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Thesis Scientist is an Award-Winning Website that connected 2000000+ Students, Researchers and Scientist. But before you submit a guest post or article or Guest Post article at Thesis Scientist, read these following guidelines to ensure that your Data gets approved.

College Student

How can you become a Thesis Scientist Contributor?

To become a Regular Contributor at Thesis Scientist, here are some areas in which you will submit Guest post
  1. Research Tips and New ideas
  2. Thesis or Dissertation new Concepts and ideas
  3. Latest Technologies and Gadgets
  4. Latest Topics of Thesis and Research Papers
  5. Entrepreneurship: Running an online business or Startups
  6. Making money online Tips and Ideas through Creative Writing or Work
  7. Social media Marketing, Online Marketing, and Inbound Marketing
  8. SEO Tools, Software and case studies
  9. Motivational/Inspirational Topics
  10. Guest Posting SEO, Travel and marketing

Guest Posting Guidelines

  1. Guest Data should be minimum 2000 to 2500 words.
  2. In the Guest Post please Make a strong, clear argument supported by examples, details, and/or data and Please Avoid long introductions.
  3. Be sure that in the Post proper include all the Headline Like H1, H2, H3 etc.
  4. By submitting a Guest post to Thesis Scientist, you will be responsible for the copyright ownership of the post. This helps us to deal with any DMCA Related issues.
  5. If you’re not the author, be sure to tell us what organization you work for and spell out your relationship to the author.
  6. The content would be reviewed by our editorial team before appearing on the website. Only Best content is selected, if some part is spam Content or Promotional than we delete it immediately.
  7. Please ensure content is your original work and the data is up to date in according to our rules and Guidelines.
  8. Guest Posts must be your own original work, any kind of Plagiarism or copyright infringement is not permitted overall.
  9. When quoting others websites or person and place, please make sure to properly cite your source.
  10. You are more than welcome to share a link to the posts you have authored on social media or your website.
  11. Affiliate links or Promotional Links not included in Guest Post Articles. In case of putting promotional Links at Reasonable Price Please Contact us at ThesisScientist@gmail.com
  12. Guest Post writers will be allowed to put only one link to their website or social media profile within the author acknowledgement only. This may not be an affiliate link or point to an affiliate site.
  13. We do not provide any compensation fees for writing Guest Posts.
  14. We do not guarantee any particular site or audience reach.
  15. Type in Mind reserves the right to remove a Guest Post without prior notice to the Guest Post writer.
  16. By providing a Guest Post to Type in Mind, you agree that you are in no way becoming a part of the website or company, nor shall you hold yourself out to be a member of the Type in Mind website or company.
  17. Promotional or Spam content in any form would not be accepted. Promotional Guest Posting is Available at very Reasonable Cost
  18. Please include images to illustrate key points in your Guest Post article. But please only include images that you have rights to or that are available under creative commons license.
  19. Please don’t send your Guest post article in form of PDF. All Guest Post should be in MS Word Document format.
  20. Write a Guest post article with insanely useful content. Always ask: ‘How can readers benefit from this Post?
  21. If your Guest post does not follow these guidelines, you may not receive a response from us.

If you have read and understood all of the guidelines mentioned above, here is how you can submit the article.

If your idea is approved, we will create a brand new guest author profile for you & you can submit the post from Thesis Scientist dashboard. If your article needs refinement, I will get in touch with you to let you know about changes.

Paid Guest Post Guidelines

  1. In Paid Guest posting we do not allow Affiliates links or any Promotional Links.
  2. In Paid Guest posting, Content is provided by our side. Our Experts write Your Post according to Google SEO Guidelines (3500 Words content).
  3. In Paid Guest posting, if Content is provided by your side than you must Follow our all the Guidelines that are shown above.
  4. Paid Guest posting Prices Starts form 25$ (2 Month), 50$ (6 Months) and 100$ (Life Time).
  5. All the Above Paid Guest post Prices Includes our Content Writing Charges and Tax. There is no any Hidden Charges. All Prices are Fixed, No Negotiation.
  6. Prices of Guest post will remain same if the content is provided by you or Not.
  7. You will also Sponsor our Published Blog post with same price Given above.
  8. We Provide Content writing service for Paid Guest posting on following Niche
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    • Educational Niche (Graduate, Masters and PhD)
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Paid Guest post will be delivered within 1-2 business day after the successful payment.

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Some Guest Blogging FAQ

What is Guest Blogging

Guest blogging is a type of marketing, in which you writing an article for someone else’s blog. Guest blogging is Most Powerful entertaining, or interesting content that helps you reach Millions of readers.

Why Guest Blogging

Guest blogging is most Powerful marketing Technique that helps you reach Millions of readers that profits your company or Your Profile it also boost your own site’s search engine optimization (SEO) and Google Ranking.

Can I put promotional Links in Post

No, we will not permit any Promotional and Affiliates links. If you need any Do Follow backlinks please contact us at ThesisScientist@gmail.com , We Provide Promotional Guest posting service at reasonable Price

Do You Offer Guest Posting of Marketing, SEO, and Travel

Yes we accepts all type of Guest Posting of Marketing, SEO, and Travel and latest technologies , if and only if it follow our rules and guidelines.

