Communication in health education ppt

approaches to health education ppt and communication in health education ppt
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JadenNorton,United States,Researcher
Published Date:14-07-2017
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COMMUNICATION  for HEALTH  EDUCATION Dr. NAVPREET Assistant Prof., Deptt. of Community Medicine GMCH ChandigarhWhat is communication? • Is it Transfer, Conveying or Exchange? • Communication  is  derived  from  ‘communis’ which means COMMONNESS or SHARING.What  is Effective Communication? • When a sender elicits an intended response  from  his/her  receiver,  communication  is  effective. • When   a  sender  elicits  intended  response  repeatedly,  he/she  is  not  only  an  effective  communicator  but  also  a  successful  and  influential communicator.Communication Process SMCR Model Sender Message Channel Receiver FeedbackSender • Must know: Objectives Audience: interests & needs Message Channels of communication Professional abilities Limitations Receiver • Single person or Group of people • Controlled audience • Uncontrolled audienceMessage • Must be: In line with the objective(s) Meaningful Based on felt needs Clear and understandable Specific and accurate Timely and adequate Fitting the audience Culturally and socially acceptableChannel • Interpersonal communication • Mass media • Traditional or folk mediaFeedback • Flow  of  information  from  the  audience  to  sender • Opportunity  to  the  sender  to  modify  his  messageObjective of Communication • To form and establish a relationship  between a sender and a receiver.Steps to achieve the objective 1. Presentation of a stimulus 2. Perception of the stimulus by the receiver 3. Interpretation of the stimulus by the receiver 4. Trial response to the stimulus 5. Perception  of  the  consequences  of  the  trial  response 6. Re‐interpretation  of  the  consequences,  and  the  making of further responses 7. Development  of  a  stable  stimulus‐response  relationship.Step‐Models In Communication 13A‐I‐D‐A Attention Interest Desire Action 14A‐I‐E‐T‐A  Attention Interest Evaluation Trial Adoption 15Diffusion of InnovationTypes of Communication • One‐way communication (Didactic method) • Two‐way communication (Socratic method) • Verbal communication: direct and non‐direct • Non‐verbal communication • Formal and Informal communication • Visual communication • Telecommunication and InternetBarriers of Communication • Physiological barriers • Psychological barriers • Environmental barriers • Cultural barriersHealth Communication • Information • Education • Motivation • Persuasion • Counseling • Raising morale • Health development • OrganizationHEALTH EDUCATION “Health education is the process by which individuals  and group of people learn to “: • Promote • Maintain • Restore health.