Business startup mistakes

Deadly Mistakes for Startup Launches and common mistakes startup entrepreneurs and 10 mistakes that startup entrepreneurs make
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JadenNorton,United States,Researcher
Published Date:14-07-2017
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DEADLY MISTAKES MOST STARTUPS MAKE WHEN THEY launch Ross Simmonds rosssimmonds.com TheCoolestCoolHave you ever wondered why some startup launches are things of beauty, while others fail to meet the mark? Could it be the fault of the founder for not planning well enough in advance? Or is it their PR teams fault for not positioning them correctly?The reality is, not all launches are created equal… HOT NEWS Some get more Some get more social Some have to go back to media than others. shares than others. the drawing board. HOT NEWS Some get more Some get more social Some have to go back to media than others. shares than others. the drawing board.Through all of my research on this topic, and through experience with several successful and failed startups alike, there are a few things I’ve learned over the last few years. TESTIn this deck, you’re going to learn 4 deadly launch mistakes and how to avoid them… Through all of my research on this topic, and through experience with several successful and failed startups alike, there are a few things I’ve learned over the last few years. TESTUsing Sign Ups As Your Deadly Mistakes 1 Only Metric for Startup Launches Not Planning Your Media 2 Strategy Before Launch Not Asking For Help 3 From Others Thinking Of Launch Day As a 4 24 Hour EventUsing Sign Ups As Your Only Metric Seasoned marketers know this quite well - TOTAL VISITORS you’re not going to acquire every single person that visits your site at launch. It should also be pretty obvious that the majority of your customers aren’t going to come from a single 24-hour bump in trac. NEW CUSTOMERSUsing Sign Ups As Your Only Metric You need to recognize that your TOTAL VISITORS customers have a lifecycle, before they actually buy your product or sign up. During the launch, you may have captured their curiosity, but until they give you their email or credit card – you don’t have their complete attention. LEAD GEN NEW CUSTOMERSUsing Sign Ups As Your Only Metric It’s important that you recognize that your customers have a lifecycle, before they actually buy your product or sign up. It’s your job to help move them through that life cycle and get closer to actually buying your product or signing up. During the launch, you may have captured their curiosity, but until they give you their email or credit card – you don’t have their complete attention.You want them to say Using Sign Ups As Your Only Metric It’s important that you recognize that your customers have a lifecycle, before they actually buy your product or sign up. It’s your job to help move them through that life cycle and get closer to actually buying your product or signing up. During the launch, you may have captured their curiosity, but until they give you their email or credit card – you don’t have their complete attention.Using Sign Ups As Your Only Metric Rather than solely focusing on new TOTAL VISITORS customers, focus on using your launch to capture emails of relevant leads. Create content that is relevant to their interests and align with your product oering. LEAD GEN NEW CUSTOMERSFor example, if you’re in Accounting Software, create an eBook or course that your target audience would be interested in downloading. The Ultimate Guide FREE: Ask for first name to Managing Your Five Week Course (for personalization) Finances Without & email for outreach. How To Charge More An Expensive Than Your Competition Accountant And Win BusinessNot Planning Your Media Strategy Before Launch This is a big one. Planning your media outreach the day before launch is a one-way street to mediocre coverage and results. JULY 2015 JULY 2015 Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 1 2 3 4 5 6 7 8 9 10 11 12 13 14 8 9 10 11 12 13 14 15 16 17 18 19 20 21 15 16 17 18 19 20 21 22 23 24 25 26 27 28 22 23 24 25 26 27 28 Not Planning Your Media Strategy Before Launch If you have a product or service that you’re planning to launch within the next twelve months, start planning your media strategy NOW. START NOW Generating press and earning mentions on influential blogs isn’t a 24-hour game. Not Planning Your Media Strategy Before Launch For brands that are relatively unknown and new to the market, success in generating buzz will take time and a rigorous eort. First, it’s important to figure out exactly what your key message is. Here are a few stories that tend to resonate with journalists and press: Game changing Founder Has Already product Unique Story Successful Founder Accepted in Raised Relevant To accelerator 500K+ VC Current IssuesNot Planning Your Media Strategy Before Launch Once you’ve uncovered your story, it’s time to start pitching media with the goal of landing a big story. If no one bites, it’s time to go after some smaller fish in the sea. Another great launch strategy is leveraging sites like: ProductHunt CrunchBase ShowHN Reddit BetaList Mashable (Trust me)