SEO Links

Tips for Link-Building Strategies 2018

Create a Blog

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to build links naturally, because content is your greatest asset when attracting links. A blog is essential to many strategies we’ll outline here, such as linking out. You absolutely need a blog in today’s online environment to survive.

Internal Linking

You have pages and posts on your website, so make the most of them. Internal links are huge for link building because you can control everything about them, from the location on the page to the anchor text. This is something that most people overlook—please do not! Make sure to steer your content in the direction of other posts or pages so you can link to them.

Warning: Do not use exact-match anchor text in your site’s navigation (sitewide links). This will most likely be another spam filter from Google.

Resources/Links Pages

Other webmasters have created links, or resource, pages, and these are legitimate opportunities to get links. If the links on that page are relevant, you’ve got a chance. Unfortunately, it’s not as easy as just asking for a link. The following are specific strategies to help you get webmasters liking you before you ask, and greatly increase your chance of getting the link.

Whether it’s your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage.

If you want people to link to you, make it easy for them. Create HTML-ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web-savvy. Either create a “Link to Us” page or use a little JavaScript to generate the HTML at the end of each article or post.

Research Competitors and Build Relationships

This is the Best link-building strategy in the world. Get to know people! Build relationships with them, because it’ll come back to you in the form of links (that is, if they’re the right people). The best part about this is that it’s just like real life. Remember how people say, “It’s not about what you know, it’s about who you know”? The same goes for link building.

When it comes to finding new link opportunities, competitor research is one of the first things you should do. Essentially, you’re piggy-backing off of their success. While some links are unobtainable (i.e., a random mention in a news post), others can be diamonds in the rough (a high-quality niche directory).

I suggest using Moz’s Open Site Explorer for this. Plugin your competitors and export their backlinks to a CSV file. Do this for all your competitors so you can get all of their links in one place in a spreadsheet workbook. Then you can sort them by various link metrics to find the best opportunities.

 

Niche-Specific Directories

As opposed to general web directories, niche-specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts and crafts. Some of these directories are free, while others are paid. 

Some directories ask for money before accepting your link(s) in their listings. Once again, while some of these can pass legitimate value, others pass little and aren’t worth your time or money.

Guest Posting

Bloggers sometimes have trouble cranking out content on a regular basis. That’s where you can help. Pitch bloggers to ask if you could guest blog, because if they say yes, you can get a few links from the post, and if the blog is popular, you can drive a bit of traffic to your site, too. It’s scalable, but the bloggers you get in touch with aren’t usually very authoritative (they’re mostly mid-level bloggers).

Educational Content and Green Content

Educational Content

If you’re trying to get links from colleges, create content targeted at them that you can use during outreach. There’s usually something you know that you could write an entire tutorial on that would interest college webmasters.

Just like educational content, create something that targets a specific community (in this case, environmentalists). They’ve got hoards of link juice just waiting to be tapped into.

Simply outreaching to green bloggers and letting them know about your content usually does the trick. If the content is good enough, and if it’s a complete conversation (i.e., a huge infographic on the environmental impact of drift nets), they’ll usually dedicate an entire post to it.

Images and Free Charts/Graphs

Something so frequently overlooked is the use of images for link building. Bloggers just like me struggle to find images relevant to our content, so why not take advantage? When people use your images you’ll get an attribution link in return (that’s if they’re honest). A great idea is to always have a camera with you whenever you’re at an industry event.

Hotlink your images. Make it easy for publishers to copy and paste HTML code right into their posts. This not only makes it easier to use your images, it also makes it much more likely you’ll get a link from each.

If you’ve got a few tidbits of data lying around, make them into charts and graphs. Just like images, you’ll get attribution links. For example, look at SEOmoz’s free charts

Get Interviewed

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5 to 600 words that take you 15 to 20 minutes can turn into a few highly authoritative, contextual links.

Contribute to crowdsourced posts—just like with interviews, if someone reaches out to you to participate in a crowdsourced post, make sure you contribute. The questions usually don’t take more than five to ten minutes of your time, and you’ll get a decent link or two from it.

LINK ATTRACTION

Outreach and submissions only go so far. Sometimes you have to let your content attract links naturally to get the results you want.

If you create content that naturally attracts links, it not only saves you time getting them manually, but it also increases engagement on your blog (if it’s worth linking to, it’s usually worth reading). This is where your content and link-building strategies meet. It’s a fact of life: People like to look good. If you’re featured as one of the top bloggers in your niche, you’re probably going to spread the word. By appealing to the egos of people, companies, and communities, they’ll help spread the word about your content.

Contrary Hook

If there’s controversy in your industry, or if someone has one particular view on a topic, don’t be afraid to write up a post on the opposing view. If you do it quick enough, and enough people agree with you, you could attract links from your supporters like there’s no tomorrow.

But if the greater community doesn’t accept your view, don’t let that stop you from voicing your opinion. This could actually work in your favor, because when opposers write on the topic, they’ll probably link to you as to what they don’t agree with when they make their case.

White PapersResearch Papers and Glossary of Terms

White Papers, Research Papers

You might be thinking research and white papers are the same, but they’re not. Someone writing a research paper doesn’t know what the outcome will be; someone writing a white paper has a clear understanding of the objectives and intended results from the beginning. For example, you could outline an entire sector of an industry from top to bottom. Newbies in your industry probably don’t know all the jargon you and other bloggers are using. Do them a favor and create a glossary of industry terms and acronyms.

