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ENTREPRENEUR PITCH DECK TEMPLATE Fundraising dynamics Merger and Acquisition Bootstrap: Seed: Round A: Round B: Further IPO: Self Angel/ Rounds funded VC VC/ PE VC Public Raise Raise Raise Offering 812M 500K2M 36M •V   alues refer to Silicon Valley market and vary according to country and industry. •Sourc   e of values: Mastering the VC Game (Jeffrey Bussgang, General Partner at Flybridge Capital Partners) Typical Ownership: Venture Capital: 20 – 30 (Angle: 1 – 10) What you should prepare: 3) To send as a follow up 1) To get a meeting 2) To use in a meeting after the meeting Onepager Leave Behind Deck: •  The objective is to pique Pitch Deck enough interest to land a Slightly customized (Presentation meeting. This should not presentation deck require voiceover based on feedback 1015 Slides) from your first meeting Oneliner pitch •  (See: Give Us Your Best One Sentence Pitch) •  30 Seconds One Paragraph Pitch Example Pitch Decks: Airbnb; •  (See: Best Pitch Deck Examples on SlideShare; How To Perfect Your Pitch) PreLaunch Pitch Deck •  2 minutes One Pager Should Have The company in a nutshell: 12 sentences. • You immediately set stage for what it is you do Why is this team a good team to do this • Talk about your technical and biz expertise Traction: customers and revenue Product: screen shots, quick demo, • remember wifi may not always be working well, you don’t want to drag on Marketing and distribution: here’s how we plan to acquire customers. • We hire salespeople from (university, company) Unit economics • Avg customer will pay Market Opportunity – size of industry, how much of it you can capture. Who are key players Pitch Deck Template – a few tips This template includes the main points to be covered in a pitch. •  Create your own deck and TELL YOUR STORY through the suggested topics. •  This is a checklist, define the appropriate amount of information to present for each situation and adapt it to assure your success •  Design matters Your deck should be branded. •  The title of each slide should summarize that slide. If you can't summarize a slide in a title you are trying to say too much •  Practice the pitch in front of a live audience, multiple times •  The pitch deck should complement the verbal presentation with graphs, images, videos, demos, etc. It shouldn't just be the same text you are speaking. •  Investors don’t invest in presentations but rather in the companies people. The presentation’s main objective should be to get investors excited and interested Pitch Deck: PROBLEM/OPPORTUNITY What are the current market needs •  This is the beginning of your story. Cleary identify the problem (current or emerging) that you are going to solve or the opportunity you are going to pursue. •  Give context to your product (why was it created). The investor should understand the need for your product/service. Pitch Deck: SOLUTION What is the product/service and how is it going to address the problem Be brief and objective: •  If the audience does not understand what you do they will not follow the rest of the pitch •  The investor should be able to quickly and easily repeat this information to his or her partners •  Too much time on this you will give the impression that you don’t dominate the content •  Reserve detailed materials and links to any relevant demos for the appendix, in case the investor wants to know more. Step 3 Step 2 Step 1 Pitch Deck: TEAM Prove with your team’s track record that you are the best Key equipped to create this Players product or service. •  VC’s give as much importance to the team as to the technology Secondary •  Mention 3 or 4 key players in company and their Team relevant accomplishments •  Acknowledge any gaps in the team and planned future hires Assist Team Pitch Deck: MARKET Who/ where are your clients How big is your market E •  SIZE matters A •  Define how much of the addressable market you currently have and how much you plan to acquire. •  Why do you believe customers B D will adopt your product or service Validation is particularly important for new products or C companies going into new markets. •  Show numbers and explain your assumptions •  Provide macroeconomic context when appropriate Pitch Deck: BUSINESS MODEL How do you acquire customers How do you monetize •  What is your revenue stream What is your operating model •  Explain through case study or examples how the company meets its value proposition. •  Include relevant KPIs. •  Clarify distinct business lines. Step 1 Step 2 Step 3 Pitch Deck: FINANCIALS Category 6 5 4 Stats Category1 Category2 Category3 Category4 3 Category1 2 3 4 5 2 Category2 3 3 4 5 Category3 4 4 4 5 1 Category4 5 5 5 5 0 Category 1 Category 2 Category 3 Category 4 What have you accomplished so far VCs want to see the evolution of a company, not a snapshot. According to your company’s profile and strengths, consider including: •  Projected Financials for 35 years •  Revenue breakdown/ Revenue CAGR (Highlight growth drivers ) •  EBITDA / EBITDA (Thesepercentageraosshowaninvestorhowyourfinancialperformanceis improvingoverme) •  Burn rate / costs/ costs breakdown •  Cash flow •  Remember: Financial projections (as opposed to financial results) should be pretty high level. Pitch Deck: COMPETITORS Who are they and why are you better •  Focus on your competitive advantages •  Show your differentiation within the competitive landscape •  If possible, add customer testimonials •  Competitors can signal market validation; remember that execution is most important • Online Access You (Put Logo Here) • Over 100 Locations • 5 Locations Competitor A • 50 slower service • No Locations Competitor B • 100 slower service • No Locations Competitor C • 100 slower service • No Locations Competitor D • 100 slower service Pitch Deck: INVESTMENT How much investment do you need and what will the proceeds be used for 100 •  Why do you need money Why now How are you going to make use of these proceeds •  Demonstrate that you are asking for the right amount of money to get the company to a meaningful milestone 1,000 •  The focus should not be about your exit strategy. Your pitch should be about building a successful company, not just something someone else might want to buy. •  The investor should feel a sense of urgency to invest now; 10,000 ideally this urgency should be customerdriven as opposed to companydriven. •  Remember: Investors can offer more than money. Pitch Deck: APPENDIX Slides that provide more detail to the existing deck, should investors have specific questions. •  Examples: case studies, important industry KPIs, more detailed product or financial information. Links to recommended resources About Fundraising Link About Pitching Link Mastering the VC How To Perfect Your bussgang/ 7761734/ Game – Jeffrey Pitch; fox business categoryid=1292d14d0e3af dcf0b31500afefb92724c08f0 Bussgang 46 http:// Raising Venture Startups: Give Us 2011/12/30/startupsgiveus Capital – Both Sides of Your Best One pitchingavc/ yourbestonesentencepitch/ The Table Sentence Pitch – techcrunch Understanding How to tell your simonolson/understanding 2012/01/05/howtotellyour Venture Capital story in 24 minutes venturecapital storyin24minutesandwin/ (DFJ) Simonolson and win venturebeat Example Pitch Decks: Airbnb; Venture Capital jhmedved/venturecapital101 Best Pitch Deck Examples on SlideShare; Fundraising PreLaunch Pitch Deck; Roamler; Methodology Zooppa; Ihmedved