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nestle presentation

nestle Presentations
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Ankit Aggarwal,India,Student
Published Date:05-05-2017
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HISTORY  Nestlé's origins date back to 1866, when two separate Swiss enterprises were founded that would later form the core of Nestlé. In the succeeding decades, the two competing enterprises aggressively expanded their businesses throughout Europe and the United States.  The First World War created demand for dairy products in the form of government contracts, and, by the end of the war, Nestlé's production had more than doubled. Nestlé felt the effects of the Second World War immediately. Profits dropped from US20 million in 1938, to US6 million in 1939.  In December 2014, Nestlé announced that it was opening 10 skin care research centres worldwide, deepening its investment in a faster-growing market for healthcare products. That year, Nestlé spend about 350 million on dermatology research and development. The first of the research hubs, Nestlé Skin Health Investigation, Education and Longevity Development (SHIELD) centres, will open mid 2015 in New York, followed by Hong Kong and São Paulo, and later others in North America, Asia and Europe. PRODUCTS •Milk Product And Baby Food •KitKat •Coffee •Maggi •Soup •Sauces •Noodle •Pasta •MasalaFACTS OF KITKAT  150 KitKat bars are consumed worldwide every second  KitKat bars offer a lighter alternative to many other chocolate tablets  There are only 165 Kcal per bar of KitKat Senses brand  KitKat brand offers smaller portions (e.g. 80 Kcal) or bite-size formats (e.g. KitKat Pop Choc brand) for those wanting a light, bite-size treat.LOCATION M-5A, Connaught Circus Registered office New Delhi Nestle House, Jacaranda Marg,’M’ Head office Block, DLF City, Phase II Gurgaon - Haryana st KRM Plaza, 1 Floor, North Tower no.2, Branch office Harrington Road, Chetpet Chennai Ludhiana- Ferozepur Road, Near Factory/Plant Kingwah Canal Moga - PunjabFACTORS CONTRIBUTED FOR LOCATION  Foot traffic  Accessibility and Parking  The Building Infrastructure  Supply  DemandMARKETING STRATEGY  Product  Price  Promotion  Marketing presenceFORM OF ORGANISATION Joint stock company