Quizzes/Tests and Contest

Testing your reader’s knowledge and letting them share their results with their friends is always a great idea. OKCupid’s 2018 politics test attracted more than 1,600 links from over 500 root domains. Going all out and diving deep into a subject is a great way to establish yourself as an industry leader. It’s also a great way to attract a few links. If you make any major discoveries, you’ll get at least a few citations from scholarly and news websites.

Entering contests is great for link building, but creating them is even better. By requiring your participants to write about and link to the contest from their blog, you’ll not only get links from them, but their posts will increase the exposure of your contest, thus growing your number of contestants at an exponential rate (and thus, the amount of links you get).

I’d give you an example, but they’re everywhere; contest creation isn’t a secret.

Timely/Seasonal Content and Case Studies

Case Studies

Creating the right content at the right time can get you a ton of attention. Creating an infographic on the statistics behind this year’s Super Bowl the day after the event is a perfect example. The same goes for seasonal content. Whether it’s Valentine’s Day, Christmas, or Halloween, you can create holiday-themed content that can get a ton of attention over a short period of time (and every year after).

Everyone loves a good case study. Real results with real numbers can instantly catch people’s attention. If you offer a product or service, this is a no-brainer. If you give out advice, find someone who’s used it successfully.

Humor and Printable Resources

Creating a parody, spoof, or industry jokes list is a great way to loosen up your readers. People love sharing things they can laugh at. The Onion, a fake news network, is built on humor. No, you’re not a major site like The Onion, but making a similarly funny industry news story is something worth thinking about.

People like hard copies of useful guides. By creating a printable resource with an awesome design, you can almost guarantee a few links will come your way. For example printable HTML5 cheat sheet that got shared by the Google Developers G+ page

Covering News First

This one’s tough, but remember to always keep it in mind. If you see someone talking about a developing story, and no one has covered it yet, start mashing on your keyboard at lightning speed.

A good way to do this is by making sure all of the news sources are in your RSS feed reader. For example, if I wanted to cover the latest development of search engines, the Google, Yahoo, and Bing blogs would all be in my reader.

It’s difficult to give an example for this because when it’s all said and done, it’s not easy finding the original story that covered the news first.

Infographics and Info-Animations

Infographics and Info-Animations

People love data, but sometimes it’s hard to digest. Creating an infographic on it is a popular way to change that. Not only will it naturally attract links, but you’ll also get other bloggers embedding it, which means even more links! Not to mention you have control over the anchor text of the embed code. Instead of creating an infographic, why not create a video that displays the same information? It’s a lot different than what most are doing, and that’s a good thing. The best part is that it works the same way as infographics. 

Web Tools

Creating free online tools, such as specialized calculators, is a fantastic way to attract links. They don’t even have to be complex. If it could save me five minutes, then I’ll probably use and share it.

A fantastic example of a simple, yet effective free online tool is this one by Solo SEO:  I can’t count how many times I’ve seen SEO bloggers like me link to it. It’s netted almost 500 links from almost 200 root domains.

Review Something New and Games

Just like with news, if you’re the first to review something, and if it’s awesome, your review will get tons of attention. You can also use this to gain favor with the creators of the product or service you’re creating.

Creating exciting games to keep visitors content is not only a strategy to attract links to the game itself, but if you make it embeddable, other webmasters will put it on their sites (if it’s good enough), which means even more links.

Webinars

Spending a couple of hours every month doing a webinar is a great idea for attracting links over the long term. Set up a page on your website solely dedicated to webinars, and as you create new ones, the links will roll in each time. HubSpot has done a great job with this, having more than 1,000 links from 100 root domains to their Webinars page

Surveys

Surveys

There’s generally a two-step process to attracting links with surveys. The first step is asking people to participate. If it’s on a particularly interesting topic, reaching out to bloggers, experts, and industry news sites to ask to spread the word both on their blog and on social media sites is a great way to attract your first wave of links. The second step is releasing the results. Combine the release with some nice visualization and a bit of controversy, and you’ve got yourself a fantastic piece of linkbait.

Creating fun, quirky microsites is a great way to attract links. While some people might naturally link to your main site to give credit, they’ll most likely link to the microsite, which should have at least one link back to you on it. If you’re thinking they might be too big of an investment, know that they don’t have to be fancy.

Crowdsourcing

Getting answers from a group of industry experts is another fantastic way to attract links. If the piece is good enough, and if you have the right influencers involved, the amount of links you’ll attract can grow exponentially. This is because your contributors will do the promotion for you.

Moz did a study on ranking factors, getting input from more than 130 different experts. You can read about it online at . You can probably guess it was a huge success. It’s attracted more than 27,000 links from more than 3,300 root domains.

Petitions

If you and your community are passionate about a certain issue, start a petition. If you can gain any traction from an industry news site, it could catch on like wildfire. A petition on  received more than 1,100 links from more than 200 root domains.

Note: Although not recommended, because it isn’t hosted on your site, one option is to use Change.org to start your petition. It has an easy setup process, and because it’s hosted on their already popular site, you get all the added benefits of professionalism and exposure.

