjusted it. MailChimp gives you a decent button icon too, so that saves you having to locate a new button image straight away. If you do want to change that image, just refer back to the app's blog where I showed you how to make a manual change.
By the time you follow this second example though, you’ll see that we’re using exactly the same principles whichever service we use to provide our email marketing support.
We have to:
1: Add an app
2: Connect the app/Facebook with the email service
3: Select a mailing list and form
Here’s how it works in getting Response, and if you need to find out how to set-up Get Response, their excellent support service and tutorials can be found here.
Having created your form in Get Response, you would head to your web forms area and click on View Source:
When you click that button, you’re taken to the various options for installing the web form code on your website.
We can ignore all of that and, just as we did in Mail chimp, head for the
Publish on Facebook Fan page area and click the Go to Application button:
Having clicked on that button, we’re taken to Facebook.
If you get into any difficulty at this stage, Get Response provides you with a blog post guide to assist:
Get Response will ask you which of your Facebook business pages that you want to add the app too. If you only have one page, there is no choice to make here.
Select the correct page in the drop-down menu (if appropriate) and then click.
Add Page Tab:
Now navigate back to the Facebook business page where you added the app, and you will see that Get Response has placed the app in that area:
Click on the app and you’ll be taken to an administrator view of your sign up form. Remember, you see this view because you are the page administrator, your customers never see this tab like this.
Get Response needs you to enter your API info. To avoid getting all geeky, think of an API as a password which will connect this Facebook app directly with your Get Response account.
The Get Response API is found via your My Account area, in Integrations. You’ll see the Get Response API link in the left-hand menu. Your API key is just a very long string of letters and numbers, click on that Copy to Clipboard button (make sure your Status is ‘On’!) then head back to Facebook. Enter your API key into the API box in the Facebook app and click the orange
Get Response needs some settings info from you next:
1: Which Campaign you want to link to (campaigns are created in GetResponse)
2: Which web form you want to use (web forms are created in GetResponse)
3: Add a message, any text that suits you:
4: I generally center my forms, I think they look better that way
5: Put your text above the form most times
6: Click Save and you’re done!
Please remember, you will see this tab as the page administrator so you won’t see that nice form, you’ll always see the admin settings.
If you’re concerned that it’s not working, get a family member to take a look at their account, you’ll see that it’s fine. My tip would be to create a more ambitious form in Get Response, and a much wider one, to make it look better on the Facebook business page.
However, you can see how straightforward this is, Get Response talks you through every step of the process. Finally, remember that you can refer back to the app's blog if you want to change the image used on your app button or the default title.
Mailing List Summary
I’ve given you three options for adding a mailing list option to your Facebook business page, two of them are completely free, one of them – the Call To Action button – doesn’t even require a 3rd party app.
For marketing purposes, I do recommend that you use some form of opt-in form on your Facebook page, it’s really important to capture – at the very least – the email addresses of your prospects and customers for regular follow-up and marketing purposes.
What are Social Plugins?
Social plugins are wonderful things, I use two of them to direct web traffic to my internet-based projects and my fiction writing.
All of my websites are created with Wordpress, so it’s very easy to drop the code that Facebook provides into a widget area:
At the time of writing, I have just added a second social plugin to a new site.
The great thing about these plugins in that they create social proof.
A lovely line of faces showing real people who have engaged with your business looks fabulous.
It helps you to build your online profile faster.
Think of it as a party, it’s always best to arrive when other people are there because it’s more interesting. The same applies to a Facebook page:
Here’s what social plugins do:
1: They create ready-made ‘cut and paste’ code which allows you to link your Facebook business page with your website or blog
2: They allow people to ‘Like’ your Facebook business page directly from your blog or website, without having to go to Facebook to do so
3: They give a social endorsement for your business
4: They allow you to deepen your connection with prospects. Sure, we want them to sign up to that mailing list (as outlined in the last blog) but we also want them to engage with us on as many platforms as possible.
Social plugins are great, if you look at my blog at http://paulteague.com you’ll see that I use plugins for:
My personal policy is to connect with prospects in as many ways as possible, but my big, number 1 aim to get them to enter their email address in my mailing system.
How to Install Social Plugins
As this book is a beginner’s guide, I’ll keep things simple, I’m only going to demonstrate the easiest and most straightforward way to use social plugins to avoid getting distracted by horrible, techie stuff.
