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50 MARKETING DIGITAL METRICS
50 MARKETING DIGITAL METRICS 2
For CMOs, CDOs, CIOs and CFOs
A ratio that shows on average how many leads turn
into paying customers.
Know if your sales process works or not.Share of Voice
The proportion of the total
audience commanded by a
media group or a brand across
its full range of media activities.
Share of Voice shows where
you rank compared to your
competitors when people talk
Your Company’s advertising for a given
about your industry.
product/Total industry advertising for a
given product.CPL –
Total cost of generating one lead either in total
or from a specific lead generation campaign.
Generating leads needs to be as
efficient as possible.
Total investment on marketing campaigns /
total leads generated.Social Interactions
The number of total interactions your social media
account received over a specific time period.
Focus on increasing your social interactions
to build rapport with your network.Social Media Page Views
Focusing on social media led page views
The number of times a web page is
viewed as a result of being directed
enables you to understand what content
from a social media channel.
truly resonates with your audience.Amplification
The rate at which your
followers take your
content and share it
through their network.
Higher the amplification
rate, the further the content
Number of leads generated / number of contacts madeLead Volume
Amount of leads that you are receiving
Know what programs are the
most effective and conduct
real-time measurements.Lead Origination
The first contact point for a new lead.
Understand what activities
influence your pipeline. Follower
Change in the number of followers
for a given social media account.
Different channels will grow at
different rates. Focus your
efforts on what is working.Return on
Provides critical performance assessment
of marketing campaigns relative to the
Quick, meaningful measurement
of campaign success.Market Share
Market share is your company’s
percentage of an industry or market’s
total sales over a specified time period.
Validates your position in the market
and helps you fine-tune your overall
marketing plan. CPC –
A specific type of cost-per-action program
where advertisers pay for each time a user
clicks on an ad or link.
How valuable is each online ad
CPM (Cost per 1,000 impressions) / (1000 × Click Through Rate)PageRank is an algorithm used by the
Google web search engine to rank web-
sites in their search engine results. 80%
of traffic to your sites is organic. Optimize
your online presence for optimal ranking.
Do you have the most
relevant content when a
prospect looks for
Results of viewers that visit your
site due to non-paid search results.
Search Engine Optimization (SEO) drives
better organic search results.Unique
A count of how many different
people access your web site
in a given amount of time.
Marketer’s goal should be
to increase the number of
unique visitors to the site
to expand market reach.Time on Site
How much time the average user
spends on your site.
An engaged viewer can turn into an
A pageview is an instance of a page being
loaded by a browser. The Pageviews metric is
the total number of pages viewed; repeated
views of a single page are also counted.
Pageviews shows that your site
works well enough to allow the
viewer to go from one page to the
next. And you have content that
keeps them engaged.Funnel Visualization
Helps track the movement of prospects
through different stages (new, engaged,
marketing qualified, sales accepted, sales
rejected, closed won) in the funnel.
Funnel visualization shows strengths and
weaknesses in the marketing/sales process.Return Visits
How many unique visitors are returning
more than once in a given time period.
Returning visitors are a great
indicator of engagement.