Interviews

Interviewing industry experts will always be a fantastic way to attract links, but getting them to interview is only half the battle. The other half is asking great questions.

A good way to find out what questions you should ask is by holding a Q&A with your blog’s community, whether it’s on Google+, Twitter, or any other site. Ask what kinds of questions your readers want to see answered. Mixergy.com is home to more than 600 interviews, and more than a few have over 100 links.

Broken Links

Broken Links

One of our personal favorite link-building strategies is helping out, or adding value to, webmasters. By doing something for them, they’ll be much, much more likely to give you a link.

The scalability of finding broken links is astounding. In a nutshell, you’ll be finding pages that could potentially link to you, looking for broken links on the page, and if there are any, you’ll let the webmaster know and ask if the broken link could be replaced with a link to you.

 

Update Old Content

If information is out of date, do webmasters a favor and help update it for them. If you’re in a rapidly changing industry such as SEO, look for articles and posts written a few years back that still get traffic (i.e., rank high for a decent keyword). This is because if many people no longer see the content, the webmaster probably won’t care enough to have it updated. Remember, when you do update the content, make sure you add a link to you in it.

Take broken links one step further by recreating the content found at those URLs, then outreaching to not only that specific linking site, but also other sites linking to that broken URL. For this, use Archive.org to find what content used to be found at that URL. If a site is missing information on a certain topic, whether it’s an article entirely or a portion of one that should be better elaborated on, reach out to the webmaster and ask if you could help fill that gap. Of course, ask for a link in the article in return.

Logo/Graphic/Web Design

Web Design

A decent website usually has some sort of logo, graphic, and web design. If you have any experience with any of these, reach out to webmasters and ask if they’d like any of the above services at no cost.

Sometimes it doesn’t have to be a major website makeover. Michael Kovis has helped me make a few CSS tweaks in the past, something that I’ve been very, very thankful for. If you don’t know design, you can get someone on Fiverr.com to create a logo for five dollars. No, it’s not going to be amazing, but it’ll get the job done

Sponsor Contests

Blogging contests usually don’t cost more than 50 to 100 dollars to sponsor. Make sure to look for ones that require participants to post about the contest on their blog and link to each of the sponsors in the post.

Whether it’s a local meetup, industry conference, or anything in between, event groups are always looking for sponsors, and you can usually get a link in return for a 100- to 200-dollar sponsorship.

Crowdfunding

While only some link out to funders, there are a ton of crowdfunding opportunities that you can use to make small investments in various businesses. For link building, make sure you get in touch with the individual business so you make sure that you can get a link in return for funding their project. Charities and nonprofit organizations almost always have a donors page. The amount you need to donate to get the link should be between $50 and $100.

Educational Links and Scholarships

.Edu links are some of the best, yet toughest links to get. Here are a few specific strategies that work great if you’re willing to try them out.

Reach out to universities and let them know about your expertise. By writing curriculum for courses (the more basic, the easier it is to get involved), you can get a few citation links from their site. If you have any job or internship opportunities, you can get a few easy .edu links. For those looking for an example, if you work in anthropology and you’re looking for an intern, here’s an easy link: 

Scholarships can become the bread and butter of your .edu link strategy if it’s in the budget. Give out a decent-size scholarship, such as $500 or $1,000, and reach out to multiple colleges and high schools. You don’t have to settle for just a couple here; usually there’s not a limit on this one.

You could take it one step further and set it up as a contest; the finalists have to write blog posts on your blog on why they deserve it, and half the voting is done socially (i.e., tweets, +1s, Facebook Likes, and so forth). Heck, you could probably get even more creative at that point

Alumni Directories

Most colleges dedicate a part of their site to their alumni, and some of them link out to their alumni’s websites.

For example, a client’s competitors had a link from one of the Harvard Business School’s most authoritative pages, only because they got listed under “HBS Entrepreneurs.” No, you probably didn’t graduate from Harvard, but an edu link is an edu link.

Students are allowed to create blogs on their respective college websites, so get in touch with them. They’re a lot easier to get links from than a regular college webmaster. Whether it’s buying them lunch or making sure you get a link from a college intern, you can always get links through students.

Blog Commenting

It’s definitely classified as low-hanging fruit, but you can still get value from commenting on blogs. To get the most value, comment on relevant blogs, do-follow blogs (blogs that offer followed links to their commenters), and CommentLuv blogs. Forum posting is a great way to find the people in your industry that are really passionate about your niche. Again, you’ll get links when you post in the right forums.

Using sites like Yahoo! Answers, you can build a few no-follow links that should also send a bit of traffic to your site. Make sure to cite pages on your site when answering questions in order to guarantee a link.

New Online Community

New Online Community

Whether it’s a niche forum, Q&A site, or social network, you can probably create it without much trouble. A few options are vBulletin or Simple Press for a forum, Buddy Press for a social network, or qHub for a Q&A site. If you want to go above and beyond the call of duty, create a community from scratch. Inbound.org.

Wiki are great, but only if you get people involved. Having a little influence to begin with helps a ton. By outreaching to influencers to contribute and by incentivizing contributions, you can build it up as an authority. Again, make sure to link to yourself with it.

