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WHAT IS Creativity

WHAT IS Creativity 8
Creativity and BY: BABASAB PATIL InnovationWHAT IS Creativity Creativity is a mental process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts.  An alternative conception of creativity is that it is simply the act of making something new. Need of Creativity  Creativity can be used when confronted with a decision making problem.  People differ in their inherent creativity.  To over come from routine.What is innovation • Innovation is about creating value and increasing efficiency, and therefore growing your business. • "Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way.”Thomas Edison “I have not failed, I’ve just found 10,000 ways that won’t work”. 5How innovative are you • Remove three sticks to leave fourDistinguishing between creativity and innovation • Creativity is typically used to refer to the act of producing new ideas, approaches or actions. • Innovation is the process of both generating and applying such creative ideas in some specific context.Distinguishing between creativity and innovation • In the context of an organization, therefore, the term innovation is often used to refer to the entire process by which an organization generates creative new ideas and converts them into novel, useful and viable commercial products, services, and business practices. • While the term creativity is reserved to apply specifically to the generation of novel ideas by individuals or groups, as a necessary step within the innovation process.Distinguishing between creativity and innovation • innovation "begins with creative ideas,„ • "...creativity by individuals and teams is a starting point for innovation; the first is a necessary but not sufficient condition for the second.„Distinguishing between creativity and innovation  Alternatively,there is no real difference between these terms, as creativity is both novel and appropriate ,,(which implies successful application).  It seems that creativity is preferred in art contexts whereas innovation in business ones.Obstacles to Work Creativity  ORGANIZATIONAL IMPEDIMENTS such as internal political problems, harsh criticism of new ideas, destructive internal competition, avoidance of risk and overemphasis on the status quo  WORKLOAD PRESSURES such as extreme time pressure, unrealistic expectations, or distractionscomponents of creativity innovation Intrinsic task motivation Creative thinking skill Expertise is the foundation for all creative workDeterminants of Organisational Creativity and Innovation (AIC) Leadership Style Organizacional Climate Organisational Innovation Resources Skills Organisational Culture Structure Systems 13Components of Individual Creativity Creativity Skills Expertise C Intrinsic Motivation 14Organisation Creativity Building Trusting Relationships Success Creating Increasing the Future Energy Initiative Effectiveness Innovation Under Pressure Unique Potential 15Innovation within the organization depends upon: • Organizational Motivation– the basic orientation of the organization toward innovation; shared vision; providing rewards and recognition; lack of internal politics, and lack of overemphasis on the status quo. • Resources– everything the organization has available to aid in the area targeted for innovation, including time, funding, information and materials. 16Cont.. • Management Practices– allowing freedom and autonomy in the practice of work; providing challenge; specifying clear strategic goals and forming work teams comprised of individuals with diverse skills and perspectives.Thinking provides knowledge, Knowledge makes you great.THANK U