Facebook has a dedicated social plugins page:
At the time of writing, Facebook has just ditched a lot of the old social plugins and given them all an update.
I used to recommend the Like Box social plugin, these days they have different titles and options.
Unfortunately, for the casual ‘cut and paste’ coder, they just made their best social plugin – the Page Plugin – too difficult to use for the majority of users.
This is what my favorite plugin looks like in the developer area:
You’d just click on that Web button to get started and when you click on that button, you’ll be taken to a simple admin console, all you have to do is to fill in a few straightforward bits of information and you’ll be away in no time.
The set-up of the social plugin itself is delightfully easy. Don’t be lulled into a false sense of security, though, the surprise is still to come!
1: This is the link to your Facebook business page
2: Set this according to where the plugin will go. Wordpress widget areas are usually 250 or 300 pixels wide, you may have to experiment a little to get the width right
3: In this example, I’m happy with the default, but you may need to adjust height, and you definitely will if you decide to include posts in this plugin
4: I recommend that you leave this checked, it will make life easier for you
5: Always show friends’ faces, it’s social proof, it looks great
6: I leave this selected, personal preference again, though, but I think this creates more of interest to encourage that page like Notice how the new version of the social plugin brings in the Call To Action (Sign Up)?
That’s a very welcome addition.
I would leave the full-size header on and display the cover photo personally, I
think it makes the entire social plugin look much more engaging, but again, this is a matter of personal taste.
9) Once you’re happy with how it looks, Facebook kindly gives you an ongoing preview, just click that blue Get Code button. Alas, when you have to add the ready-made code to your site it all gets a bit too complicated:
See what I mean?
You’ll have to get your webmaster involved at this stage unless you’re very good at coding. It’s a shame that Facebook has just made this so difficult, it’s definitely not one for the amateur coder.
For Wordpress users (and this is always why I recommend using Wordpress, life is so much easier!) the free Header and Footer plugin at Head, Footer and Post Injections will help you to get the top section of code in the right place.
You will need to place that second batch of code wherever you want your social plugin to display on your blog or website. You may need to get your webmaster to do this.
However, I’ll demonstrate below how to do it in Wordpress because it’s so easy.
Not using Wordpress for your business yet?
Life is a lot easier if you do!
Log in to your Wordpress site and navigate to your widgets:
Drag an empty Text box over to your Widgets area:
Just drop that Facebook Social Plugin code into the work area (not the Title box!), click Save and Close:
Return to your blog and your widget is already there:
Using the Header and Footer plugin makes that process really easy, if you don’t use Wordpress you’re going to have to dig into the code I’m afraid, or get your webmaster to do it.
You should definitely use social plugins if you can, they’re very powerful things, especially when your ‘Like’ numbers start to increase. Don’t be put off by that final code step, it’s a 2-minute job for a webmaster to insert that into a web page, don’t let them tell you otherwise!
Another alternative for Wordpress users (apologies if you don’t use Wordpress!) is the official Facebook plugin which will make the process even easier still.
You can find the official plugin at Facebook it takes the coding and the set-up requirements away from you, and just reduces the entire process to a few panels to fill in on a ready-made widget.
Now, Facebook has its own equivalent of the famous Google Algorithm, nobody really knows exactly how it’s set-up (except Google) and we can only make the best guess about how we make the most of it.
It’s called EdgeRank on Facebook, and in simple terms, it determines what gets displayed in a user’s newsfeed … or at least it did! Everybody used to get very excited about EdgeRank and it has become this thing of mystery, geekery, and snobbery.
However Facebook decides to rank content in your newsfeed, there are still some basic principles which we all learned from EdgeRank and they will help you to run a better page. And by that, I mean a better page for your readers, not necessarily for Facebook.
Mashable has created a nice infographic explaining the science of EdgeRank, but the bottom line is.
Do stuff on a regular/consistent basis which gets more engagement, prioritizing things that work well, like photos. Regardless of EdgeRank, isn’t that what we should all be doing anyway? So I mention EdgeRank just as part of your educational process.
I’ll admit that I glaze over a bit when all the academics start to get excited about how Facebook runs its newsfeed. My philosophy is to do what’s right for your customers, and you can’t go too far wrong.