Industry-Specific Directory

Creating a human-curated, quality niche directory is something worth looking into if there isn’t one in your industry. If the design looks like every other directory and the submissions you’re accepting are subpar, you’ll have little success, but if you’re accepting only quality sites, it could get listed often on resource lists.

Start with directory software, then customizing from there. Just Google “directory software” if you’re looking for one; most don’t cost more than $100. Obviously, since this is a link-building strategy, link to your main site.

Contacting People Using Your Images/Infographics

By using Google’s reverse image search, you can easily find other websites using your images or infographics. Politely outreach to each and ask if you could have a link back for using them. If they don’t, make sure to let them know it’s copyright infringement to use your copyrighted images without permission.

If someone just bought something from you, then this is the perfect time to ask for a link if they have any influence online. Ask them to write a review of your product or service, and then offer to help promote it to spread the word. It’s a win-win!

Reclaiming Twitter Links and Link Re-Purposing

People will sometimes link to your Twitter account, so take advantage. You can do this by going to the Twitter widget page, building a full-page-size widget and placing it on its own page, then asking webmasters to link to that page rather than directly to Twitter.

If you’ve got too many links with generic or branded anchor text, reach out to those webmasters and ask if they could alter the anchor text to either exact or partial match. You could also do just the opposite if unnatural link signals are hurting you. You can easily set up free alerts with tools like Google Alerts to find who’s talking about your brand.

Reclaim Links Pointing to 404s

Sometimes links to your website break over time, whether it’s because you’ve moved the intended page, or because the webmaster messed up your URL. Go into Google Webmaster Tools to see which pages are getting 404 errors, then redirect those pages to either the homepage or the implied intended page.

Products to Bloggers

There’s no better way to connect with bloggers than by giving them your product or service in exchange for a review. Usually there are a lot of mid-level bloggers in big industries more than willing to, so this can be quite scalable.

  • Free Ebooks/Products Using Social Payment Systems
  • Give out free e-books and products using services like PayWithATweet.com or Cloudflood.
  • com. In order to get it, you have to tweet or share it, thus causing a landslide of social shares.
  • No, there’s no guarantee you’ll get a link, but it’s a great way to get your stuff in front of a lot of potential linkers’ eyes.
  • Note: Don’t forget to submit those e-books to e-book directories!

Discounts and Coupons

Sites like Living Social and Groupon allow you to include anchor text links in the description of your coupons. If you’re wondering, Google does cache the pages, so we’re 99 percent sure these links are indexed.

Make sure to reach out to writers who dedicate posts to discounts and coupons; usually they’d be more than happy to include your offers.

If you have a product or service, and if there’s a relevant blogging contest taking place, reach out to the blogger running it and ask if you could give your product or service to the winner. They’d be more than happy to, and they’ll give you a link on the contest page if you ask.

Random Acts of Kindness

Whenever you can, be nice to people. Always be on the lookout for helping those in need. This isn’t exactly an actionable strategy for link building, but you’d be surprised. These random acts can turn into lasting relationships.

Actually care about people Show them you’re not just a bot with a picture, but that you’re somewhat human. If they share on Twitter that their daughter just graduated, congratulate them. Something as simple as that can open up your chances to build a relationship in the future.

Local Meetups

Local Meetups

Whether you find one or start one, meetups are a fantastic way to get to know people close by. For example, if you live in a big city (Seattle, NYC, Philly) then meetups are absolutely perfect. I highly recommend Meetup.com if you’re looking to find or start one. A great way to get to know people who think like you is by finding those who use the same products or services you do. A great example is the Hubspot User Group Summit.

Answer Questions

Answer questions on Twitter, Quora, and anywhere else people hang out. People ask questions all the time, so being at the right place at the right time by helping them out will definitely put you on their radar.

Better Business Bureau

We don’t often suggest an individual site, but when we do, it’s the Better Business Bureau. This link will pass more trust than almost any other link in your profile. The price is determined by state/region/city and by number of employees. The St. Louis

BBB ranges from $370 for one to three employees all the way to $865+ for 100 to 200 employees. Anything over that, as well as additional websites, incurs as additional charges.

That being said, you are supposed to get a “do-follow” link out of all this. You need to check on your listing once it is published as each region has their own rules regarding their directory of businesses. There have been some instances where your business’s website URL in the directory listing was not a live link, only text. All you have to do is contact your BBB representative and ask for that to be changed.

Local Listings and Getting Trackbacks

Submit your site to local listings. For example is Yelp.com. Most local libraries have a website, and most of them have somewhat of a link profile. Nonetheless, get in touch, and do what you can to get a link; it’s going to be a link from one of the most white hat sites in your profile.

As opposed to giving trackbacks, find blogs that allow you to get trackback links. For example, the Google blog gives out trackback links, and even though they’re no-follow, they’re still worth something.

Link Roundups and Giving Trackbacks

Whether they’re monthly, weekly, or even daily, doing roundups of great posts in your niche is a fantastic way to put you on the map. Mid-level, and even some high-level, bloggers take notice when they get links from these.

Make sure you add a little insight to why you listed the post. It helps the bloggers being linked to know that someone is actually taking the time to read their posts.

Reward people who link to you by giving trackback links. Take it one step further and make them do-follow. When they sort through their backlinks and see these, they’ll be a lot more likely to link out to you in the future.

Active Medium-Level Bloggers

Medium-level bloggers are the best audiences to target. When they get linked to, they go bananas (I did when I got my first few links!).

Linking out and letting them know you did so is a great strategy for this large group. Usually the best natural link profiles come from blogs that have control over this middle group.

Mention Specific People Whenever Possible

Whenever possible (and we mean whenever possible!), mention specific people. People love getting mentioned. Link to their site (so they know they got mentioned), and when they find out, they’re usually more than willing to share the post at the very least (if not link to it!). Again, this is a great way to put yourself on their map.

Find people on Delicious.com, or other social sharing sites that have saved similar content to yours, outreach to them, letting them know about your content (i.e., an upcoming infographic), and let them do the rest; they’ll share it or link to it if they like it.

Second-Tier Link Building

Building links to pages that link to you can be awesome if you do it right. You not only can pass more juice back to your site, but you can also use it for reputation management and to drive sales.

Do second-tier link building to trustworthy sites linking to you, such as a guest post on a highly authoritative blog. For example, if you’re doing some broken link building, asking for the replacement link to be to a highly trustworthy site will get you accepted a lot more often than if you asked for a link to you.

Help a Reporter Out (HARO)

HARO, or Help a Reporter Out, connects journalists with bloggers & industry experts.

By becoming a source, you can get big-time links from news sites.

From personal experience, this is one of the best ways to get high-quality press mentions without much work.

PR Outreach

PR Outreach

Good old’ fashioned PR outreach is always a great idea if you’re buzzworthy. If you’re not up for hiring a PR company for this, make sure you research who you’re pitching, and make sure to keep it short and to the point. If you do it right, you’ll build up a relationship with the person you’re pitching long before you pitch them. This will also result in you being able to tap into that relationship multiple times, and not for just a one-off pitch.

PR professionals call this a “bylined article.” A guest post campaign occurs when you increase the scale of the processes required for a single placement of a guest post. There are agencies out there doing 800+ guest post placements a month.

Brainstorm More Target Audiences

It’s rare to talk with an SEO link builder who’s targeting a specific audience—most have specific keywords in mind that they want to rank for. To gauge the viability of a guest placement campaign you must first translate these keywords into a target audience. Let’s say your client wants to rank for web hosting and they specialize in hosting for small, online business owners.

Starting from their target of “small online business owners” you can parse out some potential audiences. This is done primarily by “thinking like a directory” and determining what categories a resource for “small online business owners” could fit into. It’s well worth visiting a directory to help the brainstorming process. For example:

  • Small business
  • Online business
  • Ecommerce
  • Web design

Also, take a pass at your audience keywords with the Ubersuggest tool. Once you have your audience keywords figured out, it’s time to run a quick viability check.

Quick Viability Check—“[Target Audience]” + Intitle: “Write For Us”

Take your target audiences and combine them with the command intitle:“write for us”. Pages that have “write for us” in the title tag indicate a demand for content. Assuming you have effectively named your target audience, the quantity of results generated with this query along with the number of viable prospects in the top 10 to 20 results will give you a sense of whether a guest placement campaign is viable and at what scale.

If you see 2 to 300 results for each query, with 3 to 5 definite opportunities in the top 10, you can reasonably estimate 10 guest-post placements per query run (based on 20 percent conversion). This quick test will let you know whether you need to really conduct a full inventory, or if you need to go back and think a bit further about your target audience.

You may find that there isn’t significant volume and quality of opportunities for SERP impact at all, or recognize that you need to supplement with other higher-volume opportunity types.

Posting Opportunities

Posting Opportunities

If you’re seeing strong signs of content demand you can start to expand your querying into a full-blown inventory—or at least set up the queries for someone else to do the prospecting for you.

Here is an excellent rundown of queries for thoroughly prospecting for guest publication opportunities. Remember to keep your eyes peeled for the footprints of prolific guest posters in your vertical—they will lead you to other opportunities. If you find guest posters with footprints across hundreds of sites, then set those aside for high-volume, low-value placement opportunities. They’re out there, and you can definitely get to larger scale with them.

By measuring the volume of opportunity you will know how many writers you’ll need to cover all the available opportunities.

Gauge The Quality of Placement Opportunities

Quantity isn’t all you need to look at, especially if you have your eyes on branding and reach. Here are some thoughts on gauging the value of a guest-posting opportunity:

Copy and paste the title of a two-week-old article and search for it in quotes. Where does it appear? Are there scrapers, is the title in Twitter, does the site syndicate their RSS feed, etc.? This will give you a bit of insight into how wide the reach is for a given publication.

  • Check how many tweets, shares, and +1s articles get on a site—this will show you the social reach that the publication has developed.
  • Check the quality and quantity of comments to get a sense of the community surrounding the site.
  • Does the publisher aggressively link from within the article to their own pages? Check for it—it’s fairly common and could affect the SERP impact of your efforts.
  • Scan their backlinks—are any recognizable sites linking in? This will give you a sense of who’s reading and linking to the publisher.
  • Are guest posters using exact match anchors or brand names? This can be an indicator of site policies.
  • Do they require/request an ongoing content commitment? This can indicate a strong editorial hand, which usually means a higher-quality publication.

In investigating these items, you will get a sense of the characteristics your content will need to have to make it “placeable.”

Quantify the Level of Expertise In Existing Guest-Published Content

Now that you have your targets, it’s time to figure out what level of subject matter expertise you’ll need to meet your audience’s information needs. Find out how readily available subject matter expertise is—are there forums, books, PDFs, etc., that you can use for research? Often when there’s strong content demand, as exhibited by the presence of “write for us” pages, there’s a ready availability of prepackaged expertise you can research and cite. If you’re planning to “go big,” it’s also worth investigating how much or how little tip-based content exists. Note—you can use your audience keywords in your tip research, as well.

Gently Cross-Examine the Client before Signing That Contract

Guest placements certainly build links, and that’s often what gets SEOs interested in the first place. However, if you’re publishing on the right sites, with the right content, you can begin establishing expertise within a given category. To really deliver for your client on this expertise building you’ll have to get access to the client organization’s subject-matter experts and get buy-in and sign-off. Here are some questions to ask before you get that contract with a new client signed.

  • Is perceived brand expertise really a factor in the purchase decision?
  • How involved can the client be in content ideation?
  • Are there experts available for interviews?
  • Does the client have published expertise (tools, PDFs, presentations, videos) that’s suitable for promoting within guest placements?
  • Is there unique data available relative to the client’s market (that can be published)?
  • Who has to approve content in the client’s organization?
  • How active is the client in social media channels, and do they intend to increase this activity?
  • Can you get an @client.com email address (in under three months)?
  • Whose name will be on the placements?
  • Are there any do-not-contact publishers operating in your prospective client’s MDKW space?

If it seems that the client is unable or unwilling to demonstrate expertise and build credibility, then guest placements (especially at high- and mid-quality publishers) are probably not a great direction and may not be suitable for inclusion in the overall link-building campaign design. If the client can see the value—the publicity, branding, and reach—of guest placements and is eager to share their expertise with the market, then you should see fantastic results.

Going big in guest posting requires careful planning at every stage, from viability analysis and prospect discovery on down to effective content design. Many sites offer guest blog posting tips and advice.

Note: This is outreach advice for campaigns in which all the content is written prior to placement. Some guest posters get content ideas approved by the publisher prior to actually writing. Getting publisher buy-in is fantastic and is much faster at the outreach stage. However, it slows the overall process and isn’t advisable at larger scale, especially when client approval of content is required.

Tracking the Outreach Phase’s

Outreach has many “moving parts” and a great deal to track in order to remain effective, efficient, and protective of the brand. Before digging into specific advice, here are several core elements to track in your campaign (these items also happen to make good columns for a spreadsheet).

Outreach Tracking Sheet 1

1. List of outreach prospects: At the beginning of any campaign, I prospect and project on 10-percent conversions, but usually get around 30 percent. If you have 10 posts, expect to need 100 different guest placement prospects.

2. Specific niche focus: Vital so that you can be sure you’re pitching the right “flavor” of article to the appropriate blogger within a topic area (e.g., while email and SEO are two marketing methods, you shouldn’t pitch your email marketing tips article to the SEO blog).

3. Prospect contact information and/or contact URL

4. Anchor text/promotional link target

5. Notes: Any tips or guidance to help your outreacher when they’re neck-deep in the inbox and convoluted spreadsheet you sent them

Content Details Sheet 2

1.  List of completed content titles. This is your master list of guest content inventory. This is what you’re selling with your outreach emails.

2. Specific niche focus of piece. This will help you pitch the right titles to the right publishers.

3. Content “status” for individual articles. Use terms such as “written,” “in consideration,” “pending,” and “placed” to track content status. Written needs promotion; in consideration means a publisher expressed interest and has it in their inbox; pending means the publisher said yes but hasn’t published; and placed means it’s live on their site.

4.Domain of prospective publisher. Replace with final published URL.

5. Date of initial contact. Use this to track to which sites you have already outreached.

Outreach: What’s Templatable, What’s Not

There are continual template/no template debates that go on in link outreach. Our experience is the more work you do in targeted prospecting and content design, the more templates you can use in your outreach. That’s because you’ve done your homework and lined up the needs of your publishers with what you’re pitching. This ensures obvious benefit to the publisher.

Using a “templating” approach can be as simple as using a single notepad applica-tion window and making alterations there or as complex as a merge macro in a word processing application.

Not Templatable

Here’s what will need to be unique in every email you send:

1. Establish initial rapport in the first sentence. Don’t overdo it though—they are publishers and very busy. Plus you’re offering them free content. It’s not like you’re begging for a link or anything. Primarily, you’re establishing how you identify with the target audience. For example, “I’m a busy mom of multiples who somehow finds time for freelance writing!”

2. Prove you read their guest submission requirements. Assuming guest publishing requirements exist—and about 20 percent of the time, they do—poke around and make sure what you’re sending in fits.

3.Two to three titles you’re pitching. Keep this number small. You don’t want to give the sense that your email is part of a large, well-oiled campaign. Also, having fewer choices can make for a speedier response time.

4. Benefits of pitched pieces to publisher’s audience. Usually the title of the piece needs to make the benefit clear, however, it never hurts to explain a bit about who the article helps and how it helps them.

Templatable

These are things you can reuse quite a bit. It’s OK if you find yourself altering core aspects of templates as you go along for clarity, readability, and believability. Also, omit needless words.

1.Who you are, who you’re with, why you’re writing. Keep it cordial, brief, and easily alterable (this is your first sentence, which you will tailor per-site).

2.Relevant accolades that could help them say yes more quickly. Are you or is your writer or brand known for anything laudable? Mention it!

3.Two or three most notable prior publications. This helps demonstrate that you or your alias has content that others consider publishable. Also, publishers can read your previous work.

4.Numbers of tweets, shares, +s, and links received by your guest publications. This can be a deal-sealer if you can throw around some high numbers.

5. How you will promote it once the post is up (tweet, share, link to it, email newsletter, etc.).

6. Your eagerness to make any changes they require. Demonstrate that you’re willing to work with them and make sure your content is a good fit for their audience.

Piggyback Pitch

You’ve done all that prospecting, and you may as well piggyback another request or two into your outreach. Here are a few thoughts on an “Oh, and by the way” section of your outreach emails.

1.New, high-utility content you’re promoting for their roundups, for their Twitter followers, etc.: Pitch your infographics, widgets, videos, new articles, etc.

2.Ask if they accept items for contests/giveaways: Many sites conduct giveaways to their readers. Do you have anything to offer?

3. Ask if they will answer interview/survey questions.

Outreach Execution Advice

The best advice we can give you on outreach execution is to just dive in there and do it. It’s the best way to learn.

1.Send 10 to 20 emails and wait one or two days. It takes a while for publishers to respond. Plus you’re pitching unique content and don’t want to overpromise a piece.

2.Pitch titles, don’t send or pitch pieces as complete. Give the publishers the sense that you’re writing pieces “on the fly.” This will help reduce suspicion that you’re pitching already-published content.

3.Have “placed” folders on your hard drive so you don’t double publish. Oops! You sent two people the same content and they both published it? When a piece gets placed, move it or delete it so you never, ever attach it to another email and send it.

4.Your spreadsheet doubles as a reporting sheet and prospect approval sheet. Use your spreadsheet for project management, client reporting, and input. Centralize!

5.Published-piece tracking and contact information helps you build a master sheet for repurposing down the road. One of the biggest values you’re building for your organization is a list of sites you can go back to with new content that supports new initiatives (and targets new keywords). Guest posts work great as off-site satellites promoting a flagship piece of content on your site.

Resource Lists

Resource lists come in many forms. Sometimes they’re on library websites, and sometimes tucked away on long-forgotten university web pages. Sometimes they’re in the form of massive resource aggregation sites (almost directories), and sometimes they get published on a weekly basis in the form of a roundup. If you have created—and continue to create—expert resources for your industry, then you should pursue this opportunity type.

Sponsored Links

We have not sought experience in purchasing links. It is our understanding that the best purchased links are those that are difficult for search engines and competitors to detect, and that come in the body of highly relevant and high-quality content. Avoid sites that mention or discuss SEO, and definitely don’t buy links on sites that advertise the sale of links (unless they are no-following and you’re buying for traffic and exposure, not SERP impact).

List Hunting

In hunting for lists, it’s best to let Google’s suggest function do the thinking for you.

Try searches like:

  • list of lists
  • list of websites
  • list of sites
  • list of websites for
  • list of sites for

There are more, and your markets will probably have different names for “lists,” such as “directories” or “resources,” too. You’re hunting for lists, but they’re not always so simply and directly named.

Think of these lists of sites as a target market and start your brainstorming from there. What content would all the small-town hospital webmasters in the U.S. crack open their CMS and add to their websites? What critical widget is missing from the art museums of the world? Oh, you’ve got a killer offer for these 400 recipe and cooking sites?

And remember—in this approach you don’t stop with one list. You find ALL the available lists of a target type and combine them. List scraping has the potential to be highly thorough!

 

One last note—be careful! This approach can cross very, very quickly into spam if you’re aggressive in your outreach and don’t line up the interests of your prospects, their audience, and you.

A Note On Blog List Scraping

I’ve found that list scraping is faster than scraping Google for popular blog subject areas (health, entertainment, etc.) with hundreds or thousands of blogs. For example, in a search for fitness blogs, I see the following pages in the top ten results:

  • 20-plus Amazing Fitness Blogs to Inspire You
  • Top 20 Fitness Blogs
  • Top 100 Health and Fitness Blogs

Now start looking for some fitness blog lists using the query list of fitness blogs, and we can throw several more lists on the pile:

  •  Favorite Fitness Blogs
  • Top 100 Diet and Fitness Blogs
  • TOP 100+ FITNESS BLOGS
  • Five Best Fitness Blogs on the Internet
  • List of Weight Loss, Health, and Fitness Blogs

From those eight URLs, I found approximately 300 fitness blogs. Even if not all of them are qualified, I can’t imagine a single query in Google that would bring back 300 relevant results.

Conclusion

There will always be a new strategy or two every once in a while, but this list should keep you for quite some time. As time passes, understand that some of these strategies will be thrown out as new algorithm updates are introduced, so always keep up with the latest search engine news, whether you read it by scanning the press, reading SEO blogs, or subscribing to a newsletter.

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